What Ben & Vic does

Ben & Vic (legally BEN&VIC, SAS, incorporated in Bordeaux, France under RCS 883 068 421) is a privately held growth marketing agency founded in 2020 by Victor Montaucet (CEO), Benjamin Prevot (COO), and Marius Gauthier. The firm operates three integrated service pillars: Paid Media management across Google, Meta (Facebook/Instagram), TikTok, Pinterest, YouTube, and Snapchat; a Creative Studio covering strategic creative development and in-house UGC production; and CRM & Retention services delivered partly through its 2023 sister agency ThirtyFive. The internal Bulk Ads tool, released in 2025, automates mass creative uploads for Meta campaigns.

The company is sales-led, offering free audits as the entry point into managed engagements and serving both enterprise brands (Yves Rocher, Sodastream, Linvosges) and a long tail of French SMB DNVBs and e-commerce companies across beauty, fashion, food & beverage, wellness, and home categories. It carries certified partner status with Meta, TikTok, Snapchat, and Pinterest, and reports 100+ brands served, 65+ active clients, 9.1/10 customer satisfaction, and 20M€ of advertising budgets under management — having scaled from 1M€ in 2021 and 10M€ in 2023.

Ben & Vic monetizes through managed-service retainers and creative production fees tied to client media budgets, and is bootstrapped (no disclosed funding rounds or institutional investors). Group revenue is not publicly disclosed, but agency economics on 20M€ of managed spend plus a ~30-person team imply low-single-digit-million-Euro service revenue. Strategic focus centers on integrating creative and media buying under one roof, embedding retention through ThirtyFive, and expanding internationally while remaining headquartered in Bordeaux.

Name

Ben & Vic

Legal name

BEN&VIC

Website

https://benandvic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ben & Vic is a Bordeaux-based growth marketing agency founded in 2020 that manages paid media, creative strategy, UGC production, and CRM/retention (via subsidiary ThirtyFive) for French and international e-commerce brands, DNVBs, and select B2B SaaS companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Paid media management
• Digital advertising agency
• Creative strategy services
• UGC content production
• E-commerce marketing

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Paid Media Management Services: Managed advertising services where Ben&Vic manages client budgets on platforms (Meta, Google, TikTok, etc.), charging for strategic management and optimization of campaigns
2. Creative Production Services: Creative strategy and UGC content production services, including creative strategy development and video production for advertising campaigns
3. CRM & Retention Services (via ThirtyFive): Customer relationship management and retention services through sister company ThirtyFive

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ben&Vic is a growth marketing agency that manages paid advertising campaigns across eight major digital platforms (Google, Meta, TikTok, Pinterest, YouTube, Snapchat) for e-commerce brands. It also produces creative strategy and user-generated content (UGC) through its in-house Creative Studio, and delivers CRM and retention services via its ThirtyFive subsidiary to maximize customer lifetime value. The agency integrates creative production with media buying to design campaigns optimized for performance from inception.

Product overview

Ben&Vic is a Growth Marketing agency (cabinet de Growth Marketing) that operates as a unified platform combining three core service pillars: Paid Media management, Creative Studio production, and CRM & Retention services. The Paid Media division handles advertising campaigns across 8 major digital channels (Google, Meta/Facebook/Instagram, TikTok, Pinterest, YouTube, Snapchat). The Creative Studio encompasses Creative Strategy and UGC Production services, complemented by the proprietary Bulk Ads tool for creative scaling. The CRM & Retention function is delivered both internally and through the dedicated sub-brand ThirtyFive. Together, these services are designed to help e-commerce brands (particularly DTC/brand-to-consumer companies) scale their acquisition while maximizing customer lifetime value through integrated creative and media strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Ben&Vic Studio: Creative Studio division dedicated to creating high-performance creative ads for Paid Media campaigns, including creative strategy and UGC production.
• ThirtyFive

Products and services

• Paid Media Management

Quantifiable outcome

• 70% increase in conversions for Unbottled with optimized UGC video production
• +8 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• ThirtyFive (Subsidiary)coreStrategic or Co-development Partner · 1 January 2023Sister company specializing in CRM & Retention services. Created in 2023 to address client loyalty and retention needs, extending Ben&Vic's service offering beyond acquisition into full customer lifecycle management.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta Business Partner with expertise in Facebook Ads and Instagram advertising across all campaign objectives. Ben&Vic leverages Meta's full advertising ecosystem including Advantage+ Audience, Conversions API, and dynamic product ads.
• TikTokcoreTechnology or IntegrationCertified TikTok advertising partner specializing in In-Feed ads, Spark Ads, TopView ads, and TikTok Shop strategies. Agency provides expertise in creator partnerships and UGC for the platform.
• SnapchatsecondaryTechnology or IntegrationCertified Snapchat advertising partner managing dynamic and immersive ads for reaching target audiences on the platform.
• PinterestsecondaryTechnology or IntegrationCertified Pinterest partner for transforming inspiration into sales through Pinterest Ads campaigns.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Eskimoz: French digital performance marketing agency offering SEO, SEA, and paid social services to e-commerce and B2B clients. Direct competitor to Ben&Vic in the French paid media management space with comparable e-commerce focus.
• Yodelar: French performance marketing and SEO agency serving e-commerce and DTC brands. Comparable in service scope and French-market focus to Ben&Vic.
• Croud: Global digital marketing agency with a strong performance marketing and paid media practice serving e-commerce clients. Comparable in delivery model (managed paid media + creative) though broader geographic footprint than Ben&Vic.
• Effilab: French performance marketing agency serving e-commerce clients across paid acquisition, CRM, and creative production. Directly comparable in service pillars (Paid Media + Creative + CRM/Retention) to Ben&Vic.
• Addict Mobile: French mobile-first advertising agency specializing in user acquisition and paid media for apps and e-commerce. Directly comparable mobile/social advertising focus to Ben&Vic's paid social services.
• Keley: French digital agency offering paid media, SEO, and digital strategy for e-commerce and B2B brands. Overlaps with Ben&Vic's paid media management offering for similar European client profiles.
• Junto (formerly Rocket Media): French growth marketing agency specializing in paid media, creative strategy, and data analytics for DTC and e-commerce brands. Highly comparable service mix and customer segment to Ben&Vic.

Emerging players

• Reech: French influencer marketing and creator economy platform that overlaps with Ben&Vic's UGC Production Studio and creative strategy offering for performance-driven content.

Broad incumbents

• Publicis Groupe: Global advertising holding company with extensive digital media and performance marketing capabilities through agencies including Publicis Media and Performics. Represents the enterprise-scale competitive threat to Ben&Vic's enterprise-tier clients.
• Jellyfish: Global digital marketing agency within Brandtech Group offering paid media, creative, and tech services to enterprise brands. Comparable paid media and creative offering at significantly larger scale than Ben&Vic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@benandvic
• Facebookfacebook.com/benandvicfrance
• LinkedInlinkedin.com/company/about

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben & Vic