AGI Insurance

What AGI Insurance does

AGI Insurance was a family-owned insurance agency headquartered in Saskatoon, Saskatchewan, providing advisory-based insurance brokerage services across personal and commercial lines, including residential property, auto, travel, farm, marine, pet, life, cyber, event, and private client coverages on the personal side, and business liability, professional liability, directors and officers, commercial auto and fleet, commercial property, business interruption, contract surety, and commercial crime coverage on the commercial side. Founded in 1987 and operating as a 1-10 employee single-branch retail agency in Saskatoon, the firm generated revenue through carrier-paid commissions on policies placed for individual consumers and small-to-mid-sized businesses across Saskatchewan.

The agency was acquired by Westland Insurance Group Ltd. effective February 23, 2021, at which point 12 employees transferred to the acquirer and the Saskatoon branch was rebranded under the Westland name. Following the acquisition, AGI Insurance ceased to operate as an independent entity; its customer relationships, local team, and book of business were absorbed into Westland's national Canadian brokerage network, which trades over $4 billion of premium annually and offers a materially broader product catalogue across personal, commercial, specialty programs, and employee benefits lines.

AGI Insurance's go-to-market was sales-led, combining a website with quote-request capability, toll-free phone support, and in-person consultations at the Saskatoon retail branch. Premiums were quote-based and not publicly disclosed, with billing handled on monthly cycles by carriers. The firm did not develop a mobile app, proprietary technology platform, or API layer, and there is no evidence of AI/ML or data-product capabilities in the source material. Operating geographies were limited to Saskatchewan within Canada.

Name

AGI Insurance

Legal name

AGI Insurance

Website

https://agiinsurance.ca

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

1–10 employees

Short description

AGI Insurance was a family-owned insurance brokerage in Saskatoon, Saskatchewan, advising individual and small-business clients on personal, auto, travel, farm, and commercial coverage, and was acquired by Westland Insurance Group in February 2021.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Crop & Farm Property Insurance (FSAJACAK), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Personal insurance brokerage
• Commercial insurance advisory
• Farm insurance coverage
• Employee benefits plans
• Insurance advisory services

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance agency/broker, AGI Insurance generated revenue through commissions paid by insurance carriers for placing business. The agency provided advisory-based services across personal, auto, travel, farm, and commercial insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AGI Insurance was a retail insurance brokerage that provided advisory-based insurance placement services across personal lines (auto, home, condo, tenant, travel, motorcycle, RV, pet, marine, cyber, event, life), commercial lines (liability, cyber, E&O, D&O, commercial auto, property, business interruption, surety, crime), industry-specific programs (farm, construction, transportation, hospitality, retail, oil & gas), specialty programs (faith-based, care providers, spas, schools), and employee benefits plans. Customers obtained coverage through in-person advisor consultations, phone, or online quote requests.

Product overview

AGI Insurance (now Westland Insurance) is a Canadian insurance broker offering advisory-based insurance services across personal, commercial, employee benefits, farm, and specialty insurance segments. The company operates as a multi-product insurance brokerage with specialized offerings including personal lines (auto, home, travel, pet, marine), commercial/business coverage (liability, cyber, property, fleet), industry-specific programs (farm, construction, hospitality, retail), specialty programs (faith-based organizations, care providers, spas), and employee benefits (health, dental, retirement). Westland Insurance trades over $4 billion of premium and provides tailored insurance solutions coast to coast across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Vehicle coverage protecting against accidents, theft, and liability for personal drivers, placed through broker advisory.
• Home Insurance Property coverage for residential dwellings against damage, theft, and natural disasters.
• Condo Insurance Specialized coverage for condominium owners protecting their unit and belongings.
• Tenant Insurance Coverage for renters protecting personal possessions and liability.
• Travel Insurance Coverage for trip cancellations, medical emergencies, and travel-related incidents.
• Motorcycle Insurance Specialized coverage for motorcycles and riders.
• RV Insurance Coverage for recreational vehicles and motorhomes.
• Pet Insurance Coverage for veterinary expenses and pet-related incidents.
• Private Client Insurance High-value coverage for affluent individuals with complex insurance needs.
• Marine and Boat Insurance Coverage for watercraft, boats, and marine activities.
• Personal Cyber Security Insurance Protection against cyber threats, data breaches, and digital risks for personal customers.
• Event Insurance Coverage for personal events against cancellation, liability, and unforeseen circumstances.
• Life Insurance Financial protection for beneficiaries upon the policyholder's death.
• Business Liability Insurance Coverage protecting businesses against third-party claims for bodily injury or property damage.
• Cyber Insurance (Business) Protection for businesses against cyber attacks, data breaches, and digital asset loss.
• E&O / Professional Liability Insurance Coverage for professionals against claims of negligence or inadequate work.
• Directors and Officers Insurance Protection for corporate leaders against personal liability for management decisions.
• Commercial Auto and Fleet Insurance Coverage for business vehicles and fleet operations.
• Commercial Property Insurance Protection for business premises, equipment, and inventory.
• Business Interruption Insurance Coverage for lost income during temporary business closures due to covered events.
• Contract Surety Insurance Surety bonds for construction and contract fulfillment.
• Commercial Crime Insurance Protection against employee theft, fraud, and criminal acts affecting businesses.
• Farm Insurance Specialized coverage for agricultural operations, equipment, and livestock.
• Transportation and Logistics Insurance Coverage for transportation companies and logistics operations.
• Construction Insurance Coverage for construction firms, builders, and contractors.
• Commercial Real Estate Insurance Protection for commercial property owners and real estate investments.
• Retail Insurance Coverage for retail businesses, shops, and stores.
• Entertainment and Film Insurance Specialized coverage for entertainment productions and film projects.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Westland Insurance Group Ltd.coreStrategic or Co-development Partner · 23 February 2021Westland Insurance acquired AGI Insurance effective February 23, 2021. The acquisition brought expanded capacity, broader underwriting capabilities, and improved claims support to AGI Insurance clients while maintaining the same local team. AGI Insurance branch in Saskatoon became Westland Insurance, with the acquisition supporting Westland's expansion strategy across Canada.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Emerging players

• Sonnet Insurance: Canadian direct-to-consumer online insurance provider. Comparable as a competing channel for the same personal lines customers (home, auto), representing the direct/digital competitive threat to traditional advisory brokerages like AGI.

Broad incumbents

• Hub International: Large North American insurance brokerage with a significant Canadian footprint. Comparable as a multi-line brokerage serving personal and commercial clients, with substantially broader geographic and product scope.
• Intact Financial Corporation: Canada's largest property and casualty insurer, also operating a brokerage arm. Comparable as a major counterparty and indirect competitor, given AGI's revenue depends on placement with carriers like Intact.
• Westland Insurance Group: The acquirer of AGI Insurance and one of Canada's largest insurance brokerages, trading over $4B of premium. Directly comparable as a multi-line Canadian retail and commercial brokerage, and the parent entity now operating the AGI book.
• Marsh (Marsh & McLennan): Global insurance brokerage and risk advisory with Canadian operations. Comparable in brokerage and risk advisory services, though oriented toward larger commercial clients than AGI's small business and retail book.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with Canadian operations. Comparable as a multi-line broker, though serving primarily mid-market and enterprise clients rather than AGI's SMB and personal-line focus.

Direct peers

• Acera Insurance: Canadian employee-owned insurance brokerage serving commercial and personal lines. Comparable as a multi-line Canadian brokerage with a similar advisory-led model and similar SMB and farm customer mix.
• Western Financial Group: Canadian retail insurance and financial services network with strong prairie province presence including Saskatchewan. Directly comparable as a regional multi-line insurance brokerage serving personal and commercial customers.
• BFL Canada: One of Canada's largest employee-owned commercial insurance brokerages, specializing in commercial and specialty lines. Comparable in commercial brokerage capabilities, though more focused on larger enterprise risks than AGI's SMB tilt.
• BrokerLink: A large Canadian multi-line insurance brokerage offering personal, commercial, and specialty coverage across multiple provinces. Closely comparable in product mix, target customers, and sales-led GTM as a competing Canadian retail brokerage.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/westlandins
• Facebookfacebook.com/westland.insurance.canada
• LinkedInca.linkedin.com/company/westlandinsurance
• Instagraminstagram.com/westlandinsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGI Insurance