ConnectFor

What ConnectFor does

ConnectFor is a web-based volunteering platform operated as a program of the Rosy Blue Foundation, a Section 25 Indian non-profit established in 2010, with the platform itself launched on December 5, 2015 and now in its tenth year of operation. The platform mediates between three user groups: individual volunteers seeking opportunities aligned with causes and skills, NGOs requiring structured volunteer pipelines, and corporate organizations executing CSR-mandated employee volunteering programs. Core platform features include volunteer-NGO matching by cause area, skill, availability, and location; an NGO onboarding and multi-step KYC verification system; opportunity creation, management, and tracking dashboards for NGOs; and an end-to-end corporate employee volunteering management module with engagement tracking, reporting, and rewards functionality. Add-on modules include Experience+ for enhanced engagement activities, Artshala for arts-focused volunteering, an Internships with NGOs program, Group Weekend Volunteering events, a Webinars program for NGO capacity building, and Featured Opportunities for curated listings.

The organization operates from a single headquarters in Mumbai (Prasad Chambers, Opera House) with a team of 11–50 distributed across Founder, COO, Senior Manager, Deputy Manager, Assistant Managers, Associates, and Consultants. The technology stack is described as web-based with no public mobile app, API, or disclosed SDK; social login (Google, Facebook), OTP-based mobile verification, and CRM-style dashboards are evident from the registration flows. Distribution combines a self-serve web portal for individuals and NGOs with a dedicated corporate engagement team executing customized group volunteering, motivation workshops, and rewards programs for enterprise clients.

The business model is explicitly non-commercial: the platform is free for both volunteers and NGOs, with no monetized tiers, transaction fees, or pricing schedules disclosed. Reported 2024–2025 scale includes 138,037+ registered volunteers, 1,000+ NGO partners, 618,810+ volunteer hours, 144 corporate partners, 1,256 completed corporate engagements, 63,410 corporate volunteers engaged, 110,490 corporate volunteering hours, and an estimated ₹32.94 crore in value generated for NGOs through volunteer contributions (plus ₹4.08 crore saved through corporate volunteering). Revenue is not the primary objective, and the platform is funded through its parent foundation rather than external investment. Named enterprise customers include Mahindra, TCS, Tata Motors, Amazon, KPMG, JLL, Godrej, ITC, Cipla, Kotak, Airbnb, Booking.com, and LYNK Group; named NGO partners span GiveIndia, CRY, Teach For India, Habitat for Humanity India, Robin Hood Army, Goonj, Make A Difference, Ashraya Initiative for Children, and Udaan Care, among others.

Name

ConnectFor

Legal name

Rosy Blue Foundation

Website

https://connectfor.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ConnectFor is a Mumbai-based non-profit web platform, operated by the Rosy Blue Foundation since 2015, that matches individual volunteers and corporate CSR programs with NGOs, currently serving 138,037+ volunteers, 1,000+ NGO partners, and 144 corporate clients across India.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Platform Services (Free for Users): ConnectFor operates as a charitable initiative under Rosy Blue Foundation. The platform is free for both NGOs and volunteers. Revenue is not the primary objective as the organization focuses on social impact rather than commercial returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

ConnectFor is a web-based volunteering platform that connects individual volunteers with NGOs across India through a matching system based on causes, skills, availability, and location. It also operates a corporate employee volunteering service for CSR-driven engagement and provides an NGO-facing dashboard for posting and managing volunteer opportunities. The platform is free for volunteers and NGOs and is operated as a program under Rosy Blue Foundation.

