GiveEasy
GiveEasy is an Australian cloud-based SaaS fundraising platform enabling charities and not-for-profits to build mobile-optimized donation pages, run SMS and text-to-donate campaigns, and process donations across web, email, and social channels on a transaction-fee model.
- Company typePrivate
- Founded2013
- HeadquartersBondi, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GiveEasy does
GiveEasy is an Australian cloud-based SaaS donation and fundraising platform serving registered charities, not-for-profits, and deductible gift recipients across Australia. Founded in 2013 and headquartered in Bondi Junction, Sydney, the platform enables charities to create mobile-optimized donation pages, run SMS/text-to-donate campaigns, manage giving days and emergency appeals, and process donations across web, email, SMS, and social channels. The product suite includes proprietary features such as Automatic Page Flow (an industry-exclusive automation tool that updates page states during campaigns without manual live-site edits), PURLs and Personalisation with smart merge tags, pre-fill donation forms, one-click tokenised donations, matched giving tools (multipliers, progress bars, countdown timers), and a real-time performance dashboard. Native integrations span Salesforce CRM, Stripe, and PayPal, with PCI-DSS AEP compliance and ACMA-compliant SMS Sender ID registration handled on the platform's side.
The company operates a transaction-fee revenue model with two primary pricing structures: a Donor-Pays option (free platform supported by optional donor tips) and a Transactional Model charging a 3.3% platform fee plus Stripe/PayPal processing fees, with no monthly fees, setup fees, or contracts. A legacy 5.5% (plus GST) recoupment model is also retained for traditional payment processing. Distribution combines product-led self-serve sign-up via giveeasy.org with sales-led demo tours, a dedicated migration support program for charities transitioning from the closed Shout for Good platform, and event-driven educational webinars targeting fundraisers. Named customers include Royal Flying Doctor Service WA, Royal Flying Doctor Service QLD, The Lost Dogs Home, National Breast Cancer Foundation, RSPCA Victoria, Sydney Children's Hospital Foundation, Cancer Council NSW, 100 Story Building, Next Sense, Save The Bilby Fund, Very Special Kids, PA Research Foundation, Arts Centre Melbourne, Asylum Seeker Resource Centre, and Foodbank Victoria, with documented campaigns raising up to $1.6M in single-day giving events. Leadership comprises CEO Jeremy Tobias; the company operates with a 1-10 person team and has not disclosed external funding rounds.
GiveEasy firmographics
Firmographics- Name
- GiveEasy
- Legal name
- GiveEasy Pty Limited
- Website
- https://giveeasy.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GiveEasy is an Australian cloud-based SaaS fundraising platform enabling charities and not-for-profits to build mobile-optimized donation pages, run SMS and text-to-donate campaigns, and process donations across web, email, and social channels on a transaction-fee model.
- Ownership category
- akta.pro rank
GiveEasy industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Other Grantmaking and Giving Services (813219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industry
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where GiveEasy is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GiveEasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees - Transactional Model: Platform charges 3.3% platform fee plus Stripe/PayPal processing fees per transaction. No monthly fees, setup fees, or contracts required.
- Transaction Fees - Standard Recoupment: Recoupment charge of 5.5% (plus GST) of gross funds raised for Visa, Mastercard, Amex, or workplace giving transactions. Includes Merchant Service fee of 0.95% (plus GST) and SecurePay transaction fees.
- Donor-Pays Option: Free platform option supported by optional donor tips. Donor chooses to cover platform fees as alternative to charity absorbing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Donor-Pays Option - Free platform with optional donor tips |
| Transaction based/ take rate | Pay-as-you-go | Transactional Model - 3.3% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Standard Recoupment - 5.5% (plus GST) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
GiveEasy product offering
Product offeringCore offering
GiveEasy is a cloud-based SaaS donation and online fundraising platform built for Australian charities and not-for-profits. It enables organisations to launch branded, mobile-optimised donation campaigns with templates, SMS/text-to-donate, personalised URLs, one-click repeat donations, matched giving tools and a real-time performance dashboard, while integrating with Salesforce CRM and PCI Level 1 accredited payment processors (Stripe, PayPal).
Product overview
GiveEasy is a unified online fundraising platform for Australian charities, featuring the core GiveEasy Platform with integrated modules including Automatic Page Flow, PURLs & Personalisation, Performance Dashboard, Mobile Donation Pages & SMS Fundraising, and Donation Page Templates. The platform offers complementary features like One-Click Donations, Pre-Fill Technology, and Matched Giving Tools. Additionally, GiveEasy provides migration assistance for Shout for Good charities and SMS Sender ID Registration services for ACMA compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- GiveEasy Platform Cloud-based SaaS donation and online fundraising platform for Australian charities and not-for-profits. Includes mobile-optimised donation page builder, templates, Automatic Page Flow for multi-stage campaigns, PURLs and personalisation, SMS/text-to-donate fundraising, matched giving tools, one-click repeat donations, real-time performance dashboard, Salesforce CRM integration, and PCI Level 1 accredited payment processing via Stripe and PayPal.
