What Alam Flora does

Alam Flora Sdn Bhd is a Malaysian environmental management company that operates as a wholly-owned subsidiary of Malakoff Corporation Berhad, providing municipal solid waste collection, public cleansing, recycling, and integrated facility management services. The company executes these activities under long-term government concession contracts covering three designated territories — the Federal Territory of Kuala Lumpur, Putrajaya, and Pahang — serving federal and state authorities (DBKL, Putrajaya Federal Government, Pahang State Government) as its primary customers. In 2023, the company collected 1,142,600 tonnes of concession waste, equivalent to 3,130 tonnes per day, and purchased approximately 43,000 units of 120-litre mobile garbage bins to strengthen on-ground collection capability.

The core service stack is anchored by two physical facilities — FIKS (Fasiliti Inovasi Kitar Semula) in Putrajaya, which functions as a recycling innovation and education centre with an Integrated Recycling Facility (IRF) and Hub Ilmu knowledge centre, and the BBC (Buy Back Centre) network for cash-and-rewards-based recyclable purchase. These physical assets are complemented by digital tools including the RecycLink Super-App (launched October 2024) for fleet and recycling service access, the Floracare E-Aduan complaint system, a Google Looker Studio-based collection schedule dashboard, and GIS-based operational management (recognised by the 2024 Esri SAG Award). Community-facing education is delivered through the 3RoW (3R on Wheels) mobile outreach programme and Drive Thru Recycle Centers (DTRC).

The business model is a managed-services concession structure: revenue is generated through long-term government contracts for waste collection and cleansing, with a secondary transaction-fee stream from non-concession recycling and processing activities (Port Reception Facilities, Sustainable Facility Eco-Park Centre, Integrated Eco-Recovery Complex). Capital intensity is material — the company has raised RM700 million via an ASEAN Green SRI Sukuk Murabahah programme rated AA/Stable by MARC Rating Berhad, with a MARC Gold Impact Bond Assessment. Marketing and customer acquisition are non-commercial, centred on community engagement, facility tours, school programmes, and social media awareness campaigns. The company was established in 1995 (registration 199501038511), with the current operating history since 2013, and employs 1,001–5,000 staff.

Name

Alam Flora

Legal name

Alam Flora Sdn Bhd

Website

https://alamflora.com.my

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Alam Flora Sdn Bhd is a Malaysian subsidiary of Malakoff Corporation Berhad that provides municipal waste collection, public cleansing, and recycling services under government concessions in Kuala Lumpur, Putrajaya, and Pahang, operating FIKS recycling facilities, BBC buy-back centres, and the RecycLink digital super-app.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Materials Recovery Facilities (56292), Waste Collection (56211)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)

akta.pro secondary industries

Recycling Transfer & Consolidation (Single-Stream, Dual-Stream, Source-Separated) (EUAIABAC), Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Waste management services
• Public cleansing services
• Recycling facilities
• Municipal solid waste collection
• Environmental management

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Government Concession Services: Revenue is generated through government concession contracts for waste collection and public cleansing services in Pahang, Kuala Lumpur, and Putrajaya. The concession covers both municipal solid waste collection and public cleansing activities under long-term contractual arrangements with government authorities.
2. Recycling and Waste Processing: Revenue from non-concession activities including waste processing solutions, integrated facility management, and recycling activities such as Port Reception Facilities, Sustainable Facility Eco-Park Centre, and Integrated Eco-Recovery Complex.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alam Flora Sdn Bhd provides integrated municipal solid waste collection and public cleansing services under government concession contracts in Kuala Lumpur, Putrajaya, and Pahang, Malaysia. It supplements these core services with recycling infrastructure including the FIKS innovation facility and Buy Back Centres, as well as digital tools such as the RecycLink Super-App and community education programmes promoting 3R/5R practices.

Product overview

Alam Flora Sdn Bhd operates as an environmental management company providing integrated waste management solutions. The core offering consists of concession-based waste collection and public cleansing services across Kuala Lumpur, Putrajaya, and Pahang, supported by two main facilities: FIKS (Fasiliti Inovasi Kitar Semula), an innovation recycling center in Putrajaya featuring Hub Ilmu and IRF, and the BBC (Buy Back Centre) network for recyclable goods. The company complements its operations with digital products including RecycleLink Super-App for customer engagement and fleet management, and the 3RoW (3R on Wheels) mobile education program. Additional services include Drive Thru Recycle Centers, E-Aduan Floracare feedback system, and a collection schedule system. In 2023, the company collected 1,142,600 tonnes of concession waste, equivalent to 3,130 tonnes per day.

Differentiator

Problem solved

Functional benefit

Brands

• RecycLink: Super-app launched in October 2024 to elevate waste management standards
• BBC (Buy Back Centre)
• FIKS (Fasiliti Inovasi Kitar Semula)
• 3RoW (3R on Wheels)
• Floracare

Products and services

• Waste Collection and Public Cleansing Services Concession-based municipal solid waste collection and public cleansing services covering Kuala Lumpur, Putrajaya, and Pahang, managing domestic and commercial waste with the goal of minimal environmental impact.
• FIKS (Fasiliti Inovasi Kitar Semula) Innovation Recycling Facility located in Putrajaya that processes recyclable materials and provides educational tours on waste management and the 5R/3R methodology, featuring a Hub Ilmu knowledge center and Integrated Recycling Facilities.
• BBC (Buy Back Centre) Recyclable goods buy-back facility where users can sell recyclables and earn cash and rewards points as incentives based on market prices, with materials routed to the Integrated Recycling Facility.
• 3RoW (3R on Wheels) Mobile community outreach and education programme promoting waste reduction and recycling awareness through workshops, school visits, and interactive sessions on 3R (Reduce, Reuse, Recycle) practices.
• RecycLink Super-App Digital super-application launched in October 2024 to elevate waste management standards, enabling users to access recycling services digitally and integrating fleet management with recycling service delivery.
• Drive Thru Recycle Center (DTRC) Convenient drive-through recycling facility allowing public to drop off recyclable materials at accessible retail locations such as AEON BiG Wangsa Maju in Kuala Lumpur.
• ASEAN Green SRI Sukuk Murabahah Programme RM700 million green financing programme for funding environmental and waste management infrastructure aligned to UN SDGs and the Circular Economy Concept, enabling access to capital markets for sustainable projects.

Quantifiable outcome

• Collected 1,142,600 tonnes of waste in 2023 (equivalent to 3,130 tonnes per day) across Pahang, Kuala Lumpur & Putrajaya
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SWCorp Malaysia (Perbadanan Pengurusan Sisa Pepejal dan Pembersihan Awam)coreStrategic or Co-development PartnerSWCorp Malaysia collaborates with Alam Flora on various waste management initiatives, 3R outreach programmes, and community engagement activities. Alam Flora collaborated with SWCorp & KPKT for the 'Setahun Bersama Kerajaan Madani' exhibition at Stadium Bukit Jalil.
• Suruhanjaya Tenaga (Energy Commission of Malaysia)minorStrategic or Co-development PartnerFIKS hosted 15 visitors from Suruhanjaya Tenaga for an educational tour including the Hub Ilmu and Integrated Recycling Facilities (IRF), sharing information on the importance of 5R methodology.
• Universiti Tenaga Nasional (UNITEN)minorStrategic or Co-development PartnerCivil engineering students and lecturers from UNITEN visited FIKS in Putrajaya for educational tours covering recycling processes and the benefits of reducing waste at landfills.
• Politeknik Ungku UmarminorStrategic or Co-development Partner30 students and a lecturer from the Business Faculty at Politeknik Ungku Umar visited FIKS for an educational and community engagement experience on recycling initiatives.
• Yayasan Chow KitminorStrategic or Co-development Partner10 teens from Yayasan Chow Kit participated in an upcycling workshop at FIKS, exploring recycling facilities and waste management initiatives.
• Technip EnergiesminorStrategic or Co-development PartnerStaff from Technip Energies joined an upcycling workshop at FIKS alongside participants from Yayasan Chow Kit, exploring Alam Flora's recycling facilities and waste management initiatives.
• CIMB (12 branches)minorStrategic or Co-development Partner12 branches of CIMB participated in a 3RoW upcycling workshop at RISE KL, aimed at minimising textile waste by converting used t-shirts into tote bags.
• KPKT (Kementerian Pembangunan Kerajaan Tempatan)coreStrategic or Co-development PartnerKPKT (Ministry of Local Government Development) collaborates with Alam Flora on national waste management programmes, exhibitions, and events such as the Setahun Bersama Kerajaan Madani programme.
• AEON BiG Wangsa MajuminorStrategic or Co-development PartnerDrive Thru Recycle Center (DTRC) located at AEON BiG Wangsa Maju, Kuala Lumpur, was awarded Anugerah Khas DTRC, facilitating public access to recycling services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia Environnement: Global leader in environmental services including waste collection, recycling and circular economy solutions. Comparable as a broad incumbent operating across the same municipal and industrial waste value chain.
• Suez Environnement (Suez SA): Global environmental services and water management major with municipal solid waste collection and recycling operations worldwide. Comparable as a large-scale incumbent offering overlapping capabilities to municipal clients.
• Cleanaway Waste Management Limited: Australia's largest listed waste management company providing solid waste, liquid waste and recycling services. Comparable as a broad incumbent in the same core industry with concession-style municipal contracts.

Direct peers

• E-Idaman Sdn Bhd: Malaysian concession-based solid waste and public cleansing operator serving multiple state authorities. Comparable in scope (concession contracts, municipal solid waste collection) and customer profile (government).
• Marin Services Sdn Bhd: Malaysian provider of waste management and cleaning services to government and commercial clients. Comparable to Alam Flora in service mix and reliance on Malaysian public sector contracts.
• Cenviro Sdn Bhd: Malaysian integrated waste management and recycling company offering collection, treatment and materials recovery services. Directly comparable to Alam Flora as a domestic licensed operator competing for municipal and commercial waste contracts.
• Worldwide Holdings Berhad: Malaysian environmental and green technology group involved in waste management, recycling and renewable energy. Comparable to Alam Flora in integrated environmental services and government-linked business.
• KDEB Waste Management Sdn Bhd: Malaysian solid waste collection and public cleansing concessionaire with multi-state contracts. Direct competitor to Alam Flora in the same government-concession-driven operating model.
• Idaman Bersih Group: Privately held Malaysian waste management group providing solid waste collection and public cleansing under government concessions. Closely comparable to Alam Flora in concession-driven MSW collection across Malaysian states.

Regional players

• Eco-Ideal (S) Pte Ltd: Singapore-based waste management and recycling company with municipal and commercial collection contracts in Southeast Asia. Comparable to Alam Flora as a regional peer with similar concession-driven business model across ASEAN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alamflora
• YouTubeyoutube.com/hashtag/enhancinglifeenrichingcommunities
• Xx.com/alamfloramynew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alam Flora