Gnomen
Gnomen Ltd is a UK-based SaaS vendor selling an all-in-one cloud property management platform — combining sales, lettings, property management, office accounting, website design, and a 24/7 client portal — to UK estate and letting agents, property managers, and franchise networks such as RE/MAX and Century 21 UK.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Gnomen does
Gnomen Ltd is a UK-based software vendor that builds and sells an integrated cloud platform for estate and letting agents, property managers, and franchise networks. The company's product suite consists of three tightly coupled components: a cloud-based property management system (PMS) covering sales, lettings, property management and full office accounting (P&L, Trial Balance, VAT returns); a property website design service (template and bespoke); and a 24/7 customer portal that allows landlords, vendors, applicants and tenants to track property progress, share documents, book viewings, manage offers, and transact online. The platform is hosted on UK-based data centres operated by UK Fast, encrypted at 256-bit, and positioned as GDPR-compliant. Gnomen differentiates on integration breadth, with real-time feeds into Rightmove and Zoopla, uploads to On The Market, Estates Gazette, NovaLoca, and two French portals, plus integrations for tenant referencing (Van Mildert, Goodlord), utility management (Tenant Shop, Homeshift), repairs (Fixflo), inventory (Inventorybase), conveyancing (Convey Law), and marketing automation (BriefYourMarket).
The commercial model is SaaS subscription-based, priced per seat at £45/user/month for the Pro tier and £90/user/month plus a £900 setup fee for the Enterprise tier, with a bundled Website + Client Portal package from £160 per calendar month on a 1-year minimum. Revenue is supplemented by website design fees (upfront or 12-month instalments), and usage-based charges for SMS credits, storage overages above 10GB, additional email mailboxes, and third-party integration costs. Go-to-market is direct via the gnomen.co.uk website with dedicated UK sales (020 8123 9019) and support (020 8629 1208) lines, complemented by franchise-channel sales into networks such as RE/MAX and Century 21 UK. Customers include both independent single-office agencies and multi-office franchise operators (Century 21 UK migrated 40+ offices; Scottish Property Centre is a long-tenured franchise customer; 1704 Luxury Real Estate is a bespoke international deployment in Gibraltar).
Gnomen firmographics
Firmographics- Name
- Gnomen
- Legal name
- Gnomen Limited
- Website
- https://gnomen.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gnomen Ltd is a UK-based SaaS vendor selling an all-in-one cloud property management platform — combining sales, lettings, property management, office accounting, website design, and a 24/7 client portal — to UK estate and letting agents, property managers, and franchise networks such as RE/MAX and Century 21 UK.
- Ownership category
- akta.pro rank
Gnomen industry classification
Industry- Product category
- Real Estate / Property Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Gnomen is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gnomen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription Licenses: Monthly rolling contracts for estate agency software. Per-user pricing with options to downgrade licenses or cancel at one month's notice. Software setup fee may be charged separately. Payments collected monthly or annually.
- Website Design Services: Website design with options for pay upfront (one-time payment) or pay monthly (12-month minimum contract). Setup fee may apply. Design updates after go-live are at extra cost or at Gnomen's discretion.
- Additional Services: Additional revenue from SMS credits, storage overages (10GB included, excess charged at prevailing rates), additional email addresses (£5/email/month), and third-party integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Pro tier - £45/user/month with free setup and training |
| Per seat | Monthly | Enterprise tier - £90/user/month plus £900 setup |
| Subscription | Multi-year contract | Website + Client Portal - £160/pcm from with 1-year minimum |
| Subscription | Monthly | Hybrid Agent Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Gnomen product offering
Product offeringCore offering
Gnomen provides a cloud-based, all-in-one estate agency software platform covering sales, lettings, property management and full office accounting (P&L, Trial Balance, VAT Returns). The offering is bundled with property website design services and a 24/7 customer portal that enables landlords, vendors, applicants and tenants to track property progress, manage viewings, submit offers, share documents, view statements and pay online. The platform targets independent agents, hybrid agents and franchise networks across the UK.
