LateNiteSoft
LateNiteSoft is a small Madrid-based software studio building professional iOS and macOS photography and videography apps—led by Photon's manual-control camera and MagicML/MorphAI machine-learning features—for enthusiast and professional photographers, distributed via Apple's App Stores.
- Company typePrivate
- Founded2008
- HeadquartersTorrelodones, Spain
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What LateNiteSoft does
LateNiteSoft S.L. is a privately held, founder-owned Spanish software studio (headquartered in Madrid/Torrelodones) founded in 2008 alongside the launch of Apple's App Store. It develops photography and videography applications for iOS and macOS aimed at professional and enthusiast photographers and videographers who want DSLR-grade manual control from Apple hardware. The company operates as a small team (1-10 employees) with collaborators distributed across the USA, Japan, and Austria.
The product portfolio centers on the Photon ecosystem: Photon (a pro iPhone camera with independent manual dials for ISO, shutter, white balance, and focus, real-time preview, focus peaking with a draggable loupe, live histogram, RAW/ProRAW/HEIF/JPEG capture, and a built-in quick editor), Photon Studio (a companion app that mirrors the latest shot to a second device), Photon Enhance (a Mac desktop editor optimized for Apple Silicon), REC (a pro video recording app), and MorphAI (a 2025 AI image-transformation app). The underlying technology combines advanced image-processing and real-time viewfinder engineering with two ML-driven features: MagicML, an in-house neural network trained on thousands of professionally shot photos that auto-adjusts color, exposure, contrast, highlights, and shadows; and MorphAI, which uses natural-language prompts routed through OpenAI's infrastructure to transform images.
The business model is consumer/prosumer product-led growth distributed exclusively through Apple's iOS and Mac App Stores with no sales motion. Revenue is generated through one-time app purchases (Photon, Photon Enhance, REC) and usage-based in-app credit purchases for MorphAI's AI transformations. Go-to-market is driven by App Store optimization, organic discovery, a clean marketing website, and a Discord community for support and word-of-mouth among photographers. Specific pricing tiers are not publicly disclosed. There is no evidence of external funding, institutional ownership, or acquisitions; the company appears bootstrapped and founder-controlled.
LateNiteSoft firmographics
Firmographics- Name
- LateNiteSoft
- Legal name
- LateNiteSoft S.L.
- Website
- https://latenitesoft.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LateNiteSoft is a small Madrid-based software studio building professional iOS and macOS photography and videography apps—led by Photon's manual-control camera and MagicML/MorphAI machine-learning features—for enthusiast and professional photographers, distributed via Apple's App Stores.
- Ownership category
- akta.pro rank
LateNiteSoft industry classification
Industry- Product category
- Mobile Photography Software
- NAICS
- Photographic Services (54192), Commercial Photography (541922)
- SIC
- Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Webcams & Video Capture Peripherals (HDACAFAG)
- akta.pro secondary industries
- Interchangeable-Lens Cameras (Mirrorless & DSLR) (CRACAPAA), Photography & Photo Production (BPAFAIAF)
Keywords
Where LateNiteSoft is headquartered
LocationHeadquarters
- HQ city
- Torrelodones
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
LateNiteSoft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- App Store Sales: One-time purchase sales of photography and videography apps (Photon Camera, Photon Enhance, REC) through Apple App Store and Mac App Store.
- In-App Purchases (MorphAI Credits): Credits-based system for AI-powered image transformations in MorphAI app. Users purchase credits for image transformation operations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
LateNiteSoft product offering
Product offeringCore offering
LateNiteSoft develops and sells photography and videography applications for iOS and macOS, led by the Photon pro camera app for iPhone with full independent manual controls (ISO, shutter, white balance, focus) and RAW/ProRAW capture. The portfolio is completed by REC for professional video, Photon Enhance for Mac-based pro photo editing with machine learning, MorphAI for natural-language AI image transformation, and the Photon Studio companion app for second-screen real-time preview.
Product overview
LateNiteSoft is a software company specializing in photography and videography apps for iOS and macOS. The product portfolio centers around the Photon ecosystem: Photon (pro camera for iPhone) for capturing, Photon Enhance (Mac editor) for post-processing, and Photon Studio (companion app) for real-time preview on secondary devices. REC provides professional video recording, while MorphAI offers AI-powered image transformation through natural language prompts. The company combines advanced image processing with interfaces designed for professional photographers.
Differentiator
Problem solved
Functional benefit
Brands
- Photon: Pro camera app for iPhone with manual controls over exposure, focus, and color, supporting RAW, ProRAW, and HEIF/JPEG formats.
- REC
- MorphAI
- Photon Enhance
- Photon Studio
- Photon Library
Products and services
- Photon Camera Professional iPhone camera app offering full independent manual control over exposure, focus, ISO, shutter speed, and white balance via separate dials with real-time preview, plus 14-bit DNG/Apple ProRAW/HEIF/JPEG capture, focus peaking with a draggable focus loupe, live histogram with clipping indicators, external storage support, a built-in quick editor with eight filters, and integration with the Photon Studio companion app. Targeted at professional and enthusiast iPhone photographers who want DSLR-like manual control.
- REC Professional video recording app for iPhone with a simplified, intuitive control scheme and streamlined interface for capturing higher-end video than the default iPhone camera app. Targeted at iPhone videographers and content creators who want more capable controls without the complexity of full professional video apps.
- Photon Enhance Pro photo editing application for Mac providing a full suite of editing tools including Clarity, MagicML, histogram, exposure, brightness, saturation, contrast, crop & rotate, temperature, tint, straighten, and format support, optimized natively for Apple Silicon (M1/M2). Targeted at Mac-using photographers who want a complete shoot+edit workflow paired with the Photon mobile capture app.
- MorphAI AI-powered image transformation app for iOS that lets users morph and enhance photos by entering natural-language prompts, with fast processing, mobile-friendly on-device or secure cloud inference, and a built-in gallery to review and share results. Monetized via usage-based MorphAI credit purchases. Targeted at iOS consumers seeking AI-driven creative image stylization.
- Photon Studio Companion iOS app that mirrors the latest shot from the Photon camera in real time on a second device, allowing photographers to review compositions on a larger screen during shooting. Targeted at Photon Camera users who want a real-time second-screen preview workflow.
Companies that use LateNiteSoft
Customer profileSegments3 records
Ideal customer profiles4 records
LateNiteSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
LateNiteSoft partnerships and signals
Strategic signalScale indicators2 records
LateNiteSoft competitors and assessment
Company assessmentDirect peers
- VSCO: VSCO is a photo and video editing app with strong creator-community engagement and subscription monetization. It overlaps with LateNiteSoft on iOS photo editing workflows and creator-focused community dynamics.
- Picsart: Picsart is a mobile-first photo and video editing platform with AI generative tools and a large creator community. It is a direct peer to MorphAI and Photon Enhance for AI-augmented mobile image editing.
- Lightricks: Lightricks develops mobile photo and video editing apps (Facetune, Photoleap, Videoleap) with AI-powered features. It competes directly with MorphAI and Photon Enhance in mobile photo editing and AI transformation use cases.
- Google Snapseed: Snapseed is a free professional photo editor for iOS and Android with RAW support and selective adjustments. It overlaps with Photon Enhance on professional mobile editing capabilities, though distribution is free vs. paid.
- Cocologics (ProCamera): ProCamera is a long-standing iPhone camera app with manual controls, RAW/DNG capture, and professional shooting modes. It directly competes with Photon in the same App Store category and customer segment.
- Lux Optics (Halide): Halide is a premium iPhone camera app offering manual exposure, focus, and RAW controls. It is the closest direct competitor to Photon, targeting the same enthusiast/professional iPhone photographer segment with a similar product-led App Store model.
Emerging players
- Prisma Labs (Lensa AI): Prisma Labs builds AI-driven photo transformation products including Lensa AI, similar to MorphAI's generative image transformation value proposition for iOS users.
- Photoroom: Photoroom is an AI-powered photo editing app focused on product imagery and background manipulation. It is an emerging player in the broader AI-mobile-photo-editing category where MorphAI competes.
Broad incumbents
- Canva: Canva is a broad design platform with photo editing and AI image generation features. It is an indirect but increasingly direct competitor to LateNiteSoft's consumer photo editing and AI transformation offerings.
- Adobe (Lightroom Mobile): Adobe Lightroom Mobile offers pro photo capture and editing on iOS with cloud sync, RAW support, and AI features. It is a broad incumbent in the same mobile photography workflow that LateNiteSoft targets, with significantly larger resources.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
LateNiteSoft social profiles
Digital presenceLateNiteSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
LateNiteSoft leadership team
Management profileNumber of profiles
Profiles2 records
LateNiteSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LateNiteSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LateNiteSoft
What does LateNiteSoft do?
LateNiteSoft develops and sells photography and videography applications for iOS and macOS, led by the Photon pro camera app for iPhone with full independent manual controls (ISO, shutter, white balance, focus) and RAW/ProRAW capture. The portfolio is completed by REC for professional video, Photon Enhance for Mac-based pro photo editing with machine learning, MorphAI for natural-language AI image transformation, and the Photon Studio companion app for second-screen real-time preview.
Is LateNiteSoft a public or private company?
LateNiteSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LateNiteSoft founded?
LateNiteSoft was founded in 2008. It employs 1 to 10 people.
Where is LateNiteSoft based?
LateNiteSoft is headquartered in Torrelodones, Spain, in the Europe region.
How does LateNiteSoft make money?
Two revenue lines are on record. App Store Sales are the primary driver. The others are in-App Purchases (MorphAI Credits).
Who are LateNiteSoft's main competitors?
Direct peers on record are VSCO, Picsart, Lightricks, Google Snapseed, Cocologics (ProCamera) and Lux Optics (Halide). Emerging players are Prisma Labs (Lensa AI) and Photoroom. Broad incumbents are Canva and Adobe (Lightroom Mobile).
Does LateNiteSoft have an API?
No public API is recorded for LateNiteSoft.
What industry is LateNiteSoft in?
LateNiteSoft's product category is Mobile Photography Software. Its primary akta.pro industry code is HDACAFAG, Webcams & Video Capture Peripherals, with a secondary code of CRACAPAA, Interchangeable-Lens Cameras (Mirrorless & DSLR). Its NAICS code is 54192 and its SIC code is 3861.