Product overview

ConnectFor is a volunteering platform operated by the Rosy Blue Foundation, offering a multi-stakeholder ecosystem that connects volunteers, NGOs, and corporations. The core platform enables volunteer-NGO matching through a searchable opportunity portal, while add-on services include the Webinars program for NGO capacity building, Experience+ for enhanced beneficiary engagement, Internships for extended volunteer engagements, and Group Weekend Volunteering for one-day events. Corporate partners access the Employee Engagement Service for structured employee volunteering programs. The platform is India-focused, supporting multiple cause areas including education, health, environment, animal welfare, women empowerment, and youth development.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteer Platform Web platform enabling individual volunteers to register, explore volunteering opportunities across multiple cause areas (education, health, environment, animal welfare, etc.), apply to NGO-hosted opportunities, and track their engagement.
• NGO Platform Dashboard-based platform for registered NGOs, trusts, and Section 25 companies to undergo KYC verification, post volunteering opportunities, and manage volunteer connections.
• Employee Engagement Service

Quantifiable outcome

• 138,037 volunteers connected to social causes through the platform
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

46 partnerships are on record, tiered top partner, core partner and volunteering partner.

• Real Happiness of Life Foundationtop partnerStrategic or Co-development PartnerTop partner NGO featured based on half-yearly assessment. Works with ConnectFor in areas of social welfare and community development.
• Abundant Life Foundationtop partnerStrategic or Co-development PartnerFeatured top partner NGO working on social impact initiatives through ConnectFor platform.
• Dharma Bharathi Mission - Navshrushti International Trusttop partnerStrategic or Co-development PartnerTop partner NGO featured based on half-yearly assessment for social welfare programs.
• Freedom Employability Academytop partnerStrategic or Co-development PartnerTop partner NGO focused on employability and skill development.
• Robin Hood Armycore partnerStrategic or Co-development PartnerRobin's Hood Army is a volunteer-based nonprofit organization that works towards making surplus food from restaurants and weddings accessible to the less fortunate. Multiple chapters (Mumbai, Delhi, Bengaluru) partner with ConnectFor.
• CRY Mumbaicore partnerStrategic or Co-development PartnerChild Rights and You (CRY) is a leading Indian nonprofit working for child rights. CRY Mumbai partners with ConnectFor for volunteer engagement.
• Teach For Indiacore partnerStrategic or Co-development PartnerTeach For India is a nonprofit organization that is building a movement of leaders to end education inequality. Partners with ConnectFor for education-focused volunteering.
• Habitat for Humanity India Trustcore partnerStrategic or Co-development PartnerInternational housing organization building homes and communities in India. Partners with ConnectFor for volunteer-driven housing initiatives.
• Give Indiacore partnerStrategic or Co-development PartnerGiveIndia is India's most trusted donation platform. Partners with ConnectFor for community development initiatives.
• Mahindracore partnerStrategic or Co-development PartnerMahindra Group is a Fortune 500 automotive and farm equipment company. Engaged with ConnectFor for employee volunteering programs including virtual volunteering during COVID-19 pandemic.
• Amazoncore partnerStrategic or Co-development PartnerAmazon is a global technology company engaged with ConnectFor for corporate employee volunteering programs.
• TCScore partnerStrategic or Co-development PartnerTata Consultancy Services (TCS) is a global IT services and consulting company engaged with ConnectFor for employee volunteering initiatives.
• TATA Motorscore partnerStrategic or Co-development PartnerTATA Motors is a leading automotive manufacturer engaged with ConnectFor for CSR-driven employee volunteering programs.
• Godrejcore partnerStrategic or Co-development PartnerGodrej Group is a diversified conglomerate engaged with ConnectFor for employee volunteer engagement programs.
• KPMGcore partnerStrategic or Co-development PartnerKPMG is a global professional services company engaged with ConnectFor for virtual volunteering program execution.
• ITC Kolkatacore partnerStrategic or Co-development PartnerITC Limited is an Indian multinational company engaged with ConnectFor for employee volunteer motivation workshops.
• JLLcore partnerStrategic or Co-development PartnerJones Lang LaSalle (JLL) is a professional services firm engaged with ConnectFor for employee volunteering programs for over a year.
• Kotakcore partnerStrategic or Co-development PartnerKotak Mahindra Group is an Indian banking and financial services company engaged with ConnectFor for corporate volunteering.
• Ciplacore partnerStrategic or Co-development PartnerCipla is a global pharmaceutical company engaged with ConnectFor for employee volunteering programs.
• Airbnbcore partnerStrategic or Co-development PartnerAirbnb is a global hospitality company engaged with ConnectFor for corporate social responsibility initiatives.
• Booking.comcore partnerStrategic or Co-development PartnerBooking Holdings company engaged with ConnectFor for corporate volunteering initiatives.
• LYNK Groupcore partnerStrategic or Co-development PartnerLYNK Group collaborated with ConnectFor for Virtual Christmas Carnival, engaging global teams in charitable activities.
