Audiogram
Audiogram is a Toronto-based SaaS platform that converts podcast and audio clips into captioned social videos (audiograms) for podcasters, content creators, and marketers, offering a web app, REST API, and an MCP server for AI assistants on a freemium subscription model.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Audiogram does
Audiogram is a Toronto-based SaaS company founded in 2016 that operates a self-serve web platform converting podcast and audio clips into short, captioned shareable videos called audiograms, targeted at podcasters, podcast producers, and content marketers who need to repurpose audio content for visual-first social channels such as Instagram, Facebook, X, LinkedIn, and YouTube. The core product ingests audio (with a direct Apple Podcasts import integration), applies automatic speech-to-text transcription for editable captions, and renders MP4 video through a library of customizable templates with brand colors, fonts, and cover art across square, portrait, and landscape aspect ratios. Beyond the web app, the company operates two additional product surfaces: a REST API for programmatic audiogram generation by developers and integrators, and a 2025-launched Model Context Protocol (MCP) server that exposes audiogram creation and transcript search as tools consumable by AI assistants such as Claude and Cursor.
The business is run as a horizontal, product-led growth SaaS with a freemium entry point. Pricing comprises three monthly tiers — Free (up to 2 videos per month), Pro at $19 (up to 15 videos per month, extended captions to five minutes, custom fonts, brand library, HD export), and Elite at $29 (up to 30 videos per month, watermark-free export, remixing) — with all paid tiers billed monthly. Distribution is dominated by self-serve signup on getaudiogram.com, supplemented by organic content marketing through a topical blog and active profiles on X, Instagram, Facebook, YouTube, and LinkedIn, while the API and MCP surfaces expand reach to developers and AI assistant users. The company does not disclose revenue, funding, or headcount beyond a 1-10 range, and shows no formal enterprise sales motion; named customers include The Obama Foundation, Los Angeles Times, Guy Raz, James Altucher, Lewis Howes, and StoryBrand, primarily to illustrate podcaster adoption rather than anchor enterprise revenue.
Audiogram firmographics
Firmographics- Name
- Audiogram
- Legal name
- Audiogram
- Website
- https://getaudiogram.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Audiogram is a Toronto-based SaaS platform that converts podcast and audio clips into captioned social videos (audiograms) for podcasters, content creators, and marketers, offering a web app, REST API, and an MCP server for AI assistants on a freemium subscription model.
- Ownership category
- akta.pro rank
Audiogram industry classification
Industry- Product category
- Audio-to-Video Conversion Software
- NAICS
- Other Sound Recording Industries (51229), Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Podcast Transcription, Captioning & Accessibility Services (MPACADAK)
Keywords
Where Audiogram is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Audiogram business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Monthly subscription SaaS model with three tiers (Free, Pro, Elite) providing video generation quotas. Free tier enables customer acquisition with 2 videos/month, while Pro ($19/mo) and Elite ($29/mo) tiers drive monetization through increased video limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Up to 2 videos/month |
| Subscription | Monthly | Pro tier - Up to 15 videos/month at $19/month |
| Subscription | Monthly | Elite tier - Up to 30 videos/month at $29/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Audiogram product offering
Product offeringCore offering
Audiogram is a SaaS platform that converts audio (podcast clips) into shareable social video (audiograms) through automatic transcription, customizable templates, and MP4 export optimized for Instagram, Facebook, Twitter/X, and LinkedIn. It is offered as a self-serve web app, a developer REST API, and an MCP server add-on for AI assistants. Revenue is generated through freemium subscriptions at $19/month (Pro) and $29/month (Elite).
Product overview
Audiogram is a SaaS platform consisting of a core web application for converting audio into social video, an API product for programmatic access, and an MCP (Model Context Protocol) add-on for AI agent integration. The platform offers three pricing tiers (Free, Pro at $19/month, and Elite at $29/month) that provide increasing video quotas (2/15/30 per month) and feature sets including transcription, customizable templates, brand customization, and social-optimized video exports.
Differentiator
Problem solved
Functional benefit
Brands
- Audiogram MCP: MCP server integration allowing AI assistants to access podcast transcripts and generate audiograms
- Audiogram API
Products and services
- Audiogram (Core Platform) Web-based SaaS platform that converts audio content into engaging social video (audiograms). Users upload audio clips, choose customizable templates, and export MP4 videos optimized for social media platforms.
- Audiogram API REST API enabling developers to integrate audiogram generation capabilities into mobile applications, webinar platforms, or custom software solutions.
- Audiogram MCP Model Context Protocol server that connects Audiogram to AI assistants (Claude, Cursor), providing access to podcast transcripts and audiogram generation through conversational AI interactions.
Quantifiable outcome
- Create audiogram in just minutes through 3-step process: upload audio, choose design, export and share
Companies that use Audiogram
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Audiogram technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
Audiogram partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Audiogram competitors and assessment
Company assessmentDirect peers
- Wavve: Wavve is a focused audiogram and social-video tool for podcasters with transcription and branded templates, competing head-to-head with Audiogram in the same niche use case.
- Descript: Descript is a podcast and video editing platform with transcription-driven editing and screen/audio recording, directly overlapping Audiogram's audio-to-video repurposing workflow for podcasters and creators.
- Headliner: Headliner is the most direct competitor to Audiogram — a dedicated tool for converting podcast audio into shareable social video with transcription, waveforms, and templates. It targets the same podcaster and content-creator customer base with an overlapping product feature set.
Broad incumbents
- Canva: Canva is a broad design platform that includes video creation and animated social templates, often used by the same SMB marketers and creators Audiogram targets, and capable of absorbing audiogram-style use cases.
- CapCut: CapCut is a popular video editing tool owned by ByteDance with auto-captioning, templates, and social-format export — functionally overlapping Audiogram's audio-to-video workflow at much larger scale and price points.
- Adobe Express: Adobe Express bundles video templates, captions, and social-format exports into a broader Adobe creative ecosystem, offering overlapping functionality for the same SMB and content-marketer buyer.
Emerging players
- Lumen5: Lumen5 is an AI video creation platform that turns text and audio into social videos, targeting marketers and content teams with an overlapping value proposition to Audiogram.
- Repurpose.io: Repurpose.io automates the redistribution of podcast and video content across social platforms — a workflow closely aligned with Audiogram's audio-to-video repurposing use case for podcasters.
- Veed.io: Veed.io is an online video editor with auto-subtitles, templates, and social-format export, competing for the same SMB creator and marketer audience as Audiogram with a broader feature set.
- Opus Clip: Opus Clip is an AI-powered tool that automatically repurposes long-form video and audio into short social clips — a newer entrant to the audio/podcast-to-video category that overlaps Audiogram's workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Audiogram social profiles
Digital presenceAudiogram financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiogram leadership team
Management profileNumber of profiles
Audiogram funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiogram M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiogram
What does Audiogram do?
Audiogram is a SaaS platform that converts audio (podcast clips) into shareable social video (audiograms) through automatic transcription, customizable templates, and MP4 export optimized for Instagram, Facebook, Twitter/X, and LinkedIn. It is offered as a self-serve web app, a developer REST API, and an MCP server add-on for AI assistants. Revenue is generated through freemium subscriptions at $19/month (Pro) and $29/month (Elite).
Is Audiogram a public or private company?
Audiogram is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audiogram founded?
Audiogram was founded in 2016. It employs 1 to 10 people.
Where is Audiogram based?
Audiogram is headquartered in Toronto, Canada, in the North America region.
How does Audiogram make money?
One revenue line is on record: subscription Revenue.
Who are Audiogram's main competitors?
Direct peers on record are Wavve, Descript and Headliner. Broad incumbents are Canva, CapCut and Adobe Express. Emerging players are Lumen5, Repurpose.io, Veed.io and Opus Clip.
Does Audiogram have an API?
Yes. The Audiogram API allows developers to generate customized audiograms from inside their applications. It enables mobile app integration, automated podcast video generation, and reusable audiogram templates for branded video creation. Developers can programmatically create audiograms for any social network. Developer documentation is at audiogramapi.com/audio-to-video.
What industry is Audiogram in?
Audiogram's product category is Audio-to-Video Conversion Software. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAK, Podcast Transcription, Captioning & Accessibility Services. Its NAICS code is 51229 and its SIC code is 7819.