Cooke Insurance

What Cooke Insurance does

Cooke Insurance is a privately held Atlantic Canadian insurance brokerage founded in 1972 by Charlie Cooke and headquartered in Charlottetown, Prince Edward Island. The company operates as a multi-carrier insurance broker serving individuals, families, and businesses across PEI, New Brunswick, and Nova Scotia through a network of branch offices, in-house claims experts, and a 24/7 claims service line. Its product portfolio spans personal lines (auto, property, watercraft, travel, life and disability, health, and group property/auto) and commercial lines (cyber risk, business interruption, event insurance, and a specialized seafood industry vertical covering processing, mussel/oyster farming, and commercial fishing vessels). The Cooke Insurance Group also includes Cooke Capital, a financial services subsidiary, and operates under a strategic partnership with Navacord Corp since July 2020.

The company's go-to-market combines consultative broker-led sales through physical offices with online quote request forms, toll-free phone routing, SMS contact, and community engagement (event sponsorships, Nature Conservancy of Canada partnership). Revenue is generated primarily through brokerage commissions from placing business with multiple insurance carriers, supplemented by in-house financing income and Cooke Capital financial services fees. The firm reports an over 90% account retention rate as a key performance indicator and has no public pricing transparency, with premiums determined per-customer based on coverage selection, risk profile, and carrier.

From a structural standpoint, Cooke Insurance is a regional, relationship-driven brokerage with no disclosed technology platform, API, mobile app (discontinued), or AI/ML capabilities. Its competitive positioning rests on local branch presence, multi-carrier access enabled by Navacord, niche seafood industry expertise, in-house claims advocacy, and over five decades of brand equity in Atlantic Canada.

Name

Cooke Insurance

Legal name

Cooke Insurance Group

Website

https://cooke.ca

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Cooke Insurance is a privately held Atlantic Canadian insurance brokerage founded in 1972, serving individuals and businesses across PEI, New Brunswick, and Nova Scotia with personal, commercial, and specialty insurance products through a multi-office branch network and Navacord partnership.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Trade Credit Insurance Brokerage (FSAEADAL)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Personal insurance coverage
• Commercial insurance solutions
• Group benefits insurance
• Commercial insurance brokerage

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Cooke Insurance operates as an insurance broker, earning commissions from insurance carriers for placing business. They have access to multiple insurance companies and can select the one that best suits each customer's needs at competitive premiums.
2. In-House Financing Services: The company offers in-house financing with flexible payment options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cooke Insurance is a multi-carrier insurance brokerage that places personal and commercial insurance policies on behalf of customers across Atlantic Canada. It accesses multiple insurance companies to select the best coverage at competitive premiums, and provides in-house claims experts and in-house financing with flexible payment options alongside standalone investment services through its Cooke Capital subsidiary.

