Catalyst Insurance Brokers

What Catalyst Insurance Brokers does

Catalyst Insurance Brokers (The Catalyst Insurance Brokers LLC) is an independent insurance agency headquartered at 2300 Bethelview Road in Cumming, Georgia. Founded in 2023 by Don Malcolm, the firm operates as a privately held LLC with no disclosed outside investors, parent company, or funding rounds. It holds insurance licenses in nine states — Georgia, Florida, South Carolina, North Carolina, Alabama, Tennessee, Ohio, Michigan, and Delaware — and serves individuals, families, high-net-worth individuals, small-to-large businesses, and industry-specific verticals including healthcare, financial services, and logistics/transportation.

The agency distributes six core product lines through direct advisory sales: personal property (homeowners, renters, vacation property), high-value personal (fine art, jewelry, yachts, private aircraft), specialized coverage (classic cars, identity theft, events), business liability (general, professional/E&O, D&O, umbrella), commercial property and business continuity, and industry-specific commercial insurance. As an independent broker, Catalyst places business with 15+ top-rated carriers including Allstate, Liberty Mutual, Hanover Insurance Group, Markel, Hagerty, Jencap, RLI, Safeco, and Southern Trust, enabling multi-carrier comparison and access to specialty capacity. There is no proprietary technology platform, API, or mobile application; operations rely on Applied Epic and traditional direct sales channels (phone, email, in-person consultations) supported by a content-marketing blog.

Revenue is generated entirely through carrier commissions on placed and renewed policies, with quote-based, annually billed pricing that varies by coverage type and risk profile. The team of approximately 10 professionals brings 20–46 years of individual industry experience, including Owner Don Malcolm (34+ years, ex-Burns & Wilcox Million Dollar Club 2017–2021) and Insurance Executive Tom Gibson (35+ years, previously scaled a five-state territory to $65M in premium). Marketing is concentrated on free consultation/quote offers, community engagement (especially veterans support), and inbound blog content covering 2025 commercial insurance trends.

Name

Catalyst Insurance Brokers

Legal name

The Catalyst Insurance Brokers LLC

Website

https://thecatalystins.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalyst Insurance Brokers is an independent insurance agency in Cumming, Georgia, founded in 2023 by Don Malcolm. It places personal, high-value, and commercial insurance across nine states through 15+ top-rated carrier partnerships for individuals, families, HNW clients, and businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance brokerage
• Commercial liability insurance
• Personal property insurance
• High-value asset coverage
• Multi-carrier insurance agency

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Catalyst Insurance Brokers generates revenue through commissions paid by insurance carriers for placing and maintaining client policies. They represent multiple insurance companies and compare top carriers to find the best coverage for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Catalyst Insurance Brokers is an independent insurance agency that delivers tailored personal and commercial insurance solutions backed by carrier partnerships with multiple top-rated insurers. The agency places and maintains policies across personal property, high-value personal assets, specialized personal coverage, business liability, commercial property and business continuity, and industry-specific commercial lines, earning revenue through carrier commissions. Service is delivered through personalized advisory consultations and free quotes rather than a digital self-service platform.

Product overview

Catalyst Insurance Brokers is an independent insurance agency that operates as a traditional insurance advisory practice rather than a technology product platform. The company offers two main lines of insurance products: Personal Lines (personal property/homeowners, high-value personal/luxury assets, and specialized coverage) and Commercial Lines (business liability, commercial property/business continuity, and industry-specific business insurance). These products are distributed through direct advisory services and carrier partnerships, not through a software platform or digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Property Insurance Coverage for homeowners, renters, and vacation properties protecting against fire, theft, storms, and flooding, with included liability protection for injuries on the property. Targeted at individual and family households across the agency's licensed states.
• High-Value Personal Insurance Specialized coverage for luxury assets including fine art, jewelry, yachts, and private aircraft, providing protection against theft, damage, and loss not typically covered by standard policies. Targeted at high-net-worth individuals and families holding collections and luxury physical assets.
• Specialized Coverage Insurance Customized protection for non-standard personal risks including identity theft insurance, classic car insurance, pet insurance, and specialty coverage for weddings, events, and niche collectibles. Targeted at individuals and families seeking coverage beyond standard personal lines.
• Business Liability Insurance Comprehensive liability coverage for businesses including general liability, umbrella and excess liability, professional liability (E&O), and directors and officers (D&O) insurance. Targeted at small to mid-market commercial clients and organizations requiring management and professional liability protection.
• Commercial Property & Business Continuity Insurance Protection for physical business assets including property and casualty coverage, business continuity insurance, crime insurance, and environmental insurance for businesses. Targeted at commercial clients seeking bundled property and continuity protection.
• Industry-Specific Business Insurance Tailored insurance solutions for specific industries including medical and healthcare insurance, financial and business insurance, and logistics and transportation insurance (covering medical malpractice, fiduciary liability, cargo, and fleet commercial auto). Targeted at healthcare providers, financial institutions, and logistics/transportation companies facing unique industry-specific risks.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• American IntegritycoreChannel Partner/ Reseller/ DistributorInsurance carrier partner providing personal and commercial insurance products. Logo displayed on homepage indicating active partnership.
• AllstatecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing personal insurance products including auto, home, and business coverage. Logo displayed on homepage.
• American CollectorscoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in collector vehicle coverage. Logo displayed on homepage indicating active partnership.
• American ModerncoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering specialty insurance products. Logo displayed on homepage indicating partnership.
• HagertycoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in classic car and collector vehicle insurance. Logo displayed on homepage indicating partnership.
• Hanover Insurance GroupcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner. Logo displayed on homepage indicating active partnership.
• JencapcoreChannel Partner/ Reseller/ DistributorInsurance brokerage partner providing commercial and specialty lines coverage. Logo displayed on homepage indicating partnership.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner. Logo displayed on homepage indicating active partnership.
• Main Street AmericacoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering business and personal insurance. Logo displayed on homepage indicating partnership.
• MarkelcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner. Logo displayed on homepage indicating active partnership.
• Quadrant Insurance ManagementcoreChannel Partner/ Reseller/ DistributorInsurance management partner providing coverage solutions. Logo displayed on homepage indicating partnership.
• RLIcoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner. Logo displayed on homepage indicating active partnership.
• Ryan Turner SpecialtycoreChannel Partner/ Reseller/ DistributorSpecialty insurance brokerage partner. Logo displayed on homepage indicating partnership.
• SafecocoreChannel Partner/ Reseller/ DistributorLiberty Mutual company offering personal insurance products. Logo displayed on homepage indicating partnership.
• Ski & SafecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner. Logo displayed on homepage indicating active partnership.
• Southern TrustcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner. Logo displayed on homepage indicating partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• HUB International: Global insurance brokerage with a strong independent-agency network across North America. Overlaps broadly with Catalyst's personal/commercial/specialty positioning at much larger scale.
• USI Insurance Services: Large brokerage delivering personal, commercial, and specialty coverage. Comparable to Catalyst at the category level (multi-line independent brokerage), but much larger and more diversified.
• AssuredPartners: Large national roll-up of independent insurance agencies offering personal, commercial, and specialty lines. Adjacent to Catalyst as a multi-carrier independent agency at significantly greater scale.

Direct peers

• Higginbotham: Large independent insurance and risk management agency representing multiple carriers across personal and commercial lines. Closely analogous to Catalyst's independent multi-carrier model, with personal/commercial and specialty coverage breadth.
• Burns & Wilcox: Wholesale insurance brokerage where founder Don Malcolm spent 20 years. Operates a multi-carrier, multi-line independent agency/brokerage model highly comparable to Catalyst's structure.
• The Liberty Company Insurance Brokers: Independent insurance brokerage offering multi-carrier personal, commercial and specialty coverage. Directly comparable to Catalyst's independent multi-line model.
• Insurance Office of America (IOA): Independent insurance agency offering personal, commercial, and specialty lines through multiple carriers. Comparable to Catalyst as a multi-state, multi-carrier independent agency.
• Smith Brothers Insurance: Mid-market independent insurance agency operating across multiple carriers and lines of business. Comparable in being an independent agency serving commercial and personal clients through multi-carrier placement.
• Heffernan Insurance Brokers: Independent insurance brokerage serving personal and commercial clients across multiple carriers. Comparable to Catalyst in independent positioning and dual personal/commercial portfolio.

Emerging players

• Jencap Group: Specialty commercial insurance brokerage with carrier-side wholesale relationships. Listed as a Catalyst carrier partner; comparable on complex commercial placement capabilities, not on personal lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CatalystInsBrokers
• LinkedInlinkedin.com/company/catalyst-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalyst Insurance Brokers