Qoala
Qoala is an Indonesian insurtech aggregator that distributes retail motor, health, life, and specialty insurance products from more than 20 partner carriers to individual consumers across Indonesia, Malaysia, and Thailand through a self-serve digital platform and a network of 50,000+ insurance marketers.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Qoala does
Qoala is an Indonesian-headquartered omnichannel insurtech platform that operates as an insurance aggregator and digital distributor of retail insurance products across Southeast Asia. The company was founded in 2018–2019 in Jakarta and currently operates in Indonesia, Malaysia, and Thailand, with its legal entity, PT. Mitra Jasa Pratama, licensed and supervised by OJK (Otoritas Jasa Keuangan), Indonesia's Financial Services Authority. Qoala employs between 251 and 500 people and is led by CEO and co-founder Harshet Lunani, with Tommy Martin as Deputy CEO and Ashish Kumar as Engineering Lead.
Qoala firmographics
Firmographics- Name
- Qoala
- Legal name
- PT. Mitra Jasa Pratama
- Website
- https://qoala.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Qoala is an Indonesian insurtech aggregator that distributes retail motor, health, life, and specialty insurance products from more than 20 partner carriers to individual consumers across Indonesia, Malaysia, and Thailand through a self-serve digital platform and a network of 50,000+ insurance marketers.
- Ownership category
- akta.pro rank
Qoala industry classification
Industry- Product category
- Insurance Distribution & Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where Qoala is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Qoala business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Distribution/Commission: Earns commissions by distributing retail insurance products from partner insurers through its platform to end consumers. Operates as an insurance aggregator and marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life Insurance starting from Rp 18,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Qoala product offering
Product offeringCore offering
Qoala is an Indonesian insurtech platform operating as an insurance aggregator and distributor that connects consumers with multiple insurance providers through a digital-first platform. It offers a portfolio of retail insurance products including motor (car and motorcycle), health, life, daily cash benefit, and tropical disease coverage, enabling users to compare, purchase, and manage policies online across Indonesia, Malaysia, and Thailand. The platform partners with 20+ insurance companies and is regulated by OJK (Indonesia's Financial Services Authority).
Product overview
Qoala is an Indonesian insurtech platform operating as an insurance aggregator and distributor across Southeast Asia. The platform offers a portfolio of retail insurance products through partnerships with multiple insurance companies, providing coverage across vehicle (car and motorcycle), health, life, and specialized segments. Qoala serves customers in Indonesia, Thailand, and Malaysia through its digital platform, enabling users to compare, purchase, and manage insurance policies online. The company acts as an intermediary connecting insurance providers with end customers, offering products including Asuransi Kesehatan (Health Insurance), Asuransi Jiwa (Life Insurance), Asuransi Mobil (Car Insurance), Asuransi Motor (Motorcycle Insurance), Asuransi Santunan Tunai Harian (Daily Cash Benefit Insurance), and Asuransi Penyakit Tropis (Tropical Disease Insurance).
Differentiator
Problem solved
Functional benefit
Products and services
- Asuransi Kesehatan (Health Insurance) Health insurance product offering reimbursement for inpatient and outpatient treatment costs, distributed to individual consumers via Qoala's digital platform. Users can choose coverage based on their budget.
- Asuransi Jiwa (Life Insurance) Pure life insurance providing financial protection for the policyholder's future and family, with various coverage options starting from Rp 18,000. Distributed from multiple partner life insurance providers.
- Asuransi Mobil (Car Insurance) Vehicle insurance offering comprehensive (all-risk) and TLO (Total Loss Only) coverage to extend the lifespan of the policyholder's car at competitive prices, distributed from partner insurers through the Qoala platform.
- Asuransi Motor (Motorcycle Insurance) Insurance product for motorcycle coverage, part of Qoala's vehicle insurance portfolio distributed from partner insurers through the platform.
- Asuransi Santunan Tunai Harian (Daily Cash Benefit Insurance) Insurance providing daily cash compensation benefits to policyholders, distributed from partner insurers through the Qoala digital platform.
- Asuransi Penyakit Tropis (Tropical Disease Insurance) Insurance coverage specifically for tropical diseases, addressing health risks prevalent in the Southeast Asian region. Distributed from partner insurers through the Qoala platform.
Quantifiable outcome
- Over US$30 million in claims paid to date
- +1 more outcomes
Companies that use Qoala
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Qoala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Qoala partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting.
- Great EasternsupportingInsurance partner providing life and health insurance products distributed through Qoala platform.
- AXA Mandiri InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Adira InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Sompo InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Takaful KeluargasupportingShariah-compliant insurance partner providing products distributed through Qoala platform.
- Avrist AssurancesupportingInsurance partner providing products distributed through Qoala platform.
- Simas JiwasupportingInsurance partner providing products distributed through Qoala platform.
- Tugu InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Malacca TrustsupportingInsurance partner providing products distributed through Qoala platform.
- MAG InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Ciputra Life InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- Capital Life InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- KB InsurancesupportingInsurance partner providing products distributed through Qoala platform.
- ADB InsurancesupportingInsurance partner providing products distributed through Qoala platform.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Qoala competitors and assessment
Company assessmentDirect peers
- Lifepal: Indonesian insurance aggregator and comparison platform for life, health, and general insurance products. Closely comparable as a digital insurance marketplace serving Indonesian consumers with multi-carrier distribution.
- Igloo (formerly Axinan): Singapore-headquartered insurtech operating across Southeast Asia, providing embedded insurance infrastructure and digital distribution. Comparable as a regional multi-country insurtech with partner-carrier model and embedded distribution.
- PasarPolis: Indonesia-headquartered insurtech aggregator distributing retail insurance products (motor, health, life, gadget) from multiple carrier partners. Most direct comparable by geography, product mix, and aggregator business model.
- Oona Insurance: Indonesia-focused digital general insurer offering motor, health, and other retail products online. Comparable as Indonesia-based digital insurance platform though with a narrower carrier-aggregator model.
Regional players
- Bjak: Malaysia-focused insurance and financial services aggregator offering motor and other insurance products online. Comparable in digital insurance aggregation business model but with primary geographic focus in Malaysia rather than Indonesia.
- Surety (Thailand): Thailand-based digital insurance platform offering multiple retail insurance products through partner carriers. Comparable in regional Southeast Asian digital insurance distribution but focused primarily on the Thai market.
Broad incumbents
- FWD Insurance: Pan-Asian direct-to-consumer insurer with significant presence in Indonesia, Malaysia, and Thailand. Comparable in multi-country Southeast Asia insurance distribution and digital-first retail focus, but as a licensed carrier rather than aggregator.
- Bolttech: Singapore-based global insurtech with significant Southeast Asia presence providing embedded insurance and digital distribution. Comparable in multi-country distribution model but operates at significantly larger scale and broader geographic scope.
- GoTo (GoSure / GoPay Insurance): Indonesian super-app ecosystem (Gojek, Tokopedia) offering embedded insurance products including life, health, and gadget cover. Comparable as a digital insurance distributor in Indonesia but leverages a much larger super-app user base rather than an independent marketplace.
Emerging players
- Roarize (previously Xolo): Singapore-based digital insurance platform focused on underserved SME and consumer segments. Comparable in digital distribution of partner-carrier insurance products in Southeast Asia, but with a more B2B-leaning focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Qoala social profiles
Digital presenceQoala compliance and trust
Trust signalCompliance1 record
Qoala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qoala leadership team
Management profileNumber of profiles
Profiles3 records
Qoala funding detail
Funding detailFunding overview
Funding rounds7 records
Investors29 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qoala M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qoala
What does Qoala do?
Qoala is an Indonesian insurtech platform operating as an insurance aggregator and distributor that connects consumers with multiple insurance providers through a digital-first platform. It offers a portfolio of retail insurance products including motor (car and motorcycle), health, life, daily cash benefit, and tropical disease coverage, enabling users to compare, purchase, and manage policies online across Indonesia, Malaysia, and Thailand. The platform partners with 20+ insurance companies and is regulated by OJK (Indonesia's Financial Services Authority).
Is Qoala a public or private company?
Qoala is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qoala founded?
Qoala was founded in 2019. It employs 251 to 500 people.
Where is Qoala based?
Qoala is headquartered in Jakarta, Indonesia, in the Asia region.
How does Qoala make money?
One revenue line is on record: insurance Distribution/Commission.
Who are Qoala's main competitors?
Direct peers on record are Lifepal, Igloo (formerly Axinan), PasarPolis and Oona Insurance. Regional players are Bjak and Surety (Thailand). Broad incumbents are FWD Insurance, Bolttech and GoTo (GoSure / GoPay Insurance). Roarize (previously Xolo) is listed as an emerging player.
Does Qoala have an API?
No public API is recorded for Qoala.
What industry is Qoala in?
Qoala's product category is Insurance Distribution & Marketplace. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5242 and its SIC code is 6411.