Product overview

Cooke Insurance is an Atlantic Canadian insurance brokerage established in 1972, offering a comprehensive portfolio of personal and commercial insurance products. The company's personal lines include Auto Insurance, Property Insurance (home, condo, tenant, mortgage), Watercraft Insurance, Travel Insurance, Life and Disability Insurance, Health Insurance (including individual plans and Priority Medical Care), Group Property and Auto, and Additional Personal Liability Insurance. For commercial clients, the company provides Cyber Risk Insurance, Business Interruption Coverage, Event Insurance, and specialized Seafood Industry Insurance. The company also operates Cooke Capital as a financial services subsidiary. All products are distributed through a network of offices throughout Atlantic Canada (PEI, NB, and NS) with in-house claims experts and financing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage for private passenger vehicles and recreational vehicles (motorcycles, snowmobiles, trailers, motor homes, ATVs, antique vehicles), with optional coverages including waiver of depreciation, loss of use, rental car coverage, and accident waiver insurance for individual consumers and families in Atlantic Canada.
• Property Insurance Property insurance for residential properties including home insurance, condo insurance, tenant insurance, and mortgage insurance, covering dwellings such as mini/mobile homes, seasonal cottages, rented dwellings, and dwellings under construction for property owners, tenants, and condo owners in Atlantic Canada.
• Watercraft Insurance Recreational watercraft insurance coverage protecting against major loss or liability for boat owners and boating activities in Atlantic Canada.
• Travel Insurance Travel insurance coverage protecting individuals against injury or accident during domestic and international travel from departure to return, available for individual consumers including international students studying in Atlantic Canada.
• Life and Disability Insurance Disability insurance compensating for income and expenses, along with life insurance coverage for families seeking protection against income loss and life contingencies.
• Health Insurance Individual health insurance plans and priority medical care coverage providing access to doctors, critical diagnostic tests, and specialized medical equipment, including Blue Cross Assured Access and Blue Cross Options Plus for individuals and international students not eligible for provincial coverage.
• Cyber Risk Insurance Commercial cyber insurance covering incident response expenses, business interruption for digital asset loss, e-commerce extortion expenses, and third-party liability arising from digital interactions for businesses operating in Atlantic Canada.
• Seafood Industry Insurance Specialized niche insurance for seafood processing companies, mussel and oyster farming/processing operations, and commercial fishing vessels, with a cost control service platform and long-term insurance cost management offering addressing unique risks of seafood operations.
• Business Interruption Coverage Business continuity coverage including Business Income, Extra Expense, and Contingent Business Continuity coverage to help enterprises continue operations after emergencies or disasters.
• Event Insurance Coverage for public events such as golf tournaments and fundraisers, with instant event coverage and hole-in-one coverage available online for event organizers.
• Cooke Capital (Financial Services) Investment and financing services offered through Cooke Capital, the wholly owned subsidiary of Cooke Insurance Group led by President Danny Corriveau, providing financial solutions alongside the firm's insurance products.

Quantifiable outcome

• Over 90% account retention rate maintained through quality, value-added services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Navacord CorpcoreStrategic or Co-development Partner · 1 July 2020Cooke Insurance is a Navacord broker partner. Navacord is one of Canada's largest and fastest-growing commercial insurance brokerages. This partnership combines local entrepreneurial leadership with national scale, resources, and growth plans.
• Nature Conservancy of CanadaminorGTM or Marketing Partner · 1 July 2019Cooke Insurance Group pledged $50,000 to support the work of the Nature Conservancy of Canada, an organization focused on protecting wild places and natural ecosystems for future generations.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Acera Insurance: Saskatchewan-headquartered insurance brokerage that has grown rapidly through acquisitions across Western Canada. Comparable mid-size Canadian regional broker model with personal and commercial lines.
• Westland Insurance: Western Canada-based insurance brokerage offering personal, commercial, and specialty lines through a regional office network. Directly comparable regional brokerage model, though concentrated in BC and the Prairies rather than Atlantic Canada.
• BrokerLink: One of Canada's largest insurance brokerages, offering personal and commercial lines across multiple provinces. Highly comparable multi-carrier brokerage model and regional office network, though larger and more geographically diverse than Cooke.

Broad incumbents

• Hub International: Large global insurance brokerage with significant Canadian operations. Comparable brokerage model and product breadth, though far larger and focused on mid-market and large commercial accounts.
• Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with Canadian operations. Comparable in brokerage and risk advisory services, though substantially larger and globally diversified.
• Aon Canada: Canadian arm of global brokerage Aon plc. Comparable insurance brokerage and risk advisory services, though primarily focused on large commercial and specialty accounts.
• Navacord: Cooke's parent platform and one of Canada's largest commercial insurance brokerages. Directly comparable broker-of-brokers model, though operates at significantly larger scale and as a roll-up vehicle rather than a single regional firm.
• Marsh Canada: Subsidiary of Marsh McLennan and one of the world's largest insurance brokerages. Comparable in product scope and brokerage model, though focused on large enterprise and corporate risk placements.

Emerging players

• Belairdirect: Direct-to-consumer insurance brand of Intact Financial. Represents the digital-native distribution model that threatens traditional brokers like Cooke, serving personal auto and home customers without intermediary involvement.

Others

• Intact Financial Corporation: Canada's largest P&C insurer and a key carrier partner for brokerages like Cooke. Comparable as a participant in the Canadian insurance distribution value chain, though operates as a direct writer/carrier rather than a broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Cooke_ins
• Facebookfacebook.com/cookeinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooke Insurance