Gnomen

What Gnomen does

Gnomen Ltd is a UK-based software vendor that builds and sells an integrated cloud platform for estate and letting agents, property managers, and franchise networks. The company's product suite consists of three tightly coupled components: a cloud-based property management system (PMS) covering sales, lettings, property management and full office accounting (P&L, Trial Balance, VAT returns); a property website design service (template and bespoke); and a 24/7 customer portal that allows landlords, vendors, applicants and tenants to track property progress, share documents, book viewings, manage offers, and transact online. The platform is hosted on UK-based data centres operated by UK Fast, encrypted at 256-bit, and positioned as GDPR-compliant. Gnomen differentiates on integration breadth, with real-time feeds into Rightmove and Zoopla, uploads to On The Market, Estates Gazette, NovaLoca, and two French portals, plus integrations for tenant referencing (Van Mildert, Goodlord), utility management (Tenant Shop, Homeshift), repairs (Fixflo), inventory (Inventorybase), conveyancing (Convey Law), and marketing automation (BriefYourMarket).

The commercial model is SaaS subscription-based, priced per seat at £45/user/month for the Pro tier and £90/user/month plus a £900 setup fee for the Enterprise tier, with a bundled Website + Client Portal package from £160 per calendar month on a 1-year minimum. Revenue is supplemented by website design fees (upfront or 12-month instalments), and usage-based charges for SMS credits, storage overages above 10GB, additional email mailboxes, and third-party integration costs. Go-to-market is direct via the gnomen.co.uk website with dedicated UK sales (020 8123 9019) and support (020 8629 1208) lines, complemented by franchise-channel sales into networks such as RE/MAX and Century 21 UK. Customers include both independent single-office agencies and multi-office franchise operators (Century 21 UK migrated 40+ offices; Scottish Property Centre is a long-tenured franchise customer; 1704 Luxury Real Estate is a bespoke international deployment in Gibraltar).

Name

Gnomen

Legal name

Gnomen Limited

Website

https://gnomen.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gnomen Ltd is a UK-based SaaS vendor selling an all-in-one cloud property management platform — combining sales, lettings, property management, office accounting, website design, and a 24/7 client portal — to UK estate and letting agents, property managers, and franchise networks such as RE/MAX and Century 21 UK.

Ownership category

akta.pro rank

Product category

Real Estate / Property Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Estate agency software
• Property management software
• Lettings management software
• Property website design
• Customer portal solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription Licenses: Monthly rolling contracts for estate agency software. Per-user pricing with options to downgrade licenses or cancel at one month's notice. Software setup fee may be charged separately. Payments collected monthly or annually.
2. Website Design Services: Website design with options for pay upfront (one-time payment) or pay monthly (12-month minimum contract). Setup fee may apply. Design updates after go-live are at extra cost or at Gnomen's discretion.
3. Additional Services: Additional revenue from SMS credits, storage overages (10GB included, excess charged at prevailing rates), additional email addresses (£5/email/month), and third-party integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gnomen provides a cloud-based, all-in-one estate agency software platform covering sales, lettings, property management and full office accounting (P&L, Trial Balance, VAT Returns). The offering is bundled with property website design services and a 24/7 customer portal that enables landlords, vendors, applicants and tenants to track property progress, manage viewings, submit offers, share documents, view statements and pay online. The platform targets independent agents, hybrid agents and franchise networks across the UK.

Product overview

Gnomen offers a modular estate agency software platform comprising three core products: Gnomen Estate Agency Software (cloud-based all-in-one PMS covering sales, lettings, property management, and office accounting), Property Website Design (template and bespoke website creation), and Customer Portal (24/7 client access for landlords, vendors, applicants, and tenants). Additional offerings include a Hybrid Agent Package (enabling self-service DIY capabilities), LCD window display slideshow module, data migration services, and training. The platform is positioned as an integrated suite with the software as the core system, websites designed to work hand-in-hand with the software, and customer portals providing real-time access to property progress, accounts, and transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gnomen Estate Agency Software

Quantifiable outcome

• 40+ offices migrated successfully to Gnomen platform for a single franchise customer
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• UK FastcoreTechnology or IntegrationUK Fast is Gnomen's data centre provider, hosting all customer data in UK-based facilities. UK Fast is described as one of the UK's leading providers powering major brands. This is a critical infrastructure partnership for Gnomen's cloud-based software delivery.
• RightmovecoreTechnology or IntegrationReal-time property feed integration with Rightmove, the UK's largest property portal. Gnomen provides automated property uploads and lead imports from Rightmove.
• ZooplacoreTechnology or IntegrationReal-time property feed integration with Zoopla, major UK property portal. Gnomen provides automated property uploads and lead imports from Zoopla.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dezrez: UK-based cloud estate agency software covering sales, lettings, and property management with website design and client portal capabilities. Directly comparable to Gnomen as a vertical SaaS for UK agents, including franchise networks.
• Jupix (Street Group): UK estate agency CRM and property management software with client portal and website features. Direct competitor in the mid-market UK agent segment.
• CFP Software: UK-based software provider for estate agents, letting agents, and property managers with accounting and compliance features. Similar customer base and feature set to Gnomen.
• Rex Software: Cloud-based property management and CRM platform for estate agencies, with configurable workflows and client portals. Comparable in functionality, pricing model, and target customer (independent and franchise agents).
• Street.co.uk (Street Group): UK estate and lettings platform offering CRM, property management, accounting, and client portal modules. Overlaps directly with Gnomen's all-in-one positioning and is often benchmarked in the same procurement cycles.
• Alto (Vebra Software): Long-established UK estate and letting agent software with CRM, accounting, and marketing tools. Competes head-to-head with Gnomen for traditional high-street agents and franchise accounts.

Broad incumbents

• Yardi: Global real estate software suite covering residential property management, accounting, and client portals. A broader incumbent in the same end-market vertical as Gnomen, primarily focused on larger portfolios.
• MRI Software (Real Estate): Large, diversified property and real estate software vendor serving residential and commercial operators. Overlaps with Gnomen on property management but operates at much larger enterprise scale and broader portfolio.

Emerging players

• Agentbox: Cloud CRM and property management platform for estate agencies. Less UK presence but highly comparable feature set, particularly around sales/lettings workflows and client portals.
• Re-Leased: Cloud commercial property management software with tenant portals and accounting. Comparable on the property management/accounting integration thesis, though focused on commercial rather than residential agents.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gnomen_software
• Facebookfacebook.com/170363133002008
• LinkedInlinkedin.com/company/gnomen-ltd
• Instagraminstagram.com/gnomen_software

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gnomen