Sanka Events
Sanka Events is a Dutch full-service event bureau and professional rental company based in Venlo, combining end-to-end event organization with equipment rental (attractions, furniture, AV, catering) for businesses, schools, associations, and private individuals across the Netherlands and cross-border into Germany and Belgium.
- Company typePrivate
- Founded2007
- HeadquartersVenlo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sanka Events does
Sanka Events is a Dutch event management and professional rental company headquartered in Venlo, Netherlands, founded on 16 March 2007 by Björn Willunat. The company operates two integrated service lines under one management: full-service event organization and professional equipment rental. Its rental portfolio spans more than 750 SKUs across attractions (storm tracks, bounce houses, bubble football, water attractions), sports and games (competition games, traditional Dutch games, circus equipment), furniture, tents, power and heating, stage and decor, AV equipment, fun food machines, bar and cooling, catering supplies, and consumables. Its event-organization arm delivers proprietary concepts (Casino, Zeskamp, Crazygames, Pubquiz, Drinks) end-to-end, anchored on the firm's 'Sankaflow' methodology and 'Geen-Gedoe-Garantie' (No-Hassle Guarantee) service promise, both internally developed over 18+ years.
The business serves four customer segments — businesses (primary), schools, associations, and private individuals — plus venue and event-bureau partners who use Sanka as a white-label executor. The go-to-market is sales-led with a hybrid physical/digital distribution model: customers can self-pickup materials at the 750 sqm Venlo warehouse or opt for full-service delivery, setup, and breakdown with transport and mileage fees. Marketing runs through the company website (with an integrated rental catalog and online quote-cart), social channels (LinkedIn, Instagram, Facebook, YouTube), email newsletter, and the annual Sankadagen open-house events. Pricing is unit-based with separate pickup and service price tiers, an extra-day rate, and personnel-hourly rates (€48–€88/hour).
The company is privately held, 100% founder-owned, employs 7 full-time staff, and operates primarily in North Limburg with cross-border delivery into Germany and Belgium for larger events. A 2015 €100,000 raise from friends, family, and business acquaintances funded equipment expansion and contributed to a doubling of revenue within two years. The COVID-19 period (March 2020–2022) caused a 75%+ revenue contraction for over two years, during which the firm retained all staff by pivoting to barrier-post rental and Italian ice cream sales. By 2022, operational throughput had recovered to 24 orders in a single day, up from 24 orders in the entire first year of 2007.
Sanka Events firmographics
Firmographics- Name
- Sanka Events
- Legal name
- Sanka Events
- Website
- https://sankaevents.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sanka Events is a Dutch full-service event bureau and professional rental company based in Venlo, combining end-to-end event organization with equipment rental (attractions, furniture, AV, catering) for businesses, schools, associations, and private individuals across the Netherlands and cross-border into Germany and Belgium.
- Ownership category
- akta.pro rank
Sanka Events industry classification
Industry- Product category
- Event Management & Equipment Rental
- NAICS
- General Rental Centers (5323), Convention and Trade Show Organizers (561920), All Other Consumer Goods Rental (532289)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industries
- Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Party Cleanup & Post-Event Breakdown Services (HSACACAO)
Keywords
Where Sanka Events is headquartered
LocationHeadquarters
- HQ city
- Venlo
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Sanka Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Equipment Rental: Rental of event materials including attractions (storm tracks, jumping castles, game cushions), tables & chairs, tents, lighting & sound, catering equipment, fun food equipment, bar & cooling equipment. Materials can be picked up by customers or delivered with professional setup and breakdown. Pricing includes pickup price and service price (delivery + setup).
- Full-Service Event Organization: Complete event organization with management from concept development to execution at location. Includes own activities and concepts like Casino, Zeskamp, Crazygames, Pubquiz and Drinks.
- Consumables Sales: Sale of consumables such as food, drinks, and helium balloons with fixed selling prices. Settlement possible for opened units based on recalculation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pickup Price - Self-service rental |
| Unit Pricing | Pay-as-you-go | Service Price - Full-service delivery |
| Unit Pricing | Pay-as-you-go | Extra Day Rate |
| Other | Pay-as-you-go | Personnel Rates |
| Other | Pay-as-you-go | Transport Costs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Sanka Events product offering
Product offeringCore offering
Sanka Events delivers full-service event organization combined with professional rental of event materials under one management. Customers can either pick up rental items themselves or opt for full-service delivery, professional setup and breakdown, with additional in-house activity concepts such as Casino and Zeskamp available as staffed events. The company also sells consumables (food, drinks, helium balloons) and rents infrastructure including attractions, furniture, tents, AV equipment, fun food machines, bar and cooling equipment, and catering supplies.
Product overview
Sanka Events is an event management company and professional rental business based in Venlo, Netherlands, combining two core services: full-service event organization (with one point of contact, Sankaflow methodology, and the Geen-Gedoe-Garantie guarantee) and professional rental of event equipment. The rental portfolio includes attractions (obstacle courses, bounce houses, bubble football, water attractions), sports and games (competition games, traditional Dutch games, circus equipment), furniture (tables, chairs, bean bags, children's furniture), tents and heating, power supply equipment, stage and furnishing, decor (carpets, skytubes, balloons), audio-visual equipment (sound systems, lighting, projectors), fun food equipment (popcorn, cotton candy, waffles, hot dogs), bar and cooling equipment, catering supplies, and consumables. Activities include mobile casino events and team competitions. The company serves businesses, schools, associations, and private individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Event Organization End-to-end event organization for businesses, schools, associations and private individuals, with a single point of contact responsible from concept development through preparation to on-location execution. Built on the proprietary Sankaflow methodology and delivered under the Geen-Gedoe-Garantie.
