Dimensions

What Dimensions does

Dimensions is a UK-based corporate uniform provider operating since 1988 as a brand of Mi Hub Ltd. The company delivers end-to-end managed uniform programmes for large enterprises across multiple verticals including retail and grocery, transport and logistics, healthcare and emergency services, banking and finance, hospitality, and utilities. Its core offering follows a structured five-stage methodology — Discover, Design, Develop, Deliver, Depend — that spans needs assessment, bespoke garment design, sustainable manufacturing, wear-trialling, phased rollout, and ongoing supply management. Notable technical components include 37.5® temperature-regulating fabric technology licensed for performance garments and the Detail digital uniform management platform, built in-house by a software development team, which supports ordering, allocation management, approval workflows, and real-time reporting.

The business model is enterprise-focused, with revenue generated primarily through bespoke, quote-based multi-year managed services contracts underwritten by dedicated Commercial Teams and account managers. Pricing is customized per programme based on organisation size, garment specifications, contract length, and sustainability requirements, with no public pricing tiers. Major anchor customers include Tesco (275,000 wearers, partnership since 1997), Royal Mail (116,000 colleagues across three brands), McDonald's UK (97,000 employees across 1,200+ restaurants), Nationwide Building Society (605 branches), Heathrow Airport, Waitrose, Greggs, St John Ambulance, LNER, and the Bee Network (Transport for Greater Manchester). The go-to-market is sales-led enterprise field sales supported by a content marketing engine comprising detailed customer journey case studies, industry award participation (PCIAW, NAUMD), and a digital platform-led ordering experience.

Distribution combines direct enterprise account management with a global manufacturing partner network spanning the UK, Europe, Asia, and North America. A 2017 strategic collaboration with Swedish corporate clothing specialist ACC extends multinational delivery capability across Europe. The company maintains ISO 9001 quality certification, OEKO-TEX fabric certification, Sedex and Ethical Trading Initiative memberships, and operates under the parent group's EcoVadis Gold sustainability rating. Marketing relies on the company website, LinkedIn, Instagram, and annual participation in International Uniform Week and related industry events.

Name

Dimensions

Legal name

Mi Hub Ltd t/a Dimensions

Website

https://dimensions.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Dimensions is a UK-based corporate uniform provider operating since 1988 as a Mi Hub brand, designing, manufacturing, and managing bespoke end-to-end uniform programmes for large enterprises across retail, transport, healthcare, banking, and hospitality sectors through a five-stage methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bespoke Uniform Programmes: End-to-end managed uniform services for organisations including design, manufacturing, distribution, and ongoing support. Revenue generated through multi-year contracts with enterprise customers, delivering uniforms to thousands of employees across multiple locations.
2. Promotional Garments: Bespoke promotional clothing for seasonal campaigns, charity initiatives and special events. Projects include branded colleague T-shirts for charity fundraising and one-off event garments.
3. Uniform Rollout Services: Large-scale uniform deployment services including online ordering portal development, communications, logistics coordination, and phased rollout execution (e.g., 2.2 million garments to 2,950 locations for Tesco).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dimensions is a UK-based corporate uniform provider that designs, manufactures, and manages end-to-end uniform programmes for enterprise customers. The company guides customers through a structured five-step journey (Discover, Design, Develop, Deliver, Depend) covering consultation, design, wearer trials, sustainable manufacturing, large-scale rollout, and ongoing supply management. It serves major UK brands across retail, transport, healthcare, financial services, and emergency services.

Product overview

Dimensions is a corporate uniform provider offering a comprehensive suite of uniform solutions built around its five-stage D's process (Discover, Design, Develop, Deliver, Depend). The core offering is a fully managed uniform programme spanning needs assessment, bespoke design, sustainable manufacturing, reliable rollout, and ongoing supply management. The company's product portfolio includes the Detail digital uniform management platform (online ordering, allocation management, and reporting), specialised garment technologies like the Wellbeing Top with 37.5® temperature-regulating fabric, and custom-designed uniform ranges for diverse industries including retail, transport, banking, hospitality, and emergency services. Dimensions operates as part of the Mi Hub group and serves major UK brands including Tesco, Nationwide, Royal Mail, Waitrose, Greggs, and St John Ambulance.

Differentiator

Problem solved

Functional benefit

Products and services

• Dimensions Uniform Programme (Five D's Managed Service)
• Detail Digital Uniform Management Platform

