Pixual

What Pixual does

Pixual is a Greek digital agency founded in 2016 and headquartered in Chalandri, Athens (Chrysostomou Smyrnis 46). The firm delivers end-to-end digital production services including UX/UI design, web development (predominantly on Drupal CMS), native mobile app development for iOS and Android, managed hosting, innovation consulting, account and project management, and ongoing support. Its client base is concentrated in Greece and heavily skewed to media and publishing — including major national newspapers and news portals (Ethnos, Efsyn, Avgi, Imerisia, Nea Kriti, Reader, EnergyMag), broadcasters (Ant1 Cyprus), sports media and clubs (SDNA, Panathinaikos A.C., Sportraits, Gine Proedros), fashion and lifestyle publishers (Queen.gr, Teen Queen, LiFO, LOOKmag, Neolaia), NGOs (Amnesty International – Greek Section), and select SMBs (Vassia Kostara, Techniques).

The technology stack is built on open source tooling with Drupal CMS as the primary content management platform, supplemented by custom front-end and back-end engineering tailored for newsroom workflows. The firm's sole packaged product is Livecaster, a live blogging platform (livecaster.io) sold to publishers for real-time event coverage. Pixual emphasizes accessibility-first (A11y) design, pixel-perfect implementation, performance optimization (e.g., near-perfect Core Web Vitals on the Reader rebuild), and SEO-friendly, fast-loading delivery.

Commercially, Pixual operates a project-based professional services model with quote-based, non-public pricing; clients engage via a "Create a project" CTA on the website. Go-to-market is direct and sales-led, relying on portfolio reputation, blog content, and referrals within the Greek media industry rather than paid acquisition or partnerships. The firm holds multiple Hellenic Digital Awards from 2018–2019 (Gold for Ethnos, Sportraits, and Athens Voice) and has no disclosed funding rounds, M&A activity, or international offices.

Name

Pixual

Legal name

Pixual

Website

https://pixual.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixual is a Greek digital agency offering UX/UI design, Drupal-based web development, mobile app development, and managed hosting, primarily serving Greek media, publishing, sports, and nonprofit clients through project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Digital agency services
• UX/UI design services
• Web development services
• Drupal CMS development
• Mobile app development

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based professional services encompassing UI/UX design, web development, app development, managed hosting, account/project management, innovation consulting, and ongoing support. Revenue generated through direct client engagements scoped per project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pixual is a digital agency that transforms client needs into world-class digital experiences through professional services spanning UX/UI design, web development (primarily Drupal CMS), mobile app development, account and project management, managed hosting, innovation consulting, and ongoing support. In parallel, the agency markets a proprietary live blogging platform called Livecaster, aimed at publishers needing real-time event coverage.

Product overview

Pixual is a digital agency (not a SaaS company) that transforms client needs and ideas into world-class digital experiences. Their offering consists primarily of services including UX/UI design, web development (predominantly using Drupal CMS), mobile app development, managed hosting, innovation consulting, project management, and support. Their proprietary product is Livecaster, a live blogging platform. They serve diverse sectors including news portals, sports media, fashion/lifestyle, e-commerce, government/public sector, and corporate websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Livecaster Live blogging platform that enables publishers to communicate with their audience in real-time for live coverage of important events.
• UI Design Services User interface design services covering brand identity design, project redesign, moodboards, wireframes, and final design implementation.
• User Experience (UX) Services UX services covering requirements gathering, persona creation, user journey mapping, wireframing, prototyping, and user testing with an accessibility focus.
• Web Development Services Web development services primarily using Drupal CMS for front-end and back-end delivery, with accessibility, SEO optimization, and performance focus.
• App Development Services Native mobile app development for Android and iOS, focused on performance and user experience for publishers and brands.
• Managed Hosting Services Fully managed hosting with offsite backups every 2 hours, 24/7 monitoring, failover automations, and unlimited bandwidth.
• Account & Project Management Services Account and project management providing communication, organization, and coordination between clients and Pixual across engagements.
• Innovation & Consulting Services Digital innovation consulting focused on strengthening brand identity and user engagement through research and extensive testing.
• Support Services Ongoing project support including monitoring, safeguarding, improvement detection, and implementation of new web practices.

Quantifiable outcome

• Ethnos became fastest growing news portal in Greece with 7+ million monthly users within 1.5 years
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AKQA: Global design and innovation agency serving enterprise clients across digital experience, brand, and product. Comparable in creative-led delivery for premium enterprise brands.
• Dept Agency: Large global digital experience agency offering end-to-end design, engineering, and CX services. Comparable in offering breadth (UX, dev, hosting, consulting) though operating at much larger scale.
• Valtech: Global digital services firm delivering customer experience, digital platform engineering, and consulting. Comparable service mix spanning CX strategy through Drupal/web development.
• Huge (part of Dept): Global digital experience agency known for large-scale media and publishing platform builds. Comparable in serving enterprise digital transformation for content-heavy publishers.

Direct peers

• Lullabot: Specialist Drupal-focused digital agency serving large enterprise content platforms including media publishers. Highly comparable in technology stack (Drupal CMS) and target customer (media/publishing).
• The Newtons Laboratory: Drupal-specialist agency serving enterprise clients in media and publishing with design, development, and platform engineering services. Closest comparable on Drupal-led newsroom platform delivery.
• Velocity Partners: Drupal-focused development agency with enterprise media and publishing clients. Direct comparable on Drupal CMS delivery and publishing-industry verticals.

Regional players

• Focus on Digital (FOD): Greek digital agency serving enterprise clients with web platforms and digital transformation projects. Comparable in scale, geography, and service mix to Pixual.
• Netstudio: Greece-based digital agency offering web design and development services with similar mid-market and enterprise client base. Direct domestic competitor for Greek digital project work.
• Elephant Studio: Athens-based creative digital studio offering branding, web design, and digital experiences. Comparable Greek-market boutique creative agency competitor.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pixual.co
• LinkedInlinkedin.com/company/pixual.co
• Instagraminstagram.com/pixualco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixual