10 properties in 10 years

What 10 properties in 10 years does

10 Properties in 10 Years is a privately held property investment mentoring business headquartered in Preston, Melbourne, operating as a trading name under Golden property investments. Founded by Goro Gupta, the company runs a consultative, sales-led program that teaches individual investors how to build a portfolio of ten investment properties within ten years, using a proprietary seven-step methodology and a "Mortgage Terminator" accelerated repayment strategy. Its operations are entirely domestic, focused on Melbourne and Victoria, with no parent company, no external funding, and headcount data not disclosed.

The core offering is a "done-for-you" property mentoring service that onboards clients through Zoho Bookings, positions them within a "Tribe of Finance Advisors" ecosystem, and refers them to mortgage brokers, real estate agents, and buyers agents for execution. Adjacent services include NDIS/SDA-compliant disability housing, seniors co-living property investment, and broader ethical/socially responsible housing investment. The supporting technology is a direct-to-consumer digital presence (Zoho Bookings, a 410+ article blog, YouTube video content, and a careers page) with no mobile app, no public API, and no AI/ML components.

The business model is unusual in that the mentoring program is positioned as free to the client, with revenue generated indirectly through developer marketing fees (the same commissions a real estate agency would earn) on property settlements, supplemented by a small refundable commitment fee that is either returned on settlement or partially donated to charity. Customers are individual investors aged 20–45 with household income above AUD $120,000 per year, and the company explicitly caps the active mentee cohort at approximately 20 clients, signaling a high-touch, low-volume operating design.

Name

10 properties in 10 years

Legal name

Golden property investments T/AS 10 Properties in 10 years

Website

https://10propertiesin10years.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

10 Properties in 10 Years is a Melbourne-based property investment mentoring firm that guides individual Australian investors (typically earning over $120K household income) through a seven-step program to build a 10-property portfolio in 10 years, monetizing via developer marketing fees rather than client fees.

Ownership category

akta.pro rank

Product category

Property Investment Mentoring

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Healthcare & Senior Housing Real Estate Asset Management (BPAJAMAH)

Keywords

• Property investment mentoring
• Portfolio building strategy
• NDIS housing investment
• Real estate coaching
• Wealth creation mentoring

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Developer Marketing Fees: The company negotiates marketing fees from developers - the same that would be paid to any real estate agency. They also negotiate instant equity, discounts, and free property management on all properties for their clients.
2. Refunded Commitment Fee: A relatively small commitment fee is charged, fully refunded upon settlement of the client's first property. If the client does not settle, half is retained and half donated to charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

10 Properties in 10 Years provides a structured, consultative property investment mentoring program delivered through a 7-step process from initial consultation to portfolio review, teaching individual clients how to build a 10-property investment portfolio within 10 years. The firm combines one-on-one strategy presentations, property sourcing with post-tax cashflow projections, and access to a network of mortgage brokers, real estate agents, and buyers agents, with specialization in NDIS/SDA disability housing, ethical housing, and seniors co-living investment opportunities in Melbourne and broader Australia.

Product overview

10 Properties in 10 Years is a property investment mentoring company operating in Melbourne, Australia. The company offers a comprehensive suite of services centered around its core '10 Properties in 10 Years' mentoring program, which teaches clients how to build a multi-property investment portfolio. Services include ethical housing investment, disability housing (NDIS/SDA compliant properties), seniors co-living, financial advisory, investment advisory, and property sourcing. The company operates on a 'done for you' model, connecting clients with mortgage brokers, real estate agents, buyer's agents, and financial advisors. The business is structured around seven-step mentoring and coaching processes, with properties often designed to meet SDA requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Investment Mentoring Program A structured 7-step mentoring and coaching program for individual investors that guides them from initial consultation through strategy presentation, property selection, and ongoing portfolio review toward building a 10-property portfolio within 10 years. Targets aspiring Australian property investors seeking wealth creation and financial freedom.
• Property Sourcing A done-for-you property sourcing service providing clients with at least three property solutions matching their investment criteria, each delivered with post-tax cashflow projections after all expenses. Operated through the affiliated Housing Hub Preston entity and intended for individual investors inside the firm's mentoring program.
• Investment Advisory Services Property investment advisory services covering market analysis, suburb selection, and property sourcing to help clients identify and evaluate investment opportunities within Melbourne and broader Australian markets.
• Financial Advisory Services Referral-based service introducing clients to a network of personal finance brokers and financial advisors who provide tailored investment and wealth-building strategies alongside the property mentoring program.
• Ethical Housing Investment Property investment service line focused on socially responsible housing that creates positive social and environmental impact, including sustainable building practices and affordable housing projects for ethically-minded individual investors.
• Disability Housing (NDIS/SDA) Specialized property investment service for properties compliant with the National Disability Insurance Scheme (NDIS) and Specialist Disability Accommodation (SDA) design requirements, sourcing government-backed disability housing assets for individual investors.
• Seniors Co-Living Investment Co-living investment properties designed for elderly Australians, offering longer lease terms, better rental returns, and management services including flatmate matching for investors seeking stable retirement income.
• Mortgage Terminator Strategy Proprietary accelerated mortgage repayment strategy taught to clients within the mentoring program to help them pay off mortgages faster, build portfolios more quickly, and achieve financial freedom sooner.