- Professional Equipment Rental Rental of event materials available either for customer self-pickup at the Venlo warehouse or with full delivery, professional setup and breakdown. The portfolio spans attractions (inflatable obstacle courses, bounce houses, game cushions, bubble football, water attractions, football attractions), sports & games (competition games, traditional Dutch games, circus equipment, other games), furniture (tables, chairs, bean bags, children's furniture), tents, heating, power supply, stage and furnishing, decor (carpets, balloons, skytubes), AV equipment (sound, lighting, projectors), fun food equipment, bar & cooling equipment, catering supplies, and consumables.
- Sanka Casino In-house mobile casino activity with professional croupiers delivered on location for casino-themed corporate and private events.
- Sanka Zeskamp Staffed team competition activity using Sanka Events' own competition-game equipment, designed for teambuilding and group engagement at corporate and association events.
Quantifiable outcome
- From 24 orders in entire first year (2007) to 24 orders in a single day (2022)
- +2 more outcomes
Companies that use Sanka Events
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Sanka Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sanka Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kasteel de BercktcorePartner location for events. Castle venue suitable for groups up to 1000 persons with 150 bedrooms, numerous halls, good camping facilities and international kitchen. Sanka Events provides indoor and outdoor activities for this venue and knows the ins and outs of the location, playing a home match there. Located within one hour of eight international airports.
- MaashofminorPartner location mentioned in sitemap. Details limited.
- Verhurend NederlandcoreIndustry association for professional rental companies that stands for quality, safety and professionalization. Sanka Events is a member, which serves as a quality and reliability indicator.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Sanka Events competitors and assessment
Company assessmentDirect peers
- Springkussenverhuur.com: Dutch online inflatable rental company offering bounce houses, obstacle courses and related attractions. Comparable to Sanka's attractions rental category and serves the same family/school/association event market.
- Tenten.nl: Dutch party tent and event rental specialist. Directly comparable to Sanka's furniture/tent/heating rental stream, with similar small-business profile and Dutch regional delivery footprint.
- Pielage Evenementen: Limburg-based Dutch event and party organizer offering full-service event production for corporate and private clients. Directly competes with Sanka in its home region with a similar bundled service proposition.
Broad incumbents
- Boels Rental: Major European equipment rental company with extensive Netherlands presence. Comparable on the equipment rental side (furniture, power, tools) but operates at a vastly larger scale and is not specialized in party/event materials.
- Party Rent Group: European event rental specialist for upscale corporate events, offering furniture, tableware and decor. Overlaps with Sanka's furniture/decor rental streams but serves larger and higher-end events across multiple countries.
- First Impression: Established Dutch AV and event production company with strong corporate client base. Overlaps with Sanka on AV rental, event organization, and B2B customer segment, but operates at significantly larger scale with a national footprint.
- D&B Eventmarketing: One of the largest Dutch full-service event agencies, offering organization, production, and staffing for corporate events nationwide. Operates in the same corporate event market as Sanka but at significantly larger scale and broader geographic reach.
Emerging players
- HuurNu.nl: Dutch online rental marketplace aggregating multiple equipment categories including event materials. Represents a digitally native competitor that could disintermediate traditional regional rental operators like Sanka over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sanka Events social profiles
Digital presenceSanka Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanka Events leadership team
Management profileNumber of profiles
Profiles1 record
Sanka Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanka Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanka Events
What does Sanka Events do?
Sanka Events delivers full-service event organization combined with professional rental of event materials under one management. Customers can either pick up rental items themselves or opt for full-service delivery, professional setup and breakdown, with additional in-house activity concepts such as Casino and Zeskamp available as staffed events. The company also sells consumables (food, drinks, helium balloons) and rents infrastructure including attractions, furniture, tents, AV equipment, fun food machines, bar and cooling equipment, and catering supplies.
Is Sanka Events a public or private company?
Sanka Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanka Events founded?
Sanka Events was founded in 2007. It employs 11 to 50 people.
Where is Sanka Events based?
Sanka Events is headquartered in Venlo, Netherlands, in the Europe region.
How does Sanka Events make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are full-Service Event Organization and consumables Sales.
Who are Sanka Events's main competitors?
Direct peers on record are Springkussenverhuur.com, Tenten.nl and Pielage Evenementen. Broad incumbents are Boels Rental, Party Rent Group, First Impression and D&B Eventmarketing. HuurNu.nl is listed as an emerging player.
Does Sanka Events have an API?
No public API is recorded for Sanka Events.
What industry is Sanka Events in?
Sanka Events's product category is Event Management & Equipment Rental. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of HSACAGAL, Catering Equipment, Rentals & Setup (Non-decor). Its NAICS code is 5323 and its SIC code is 7900.