Good2Give

What Good2Give does

Good2Give is an Australian not-for-profit organisation founded in 2001 and headquartered in Crows Nest, operating with a team of 11-50 employees. According to its own positioning, the organisation exists to make it easy for businesses and donors to give, and additionally provides software solutions and advisory services—suggesting a dual operating model that spans donor/business-giving facilitation on one side and B2B technology plus advisory work for the corporate philanthropy sector on the other. The .ngo web domain and non-profit classification confirm a mission-driven legal structure rather than a purely commercial entity, although the software-and-advisory arm implies some form of fee-for-service revenue mechanics alongside any donation flow.

The firm's commercial mechanics are not disclosed in the available source material: pricing models, fee structures, contract terms, customer segments, and the revenue mix between donations, software fees, and advisory retainers are all absent. Good2Give's website returned only a loading/verification page in the source pull, so no current product modules, underlying technology stack, integration surface, or platform architecture could be verified. No awards, certifications, partnerships, parent-subsidiary relationships, or management team details are present in any source block, leaving ownership, governance, and operating accountability undocumented from the inputs available.

The 11-50 employee headcount band implies a lean operating footprint for what is positioned as both a giving-intermediary and a B2B software/advisory provider. Any deeper inference about product depth, competitive positioning, customer base, geographic reach beyond Australia, or financial scale would exceed the evidence in the input and has been omitted in line with the thin data available.

Name

Good2Give

Website

https://good2give.ngo

Company type

Private

Founded year

2001

Headcount range

11–50 employees

Short description

Good2Give is an Australian not-for-profit founded in 2001 that facilitates charitable giving for businesses and donors, while also providing software solutions and advisory services to the corporate-giving sector from its base in Crows Nest.

Ownership category

akta.pro rank

Product category

Workplace Giving and Donation Management Software

NAICS

Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Prepackaged Software (7372)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industries

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Workplace giving platform
• Donation management software
• Charitable giving solutions
• Corporate philanthropy tools
• Donor advisory services

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Good2Give is a not-for-profit that makes it easy for businesses and donors to give. The organization provides software solutions and advisory services that facilitate charitable giving, enabling companies to run workplace giving programs and supporting individual donors in their philanthropic activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Giving Software Platform Software solution that enables businesses to set up and manage workplace giving programs, making it easy for companies and their employees to donate to charitable causes. Targeted at Australian businesses seeking to facilitate employee charitable giving.
• Donor Advisory Services Advisory services that help donors and businesses navigate charitable giving, including guidance on donation strategy, recipient selection, and giving program design. Serves both corporate clients and individual donors.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• SmartSimple: SmartSimple provides cloud-based grants management and corporate social responsibility software used by foundations and corporates, an emerging adjacent competitor to Good2Give's technology offering.
• FrontStream: FrontStream provides workplace giving, payroll giving, and donor management software for corporates and nonprofits, overlapping with Good2Give's employer giving platform functionality.

Others

• Charity Navigator: While not a direct competitor, Charity Navigator is a US-based charity evaluation and donor information resource that occupies a complementary trust-and-transparency role in the giving ecosystem Good2Give serves.

Broad incumbents

• Blackbaud: Blackbaud is a large incumbent provider of nonprofit and CSR software including corporate giving and grants management tools, serving many of the same employer and nonprofit customers Good2Give targets.
• Bonterra (formerly Network for Good / Causes): Bonterra offers a suite of nonprofit and corporate giving software products that overlap with Good2Give's software-plus-advisory proposition for employers and charities.

Direct peers

• Charities Aid Foundation (CAF) Australia: CAF Australia is a not-for-profit giving intermediary that helps individuals and businesses donate tax-effectively to charities, directly comparable to Good2Give's donor-facilitation model.
• CyberGrants: CyberGrants provides corporate giving, employee engagement, and grants management software, directly competing with Good2Give's workplace giving platform for employer contracts.
• Benevity: Benevity is a leading workplace giving and corporate social responsibility SaaS platform, directly comparable to Good2Give in serving employers that want to manage employee donations, volunteering, and grant programs.
• United Way Australia: United Way Australia is a federated workplace giving organisation pooling payroll donations from multiple employers to distribute to charities, operating the same intermediary model as Good2Give.

Regional players

• GiveEasy: GiveEasy is an Australian/Asia-Pacific nonprofit fundraising and donor management platform focused on charities and social enterprises, comparable in regional focus to Good2Give.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Good2GiveNGO
• Facebookfacebook.com/good2give

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good2Give