VasPro

What VasPro does

VasPro (KE) Limited is a Nairobi-headquartered, privately held mobile Value-Added Services (VAS) provider, founded in 2018 and operating under authorization from the Communications Authority of Kenya. The company runs a developer-facing API platform that aggregates mobile-network and mobile-money rails — specifically Safaricom and Airtel Kenya for SMS and USSD connectivity, plus MPESA for payments — and exposes them through a single RESTful API at api.vaspro.co.ke. Its product surface spans Bulk SMS (with delivery reports, scheduling, and branded Sender IDs), Shortcodes and Keywords for two-way messaging, a USSD application-building platform supporting both dedicated and shared short codes, MPESA payment aggregation (C2B Paybill/Till), bulk B2C/B2B disbursements, push payment checkout via USSD, a customer Rewards module (airtime, data bundles, electricity tokens), a Surveys product (with demographic data add-ons), and a Contacts database manager, with a WhatsApp Business integration listed as upcoming. Authentication is via API keys, traffic is rate-limited to 150 messages per second, and webhooks deliver async callbacks.

VasPro monetizes through a layered mix of usage-based, transactional, and recurring fees priced in Kenyan Shillings: KES 0.80 per domestic SMS, Paybill/Till aggregation offered free with percentage-based B2C/B2B and push-checkout pricing kept off-list, USSD maintenance at KES 5,000/month per MNO for shared codes and KES 50,000/month for dedicated codes (with KES 140,000–190,000 setup fees), Sender ID registration at KES 10,000 on Safaricom, shortcode keyword acquisition at KES 3,000 shared or KES 15,000 dedicated, survey billing at KES 4.50 per response plus template and demographic add-on fees, and a 3% airtime discount on rewards. All prices are exclusive of VAT.

Go-to-market is API-first and dual-channel: developers self-register at app.vaspro.co for immediate API access, while an enterprise sales motion ([email protected], +254 709 183222) handles custom deployments and volume pricing. Documented customers span FMCG (Coca-Cola), betting (Odibets), energy (Total, Envirofit), logistics (Java), financial services (Finberry, Kingdom Sacco), retail (Peppinos), and automotive (Trailmycar), alongside unbranded SMB long-tail. Marketed platform metrics include 4.16 billion+ cumulative messages sent and a 96.3% delivery rate. No external funding, parent company, or M&A activity is disclosed.

Name

VasPro

Legal name

VasPro (KE) Limited

Website

https://vaspro.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

VasPro (Nairobi, Kenya) provides an API-first mobile engagement platform for SMS, USSD, MPESA payments, rewards, and surveys, aggregating Safaricom and Airtel networks for enterprises, SMEs, and developers across Africa.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. SMS Messaging: Usage-based pricing per SMS sent, with additional fees for branded Sender IDs. Revenue generated per message delivered.
2. Premium/Shortcode Services: One-time fees for shortcode acquisition (dedicated or shared keywords) plus per-message charges for premium SMS services
3. Payment Aggregation: Transaction-based fees for MPESA Paybill/Till aggregation and bulk payment disbursements. Paybill/Till aggregation is free; bulk payment fees are percentage-based.
4. USSD Services: Setup fees for dedicated or shared USSD codes plus monthly maintenance fees per mobile network operator
5. Rewards & Utilities: Airtime, data bundles, and electricity tokens sold at discounted rates with service fees
6. Survey Services: Per-response charges plus template and demographic addon fees

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VasPro is a Kenya-based mobile engagement platform that provides businesses with an API-first suite for bulk SMS, shortcodes, USSD applications, surveys, loyalty rewards, and MPESA mobile money aggregation and disbursement. It enables businesses to reach, engage, and collect payments from customers across mobile channels.

