Leiting Games

Name

Leiting Games

Legal name

深圳雷霆信息技术有限公司

Website

https://leiting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile and PC Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH), Strategy/4X/Management Game Studios (MPAFAAAK), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

Keywords

• Mobile game publishing
• PC game distribution
• Free-to-play RPG
• Idle cultivation games
• Roguelike dungeon crawler

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Game Virtual Currency and Item Transactions: Free-to-play model with virtual currency, in-game items, and battle passes generating primary revenue through microtransactions
2. Game Publishing and Licensing: Publishing services for third-party developers including product publishing, localization, and overseas operations
3. Member Services: 雷霆游戏会员中心 providing gamified community services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Leiting Games (雷霆游戏) is a Chinese mobile and PC game publishing platform that develops, self-publishes, and distributes a portfolio of 20+ free-to-play games across genres including turn-based MMORPGs, idle cultivation RPGs, roguelike dungeon crawlers, SLG strategy, and social simulations. The platform also provides third-party publishing, localization, marketing, and government permit (版号) services for overseas developers entering the Chinese market, with international distribution via the Lightning Games and LTGAMES GLOBAL sub-brands.

Product overview

Leiting Games (雷霆游戏) is the game publishing platform of listed company G-Bits (吉比特), operating a portfolio of 20+ mobile games and PC/console titles. The portfolio spans diverse genres including turn-based MMORPGs (问道手游), idle cultivation RPGs (一念逍遥, Overmortal), SLG strategy games (九牧之野), roguelike dungeon crawlers (不思议迷宫), social simulations (奥比岛), and action games. The company publishes both self-developed titles (问剑长生, 杖剑传说) and third-party games, distributing through its proprietary platform while also publishing internationally via the Lightning Games and LTGAMES GLOBAL sub-brands. The ecosystem includes member services (雷霆游戏会员中心) and Kairosoft simulation titles.

Differentiator

Problem solved

Functional benefit

Brands

• Lightning Games: A separate publishing brand for PC/console games targeting global markets
• LTGAMES GLOBAL

Products and services

• 问道手游 (Wendao Mobile) Classic turn-based MMORPG built on Taoist Five Elements culture (wood, fire, earth, metal, water) with faction systems, strategic combat, pet collection, and AFK (托管) progression. Targeted at long-term mobile MMORPG players in China; operating successfully for 10+ years with anniversary events.
• 一念逍遥 (Yinian Xiaoyao / Overmortal) Ink-wash style idle cultivation mobile RPG where players pursue immortality through法术炼体, alchemy, treasure collection, sect-building, and multiplayer co-op dungeons. Self-developed by G-bits; targeted at idle RPG and cultivation genre fans.
• 问剑长生 (Wenjian Changsheng / Immortal Sword) 3D sword-flying cultivation RPG with idle progression, aerial combat mechanics, and story-driven immortal cultivation. Self-developed by G-bits; targeted at mid-core mobile RPG players.
• 杖剑传说 (Zhangjian Chuanshuo / Sword x Staff) Lightweight isekai idle adventure RPG set in the fantasy world of Canstin/Kanstein, featuring world exploration, treasure hunting, party-based combat, and battles against mysterious beasts. Targeted at casual mobile RPG players seeking low time-commitment progression.
• 不思议迷宫 (Busiyi Migong / Gumballs & Dungeons) Roguelike dungeon crawler with tile-flipping mechanics featuring hundreds of collectible Gumball characters, dozens of unique dungeons, and random Easter eggs. Targeted at roguelike enthusiasts; recognized as a genre leader with TGA 2019 Best Chinese Game nomination.
• 奥比岛：梦想国度 (Obi Island: Dream Country) Social simulation and management game community centered on friendship and creative expression, allowing players to build, socialize, and play in a family-friendly gaming environment. Targeted at casual and younger/family audiences.
• 九牧之野 (Jiumu Zhiye) Three Kingdoms SLG with intuitive real-time combat, free army movement mechanics, and large-scale multiplayer alliance warfare featuring 60+ orange generals with varied tactical abilities. Targeted at strategy/SLG and Three Kingdoms history enthusiasts.
• 飞吧龙骑士 (Feiba Longqishi / Dragon Rider) Flight shooter RPG featuring dragon evolution mechanics, skill combination gameplay, multi-themed adventures, and dragon rider character collection. Targeted at action-shooter and collection RPG players.
• 封神幻想世界 (Fengshen Huanxiang Shijie) Lightweight turn-based fantasy RPG with free-to-play progression, divine pet collection, partner characters, and 3D skill combat. Targeted at casual turn-based RPG players.
• 道友来挖宝 (Daoyou Lai Wabao) Mini-game based on the 问道 IP universe, featuring treasure hunting and idle cultivation gameplay set in the Zhongzhou continent. Targeted at casual gamers via WeChat mini-program distribution.
• 伊洛纳 (Elona) Free-form Japanese-style RPG allowing unrestricted exploration, including adventuring, monster hunting, farming, fishing, and real estate ownership. Recognized by Apple App Store as 2019 New Gameplay Pioneer.
• LTGAMES GLOBAL International Publishing Arm International publishing sub-brand publishing Leiting Games titles (Overmortal, Immortal Sword, Sword x Staff, Funny Fighters) in Taiwan, Hong Kong, Southeast Asia, and other global markets. Targeted at international mobile gamers outside mainland China.
• Lightning Games (PC/Console Publishing) Separate publishing brand under Leiting Games focused on bringing high-quality PC and console games from China to global markets. Targeted at international PC and console gaming audiences.
• 雷霆游戏会员中心 (Leiting Games Member Center) Gamified community platform providing membership services and benefits across all Leiting Games titles, including cross-game rewards and community features. Targeted at loyal Leiting Games players.

