What Asib Paints does

Asib Paints (عسيب للدهانات) is a Saudi Arabian paint manufacturer founded in 1975 as a Saudi-Italian joint venture importing paints from Torino, Italy, and transitioned to domestic manufacturing in 2000 with the opening of its first factory in Diriyah, Riyadh. The company produces water-based decorative paints and coatings — including Soft Profile and Hard Profile textured finishes, Lorena spray decorative coating, silica primer, emulsion paints (notably MATT111 and Paint Emulsion) with up to 980 colour options, and acrylic putty — all manufactured at two facilities: the original Diriyah site and a second, larger factory in Sudair Industrial Area equipped with newer manufacturing machinery. Its products carry the Saudi Quality Mark (SASO) and ISO 9001 certifications.

The company serves a hybrid customer base spanning individual homeowners in the Riyadh residential market, real-estate developers and compound operators, commercial and retail clients (including named references such as Haram Mall and the Youth Welfare Building in Riyadh), government construction and maintenance projects, and a network of 32+ authorised agents and distributors extending across Saudi Arabia and into Bahrain. Revenue is generated through one-time unit-priced paint sales (e.g., MATT111 17L at SAR 115, Putty 20kg at SAR 41–47) via three channels: 11 company-owned branches concentrated in Riyadh, an in-house e-commerce platform (shop.asseeb.sa) with free Riyadh delivery above SAR 2,500 and volume discounts, and the agent/distributor network. Go-to-market is sales-led with a product-led digital component, supplemented by an online consultation service ("استشر عسيب") for project specifications and active social-media presence across Facebook, X, Instagram, Snapchat and TikTok.

The business model is a conventional regional paint manufacturer with no disclosed external funding, no parent company, and no public financials; ownership is private and appears to remain with the founding family. Strategic emphasis is on regional distribution depth, locally manufactured quality certified to Saudi standards, and incremental channel expansion rather than technology differentiation.

Name

Asib Paints

Legal name

Asib Paints (عسيب للدهانات)

Website

https://asseeb.sa

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Asib Paints is a private Saudi manufacturer (founded 1975) producing water-based decorative paints, textured profile finishes, emulsions, primers, and putty from two domestic factories, selling through 11 Riyadh branches, 32+ regional agents across Saudi Arabia and Bahrain, and an e-commerce storefront, serving homeowners, real-estate developers, commercial clients, and government projects.

Ownership category

akta.pro rank

Product category

Architectural & Decorative Paints

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Paints (IMADAKAA)

Keywords

• Decorative paints
• Architectural coatings
• Water-based emulsion
• Textured wall finishes
• Paint manufacturing

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Product Sales: The company generates revenue through manufacturing and selling various paint products including decorative coatings (profile finishes), emulsion paints, primers, and putties. Products are sold through company-owned branches, authorized agents, and an e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asib Paints manufactures and sells a portfolio of decorative and architectural coatings, including textured profile finishes (Soft Profile, Hard Profile), spray-applied decorative coatings (Lorena), water-based emulsion paints (interior/exterior), primers (Silica), and acrylic wall putty. Products are sold under the Asseeb brand through 11 company branches in Riyadh, 32+ authorized agents across Saudi Arabia and Bahrain, and a direct-to-consumer e-commerce store, serving residential, commercial, and government construction projects.

Product overview

Asib Paints is a Saudi Arabian paint manufacturing company established in 1975, offering a comprehensive portfolio of architectural and decorative coatings. The product range centers on four main product families: (1) Profile finishes including Soft Profile (fine textured decorative coating with sand and fine stones) and Hard Profile (coarse textured coating with dolomite and larger stones), both providing distinctive decorative wall finishes; (2) Lorena spray decorative coating applied via spray machine for varied decorative patterns with high weather durability; (3) Paint Emulsion line including matte and semi-gloss finishes for interior and exterior applications available in up to 980 colors; and (4) Silica primer as an undercoat beneath Profile and Lorena products. The company also offers supporting products including Putty for surface preparation. All products carry the Saudi Quality Mark certification and are sold through company-owned branches, authorized agents across Saudi Arabia, and an e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• Asseeb Paints: Primary brand for decorative and industrial paints including profile finishes, emulsions, and specialty coatings.

Products and services

• Soft Profile (بروفايل ناعم)

Quantifiable outcome

• 50+ years of market experience in Saudi Arabia
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Internet Solutions (حلول الانترنت)minorImplementation/ SI/ Consulting PartnerWebsite design and development partner responsible for the corporate website and e-commerce platform development and maintenance.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Al Gurg Paints & Coatings: UAE-based regional paint manufacturer offering decorative and industrial coatings across the GCC. Closely comparable in scale, product mix, and geographic orientation to Asib.
• National Paints Factories: UAE-based decorative and industrial paint manufacturer serving the GCC market with a similar regional focus, comparable product portfolio, and overlapping distribution channels. The closest comparable in terms of business model and target customer base.
• Saudi Paint Manufacturing Co. (SPMC): Domestic Saudi paint manufacturer with a comparable focus on architectural and decorative coatings for the Saudi market. Closest in-country competitor in terms of geography, customer base, and product positioning.

Broad incumbents

• Hempel: Danish global coatings company with significant Middle East presence across decorative, marine, and protective segments. A broader-portfolio competitor frequently shortlisted alongside regional players for Saudi commercial projects.
• AkzoNobel (Dulux): Dutch multinational paint company operating the Dulux brand globally with established Middle East distribution. A major broad-line competitor for decorative paints, with deeper R&D and brand marketing budgets.
• Jotun: Norwegian-headquartered global coatings major with deep Middle East operations (regional HQ in Dubai) and a broad portfolio spanning decorative, marine, protective, and powder coatings. The dominant regional incumbent Asib competes against for large projects.
• Kansai Paint: Japanese global coatings company with Middle East operations including decorative and automotive finishes. A broad-line regional competitor for large commercial and infrastructure projects in Saudi Arabia.
• PPG Industries: US-headquartered global coatings leader with Middle East presence serving architectural, industrial, and automotive segments. Competes with Asib primarily for large commercial and government specifications.
• Berger Paints: Asian-headquartered paint major with Middle East joint-venture operations serving the regional decorative and protective coatings market. Comparable architectural coatings product family and GCC distribution overlap.
• Sigma Paints (PPG): PPG-owned architectural coatings brand active across the Middle East. Overlaps with Asib's emulsion, primer, and decorative product lines through regional distribution and project channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@asseebsa
• Xx.com/Asseebpaint
• LinkedInlinkedin.com/company/asseebpaints

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asib Paints