Ouat Entertainment

What Ouat Entertainment does

Ouat-E is a privately held insurance company operating in Indonesia, offering coverage across three industry verticals: automotive, health, and pet. Founded in 2021 and headquartered in North Jakarta at Jl Danau Sunter Utr Bl B 36 A/18 Sunter, the company provides five core products: Asuransi Otomotif (automotive insurance), Asuransi Kesehatan (health insurance with critical illness coverage), Asuransi Penyakit Kritis (critical illness insurance with lump-sum payouts), Asuransi Kecelakaan Diri (personal accident insurance), and Asuransi Hewan Peliharaan (pet insurance). Its stated mission is to provide customers with comprehensive financial protection and peace of mind against potential losses, and its vision is to become a top global insurance protection provider. There is no disclosed parent company, no funding history, no management team information, no regulatory licensing information, and no third-party certifications.

The company operates with a direct-to-consumer go-to-market motion supported entirely by content marketing through a Bahasa Indonesia-language WordPress blog (built on the "Polite Blog" theme by Template Sell). Articles cover insurance education, automotive topics, financial content (forex, MT5 trading), and logistics/trucking platforms, suggesting either a content-diversification or affiliate-driven revenue approach. Customer contact is limited to a single Jakarta phone number (0-21-640-0079) and a generic email address ([email protected]), with no app, no API, no SDK, no broker network, and no embedded insurance partnerships disclosed. The website carries a 2021 copyright notice and remains active with content posted as recently as mid-2025.

Underlying technology is a standard WordPress content management system with no proprietary features, no documented data assets, no AI/ML capabilities, and no integrations. There is no app, no mobile presence, and no digital underwriting or claims infrastructure described. The horizontal segmentation approach targets individual vehicle owners, health insurance seekers, and pet owners across Indonesia, but no customer count, premium volume, or revenue figures are publicly disclosed. The absence of disclosed insurance regulatory licensing, capital requirements, or reinsurance arrangements is a material gap for an entity presenting itself as an insurance provider. Note: the firmographic header in the source data identifies the company as "Ouat Entertainment," a 1999-founded French computer games company in Angoulême with 11-50 employees; this conflicts with all first-party website and aggregated data, which consistently describe Ouat-E as a 2021-founded Indonesian insurance company.

Name

Ouat Entertainment

Legal name

Ouat-E

Website

https://ouat-e.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ouat-E is a privately held Indonesian insurance company, founded in 2021 in Jakarta, offering automotive, health, critical illness, personal accident, and pet insurance to individual consumers primarily through a content marketing website.

Ownership category

akta.pro rank

Product category

Multi-line retail insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industries

Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC), Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)

Keywords

• Automotive insurance
• Health insurance
• Personal accident insurance
• Critical illness coverage
• Pet insurance

Headquarters

HQ city

Angoulême

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Distribution channels1 record

Marketing channels1 record

Core offering

Ouat-E is an insurance company that provides coverage for the automotive, health, and pet industries. The company distributes its policies primarily through an Indonesian-language blog-style website that mixes educational insurance content with product offerings, reaching consumers directly rather than via broker or agent networks. Its portfolio includes automotive insurance, health/critical illness insurance, personal accident insurance, and pet insurance products targeted at Indonesian individuals and families.

Product overview

Ouat-E is an insurance company offering a portfolio of insurance products across three main industry verticals: automotive (otomotif), health (kesehatan), and pet insurance. The company provides comprehensive protection against potential risks, with products including automotive insurance, health/critical illness insurance, personal accident insurance, and pet insurance. The company operates primarily as an informational blog platform in the Indonesian market, offering guidance and educational content alongside its insurance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Asuransi Otomotif (Automotive Insurance) Insurance coverage for individual and commercial vehicle owners in Indonesia, protecting against automotive risks such as accidents, theft, and damages. Targeted at Indonesian consumers researching and purchasing vehicle insurance.
• Asuransi Kesehatan (Health Insurance) Health insurance coverage for individuals and families in Indonesia, including critical illness protection and family-level benefits for serious medical conditions. Targeted at Indonesian households seeking protection against rising healthcare costs and critical-illness financial burdens.
• Asuransi Kecelakaan Diri (Personal Accident Insurance) Insurance coverage protecting against accidents, injuries, disabilities, and death resulting from general accidents, including those related to travel or work. Targeted at Indonesian consumers seeking accident-related financial protection.
• Asuransi Penyakit Kritis (Critical Illness Insurance) Insurance providing lump-sum payments to the insured upon diagnosis of specified critical illnesses, intended to cover medical costs, hospital stays, and lost income. Targeted at Indonesian individuals and families concerned with critical-illness financial risk.
• Asuransi Hewan Peliharaan (Pet Insurance) Insurance coverage for the pet industry, providing protection for pet owners against potential risks related to their animals, including veterinary costs and pet accidents. Targeted at Indonesian pet owners seeking coverage for pet-related expenses.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Cigna Indonesia: Global health and accident insurer operating in Indonesia providing international and local health/critical illness coverage; overlapping with Ouat-E's health and personal accident insurance lines.
• Prudential Indonesia: One of the largest life and health insurers in Indonesia with a wide agency network; comparable as a broad incumbent operating in the health and critical illness segments Ouat-E also targets.
• Allianz Life Indonesia: Major Indonesian life and health insurer offering critical illness, accident, and health protection products — overlapping with Ouat-E's health and personal accident offerings in the same geography.
• Asuransi Astra: The dominant Indonesian automotive and general insurer with extensive agency and bancassurance distribution; a relevant incumbent peer given Ouat-E's automotive insurance focus within the same Indonesian market.
• AXA Mandiri: Major Indonesian life and general insurer joint venture with Bank Mandiri; relevant broad incumbent peer offering auto, health, accident, and life insurance through bank distribution — competing across multiple of Ouat-E's segments.

Direct peers

• PasarPolis: Indonesian insurtech platform distributing affordable, simplified micro-insurance products (auto, health, life) to mass-market consumers via digital channels — directly comparable to Ouat-E's D2C multi-line Indonesian insurance proposition.
• Qoala: Indonesia-focused insurtech offering embedded micro-insurance distribution through digital partners across auto and health lines, comparable to Ouat-E's D2C digital insurance positioning in the same Indonesian mass market.

Emerging players

• Lemonade: D2C digital insurance platform using AI-driven underwriting and a content-led funnel to sell renters, pet, and life insurance directly to consumers; comparable as a digitally-native, multi-line D2C insurer with a similar product-shape to Ouat-E's portfolio.
• Embrace Pet Insurance: US-based pet insurance specialist offering accident-and-illness coverage for cats and dogs with customizable plans; comparable to Ouat-E's pet insurance line as a focused pet-insurance product peer.
• Trupanion: Specialist pet medical insurance carrier in North America and expanding internationally; directly comparable to Ouat-E's pet insurance line as a focused pet-insurance specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ouat_e

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouat Entertainment