EasyCrowd

What EasyCrowd does

EasyCrowd (operating as Treize37 SAS, headquartered in Paris) is a France-based B2B FinTech technology provider founded in late 2013 by Fabrice Carrega and Ludovic Pelletier following their shared tenure in the risk division of a large French bank. The company sells a white-label crowdfunding, investment, and donation platform that enables financial institutions, investment firms, real estate developers, fintechs, and non-profit foundations to launch their own branded online platforms without building the underlying technology stack. Target client verticals are four: investment professionals, fintechs/startups, real estate professionals, and foundations/associations, served across France and selectively in Luxembourg, French Polynesia, New Caledonia, and Djibouti.

The underlying technology is a Ruby on Rails-based modular platform that natively integrates more than 40 blockchain networks (via Tatum), multiple payment service providers (Stripe, MangoPay, Lemonway, D-Money, CAC Pay), electronic signature (Yousign), CRM systems (Hubspot, Odoo), email and SMS marketing (Mailchimp, Sendinblue), and analytics (Google Analytics, Google Tag Manager, Matomo, Facebook Pixel). The platform supports French and European regulatory accreditation workflows, including IFP (Conseiller en Investissement Participatif), PSFP (Prestataire de Services de Financement Participatif), and PSAN (Prestataire de Services sur Actifs Numériques). Treize37 SAS is itself registered with the CSSF (Luxembourg Commission de Surveillance du Secteur Financier) as a payment services provider agent and supports multi-currency, multilingual deployments with European data hosting and a 99.99% availability guarantee. EasyCrowd states that platforms powered by its technology have collectively raised over €148.8 million, supported a 9/10 customer satisfaction score in its 2021 survey, and have been used by clients including Banque Populaire Auvergne Rhône Alpes, Invest in Pacific, On Finance, Mycrocredit, ActingDrop, Fondation INSA, Bureau Économique de la Province de Namur, and Malakoff Humanis / CCAH.

The revenue model is a B2B SaaS subscription layered with professional services. Clients pay a monthly subscription fee for access to the platform — including features, monthly updates, and technical support — on a quote-based basis that reflects platform scope, feature requirements, transaction volumes, and regulatory complexity; no public pricing tiers are disclosed. Additional revenue comes from implementation, project management, regulatory guidance, and custom development and integration work. Distribution combines direct enterprise field sales to financial institutions and fintech clients, a channel of implementation and consulting partners (Studio D'ailleurs, Data-Projekt, Kramer Levin, BA-Assurances), and industry-level alignment through Financement Participatif France and France FinTech membership. The company is privately held under founder control with no disclosed institutional funding, share capital of €38,920, and a leadership team composed of the two co-founders.

Name

EasyCrowd

Legal name

Treize37 SAS

Website

https://easycrowd.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyCrowd (Treize37 SAS) is a French B2B FinTech firm that provides white-label crowdfunding, investment, and donation platforms built on Ruby on Rails. Founded in 2013, it serves investment firms, fintechs, real estate companies, and non-profits across France and internationally.

Ownership category

akta.pro rank

Product category

Crowdfunding and Investment Platform Software

SIC

Finance Services (6199)

akta.pro primary industry

Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ)

akta.pro secondary industries

Tokenized Collateral & On-Chain Credit Infrastructure (Collateral Mgmt, Liquidations) (FSAGAMAK), Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers) (FSAPAEAI), Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll) (FSAPAEAE), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)

Keywords

• White-label crowdfunding
• Investment platform software
• Payment integration services
• Fintech application development
• Blockchain token issuance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. White-label platform subscription: Monthly subscription fee for access to the EasyCrowd platform, including all features, updates, security patches, and technical support. The platform is updated monthly with new features and improvements.
2. Professional services: Implementation, project management, regulatory guidance, and design integration services for new platform deployments.
3. Custom development and integration: Additional custom development work, third-party service integration, and bespoke feature development beyond the standard platform capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

EasyCrowd sells a white-label crowdfunding and investment platform built on Ruby on Rails that financial institutions, fintechs, real estate professionals, and non-profits can deploy under their own brand. The offering bundles payment processing (Stripe, MangoPay, Lemonway, D-Money, CAC Pay), KYC validation, electronic signature (Yousign), investor questionnaires and scoring, tax reduction calculation, multi-currency/multilingual support, and integration with 40+ blockchains for token issuance. Revenue is generated through monthly subscriptions, implementation services, and bespoke custom development.

Product overview

EasyCrowd is a B2B FinTech technology company offering a modular white-label platform for online payment and investment solutions. The core offering consists of four main products: (1) White-label Crowdfunding Platform for launching participatory financing sites, (2) Royalty & Fractional Real Estate Platform for token-based property investment, (3) Payment Services Integration for PSP API implementation, and (4) Custom FinTech Application Development. These are complemented by specialized modules targeting distinct client segments: investment professionals (subscription/demat processes), fintechs/startups (crowdfunding & blockchain), real estate professionals (fractional property financing), and foundations/associations (donation management). The platform integrates with leading payment providers (Stripe, MangoPay, Lemonway), electronic signature (Yousign), CRM (Hubspot), analytics (Google Analytics, Matomo), and over 40 blockchain networks. The technology is developed by Treize37 SAS, a company with 15 years of experience in finance and IT, registered with CSSF as a payment services provider agent.

Differentiator

Problem solved

Functional benefit

Products and services

• Crowdfunding en marque blanche (White-label Crowdfunding Platform) White-label crowdfunding platform technology enabling clients to launch their own crowdfunding websites quickly with complete customization of design, features, and branding. Covers project management, payment processing, electronic signature, KYC validation, and regulatory compliance support (IFP, PSFP, PSAN).
• Royalties & Immobilier Fractionné (Royalty & Fractional Real Estate Platform) Turnkey token subscription and issuance platform for fractional real estate investments. Enables automation of financing processes and token issuance with support for royalties, shares, bonds, and integration with over 40 blockchains including Bitcoin, Ethereum, Solana, and Polygon.
• Intégration de solutions de paiement (Payment Services Integration) Specialized service for integrating payment APIs into client applications, covering Stripe, Lemonway, MangoPay, D-Money, CAC Pay, and over 40 blockchain networks. Backed by 15 years of PSP integration experience across Europe and internationally.
• Développement d'applications FinTech (FinTech Application Development) Custom FinTech application development service covering payment processing, blockchain integration, electronic signature, and KYC/KYB automation. Offers multilingual, multi-currency applications with high security standards and worldwide hosting options.

Quantifiable outcome

• €148,885,308 collected through platforms powered by EasyCrowd
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• YousigncoreTechnology or IntegrationElectronic signature API integration providing secure, compliant digital signing of securities subscription documents. Enables fully dematerialized investment subscription workflows.
• MangoPaycoreTechnology or IntegrationPayment and financial management solution designed for crowdfunding platforms and online marketplaces. Provides e-wallet accounts, payment processing, and virtual IBAN capabilities.
• LemonwaycoreTechnology or IntegrationRegulated e-wallet system offering complete payment services for businesses. Supports payment processing, virtual IBANs, and KYC validation.
• StripecoreTechnology or IntegrationSecure, user-friendly online payment platform integrated for collecting payments via credit card, bank transfer, and direct debit.
• HubspotmajorTechnology or IntegrationCustomer relationship management system integration allowing synchronization of client data and automation of sales tasks.
• SendinbluemajorTechnology or IntegrationEmail and SMS marketing platform integration offering advanced segmentation and automation tools for client newsletters.
• MailchimpmajorTechnology or IntegrationMarket-leading email marketing platform for creating, sending, and analyzing newsletter campaigns.
• TatumcoreTechnology or IntegrationBlockchain development platform providing infrastructure for multi-blockchain integration across 40+ networks.
• Studio D'ailleursmajorImplementation/ SI/ Consulting PartnerGraphic design studio providing custom branding and design services for client white-label platforms.
• Data-ProjektmajorImplementation/ SI/ Consulting PartnerWeb agency partner providing technical implementation and integration services for EasyCrowd platforms.
• Kramer LevinmajorImplementation/ SI/ Consulting PartnerSpecialized law firm providing regulatory guidance for IFP, PSFP, and PSAN accreditation processes.
• Financement Participatif FrancemajorStrategic or Co-development PartnerFrench crowdfunding platforms federation providing industry representation, best practices, and networking.
• BA-AssurancesminorImplementation/ SI/ Consulting PartnerInsurance broker partner providing coverage options for client platforms and operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stripe Connect: Stripe is a global payment infrastructure provider with Stripe Connect specifically serving marketplaces and crowdfunding platforms. It is broadly comparable to EasyCrowd because both enable payment acceptance and onboarding for crowdfunding and investment platforms, though Stripe operates at massively greater scale and breadth.
• Crowdcube: Crowdcube is a UK-regulated equity crowdfunding platform. It is a broad incumbent comparable to EasyCrowd's investment platform offering — both operate under European crowdfunding regulations — but Crowdcube runs its own consumer-facing platform rather than licensing white-label technology.

Direct peers

• Tokeny: Tokeny is a Luxembourg-based tokenization platform for regulated securities and investment funds. It is directly comparable to EasyCrowd because both deliver enterprise-grade tokenization infrastructure for investment platforms, including compliance, KYC, and on-chain asset management.
• RaiseNow: RaiseNow is a Switzerland-based white-label donation and fundraising platform for non-profits and charities. It is directly comparable to EasyCrowd as both provide white-label online donation platforms with payment processing, recurring donations, and tax receipt generation for foundations and associations.
• Securitize: Securitize is a tokenization platform enabling issuance and management of regulated digital securities. It is directly comparable to EasyCrowd because both provide token issuance and on-chain investment infrastructure, with EasyCrowd's multi-blockchain stack supporting comparable fractional real estate and RWA use cases.
• Lemonway: Lemonway is a regulated payment institution providing pan-European payment processing for crowdfunding platforms and marketplaces. It is directly comparable to EasyCrowd because both target European crowdfunding operators with payment, KYC, and virtual IBAN services, and EasyCrowd integrates Lemonway as a core PSP.
• MangoPay: MangoPay is a payment infrastructure provider built specifically for marketplaces, crowdfunding platforms, and e-commerce. It is directly comparable to EasyCrowd because both offer payment processing, e-wallets, and virtual IBANs for crowdfunding and investment platforms — a relationship that is simultaneously partnership and competition.
• Tatum: Tatum is a blockchain infrastructure provider with native APIs across 40+ networks. It is directly comparable to EasyCrowd because both abstract multi-blockchain complexity for application developers, and EasyCrowd integrates Tatum to power its multi-chain tokenization and crowdfunding functionality.

Emerging players

• Polymath: Polymath is a blockchain-based tokenization platform for securities issuance. It is comparable to EasyCrowd as both offer tokenization infrastructure for investment platforms, though Polymath is more focused on the protocol layer while EasyCrowd delivers a turnkey end-to-end platform.

Regional players

• Kreate: Kreate is a Finnish white-label crowdfunding technology provider focused on equity and debt crowdfunding for Nordic issuers. It is a regional peer to EasyCrowd because both offer white-label crowdfunding platforms with regulatory and payment integration, though Kreate focuses on the Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easycrowd
• Xx.com/EasyCrowd_
• Facebookfacebook.com/EasyCrowd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyCrowd