M28

What M28 does

M28 Markenwerbung GmbH is a privately held, owner-managed creative advertising agency headquartered at Neusser Tor 14 in Düsseldorf, Germany, founded in 2003 and led since inception by sole managing partner Ralf Kahmann (registered with the Düsseldorf Commercial Register under HRB 47382). The agency operates exclusively in B2B and B2A modes — explicitly excluding business-to-consumer work — and delivers a horizontal mix of brand communications services including brand development (Branding/Marke), digital marketing with AI implementation consulting, advertising (Anzeigen), brochures and catalogs, website design (Online), social media management, out-of-home campaigns, trade-show and event execution, point-of-sale materials, packaging design, and flyers. Named enterprise references include EWR (energy), AWO Düsseldorf (welfare), Multident and CIMT (dental/dental engineering), Ökoland and Spielberger Mühle (organic food), and Paradies Bettwaren (home textiles), with a stated special affinity for startups and organic/bio product companies.

The agency has no proprietary technology platform and no disclosed AI/ML capability beyond consultancy-layer AI integration advice offered to clients. Its commercial model is project-based professional services with net-price invoicing plus VAT, 10-day payment terms, and an optional advance payment of approximately one-third of order volume on engagements of €10,000 or more. Distribution is direct — pitches, portfolio presentations, and referrals — supported by a website (m-28.de), Instagram, LinkedIn, and two Facebook pages including the M28Mahlzeit sub-brand. The agency's M28 Markenwerbung word/image trademark is registered with the German Patent and Trademark Office (DPMA) under registration number 303 40 960. There are no subsidiaries, no external investors, no parent company, and no M&A activity evidenced in the source material.

Name

M28

Legal name

M28 Markenwerbung GmbH

Website

https://m-28.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

M28 Markenwerbung GmbH is an owner-managed creative advertising agency in Düsseldorf, Germany, delivering B2B and B2A brand communications services — from brand development and digital marketing to packaging and trade-show execution — to enterprise and welfare-sector clients across FMCG, organic food, dental, and energy.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative advertising services
• Brand development
• Digital marketing agency
• Out-of-home advertising
• Packaging design

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising and Creative Services: The agency generates revenue through project-based creative advertising work including brand development, digital marketing, advertising campaigns, brochures, social media, events, and packaging. Revenue is project-based with net prices plus applicable VAT. For larger orders (from €10,000), they may require an advance payment of approximately one-third of the order volume.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

M28 Markenwerbung is a Düsseldorf-based creative advertising agency that delivers brand development, digital marketing, advertising campaigns, brochures, website design, social media management, out-of-home advertising, trade show and event marketing, point-of-sale materials, packaging design, and flyers for B2B and B2A clients. The agency operates project-by-project, managing work from concept through execution across all media channels.

Product overview

M28 Markenwerbung is a creative advertising agency based in Düsseldorf, Germany, operating as a single unified service offering rather than a software platform. The company provides comprehensive brand marketing and communication services organized around a diverse portfolio of service offerings including Branding/Marke (brand development and logos), Digitales Marketing (digital marketing, SEO, SEA, Google Ads, social media advertising), Anzeigen (advertisements), Broschüren (brochures and catalogs), Online (website design), Social Media (social media management), Out of Home/OOH (outdoor advertising), Messe/Event (trade shows and events), POS (point-of-sale marketing), Packaging (product packaging design), and Flyer (promotional materials). The agency serves diverse clients across sectors including FMCG, B2B, startups, and organic/bio brands, with notable references including EWR, AWO Düsseldorf, Multident, Ökoland, CIMT, Spielberger Mühle, and Paradies Bettwaren.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding / Marke Brand development services including logo design, trademarks, and comprehensive branding solutions to strengthen brand identity for business and administration clients.
• Digitales Marketing (Digital Marketing) Digital marketing services including Google Ads campaigns, SEO optimization, SEA, social media advertising on Facebook, Instagram, and LinkedIn, and AI implementation consulting for B2B and B2A clients.
• Anzeigen (Advertisements) Print and digital advertising creation including display ads, rollups, and magazine placements for B2B and B2A clients.
• Broschüren (Brochures) Design and production of brochures, catalogs, and magazines for physical and digital distribution on behalf of B2B and B2A clients.
• Online (Website Design) Website design and online presence development combining digital expertise with creative ideas and attention to detail for B2B and B2A clients.
• Social Media Social media content creation and management for LinkedIn, Instagram, and Facebook to drive engagement and clicks for B2B and B2A clients.
• Out of Home (OOH) Outdoor advertising campaigns including posters, billboards, and transit advertising such as tram installations for B2B and B2A clients.
• Messe / Event (Trade Show & Event) Trade show and event services including concept development, motif creation, promotion, setup, and event organization and execution for B2B and B2A clients.
• POS (Point of Sale) Point-of-sale marketing materials including displays and promotional items designed to capture attention at retail locations for B2B clients.
• Packaging Product packaging design services focused on shelf impact and brand representation to drive consumer purchase decisions for B2B clients.
• Flyer Flyer design and printing services for promotional purposes for B2B and B2A clients.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Independent Hamburg-based creative agency serving brand strategy, advertising, and digital transformation clients. Comparable to M28 as a mid-sized German full-service creative agency working with B2B and consumer brands across multiple channels.
• thjnk Hamburg: Independent German creative agency with offices in Hamburg, Berlin, D\u00fcsseldorf, Munich, and Zurich. Closely comparable to M28 as a full-service creative agency with a D\u00fcsseldorf presence, serving B2B and B2C clients across brand strategy, advertising, and digital.
• Grabarz & Partner: Hamburg-based independent creative agency known for integrated brand campaigns across traditional and digital channels. Comparable to M28 as a full-service German creative agency serving enterprise clients with similar brand-building and campaign execution services.
• Zum goldenen Hirschen: Independent German creative and communications agency with locations in Berlin, Cologne, Hamburg, and Munich. Directly comparable to M28 as a multi-disciplinary creative agency offering branding, advertising, and integrated campaigns for B2B clients.
• Kolmar Group (formerly Kolle Rebbe): Independent German creative agency group based in Hamburg and Cologne, offering brand strategy, advertising, and digital services. Comparable to M28 as a full-service creative agency serving German enterprise and B2B clients with similar project-based engagement models.

Broad incumbents

• Jung von Matt: Major German creative agency group with multiple locations across Germany and Europe. Directly comparable as a multi-disciplinary creative agency offering branding, digital, advertising, and content services to enterprise clients, though operating at substantially larger scale than M28.
• Scholz & Friends: One of Germany's largest independent creative agency networks, headquartered in Hamburg with offices across DACH. Directly comparable to M28 as a full-service creative agency serving B2B and B2C brands, but operating at significantly larger scale and broader geographic footprint.
• Serviceplan Group: Europe's largest independent, partner-managed agency group with full-service creative, digital, and media capabilities across multiple German offices. Comparable to M28 in offering integrated creative services across channels, but with substantially broader geographic and service reach.
• Heimat\TBWA\: Berlin-based creative agency within the TBWA global network, offering brand strategy and integrated advertising. Comparable to M28 in offering multi-channel creative services, but with the backing of an international network and broader geographic reach.

Regional players

• D\u00fcsseldorf-based boutique creative agencies (e.g., \u00d6-Gewerk, BBDO D\u00fcsseldorf): Other D\u00fcsseldorf-based creative and advertising agencies operating in the same regional market as M28 can be considered peers. They compete for the same local B2B and enterprise clients, similar project scopes, and similar mid-market budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m28-markenwerbung
• Instagraminstagram.com/m28_markenwerbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M28