Quantifiable outcome

• Clients can accumulate 10 properties in 10 years or less through the mentoring program

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Housing Hub PrestoncoreStrategic or Co-development PartnerThe company operates through Housing Hub Preston for property sourcing and location services. This appears to be an affiliated entity within their business ecosystem that handles property discovery and suburb matching for clients.
• Mortgage Brokers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of mortgage brokers introduced to clients during the investment strategy execution phase. The company refers clients to mortgage brokers for financing their property purchases.
• Real Estate AgentscoreChannel Partner/ Reseller/ DistributorThe company refers clients to real estate agents for property transactions. Stated disclaimer: '10 properties in 10 years is neither a real estate agent nor does it guarantee in any way, shape or form that you personally will get 10 properties in 10 years.'
• Buyers AgentscoreChannel Partner/ Reseller/ DistributorReferral network of buyers agents who assist clients in property selection and negotiation. The company refers clients to buyers agents as part of their mentoring process.
• Property DeveloperscoreStrategic or Co-development PartnerDevelopers who pay marketing fees to the company for property sales - the same fees they would pay any real estate agency. The company negotiates instant equity, discounts, and free property management on properties purchased through these developer partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wakelin Property Advisory: Melbourne-based buyer's agency and property investment advisor that helps investors source and acquire properties, with a mentoring-style client engagement. Comparable in geography (Melbourne focus), buyer-representation services, and educational/mentoring positioning toward individual investors building portfolios.
• Metropole Property Strategists: Long-established Australian property investment advisory firm providing strategic advice, research, and buyer representation to investors building portfolios. Directly comparable in target customer (aspiring multi-property investors), advisory model, and Australia-wide reach, though Metropole operates at significantly larger scale and uses a subscription/research model rather than developer-funded mentoring.
• OpenCorp: Australian property investment advisory and buyer-representation firm that coaches individual investors through portfolio acquisition, with a strong content and education-led go-to-market. Comparable target market (aspiring multi-property investors), mentoring methodology, and developer/agent partnership model.
• AllenWargent Property Buyers Advocates: Australian buyers agency and property advisory that represents investors in property acquisition, with educational content and portfolio strategy services. Directly comparable in buyer-representation model and investor-education offering, though more transactional and less mentoring-heavy than 10 Properties in 10 Years.
• Property Investment Professionals (PIP): Australian firm offering property investment coaching, mentoring, and strategy services to retail investors. Comparable mentoring/education-led model and target customer (HNW individuals building investment portfolios), though structured differently around paid coaching programs.

Emerging players

• Inspired Investment Solutions: Australian property investment advisory and mentoring firm for individual investors. Comparable mentoring-led approach and retail investor focus, with similar positioning around ethical/strategic property investing and portfolio building.
• Hotspotting: Terry Ryder's Australian property research and advisory firm providing market analysis and investor education through reports and media. Comparable in educational/content-led investor advisory positioning, with a research and media business model rather than transactional mentoring.
• Real Estate Investment Network (REIN): Canadian-born but Australian-active property investment education and networking community offering courses, mentoring, and events for individual investors. Comparable mentoring/community-led model and target market, though geographically a regional player and operating at materially larger scale.
• OnProperty: Australian property investment education platform (podcasts, courses, reports) targeting individual investors. Comparable in content-led investor education focus and target demographic, though delivered primarily as digital education rather than done-for-you mentoring.

Others

• PurpleLend / NDIS Property Specialists (SDA advisory cohort): SDA-focused advisory and property matching platforms that channel investors into NDIS-compliant housing. Comparable in NDIS/SDA specialism, though more transactional and compliance-focused than a full mentoring program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/10propertiesin10years
• LinkedInlinkedin.com/company/10-properties-in-10-years

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 properties in 10 years