What IMER USA does

IMER USA is the North American distribution and sales subsidiary of Italian construction equipment manufacturer IMER INTERNATIONAL SpA, established in 1990 and headquartered in Southlake, Texas. The company operates across three divisions—Equipment (concrete mixers, mortar and concrete pumps, tile and masonry saws, tracked dumpers), Aerial (electric scissor lifts, rough-terrain scissors, and articulated spider lifts up to 75 ft working height), and Concrete (wet and dry batch plants, truck-mounted mixers, industrial mixers, and precast storage systems). The product portfolio relies on proprietary mechanical technologies including patented iDust dust suppression grates, parallel axis gearboxes, exclusive drum and mixing blade geometries, and 30MnB5 proprietary high-strength WEAR steel for truck mixer drums, with powertrains sourced from Honda, Kubota, and Yanmar.

IMER USA generates revenue primarily through one-time hardware sales of professional-grade construction equipment via an authorized North American dealer network and a direct sales team. The company supplements equipment sales with parts and service revenue through the IMER Global Customer Care portal and a network of authorized service centers, and has begun monetizing its training certification expertise through paid onsite training programs ($500 for 4 hours, $750 for 8 hours). Customers include concrete and masonry contractors, equipment rental companies, precast manufacturers, restoration operators, and concrete producers across the United States, with dealer-bound volume from the rental channel serving as a key demand vector.

The business is a private operating subsidiary with no external equity backing; the parent IMER Group (founded 1962 in Italy) retains ownership of intellectual property and supports US operations through five global production plants and 600+ employees worldwide. Distribution is concentrated domestically through certified dealers, with next-day parts delivery, mandatory dealer training for pumps and aerial equipment, and ongoing trade show presence as core go-to-market activities.

Name

IMER USA

Legal name

IMER USA

Website

https://imerusa.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

IMER USA manufactures and distributes professional-grade construction equipment—concrete mixers, pumps, saws, tracked dumpers, aerial lifts, and concrete batch plants—for contractors, rental companies, and concrete producers across North America as the US subsidiary of Italian IMER Group.

Ownership category

akta.pro rank

Product category

Construction Equipment Manufacturing

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

akta.pro secondary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Construction equipment
• Concrete mixers
• Aerial work platforms
• Masonry saws
• Tracked dumpers

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of construction equipment including concrete mixers, mortar pumps, saws, aerial lifts, and tracked dumpers. Products sold through dealer network and direct sales. One-time purchase model with varying price points based on equipment type and capacity.
2. Parts and Service: Replacement parts, service repairs, and technical support. Parts ordering available through customer portal. Service centers and repair facilities provide ongoing maintenance revenue.
3. Training Services: Product training for dealers and rental companies. Free training at corporate office; paid onsite training at customer facilities with pricing based on duration ($500 for 4 hours, $750 for 8 hours plus expenses).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

IMER USA manufactures and distributes professional-grade construction equipment for the North American market through three divisions: Equipment (concrete mixers, mortar and concrete pumps, tile and masonry saws, tracked dumpers), Aerial (electric scissor lifts, rough-terrain scissor lifts, articulated spider lifts), and Concrete (wet and dry batch plants, truck mixers, industrial mixers, BOOMIX mixer pumps, conveyor belts, and precast storage systems). The company sells its products through an authorized dealer network supplemented by an internal direct sales team, and provides parts, service, and dealer training as ongoing revenue streams.

Product overview

IMER USA offers a comprehensive portfolio of professional-grade construction equipment organized across three divisions: Equipment Division (mixers, pumps, saws, tracked dumpers), Aerial Division (scissor lifts, rough-terrain lifts, spider lifts), and Concrete Division (batch plants, truck mixers, distribution systems). The Equipment Division includes multiple mixer types: Multi-Mix 350, Wheelman, Minuteman, Workman 250/350 (barrel/drum mixers), Spin Max (continuous mixer), Mix-All 60, Mix 120/360/750 (vertical shaft mixers), and HSM 6/8/12 (horizontal shaft mixers). Pump offerings span Koine 3.1 and Koine Dual (continuous mixer pumps), Step-Up 120, Small 50, Prestige 300 (rotor/stator pumps), Booster 20, and Gerris 800 (piston pumps/placement booms). Saw products include Combicut 200/250/250-1000/250-1500/350 iPower (overhead rail saws), Masonry 750 Plus, Smart Cut 350 (masonry saws), Terra Cut 500 (floor saw), and diamond Saw Blades. Tracked dumpers include Tracker 811, 1215, and 1624. The Aerial Division features IM 3113/3116/3219 AC/3224 E/3534 E/3540 E/4740 E/4746 E (electric scissor lifts), IM 7043 RT E (rough terrain scissor), and IM-R 13/15/19/20/23 (articulated/telescopic tracked lifts). The Concrete Division supplies ORU wet and dry batch plants, LT Series truck mixers, ORUMS and ORUMD industrial mixers, BOOMIX mixer pumps, conveyor belts, and storage systems (ORULOGIK, ORUCUBE, ORUROME, ORUZENITH).

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Mixers Full line of professional concrete mixers including multi-mix barrel mixers (Multi-Mix 350, Wheelman, Minuteman, Workman 250, Workman 350), continuous mixers (Spin Max), vertical shaft mixers (Mix-All 60, Mix 120, Mix 360, Mix 750), and horizontal shaft mortar mixers (HSM 6, HSM 8, HSM 12). Designed for concrete contractors, masons, and precast operations mixing mortar, stucco, grout, dry pack, and concrete in batch sizes ranging from 6 cu ft to 22 cu ft.
• Construction Pumps Pumping equipment for mortars, stuccos, grouts, fireproofing, shotcrete, and concrete placement. Includes continuous mixer pumps (Koine 3.1, Koine Dual with Bluetooth control), rotor/stator pumps (Step-Up 120, Small 50, Prestige 300), and piston pumps (Booster 20 concrete piston pump up to 20 cu yd/hr, Gerris 800 self-propelled crawler placing boom with 37 ft reach). Targeted at concrete contractors and specialty applicators.
• Tile, Masonry, and Floor Saws Cutting equipment for tile, stone, masonry, concrete, and asphalt. Overhead rail saws (Combicut 200, 250, 250/1000, 250/1500, 350 iPower) for tile up to 60 inches; masonry saws (Masonry 750 Plus, Smart Cut 350) for blocks and bricks; Terra Cut 500 floor saw for concrete and asphalt. Includes diamond saw blades for tile, masonry, concrete, and stone applications. Targeted at tile contractors, masons, and concrete cutters.
• Tracked Dumpers Compact and heavy-duty tracked dumpers for material handling on construction sites. Tracker 811 (1,102 lb load, 6.5 HP Honda), Tracker 1215 (1,543 lb, narrow 30-inch access, gas or lithium powered), and Tracker 1624 (2,400 lb, 19 cu ft heaped, Honda electronic engine with Can Bus touchscreen). Targeted at concrete contractors and material handling operations requiring access to narrow or uneven terrain.
• Electric Scissor Lifts IM Series electric scissor lifts with working heights from 19 ft to 52 ft, including IM 3113, IM 3116, IM 3219 AC, IM 3224 E, IM 3534 E, IM 3540 E, IM 4740 E, and IM 4746 E. Compact base widths from 31 to 47 inches for maneuverability in tight spaces; ANSI 92.20, CSA, CE/EN280 compliant. Targeted at contractors and facility maintenance operations requiring indoor elevated access.
• Rough Terrain Scissor Lift IM 7043 RT E electric rough terrain scissor lift with 49 ft working height and 43 ft platform height, engineered to drive at full height for productivity on uneven outdoor job sites. Targeted at construction and industrial contractors needing outdoor elevated access with full-height drive capability.
• Articulated and Telescopic Spider Lifts IM-R Series tracked spider lifts with working heights from 42 ft to 75 ft, including IM-R 13, IM-R 15, IM-R 19, IM-R 20 (double articulation boom, removable 4.3 inch display control box), and IM-R 23 with wireless remote. Features hydraulically adjustable tracks, dual articulation booms, and proportional electro-hydraulic controls. Available in petrol, diesel, lithium, and hybrid power configurations. Targeted at construction, facade, signage, tree care, and industrial maintenance contractors needing access on uneven terrain, steep inclines, or confined spaces.
• Concrete Batch Plants High-capacity wet batch plants (ORU Series: ORUDNK, ORULK, ORUDAY, ORUMULTIS, ORUONEDAY, ORUBTK) and dry batch plants (ORUREADY, ORULINK, ORUJUST) for ready-mix concrete production. Targeted at ready-mix producers and large concrete production operations requiring high-volume, quality-controlled batch output.
• Truck Mixers LT Series truck-mounted concrete mixers (LT 3.7H through LT 15.7H) featuring proprietary drum and mixing blade geometry, IMER WEAR high-strength steel drums, and optimized hydraulic pump and gearbox systems that lower fuel consumption. Targeted at ready-mix concrete delivery fleets and operators needing lightweight, durable, high-payload drum systems.
• Industrial Concrete Mixers and Mixer Pumps Heavy-duty industrial mixers (ORUMS 500/330 to 3000/2000, ORUMD 3000/2000 to 6000/4000), integrated BOOMIX mixer-pump units (BOOMIX 2104, 2106, 3108), conveyor belts (8.5 and 12 meter), distribution systems (ORUFLY EDR-BV, EDR, EDC, EDC-BV; Speedcast 5.0), and precast storage systems (ORULOGIK, ORUCUBE, ORUROME, ORUZENITH). Targeted at precast manufacturers, large concrete producers, and ready-mix operations needing integrated mixing, pumping, distribution, and storage systems.
• Product Training Services Product training for dealers, rental companies, and customers. Free training is available at the IMER USA corporate office; paid onsite training is offered at customer facilities at $500 for up to 4 hours and $750 for up to 8 hours, plus travel and lodging expenses. Targeted at dealer sales and service personnel and rental company staff.
• Parts, Service, and Warranty Replacement parts ordering through the IMER Global Customer Care portal (next-day delivery for service parts ordered by 1:00 PM CT), authorized service centers for repair of mechanical and electrical systems, and warranty claim processing. Targeted at equipment owners, dealers, and rental fleet operators needing post-sale support.

Quantifiable outcome

• Spin Max delivers 3 cu yd/hr mixing performance
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Two partnerships are on record, tiered core.

• HondacoreTechnology or IntegrationHonda engines are integrated into multiple IMER equipment products including the Tracker 1624 (GX390), Tracker 811 (GX200), various mixers, and aerial equipment. Honda provides gasoline engines for construction equipment requiring reliable powerplants.
• KubotacoreTechnology or IntegrationKubota diesel engines power select IMER equipment including the IM R 20 spider lift (Z602 model). Kubota provides industrial diesel powerplants for heavy-duty applications.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Wacker Neuson: Global compact construction equipment manufacturer competing directly with IMER's mixers, pumps, and concrete equipment divisions. Similar three-pillar strategy (light equipment, compact machines, concrete technology) with comparable European manufacturing heritage.
• Skyjack: Direct scissor lift competitor focusing on rental fleet durability and serviceability — similar to IMER's aerial positioning. Comparable target customers in construction and industrial maintenance.
• Haulotte: French manufacturer of aerial work platforms with established European heritage similar to IMER's Italian parent. Competes across scissor and articulated boom categories globally.
• Husqvarna Construction: Competes with IMER's saws division (Combicut, Masonry, Smart Cut, Terra Cut product lines) across tile, masonry, and floor saw categories. Overlaps in masonry contractor and tile installer customer segments.
• Bartell Global: Concrete and construction equipment manufacturer offering mixers, power trowels, and surface preparation equipment. Direct overlap with IMER's equipment division in concrete finishing and mixing categories.
• Multiquip (MQ): Direct competitor in the North American construction equipment market offering mixers, pumps, generators, and compact equipment through an overlapping dealer network. Closely comparable on product breadth and customer base among concrete and masonry contractors.
• Stone Construction Equipment: Manufacturer of compact construction equipment including mixers, mortar mixers, and concrete placement products. Comparable product portfolio targeting similar masonry and concrete contractor channels.

Broad incumbents

• Toro Company: Diversified equipment manufacturer with construction and concrete-related product lines. Broader portfolio but overlapping customer base among professional contractors and rental channels.
• Genie (Terex): Terex-owned aerial work platform manufacturer with broad scissor and boom lift portfolio competing across all IMER IM-series and IM-R product lines. Larger installed base and broader dealer financing programs.
• JLG Industries: Industry-leading manufacturer of aerial work platforms including scissor lifts and boom lifts that compete with IMER's aerial division. JLG operates at significantly larger scale with deeper rental fleet relationships (Oshkosh-owned).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImerUsa
• Facebookfacebook.com/imerusa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMER USA