Product overview

VasPro is a Complete Business Suite offering a unified platform for SMS marketing, customer engagement, and mobile payments across Africa, with primary operations in Kenya. The core product portfolio centers on Bulk SMS as the primary communication channel, supported by Shortcodes for two-way messaging and USSD for service applications. The platform expands into customer lifecycle management with Surveys (feedback collection), Rewards (airtime/data/electricity disbursements), and Contacts database management. Mobile money integration is anchored by Payments services for MPESA aggregation and disbursements. WhatsApp messaging is listed as coming soon. All services are accessible via a RESTful API at api.vaspro.co.ke for developer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk SMS Bulk SMS service enabling businesses to send personalized, targeted text messages to customers with high read rates. Supports delivery reports, long messages (up to 1,600 characters), scheduling, file uploads, and SMS branding via Sender IDs.
• Shortcodes Five-digit shortcode numbers enabling two-way SMS communication between businesses and customers. Supports both dedicated shortcodes (owned exclusively) and shared shortcodes (differentiated by keywords), including normal-rated and toll-free options.
• Surveys Survey service for collecting customer feedback, NPS (Net Promoter Score) ratings, and data-driven insights. Supports multi-trigger surveys via shortcodes and payments, with demographic data add-ons and real-time response viewing.
• Rewards Customer loyalty and reward platform for disbursing airtime, data bundles, coupons, and electricity tokens. Supports consumer campaign management with random or guaranteed-win reward mechanisms.
• Payments Mobile money aggregation and disbursement service. Provides Paybill/Till aggregation for accepting MPESA payments, bulk B2C/B2B payments, and Push Payment Checkout via USSD for seamless mobile checkout.
• USSD USSD application building platform for creating services accessible via both feature phones and smartphones. Supports dedicated codes (single-client) and shared codes (multi-tenant), with APIs for receiving and responding to USSD sessions.
• Contacts Contact database builder and manager for organizing customer data and contact information. Supports file uploads, custom fields, and contact grouping for targeted messaging campaigns.
• Keywords SMS keyword management for personalized and targeted messaging campaigns, allowing customers to interact via specific keywords.
• Sender IDs Alpha-numeric sender identification allowing businesses to send messages using their company name instead of a phone number, enhancing content authenticity and branded promotions.
• VasPro API RESTful developer API providing programmatic access to Bulk SMS, Premium SMS, Contacts, Payments, USSD, Rewards, and Surveys with JSON responses and webhook callbacks. Base URL is https://api.vaspro.co.ke, with authentication via API keys and rate limiting of 150 messages per second.

Quantifiable outcome

• 4,159,129,001+ messages sent with 96.3% delivery rate

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• SafaricomcoreTechnology or IntegrationSafaricom is the primary MNO partner providing SMS and USSD network connectivity. VasPro offers dedicated and shared USSD codes, shortcodes, and Sender IDs for Safaricom networks with dedicated pricing.
• Airtel KenyacoreTechnology or IntegrationAirtel Kenya is the secondary MNO partner providing SMS and USSD network connectivity. VasPro offers dedicated and shared USSD codes and shortcodes for Airtel networks with dedicated pricing.
• MPESA (Safaricom Mobile Money)coreTechnology or IntegrationMPESA integration enables Paybill/Till aggregation for C2B payments, B2C and B2B bulk disbursements, and Push Payment Checkout via USSD. This is a key differentiator for the Payments product.
• Communications Authority of KenyacoreOthersVasPro (KE) Limited is authorized and regulated by the Communications Authority of Kenya. This regulatory partnership enables the company to operate SMS, USSD, and related VAS services legally in Kenya.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Infobip: Global CPaaS platform with strong presence in emerging markets and Africa, offering SMS, WhatsApp, USSD, and payments orchestration — directly comparable in product breadth to VasPro.
• Clickatell: South Africa-founded CPaaS provider with deep African roots in SMS and WhatsApp Business messaging, competing for enterprise A2P workloads across the continent.
• Twilio: Global CPaaS leader offering programmable SMS, voice, and messaging APIs. While not Africa-specialized, Twilio competes for the same enterprise A2P messaging workloads that VasPro serves.
• MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS platform offering SMS, WhatsApp, and voice APIs, increasingly focused on emerging markets and emerging-market enterprise customers.
• Sinch: Global CPaaS and conversational AI provider offering SMS, WhatsApp, and messaging APIs across 200+ countries — competes for the same multinational enterprise CPaaS spend.

Regional players

• Cellulant: Pan-African digital payments platform operating across 35+ countries with mobile-money aggregation, bulk disbursements, and merchant collections — directly comparable to VasPro's MPESA Payments product at a regional scale.
• Onafriq (formerly MFS Africa): Africa's largest mobile money interoperability hub, connecting 500M+ wallets across the continent. Comparable to VasPro's MPESA aggregation ambitions but at a significantly larger pan-African scale.

Others

• Safaricom Daraja API: Safaricom's official developer platform for MPESA APIs — both a partner of VasPro and a potential disintermediation threat, as enterprises could integrate directly with Safaricom instead of via VasPro.

Direct peers

• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs for enterprises and developers — directly comparable in API-first positioning and developer-led GTM.
• Africa's Talking: Nairobi-headquartered CPaaS platform offering SMS, USSD, voice, and mobile-money APIs across multiple African markets — the closest direct competitor to VasPro in Kenya and the broader East African VAS space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vasproco
• Facebookfacebook.com/vasproke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VasPro