Yayasan Chow Kit
Yayasan Chow Kit (YCK) is a Kuala Lumpur-based non-profit foundation operating three centers in the Chow Kit area that provide holistic care, education, psychosocial support, and shelter to at-risk children and youth aged 7-21, funded through individual donations, corporate partnerships, and government ministry support.
- Company typePrivate
- Founded2011
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yayasan Chow Kit does
Yayasan Chow Kit (YCK) is a Kuala Lumpur-based non-profit foundation incorporated on 19 January 2011, providing care, protection, and learning support for at-risk children and youth in the Chow Kit area. The organization operates three distinct facilities: Pusat Aktiviti Kanak-Kanak (PAKK) for children aged 7-12, Kuala Lumpur Krashpad (KLKP) for youth aged 13-21, and an undisclosed-location Safehouse providing full-time shelter for higher-risk children including infants. Programs are delivered through five pillars (Education, Psycho-Social, Sports & Health, Spirituality, and Recreational), and supporting services include documentation assistance (birth certificates, UNHCR cards, citizenship), healthcare referrals, legal aid, an Alternative Learning Program (ALP) for undocumented/refugee/stateless children, a 24-hour emergency hotline, and tertiary education scholarships. The organization serves more than 100 families daily, 24/7, year-round.
YCK's revenue model is entirely donation-based, comprising individual donations through online platforms (e-tapestry, Billplz, SimplyGiving, Give.Asia), corporate CSR partnerships and in-kind contributions, government funding via Kementerian Pembangunan Wanita, Keluarga dan Masyarakat (Ministry of Women, Family and Community Development) and the Wilayah Social Department, and targeted fundraising campaigns (YCK Child Guardians recurring sponsorship, Madhya's Gift healthcare fund, Food Aid Program, Tertiary Education Fund). Distribution of services is direct-to-beneficiary through the three centers, with marketing and donor acquisition conducted via Facebook, Twitter, Instagram, LinkedIn, a website/blog, monthly donor email newsletters, and earned media coverage in outlets such as The Star, NST, and Focus Malaysia.
The organization was founded by Dato Dr Hartini Zainuddin alongside Raja Azizan and Kak Arfidah, evolving from the Nur Salam programme under Yayasan Salam Malaysia. Its board includes Chairman Zakri Bin Mohd Khir (former CEO of Allianz Malaysia Berhad) and Tunku Zain Al-Abidin, lending corporate governance credibility. The organization has no proprietary technology platform beyond standard donation gateways and is currently pursuing a new centralized building in the Chow Kit/Klang Valley area to consolidate operations under one roof.
Yayasan Chow Kit firmographics
Firmographics- Name
- Yayasan Chow Kit
- Legal name
- Yayasan Chow Kit
- Website
- https://yck.org.my
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yayasan Chow Kit (YCK) is a Kuala Lumpur-based non-profit foundation operating three centers in the Chow Kit area that provide holistic care, education, psychosocial support, and shelter to at-risk children and youth aged 7-21, funded through individual donations, corporate partnerships, and government ministry support.
- Ownership category
- akta.pro rank
Yayasan Chow Kit industry classification
Industry- Product category
- Child Welfare Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241), Emergency and Other Relief Services (62423)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Safeguarding, Child Protection & Reporting Services (EDAJAIAD)
- akta.pro secondary industries
- Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)
Keywords
Where Yayasan Chow Kit is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Yayasan Chow Kit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Tax-exempted donations from individuals through online platforms (e-tapestry, Billplz), bank transfers, and cheque payments. Donors receive tax exemption receipts and monthly newsletters.
- Corporate Partnerships: Partnerships with corporations for CSR programmes, sponsorships of specific programmes, and in-kind donations of goods such as groceries, stationery, and other supplies needed for center operations.
- Government Partnerships: Operates in partnership with Kementerian Pembangunan Wanita, Keluarga dan Masyarakat (Ministry of Women, Family and Community Development) and Wilayah Social Department for operational support and funding.
- Programme Sponsorship: Corporate and foundation sponsors fund specific programmes at PAKK and KLKP centers, including educational activities, sports programmes, and psychosocial interventions.
- Campaign-based Fundraising: Time-limited fundraising campaigns such as Madhya's Gift (healthcare fund), food aid campaigns, tertiary education fund, and new home building project.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Yayasan Chow Kit product offering
Product offeringCore offering
Yayasan Chow Kit (YCK) is a Kuala Lumpur-based non-profit organization that delivers care, protection, and learning support for at-risk children and teenagers through three physical facilities—Pusat Aktiviti Kanak-Kanak (PAKK) for ages 7-12, Kuala Lumpur Krashpad (KLKP) for ages 13-21, and the YCK Safehouse for higher-risk children including infants. Programs are structured around five pillars (Education, Psycho-Social, Sports & Health, Spirituality, and Recreational) and supplemented by case management, documentation assistance, health referrals, shelter/foster care, and a 24-hour emergency hotline.
Product overview
Yayasan Chow Kit (YCK) is a non-profit organization providing care, protection and learning support for at-risk children from diverse communities in Kuala Lumpur, Malaysia. The organization operates through a network of three main service centres: Pusat Aktiviti Kanak-Kanak (PAKK) for children aged 7-12, Kuala Lumpur Krashpad (KLKP) for teenagers aged 13-21, and the YCK Safehouse for higher-risk children requiring temporary guardianship. YCK also operates an Alternative Learning Program (ALP) for undocumented, refugee, stateless, migrant, and vulnerable children and youth. Programs are delivered through five foundational pillars: Education, Psycho-Social, Sports & Health, Spirituality, and Recreational activities. Support services include documentation assistance, health and wellness services, shelter and foster care, legal assistance, and a 24-hour emergency hotline. Fundraising initiatives include YCK Child Guardians (recurring donations), Madhya's Gift (healthcare fund), Food Aid Program, and Tertiary Education Fund.
Differentiator
Problem solved
Functional benefit
Products and services
- Pusat Aktiviti Kanak-Kanak (PAKK)
Quantifiable outcome
- Serves 100+ families daily on a full-time basis, 24/7, every day of the year
- +3 more outcomes
Companies that use Yayasan Chow Kit
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Yayasan Chow Kit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yayasan Chow Kit partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Twelve24 Drive TeamminorTwelve24 Drive Team partnered with YCK for the '1 Nation.12 Capitals.2 Days Mission: Every Child Matters' fundraising campaign involving a 2-day endurance drive across Peninsular Malaysia's capital cities.
- Tune ProtectminorTune Protect partnered with YCK for Madhya's Gift children's health fund. Tune Protect pledged to contribute RM6 to this fund for every PRO-Health Medical policy sold until 31 December 2021. Madhya's Gift provides emergency and critical healthcare funding for children from less privileged families.
- PRO-Health MedicalminorPRO-Health Medical launch campaign partnered with YCK for Madhya's Gift healthcare fund, driving contributions based on policy sales.
- Kementerian Pembangunan Wanita, Keluarga dan Masyarakat (Ministry of Women, Family and Community Development)coreOfficial government ministry partnership providing institutional legitimacy, operational support, and inter-agency cooperation for YCK's child protection services.
- Wilayah Social DepartmentcoreRegional government social services department partnered with YCK for community development and child welfare programmes in Kuala Lumpur.
- Yayasan Salam MalaysiacoreYCK developed out of Nur Salam, a children's programme under Yayasan Salam Malaysia. This local NGO connected volunteers and corporates to community projects before YCK's incorporation in 2011.
- Various Foundations, Corporate Companies, and NGOscoreYCK partners with multiple foundations, corporate companies, and NGOs that share common values and objectives. Partner logos are displayed on YCK Partners page.
- Give.AsiaminorGive.Asia platform used for the Every Child Matters fundraising campaign donation collection.
- SimplyGivingminorSimplyGiving platform enables online donations to YCK as a nonprofit partner.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Yayasan Chow Kit competitors and assessment
Company assessmentDirect peers
- Yayasan Salam Malaysia: The parent Malaysian NGO from which YCK spun off via its Nur Salam children's programme. Closely comparable as a community-development foundation in Malaysia connecting corporate sponsors and volunteers to grassroots projects.
- SOS Children's Villages Malaysia: International NGO providing family-based alternative care and child protection services for at-risk and orphaned children. Directly comparable as a residential/shelter-based child welfare provider with multiple service centers.
- Childline Malaysia: Malaysian child protection helpline and support service for children and youth in distress. Comparable as a child welfare service providing emergency response and referral pathways for at-risk minors in Malaysia.
- World Vision Malaysia: International child-focused NGO operating in Malaysia with sponsorship, education, and child welfare programs targeting at-risk children. Closely comparable in mission, beneficiary population, and donation-based funding model, though at significantly larger scale.
- Mercy Malaysia: Malaysian humanitarian NGO providing community-based health, social, and disaster relief services to vulnerable populations. Comparable as a Malaysian non-profit delivering frontline community services to marginalized groups with multi-donor funding.
- Save the Children (Malaysia): Global child rights organization with Malaysia operations focused on child protection, education, and emergency response for at-risk children. Comparable beneficiary focus and service pillars (education, protection, health), though operating internationally.
- PT Foundation (Malaysia): Kuala Lumpur-based community organization serving marginalized populations including vulnerable youth and stateless individuals. Comparable as a Malaysian non-profit delivering frontline social services to hard-to-reach populations through community-led outreach.
Broad incumbents
- UNICEF Malaysia: United Nations children's agency operating in Malaysia with policy advocacy, child protection, and education programs. Overlaps with YCK's mission at a higher policy and systemic level rather than direct service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yayasan Chow Kit social profiles
Digital presenceYayasan Chow Kit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yayasan Chow Kit leadership team
Management profileNumber of profiles
Profiles7 records
Yayasan Chow Kit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yayasan Chow Kit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yayasan Chow Kit
What does Yayasan Chow Kit do?
Yayasan Chow Kit (YCK) is a Kuala Lumpur-based non-profit organization that delivers care, protection, and learning support for at-risk children and teenagers through three physical facilities—Pusat Aktiviti Kanak-Kanak (PAKK) for ages 7-12, Kuala Lumpur Krashpad (KLKP) for ages 13-21, and the YCK Safehouse for higher-risk children including infants. Programs are structured around five pillars (Education, Psycho-Social, Sports & Health, Spirituality, and Recreational) and supplemented by case management, documentation assistance, health referrals, shelter/foster care, and a 24-hour emergency hotline.
Is Yayasan Chow Kit a public or private company?
Yayasan Chow Kit is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Yayasan Chow Kit founded?
Yayasan Chow Kit was founded in 2011. It employs 11 to 50 people.
Where is Yayasan Chow Kit based?
Yayasan Chow Kit is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Yayasan Chow Kit make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, government Partnerships, programme Sponsorship and campaign-based Fundraising.
Who are Yayasan Chow Kit's main competitors?
Direct peers on record are Yayasan Salam Malaysia, SOS Children's Villages Malaysia, Childline Malaysia, World Vision Malaysia, Mercy Malaysia, Save the Children (Malaysia) and PT Foundation (Malaysia). UNICEF Malaysia is listed as a broad incumbent.
Does Yayasan Chow Kit have an API?
No public API is recorded for Yayasan Chow Kit.
What industry is Yayasan Chow Kit in?
Yayasan Chow Kit's product category is Child Welfare Services. Its primary akta.pro industry code is EDAJAIAD, Safeguarding, Child Protection & Reporting Services, with a secondary code of EDAJAEAJ, Wraparound Student Support & Case Management Services (At-Risk K–12). Its NAICS code is 62411 and its SIC code is 8300.