Barewalls.com

What Barewalls.com does

Barewalls.com is an independent e-commerce retailer specializing in wall art reproductions, founded in 1996 and operated by Barewalls, Inc., a privately held Wisconsin corporation headquartered in Mequon, WI. The company sells reproductions of fine art, photography, and vintage posters from hundreds of artists spanning movements from Renaissance to Contemporary, with Monet, Van Gogh, Klimt, Kandinsky, Rockwell, Munch, Hokusai, and Ansel Adams among the featured names. Its customer base is primarily individual consumers purchasing home and office decor, with a secondary segment of interior designers sourcing art for client projects.

The core product portfolio spans paper art prints ($15-$129), gallery-wrapped canvas prints ($75-$339), framed prints, metal prints, and acrylic prints, with a Custom Upload feature enabling users to print personal photographs on any substrate. The platform supports custom width/height sizing, frame selection (wood and metal), color and finish filters (Sepia, Vintage, Warm, Saturated, Black and White), and ships worldwide on a made-to-order production basis with 1-3 business day fulfillment. Technology is a self-serve DTC e-commerce storefront with no disclosed APIs, mobile app, or proprietary AI systems.

Revenue is generated exclusively through one-time transactional sales at unit-based pricing with tiered volume discounts (10-20% off above $50/$100/$250). The company operates with no institutional funding, no parent company, no physical retail, and no marketplace presence, relying on organic SEO, email newsletters, Pinterest integration, and Google review social proof for customer acquisition. With 11-50 employees and no disclosed revenue, Barewalls functions as a small, bootstrapped niche e-commerce operator in the affordable wall art category.

Name

Barewalls.com

Legal name

Barewalls, Inc.

Website

https://barewalls.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Barewalls.com is an independent e-commerce retailer founded in 1996 that sells art print reproductions, canvas prints, and custom-framed wall decor directly to individual consumers and interior designers worldwide, operating as a bootstrapped Wisconsin-based business with no disclosed external funding.

Ownership category

akta.pro rank

Product category

Art Prints & Wall Decor

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Art print sales
• Wall decor
• Canvas prints
• Framed artwork
• Custom printing

Headquarters

HQ city

Sainte Genevieve

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure

Revenue model

1. Art Print Sales: One-time sales of paper art prints in various sizes with optional custom framing. Revenue generated per transaction with no subscription component.
2. Canvas Print Sales: Gallery-wrapped canvas prints sold as custom-made products. Higher price points than paper prints, produced on-demand in 1-3 business days.
3. Framing Services: Wood and metal frame options sold alongside prints. Customers can select frame style and color as add-on to base print purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Barewalls.com is a direct-to-consumer online retailer that sells reproductions of classic and contemporary artwork across multiple print mediums — paper prints, canvas prints, metal prints, and acrylic prints — together with custom framing options. The company also offers a custom upload feature that lets customers print their own images onto the same range of substrates, and ships orders worldwide.

Product overview

Barewalls.com is an e-commerce art print marketplace and wall decor company offering reproductions of classic paintings, photography, and vintage artwork. The product portfolio centers on Art Prints (paper-based posters and prints), Canvas Prints (gallery-wrapped canvas on wooden frames), Framed Prints (with wood or metal frames), Metal Prints, and Acrylic Prints. A Custom Upload feature enables users to print their own photographs. The company operates on a made-to-order basis, shipping worldwide with various delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints (Paper)

Quantifiable outcome

• Customer satisfaction rating of 4.6 out of 5 stars on Google Reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• iCanvas: iCanvas specializes in canvas prints of licensed artwork, photography, and pop-culture imagery sold DTC. Closely comparable in product category (canvas prints as core), target customer (home decor shoppers), and brand positioning around curated artwork.
• Great Big Canvas: Great Big Canvas is an online retailer of canvas prints and framed wall art featuring photography and fine art. Directly comparable as a single-channel DTC art print retailer with similar medium mix and customer segment.
• Art.com: Art.com is one of the largest online art print retailers, offering posters, framed prints, and canvas prints of classic and contemporary artwork with custom sizing. Directly comparable in product mix (paper, canvas, framed), customer base (home decor consumers), and DTC e-commerce model.
• Redbubble: Redbubble is a global print-on-demand marketplace selling art prints, posters, and wall decor from independent artists across paper, canvas, and other mediums. Comparable in product category and target consumer, with overlap in artist-licensed reproduction artwork.
• Fine Art America: Fine Art America operates a large online marketplace for art prints, framed prints, and canvas prints from independent artists and photographers. Directly comparable as a print-on-demand e-commerce retailer with custom sizing and multiple mediums (paper, canvas, metal, acrylic).
• Society6: Society6 is a print-on-demand marketplace selling art prints, canvas prints, and framed prints from independent artists. Comparable in product offering (multiple print mediums, framing options) and DTC orientation, though it operates a marketplace model versus Barewalls' curated catalog.

Emerging players

• Framebridge: Framebridge offers custom framing services online and through retail locations, including framing for art prints and customer-supplied artwork. Comparable in framing as a service category and custom framing add-on to print purchases, with overlap in DTC framing for the home decor consumer.
• Zazzle: Zazzle is a customizable product marketplace that includes art prints and posters alongside apparel and accessories. Partially comparable in print offering and customization ethos, though art prints are a smaller share of a broader customization catalog.

Broad incumbents

• Wayfair: Wayfair is a large home goods and furniture retailer with a substantial wall art and framed print assortment. Comparable in wall decor category and target consumer (homeowners), though wall art is one of many broader home categories for Wayfair rather than its core focus.
• Etsy: Etsy operates a major marketplace with a large art print and poster category sold by independent sellers. Comparable in product category (art prints, posters, framed prints) and consumer segment (home decor shoppers), though Etsy is a broad handmade/vintage marketplace with many sellers rather than a single retailer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barewalls.com