Quantifiable outcome

• 2.2 million garments delivered to 2,950+ locations in under 65 days
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Transport for Greater ManchesterflagshipStrategic or Co-development Partner · 4 October 2023Dimensions partnered with Transport for Greater Manchester to provide new staff uniform for the Bee Network - Greater Manchester's integrated transport system. Uniform rollout for 4,400 colleagues including inclusive designs considering gender identity and religious requirements, with standard and fitted wardrobe options across Tranche 1 commencing September 2023.
• Royal Mail GroupflagshipStrategic or Co-development Partner · 1 October 2019In October 2019, Dimensions was successfully awarded Royal Mail Group contract following competitive tender for supply of workwear, footwear, hi-visibility clothing and PPE across Royal Mail, Parcelforce and PFS brands. 116,000 colleagues received new performance wardrobe designed with biomechanics expertise.
• ACCcoreStrategic or Co-development Partner · 30 June 2017Dimensions entered strategic collaboration with Swedish corporate clothing specialist ACC to strengthen international offering. The partnership combined decades of experience in designing, sourcing and managing corporate clothing programmes across Europe, supporting multinational organisations across sectors including retail, travel, transport, financial services, utilities, emergency services, and leisure. Enabled global capability with local delivery through UK, Europe, Asia and North America network.
• Haven PTScoreStrategic or Co-development Partner · 1 January 2013Haven PTS is part of Momentum and the wider Rehab Group, a not-for-profit organisation providing rehabilitation, training and employment opportunities for disabled and socially excluded people. Partnership established Scottish manufacturing programme for NHS Scotland nursing uniforms, creating sustainable UK-based manufacturing solution while supporting social value through employment.
• HemingwayDesignflagshipStrategic or Co-development Partner · 1 July 2012Dimensions partnered with renowned British design consultancy HemingwayDesign and sustainable fashion specialists Worn Again to create a fresh new uniform for McDonald's UK. The 18-month collaboration combined contemporary design, garment manufacturing expertise, and wearer insight, creating a collection that reflected the evolving McDonald's brand while supporting employees in their day-to-day roles.
• Worn AgainminorStrategic or Co-development Partner · 1 July 2012Sustainable fashion specialists Worn Again collaborated with Dimensions and HemingwayDesign on McDonald's UK uniform programme, bringing circular economy expertise to the sustainable uniform design.
• Mi HubcoreStrategic or Co-development PartnerDimensions is a Mi Hub brand. Being part of the Mi Hub group strengthens Dimensions, giving customers a seamless journey backed by global expertise, specialist teams, and bespoke support. Mi Hub provides central ESG team, continuous investment in sustainability, and group-wide capabilities across UK, Europe, Asia and North America.
• NHS National Services ScotlandcoreStrategic or Co-development PartnerNHS National Services Scotland partnered with Dimensions and Haven PTS for sustainable UK manufacturing of nursing uniforms. The public-private-third sector collaboration was recognised at GO Procurement Awards Scotland for innovation and CSR impact.
• AlexandracoreStrategic or Co-development PartnerDimensions collaborated with sister brand Alexandra to carefully curate the Bee Network's uniform, branding key pieces from Alexandra's ready to wear range. Collaboration demonstrates Mi Hub group brand synergies.
• SedexcoreOthersDimensions is a member of Sedex, committed to promoting safe working conditions, responsible labour practices and continuous improvement throughout the supply chain.
• Ethical Trading Initiative (ETI)coreOthersDimensions is a member of ETI, demonstrating commitment to ethical trading practices and responsible supply chain management.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alexandra: UK corporate uniform provider and sister brand to Dimensions within the Mi Hub group. Overlapping product range (corporate workwear, hospitality, healthcare uniforms) and shared parent means it competes with Dimensions for the same enterprise customer wallet while also providing ready-to-wear depth on joint tenders such as TfGM Bee Network.
• Yaffy: UK corporate uniform manufacturer and sister Mi Hub brand. Provides comparable workwear programmes across UK enterprise customers and competes for adjacent segments of the same wallet, particularly in retail and hospitality.
• Affinity Workwear: US-based corporate uniform manufacturer and Mi Hub sister brand, providing comparable design and managed uniform services in North America. Useful benchmark for any US expansion ambitions Dimensions might pursue via the Mi Hub group.
• Alsico: Belgian-headquartered corporate workwear and uniform manufacturer with strong UK presence through Alsico La Rioja and Alsico Hi-Tec. Directly comparable as a European designer, manufacturer and managed-service provider for healthcare, retail, transport and emergency-services uniforms.
• ACC (Adolf Clausen Consulting) / Inwatec: Swedish corporate clothing specialist and active strategic partner of Dimensions since 2017, providing European coverage. Closely comparable service offering (design, sourcing and management of corporate clothing programmes across multiple European sectors).

Broad incumbents

• UniFirst Corporation: US-listed uniform rental and supply company with North American and European uniform programmes. Comparable business model (managed uniform services plus image apparel) and a relevant comparator for any multinational rollout ambitions.
• Cintas Corporation: US-listed uniform rental and corporate apparel giant serving North American enterprise customers across virtually every vertical Dimensions operates in. Functions as the global benchmark for managed uniform services and is the principal incumbent any pan-North-American expansion would compete against.
• Elis SA: French-listed multinational textile services group providing workwear, hygiene and well-being solutions across Europe and Latin America. Comparable as a large incumbent with managed workwear programmes for healthcare, hospitality, retail and industry customers.
• Johnson Service Group: UK-listed provider of textile services and workwear through its Workwear division. Operates a managed uniform rental and supply model serving UK enterprise customers, making it the closest direct UK-listed competitor and benchmark for margin structure.

Regional players

• Trutex: UK schoolwear manufacturer with bespoke uniform programmes for schools. Comparable managed-service and bespoke-design approach, but in a distinct niche (education rather than corporate enterprise), making it a relevant adjacent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dimensionsmihub
• Instagraminstagram.com/dimensionsmihub
• Xx.com/DimensionsMiHub

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimensions