What Dustin does

Dustin A/S is the Danish operating subsidiary of the Swedish-listed (historically) Dustin Group AB, providing IT products, software, and managed services to Danish businesses, public-sector organizations, and SMBs. The company runs a B2B e-commerce platform at dustin.dk stocking 265,000+ IT products across hardware categories (computers, servers, storage, networking, printers, mobile, POS, AV, office) and software, with stated 1-2 business day delivery for in-stock items and Danish-krone pricing. The catalog combines third-party brands (Apple, Cisco, Dell, HP, HPE, Lenovo, Microsoft, Samsung, Xerox) with four proprietary own brands — Voxicon (peripherals), Cirafon (mobile accessories), Prokord (cables/connectivity), and Coreparts (components) — alongside a refurbished 'Fund til prisen' channel. The core technology is a B2B e-commerce platform with integrated catalog, inventory, and order-processing systems supporting business-account self-service.

Beyond transactional hardware, Dustin operates a services portfolio including a Software Marketplace for centralized license management, Managed Services and IT-as-a-Service for IT environment monitoring, Cloud and Network-as-a-Service, Modern Workplace solutions built on Microsoft technologies, Product Lifecycle Management, and Takeback for secure end-of-life disposal. Revenue is generated through one-time hardware sales, recurring software license subscriptions, managed-services contracts, and professional services, with publicly listed unit pricing in DKK (excluding VAT) and business-account functionality for corporate customers. The customer base spans named enterprise and public-sector accounts such as F.C. København, Å Energi, BioInnovation Institute, and Randers Realskole, supported by content marketing via Vidensbanken, events, newsletter, and social channels. The consumer-facing Dustin Home service was discontinued in late 2024. The group is led by President and CEO Thomas Ekman.

Name

Dustin

Legal name

Dustin A/S

Website

https://dustin.dk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Dustin A/S is the Danish B2B e-commerce and managed-services arm of Dustin Group AB, supplying 265,000+ IT hardware, software, and lifecycle services to Danish enterprises, public-sector organizations, and SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

Viby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Hardware Sales: Sale of IT hardware products including computers, tablets, servers, storage, networking, printers, mobile phones, and accessories through e-commerce platform.
2. Software Licensing: Software marketplace offering licenses for various software products with centralized license management.
3. Managed Services: IT environment monitoring and management services including Modern Workplace, Network as a Service, Cloud, Data Protection, and Security solutions.
4. Takeback Services: Sustainable disposal and recycling services for end-of-life IT equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dustin is an online-based IT partner that sells more than 265,000 IT hardware and software products (computers, servers, networking, storage, printers, mobile devices, POS, accessories) through its dustin.dk e-commerce platform, alongside managed services such as Managed Services, Software Marketplace, Cloud, Network as a Service, Modern Workplace, Product Lifecycle Management, and Takeback recycling — targeted at Danish businesses and the public sector. It also distributes four private-label brands (Voxicon, Cirafon, Prokord, Coreparts) and offers 1–2 business-day delivery on in-stock items.

Product overview

Dustin is a Scandinavian IT products and services company operating as a B2B e-commerce platform combined with managed services. The company offers over 265,000 IT products, services, and solutions through its online platform (dustin.dk for Denmark) and provides managed services including Managed Services, Software Marketplace, Cloud Solutions, Network as a Service, Modern Workplace, and Takeback services. The product portfolio spans hardware categories (computers, servers, networking, storage, printers, mobile phones, audio/video, POS systems, office equipment) and software, featuring both third-party brands (Apple, Cisco, Dell, HP, HPE, Lenovo, Microsoft, Samsung) and proprietary brands (Voxicon for peripherals, Cirafon for mobile accessories, Prokord for cables, Coreparts for components). The Software Marketplace enables centralized license management, while services like Takeback and Product Lifecycle Management support sustainable IT disposal and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Services Monitoring and administration of customers' IT environments, enabling businesses to outsource infrastructure operations and focus on core activities.
• Software Marketplace Centralized platform for purchasing and managing software licenses, giving customers consolidated control over software costs and subscription renewals.
• Takeback Secure, sustainable disposal and recycling service for end-of-life IT equipment, with full environmental responsibility for retired hardware.
• Cloud Solutions Scalable cloud solutions that can be adjusted up or down according to business needs, designed to evolve with the customer's organization.
• Network as a Service Managed networking services delivering network infrastructure without upfront capital investment from the customer.
• Modern Workplace Modern workplace solution powered by Microsoft technologies that enables productivity, collaboration, and digital workplace transformation.
• Dustin IT as a Service Comprehensive managed IT service providing end-to-end IT infrastructure management for the customer.
• Product Lifecycle Management Service managing the complete lifecycle of IT products from acquisition through deployment to end-of-life disposal.
• Computers & Tablets Hardware category offering laptops, desktops, tablets, and accessories from brands including Dell, Lenovo, Apple, and HP.
• Server & Storage Servers, storage solutions, NAS devices, rack cabinets, UPS systems, and server components from HPE, Lenovo, Dell, and Synology.
• Network & Security Routers, network switches, firewalls, wireless access points, and network security products from Ubiquiti, Cisco, Zyxel, and Netgear.
• Screens & Computer Accessories Monitors, keyboards, mice, headsets, webcams, cables, adapters, and other peripheral devices.
• Storage (Internal & External) Internal and external hard drives, SSDs, USB drives, NAS, and optical drives from Samsung, SanDisk, WD, and Toshiba.
• Printers & Accessories Multifunction printers, laser printers, ink printers, large-format printers, 3D printers, and consumables from Xerox, HP, Epson, Canon, and Brother.
• Mobile Phones & Accessories Smartphones, wearables, GPS devices, and phone accessories from Apple, Samsung, and OnePlus.
• Audio & Video TVs, projectors, cameras, home cinema equipment, virtual reality, headphones, gaming consoles, and surveillance equipment.
• POS (Point of Sale) Handheld terminals, receipt printers, barcode scanners, POS computers, cash registers, and card printers for retail and hospitality point-of-sale deployments.
• Home & Office Collaboration tools, ergonomic equipment, furniture, home electronics, cleaning products, lighting, and automation products for offices and schools.
• Software Software licenses, downloadable software, and boxed software products sold alongside the Software Marketplace.
• Outlet / Fund til prisen Refurbished and returned IT products sold at reduced prices with quality classification (Class 1–3) and manufacturer warranty.
• Voxicon (Private Label) Private-label brand offering headphones, keyboards, screens, and accessories at competitive prices.
• Cirafon (Private Label) Private-label brand specializing in phone cases, chargers, screen protectors, and mobile accessories.
• Prokord (Private Label) Private-label brand offering cables, KVM switches, adapters, and connectivity solutions.
• Coreparts (Private Label) Private-label brand for computer components and internal parts.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SHI International: Large privately held IT solutions provider combining hardware distribution, software licensing, and professional/managed services—comparable breadth of offering, especially in enterprise software and managed services.
• Arrow Electronics: Global IT and electronic components distributor with enterprise computing, services, and cloud offerings—a broader incumbent operating across enterprise, channel, and components markets comparable to Dustin's enterprise focus.
• Ingram Micro: World's largest IT distributor with global footprint, offering broad product catalog plus cloud marketplace (Ingram Micro Cloud) and services—comparable breadth but at much greater scale than the Danish subsidiary.

Regional players

• Proshop: Danish-headquartered IT e-commerce retailer serving both B2B and B2C customers in the Nordics with hardware, peripherals, and configuration services—a direct Danish-market competitor to Dustin.dk.
• Komplett: Nordic IT e-commerce and B2B provider (Norway-rooted) selling hardware, software, and services to consumers and businesses across the Nordics—comparable catalog model in the same broader regional market.

Direct peers

• ALSO Group: Pan-European IT distribution and services company (part of Dänisches/ Swiss parent structure historically) offering logistics, software, cloud, and managed services to resellers and SMBs—comparable in scale and offering mix to Dustin.
• Computacenter: UK-headquartered enterprise IT infrastructure provider combining hardware supply, managed services, and workplace solutions for corporate customers across Europe—a comparable services-and-distribution hybrid business.
• CDW Corporation: US-listed IT solutions provider combining B2B e-commerce hardware distribution with managed and professional services—often cited as the gold-standard comparable for distribution-plus-services IT businesses like Dustin.
• Bechtle AG: Europe's largest IT systems integrator and e-commerce IT provider, combining online hardware distribution with managed services and software licensing across DACH and broader Europe—directly comparable to Dustin's B2B e-commerce plus services model.
• Insight Enterprises: Global IT solutions provider offering hardware, software, services, and cloud solutions to enterprise and SMB clients, with significant European operations—comparable product breadth and managed-services direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpweUUNBtyFkCFBgYNJMjFg
• Facebookfacebook.com/323842007681311
• LinkedInlinkedin.com/company/dustin-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dustin