- SMS Sender ID Registration Standalone SMS Sender ID registration service for Australian charities to register their sender ID with ACMA so they can run compliant SMS fundraising campaigns. Offered as an integrated service alongside the GiveEasy Platform.
Quantifiable outcome
- RFDS WA raised $1.6M in single Giving Day campaign
- +5 more outcomes
Companies that use GiveEasy
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
GiveEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
GiveEasy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SalesforcecoreNative integration partnership allowing charity donor data to sync directly into Salesforce CRM. Instant, automated data transfer enabling charities to manage donor relationships within their existing CRM infrastructure.
- StripecorePrimary payment processing partner providing secure credit/debit card transaction handling. PCI Level 1 accredited service provider integrated into donation forms.
- PayPalcoreAlternative payment processing option for donors who prefer PayPal over credit/debit cards. Expands payment options to include international donors and PayPal users.
- Shout for GoodminorAssisting charities with migration away from Shout for Good platform following its closure. Providing free pricing, fast migration support, and no disruption to fundraising continuity.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
GiveEasy competitors and assessment
Company assessmentDirect peers
- Raisely: Raisely is an Australian-headquartered online fundraising platform targeting charities and not-for-profits with donation pages, recurring giving, and campaign tools. It is the closest domestic direct competitor to GiveEasy in terms of geography, customer segment, and product scope.
- GoFundraise: GoFundraise is an Australian-headquartered online fundraising platform serving charities, schools, and community groups with donation pages and event fundraising. It is a direct domestic peer to GiveEasy with similar charity-sector positioning.
- Donorbox: Donorbox is a global online donation platform for nonprofits featuring recurring giving, peer-to-peer campaigns, and donation forms. It is a direct peer offering similar donation-page and payment-processing capabilities to GiveEasy's target customers.
- Funraise: Funraise is a US-headquartered nonprofit fundraising platform providing donation pages, CRM, event fundraising, and donor management. It competes head-to-head with GiveEasy in the online donation platform category serving charities and NFPs.
- MyCause: MyCause is an Australian online fundraising and crowdfunding platform for charities and individuals, supporting donation pages, event fundraising, and DGR-compliant giving. It is a direct domestic peer targeting the same NFP customer base as GiveEasy.
- Givebutter: Givebutter is a US-based fundraising and donor engagement platform for nonprofits offering donation forms, events, auctions, and CRM. It is a leading direct peer to GiveEasy in the digital fundraising SaaS category, though operating at a larger scale and in different geographies.
- Chuffed: Chuffed is an Australian crowdfunding and fundraising platform for nonprofits, social enterprises, and community causes. It is a direct domestic competitor with overlapping donation-page and campaign functionality aimed at the same NFP audience.
Broad incumbents
- Bonterra (Network for Good): Bonterra is a US-headquartered suite of nonprofit software including Network for Good, Classy, and other giving, CRM, and grants products. It is a broad incumbent whose online giving and donation capabilities compete with GiveEasy's platform for larger charity customers.
- Classy: Classy is a US-based online fundraising and donor management platform for nonprofits, now part of Bonterra. It is a broad incumbent offering a wider portfolio of fundraising, CRM, and marketing tools that overlap with GiveEasy's core donation-page product.
Emerging players
- Bloomerang: Bloomerang is a US-based donor management and fundraising CRM platform with donation processing capabilities. It overlaps with GiveEasy's CRM-integration strategy (Salesforce) and competes for nonprofits seeking combined donation and donor-engagement tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GiveEasy social profiles
Digital presenceGiveEasy compliance and trust
Trust signalCompliance2 records
GiveEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GiveEasy leadership team
Management profileNumber of profiles
Profiles1 record
GiveEasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GiveEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GiveEasy
What does GiveEasy do?
GiveEasy is a cloud-based SaaS donation and online fundraising platform built for Australian charities and not-for-profits. It enables organisations to launch branded, mobile-optimised donation campaigns with templates, SMS/text-to-donate, personalised URLs, one-click repeat donations, matched giving tools and a real-time performance dashboard, while integrating with Salesforce CRM and PCI Level 1 accredited payment processors (Stripe, PayPal).
Is GiveEasy a public or private company?
GiveEasy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GiveEasy founded?
GiveEasy was founded in 2013. It employs 1 to 10 people.
Where is GiveEasy based?
GiveEasy is headquartered in Bondi, Australia, in the Oceania region.
How does GiveEasy make money?
Three revenue lines are on record. Transaction Fees - Transactional Model is the primary driver. The others are transaction Fees - Standard Recoupment and donor-Pays Option.
Who are GiveEasy's main competitors?
Direct peers on record are Raisely, GoFundraise, Donorbox, Funraise, MyCause, Givebutter and Chuffed. Broad incumbents are Bonterra (Network for Good) and Classy. Bloomerang is listed as an emerging player.
Does GiveEasy have an API?
No public API is recorded for GiveEasy.
What industry is GiveEasy in?
GiveEasy's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 813219 and its SIC code is 7372.