Product overview
Gnomen offers a modular estate agency software platform comprising three core products: Gnomen Estate Agency Software (cloud-based all-in-one PMS covering sales, lettings, property management, and office accounting), Property Website Design (template and bespoke website creation), and Customer Portal (24/7 client access for landlords, vendors, applicants, and tenants). Additional offerings include a Hybrid Agent Package (enabling self-service DIY capabilities), LCD window display slideshow module, data migration services, and training. The platform is positioned as an integrated suite with the software as the core system, websites designed to work hand-in-hand with the software, and customer portals providing real-time access to property progress, accounts, and transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gnomen Estate Agency Software
Quantifiable outcome
- 40+ offices migrated successfully to Gnomen platform for a single franchise customer
- +2 more outcomes
Companies that use Gnomen
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Gnomen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature7 records
Gnomen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UK FastcoreUK Fast is Gnomen's data centre provider, hosting all customer data in UK-based facilities. UK Fast is described as one of the UK's leading providers powering major brands. This is a critical infrastructure partnership for Gnomen's cloud-based software delivery.
- RightmovecoreReal-time property feed integration with Rightmove, the UK's largest property portal. Gnomen provides automated property uploads and lead imports from Rightmove.
- ZooplacoreReal-time property feed integration with Zoopla, major UK property portal. Gnomen provides automated property uploads and lead imports from Zoopla.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gnomen competitors and assessment
Company assessmentDirect peers
- Dezrez: UK-based cloud estate agency software covering sales, lettings, and property management with website design and client portal capabilities. Directly comparable to Gnomen as a vertical SaaS for UK agents, including franchise networks.
- Jupix (Street Group): UK estate agency CRM and property management software with client portal and website features. Direct competitor in the mid-market UK agent segment.
- CFP Software: UK-based software provider for estate agents, letting agents, and property managers with accounting and compliance features. Similar customer base and feature set to Gnomen.
- Rex Software: Cloud-based property management and CRM platform for estate agencies, with configurable workflows and client portals. Comparable in functionality, pricing model, and target customer (independent and franchise agents).
- Street.co.uk (Street Group): UK estate and lettings platform offering CRM, property management, accounting, and client portal modules. Overlaps directly with Gnomen's all-in-one positioning and is often benchmarked in the same procurement cycles.
- Alto (Vebra Software): Long-established UK estate and letting agent software with CRM, accounting, and marketing tools. Competes head-to-head with Gnomen for traditional high-street agents and franchise accounts.
Broad incumbents
- Yardi: Global real estate software suite covering residential property management, accounting, and client portals. A broader incumbent in the same end-market vertical as Gnomen, primarily focused on larger portfolios.
- MRI Software (Real Estate): Large, diversified property and real estate software vendor serving residential and commercial operators. Overlaps with Gnomen on property management but operates at much larger enterprise scale and broader portfolio.
Emerging players
- Agentbox: Cloud CRM and property management platform for estate agencies. Less UK presence but highly comparable feature set, particularly around sales/lettings workflows and client portals.
- Re-Leased: Cloud commercial property management software with tenant portals and accounting. Comparable on the property management/accounting integration thesis, though focused on commercial rather than residential agents.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gnomen social profiles
Digital presenceGnomen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gnomen leadership team
Management profileNumber of profiles
Profiles5 records
Gnomen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gnomen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gnomen
What does Gnomen do?
Gnomen provides a cloud-based, all-in-one estate agency software platform covering sales, lettings, property management and full office accounting (P&L, Trial Balance, VAT Returns). The offering is bundled with property website design services and a 24/7 customer portal that enables landlords, vendors, applicants and tenants to track property progress, manage viewings, submit offers, share documents, view statements and pay online. The platform targets independent agents, hybrid agents and franchise networks across the UK.
Is Gnomen a public or private company?
Gnomen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gnomen founded?
Gnomen was founded in 2016. It employs 11 to 50 people.
Where is Gnomen based?
Gnomen is headquartered in London, United Kingdom, in the Europe region.
How does Gnomen make money?
Three revenue lines are on record. Software Subscription Licenses are the primary driver. The others are website Design Services and additional Services.
Who are Gnomen's main competitors?
Direct peers on record are Dezrez, Jupix (Street Group), CFP Software, Rex Software, Street.co.uk (Street Group) and Alto (Vebra Software). Broad incumbents are Yardi and MRI Software (Real Estate). Emerging players are Agentbox and Re-Leased.
Does Gnomen have an API?
No public API is recorded for Gnomen.
What industry is Gnomen in?
Gnomen's product category is Real Estate / Property Management Software. Its primary akta.pro industry code is HDABAAAL, Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions), with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5132 and its SIC code is 7372.