What Dezrez does

Dezrez is a UK-based private software company, founded in 1999 and headquartered in Swansea, that provides an all-in-one cloud-based CRM platform to estate agencies. The platform is modular: the core Dezrez CRM is supplemented by sales-agent software, lettings-agent software, property-management software (with integrated maintenance workflows and a mobile customer portal), the Dezrez Lite mobile application, the Anytime customer portal, the MarketReady compliance module for material information and AMLs, an in-house conveyancing service with pipeline-security positioning, and an Accounts & Open Banking feature for direct bank reconciliation and bulk payments. The technology stack is a cloud-based SaaS platform with a PropTech integration network that connects third-party specialist solutions directly inside the CRM, and the company explicitly targets agencies of all sizes — startups, single-branch, multi-branch, enterprise and franchise networks — across the United Kingdom.

The business model is a subscription-based SaaS model with quote-based, non-publicly-disclosed pricing, sold through a sales-led direct go-to-market motion that uses enterprise field sales and demo-booking as the primary acquisition mechanism. The company employs 51-100 staff, claims to be trusted by thousands of UK estate agents, and operates exclusively within the United Kingdom with no disclosed international expansion. Dezrez is an independent, privately held entity with no disclosed parent company, no institutional investor information, and no disclosed funding history; ownership appears to be founder- or management-held. The leadership team comprises CEO Justin Morris alongside operations, legal and client directors.

Name

Dezrez

Legal name

Dezrez

Website

https://dezrez.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Dezrez is a UK-based SaaS provider of an all-in-one cloud CRM platform for estate agents, covering sales, lettings, property management, compliance and integrated conveyancing, serving thousands of UK agencies from startups to enterprise franchises since 1999.

Ownership category

akta.pro rank

Product category

Real Estate / Property Technology Software (Estate Agent CRM)

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Estate agent software
• Property management software
• Lettings agent software
• Conveyancing services
• Real estate CRM

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRM Software Subscription: SaaS subscription model providing estate agents access to the all-in-one CRM platform for sales, lettings, and property management. Pricing is quote-based and not publicly disclosed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dezrez sells an all-in-one cloud-based estate agent CRM software platform covering sales, lettings, and property management operations for UK estate agencies. The platform is complemented by branded mobile applications, a customer portal, integrated conveyancing services, and an ecosystem of PropTech integrations, delivered through a SaaS subscription model.

Product overview

Dezrez offers a unified all-in-one estate agent CRM platform with multiple integrated modules. The core product is Dezrez CRM, which serves as the central hub for sales, lettings, and property management. Supporting modules include Sales Agent Software and Lettings Agent Software for core agent operations, Property Management Software for tenancy and landlord management, Dezrez Lite as a mobile application for on-the-go agency management, and Anytime as a customer-facing portal. The platform also includes integrated conveyancing services (In-house Conveyancing, MarketReady for compliance, and Pipeline Security), and Accounts & Open Banking features for financial reconciliation. The system is designed for agencies of all sizes, from startups to enterprise and franchises, with over 25 years of experience serving UK estate agents.

Differentiator

Problem solved

Functional benefit

Brands

• Dezrez Lite: Mobile estate agent application allowing agencies to manage operations from their pocket.
• Anytime by Dezrez
• MarketReady

Products and services

• Dezrez CRM

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• kvCORE (Inside Real Estate): kvCORE (Inside Real Estate) is a US-based end-to-end CRM, marketing, and lead generation platform for residential estate agents, comparable to Dezrez in targeting agent customers with integrated sales and marketing automation.
• Arthur Online: Arthur Online is a UK property management and lettings software provider that competes with Dezrez's property management, lettings, and landlord/tenant portal functionality for UK letting agents and block managers.
• PropertyMe: PropertyMe is a cloud-based property management platform for Australian real estate agencies, offering comparable letting management, owner portals, and accounting automation functionality to Dezrez's property management and Open Banking modules.
• Buildium: Buildium is a cloud-based property management software platform serving residential property managers and landlords, with overlapping product scope to Dezrez's property management and lettings modules.
• Reapit (Ascora): Reapit (now part of Ascora) is the dominant UK estate agent CRM and property software platform, directly competing with Dezrez across sales, lettings, and property management for UK agency customers of all sizes.
• Agentbox: Agentbox is a CRM and real estate office management platform for residential and commercial agents. It offers comparable sales, lettings, and marketing automation functionality to Dezrez, primarily in ANZ markets.
• Rex Software: Rex Software is an estate agency CRM and sales platform focused on real estate agents, offering comparable end-to-end sales, marketing automation, and CRM functionality to Dezrez, though primarily serving Australian/NZ agencies.
• PayProp: PayProp is a leading UK and global cloud-based tenant account reconciliation and lettings payment platform. It competes directly with Dezrez's Accounts & Open Banking and property management modules for letting agent clients.

Broad incumbents

• Yardi: Yardi is a major global property management and real estate software platform with deep functionality in lettings, accounting, and CRM. It competes with Dezrez at the upper end of UK residential and build-to-rent operators.
• MRI Software (Real Estate): MRI Software is a large global property and real estate software provider offering CRM, property management, and back-office solutions. It serves as a broad incumbent competitor to Dezrez, especially at the enterprise and franchise end of the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dezrez
• Instagraminstagram.com/dezrezsoftware
• Xx.com/dezrezsoftware
• Facebookfacebook.com/dezrezsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dezrez