Quantifiable outcome

• Over 45 million registered users
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Product Introduction and Team Investment PartnerscoreStrategic or Co-development PartnerThunder Games seeks partnerships with creative game developers and teams for product introduction and investment. Provides financial support for developers wanting to turn creative ideas into games. Contact: [email protected]
• Game Publishing and Distribution PlatformscoreChannel Partner/ Reseller/ DistributorPartnerships with over 400+ domestic Chinese distribution platforms and app stores including major Android stores and iOS App Store for game publishing and distribution
• Government and Regulatory BodiescoreStrategic or Co-development PartnerEstablished government partnerships to support overseas game developers and development teams. Has obtained 80+ publishing permits (版号) on behalf of developers. Works with government for market entry support.
• Overseas Development StudiosminorStrategic or Co-development PartnerThunder Games publishes games from overseas development studios, providing publishing services, localization, and market entry support for international developers entering Chinese market or vice versa.
• Cross-Industry PartnersminorGTM or Marketing PartnerGame cross-industry cooperation including brand partnerships, film/TV IP collaborations, and various cross-brand marketing initiatives. Contact: [email protected]
• Media and Marketing PartnersminorGTM or Marketing PartnerPartnerships for media promotion and market promotion activities. Handles media relations and advertising placement including DSP, CPC, CPR, CPA. Contact: [email protected]

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Zulong Entertainment: Zulong is a Chinese mobile game developer specializing in strategy and SLG titles (Three Kingdoms: Strategy Edition). Overlaps directly with Leiting's 九牧之野 SLG and shared genre positioning in China's domestic market.
• XD Inc. (心动网络): XD Inc. operates TapTap, the leading Chinese indie game discovery and distribution platform, and also publishes self-developed titles. Comparable to Leiting as a hybrid publisher-developer in the Chinese mobile games ecosystem with strong distribution capabilities.
• miHoYo / HoYoverse: HoYoverse is a leading Chinese game developer/publisher (Genshin Impact, Honkai) that combines self-development with global publishing through its own platform. Directly comparable to Leiting's blend of in-house titles and international distribution via LTGAMES GLOBAL, but at substantially larger scale.
• Yostar: Yostar is a Chinese-founded mobile game publisher focused on bringing Asian titles to global markets (Azur Lane, Blue Archive). Directly comparable to LTGAMES GLOBAL's international publishing model and Chinese-origin overseas distribution.
• 37Games (37互娱): 37互娱 is a top-three Chinese mobile game publisher focused on SLG and idle RPGs, distributing through hundreds of channels domestically and internationally. Strongly comparable to Leiting in genre mix, publishing model, and channel-driven distribution approach.
• Perfect World Games: Perfect World is a major Chinese game developer and publisher with MMORPG heritage and growing mobile presence. Both companies publish turn-based/strategy games domestically and pursue overseas expansion through dedicated international arms.
• Century Games (点点互动): Century Games is the international mobile games arm of Diandian Interactive, focused on 4X/strategy and casual titles globally. Comparable to Leiting's strategic focus on overseas publishing through LTGAMES GLOBAL and similar genre portfolio.
• Lilith Games: Lilith Games is a top Chinese mobile game developer (AFK Arena, Rise of Kingdoms) with strong international publishing. Comparable to Leiting in self-developed mobile strategy/RPG titles and global distribution ambitions through LTGAMES GLOBAL.

Broad incumbents

• Tencent Games: Tencent operates the largest mobile game publishing platform in China via WeChat and QQ distribution and also invests in top developers globally. Leiting competes for user attention and developer talent against Tencent's portfolio, though at a fraction of the scale.
• NetEase Games: NetEase is one of China's two dominant game publishers and developers, operating self-developed MMORPGs, shooters, and casual mobile titles similar to Leiting's mix. Both target Chinese mobile-first gamers with free-to-play monetization and have significant R&D and publishing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leitinggames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leiting Games