• Make A Differencecore partnerStrategic or Co-development PartnerMake A Difference (MAD) is a youth-run nonprofit that supports underprivileged children's education. Partners with ConnectFor for volunteer engagement.
• Door Step Schoolcore partnerStrategic or Co-development PartnerDoor Step School works towards bringing education to children at construction sites and slums. Partners with ConnectFor.
• Udaan Carecore partnerStrategic or Co-development PartnerUdaan Care provides care and support for children without parental care. Multiple chapters (Delhi, Mumbai) partner with ConnectFor.
• Lotus Petal Foundationcore partnerStrategic or Co-development PartnerLotus Petal Foundation works for underprivileged children and their education. Partners with ConnectFor.
• Goonjcore partnerStrategic or Co-development PartnerGoonj is a disaster relief and community development organization. Partners with ConnectFor for disaster relief volunteering.
• Hasiru Dalacore partnerStrategic or Co-development PartnerHasiru Dala works for waste picker welfare and environmental sustainability in Bengaluru. Partners with ConnectFor.
• Myna Mahila Foundationcore partnerStrategic or Co-development PartnerMyna Mahila Foundation empowers women through menstrual health and hygiene initiatives. Partners with ConnectFor.
• Project Baalacore partnerStrategic or Co-development PartnerProject Baala works towards menstrual hygiene and women's empowerment. Partners with ConnectFor.
• NavGurukulcore partnerStrategic or Co-development PartnerNavGurukul provides free residential programming education to underprivileged youth. Partners with ConnectFor.
• Jeevitnadi Living River Foundationcore partnerStrategic or Co-development PartnerJeevitnadi works for river rejuvenation and water conservation. Partners with ConnectFor for environmental volunteering.
• Youth for Unity and Voluntary Action (YUVA)core partnerStrategic or Co-development PartnerYUVA works for youth empowerment and civic engagement. Partners with ConnectFor for youth development initiatives.
• Mobility Indiacore partnerStrategic or Co-development PartnerMobility India works for disability inclusion and rehabilitation services. Partners with ConnectFor.
• Antarang Foundationcore partnerStrategic or Co-development PartnerAntarang Foundation focuses on career readiness for underserved youth. Partners with ConnectFor for youth development.
• Why Waste?core partnerStrategic or Co-development PartnerWhy Waste? works for waste management and environmental sustainability in Bengaluru. Partners with ConnectFor.
• Tare Zameen Foundationcore partnerStrategic or Co-development PartnerTare Zameen Foundation works for education of underprivileged children. Partners with ConnectFor.
• Access Lifecore partnerStrategic or Co-development PartnerAccess Life supports underprivileged children battling cancer. Partners with ConnectFor for health-related volunteering.
• St. Jude India ChildCare Centrecore partnerStrategic or Co-development PartnerSt. Jude India provides free accommodation and support for children undergoing cancer treatment. Partners with ConnectFor.
• Sense International Indiacore partnerStrategic or Co-development PartnerSense International India works for deafblind individuals. Partners with ConnectFor for disability inclusion.
• Mann Center for Special Needscore partnerStrategic or Co-development PartnerMann Center provides services for individuals with special needs. Partners with ConnectFor for volunteering.
• Rotaract Club of Andherivolunteering partnerChannel Partner/ Reseller/ DistributorRotaract club engaged with ConnectFor for volunteering activities and community engagement programs.
• Indian Institute of Management Sirmaurvolunteering partnerChannel Partner/ Reseller/ DistributorIIM Sirmaur NSS unit partners with ConnectFor for student volunteer engagement.
• NSS VITvolunteering partnerChannel Partner/ Reseller/ DistributorNSS unit of Vidyalankar School of Information Technology partners with ConnectFor for student volunteering.
• TribesForGoodvolunteering partnerChannel Partner/ Reseller/ DistributorTribesForGood is a volunteering partner that collaborates with ConnectFor for community engagement.
• Leo Club of Mumbai Carter Roadvolunteering partnerChannel Partner/ Reseller/ DistributorLeo Club is a youth service organization partnered with ConnectFor for volunteer activities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iVolunteer: iVolunteer is an India-based volunteering platform connecting individuals and corporates with NGOs. It is directly comparable in mission and target segments (individual volunteers, NGOs, and corporates) and is one of ConnectFor's closest Indian peers.
• Benevity: Benevity is a global corporate purpose platform enabling employee volunteering, giving, and grantmaking. It is highly comparable in serving corporate CSR teams with structured volunteering programs, though it operates at much larger scale and has a SaaS revenue model unlike ConnectFor's free approach.
• Goodera: Goodera is an India-based corporate employee volunteering and CSR platform that connects companies with nonprofits. It is the most direct competitor to ConnectFor, offering similar volunteer-NGO matching plus enterprise CSR reporting and impact measurement tools.
• CSRBox: CSRBox is an India-focused CSR technology and advisory platform that helps corporates plan, execute, and report CSR activities. It serves a similar corporate customer base as ConnectFor's employee engagement service, with stronger reporting/SaaS capabilities.

Regional players

• Naam Foundation: Naam Foundation is an India-based nonprofit focused on drought-relief and rural development, which facilitates corporate volunteering programs. While not a platform competitor, it is comparable in facilitating structured corporate employee volunteering in India.

Emerging players

• VolunteerMatch: VolunteerMatch is a US-based online volunteer engagement platform connecting volunteers with nonprofits. It is comparable in core functionality (volunteer-NGO matching) but operates in a different geography and lacks the corporate CSR focus that differentiates ConnectFor.
• Taproot Foundation: Taproot Foundation is a US-based nonprofit that connects skilled professionals with nonprofits for pro bono volunteering. It is comparable in the skill-based volunteering model that ConnectFor promotes, though it operates only in the US and focuses exclusively on pro bono consulting.

Broad incumbents

• GiveIndia: GiveIndia is India's largest donation platform and a Core Partner of ConnectFor. While focused primarily on financial giving rather than volunteering, it serves the same nonprofit ecosystem and donor/corporate CSR audience as ConnectFor, with overlapping partner NGOs.
• Sattva Consulting: Sattva is an India-based social impact consulting and data platform working with nonprofits, CSR funders, and social enterprises. It serves overlapping stakeholders as ConnectFor (corporates, NGOs) but at the strategic/advisory layer rather than direct volunteering infrastructure.

Others

• Habitat for Humanity India: Habitat for Humanity India is a Core Partner of ConnectFor and runs its own corporate volunteering programs. While not a platform peer, it is comparable as a large nonprofit using corporate volunteering infrastructure and serves as both a partner and a potential alternate channel for corporate CSR engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/connectforCF
• YouTubeyoutube.com/channel/UC7GykWO8ojgwMS6fNejkzWg
• Facebookfacebook.com/connectfor.rbf/?ref=hl
• LinkedInlinkedin.com/company/connectfor
• Instagraminstagram.com/connectfor.cf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConnectFor