ThirtyFive
ThirtyFive is a Bordeaux-based CRM, email, SMS, and WhatsApp marketing agency founded in 2024 that helps e-commerce brands build retention engines on Klaviyo, Braze, and Splio.
- Company typePrivate
- Founded2024
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ThirtyFive does
ThirtyFive is a Bordeaux-based B2B professional services agency founded in 2024 that specializes in CRM strategy, email marketing, SMS marketing, WhatsApp marketing, and customer retention for e-commerce brands. The firm operates under the French legal entity BEN&VIC (SAS, RCS Bordeaux 883 068 421) and has assembled a team of 35+ specialists supporting 50+ brands across fashion, health/wellness, subscription, and consumer goods verticals. Delivery is built around a structured four-step methodology — Exploration, Audit, Architecture, and Pilotage & Scale — with each client assigned a dedicated CRM Manager.
The agency's technology foundation rests on certified partnerships with the three dominant e-commerce CRM platforms — Klaviyo, Braze, and Splio — supplemented by an ecosystem of eleven additional integrations spanning commerce (Shopify, PrestaShop), support (Gorgias, Crisp), reviews and loyalty (Yotpo, Loyoly), conversational (Wax, Ubu), and lead capture (Wisepops, Simio). Core deliverables include CRM architecture and segmentation design, automated lifecycle scenario orchestration, RFM segmentation, A/B testing, and continuous performance optimization across email, SMS, and WhatsApp. Quantified client outcomes include an average 35% share of revenue generated by CRM, a 9.7/10 client satisfaction score, and case-study results such as +118% incremental monthly revenue and x2 conversion for dijo Paris.
ThirtyFive monetizes through custom-quote, annual-billed agency engagements with no public pricing tiers. Its go-to-market combines consultative direct sales for mid-market and enterprise e-commerce brands with content-led demand generation via an SEO blog, downloadable ebooks (e.g., the RFM Segmentation guide), and published success stories. Distribution is regional/France-anchored, with no external institutional funding, acquisitions, or public-company activity disclosed in the available sources.
ThirtyFive firmographics
Firmographics- Name
- ThirtyFive
- Legal name
- BEN&VIC
- Website
- https://thirtyfive.fr
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThirtyFive is a Bordeaux-based CRM, email, SMS, and WhatsApp marketing agency founded in 2024 that helps e-commerce brands build retention engines on Klaviyo, Braze, and Splio.
- Ownership category
- akta.pro rank
ThirtyFive industry classification
Industry- Product category
- CRM and Retention Marketing Services
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where ThirtyFive is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ThirtyFive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- CRM Consulting & Agency Services: Professional services for e-commerce brands including CRM strategy consulting, implementation, and ongoing management. They structure and pilot CRM as a growth lever for e-commerce brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ThirtyFive product offering
Product offeringCore offering
ThirtyFive is a CRM, email marketing, SMS and WhatsApp retention agency that designs, structures and pilots CRM strategies for e-commerce brands. It provides CRM architecture, segmentation, lifecycle automation, multi-channel campaign management, and continuous performance optimization, delivered through a dedicated CRM Manager model and built on certified expertise in Klaviyo, Braze and Splio.
Product overview
ThirtyFive is a CRM, Email Marketing and E-commerce Retention agency offering a service-based model rather than a software product. The agency provides strategic consultancy organized around core services including CRM Strategy, Email Campaigns, SMS Marketing, WhatsApp Marketing, Customer Retention, and CRM Audit. The offering includes specialized expertise in platforms such as Klaviyo, Braze, and Splio, which they leverage to implement CRM strategies for their e-commerce clients. The agency also produces educational resources such as the RFM Segmentation guide. Services are delivered through a structured methodology: Contact, Audit, Onboarding, and Scale.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Strategy (Stratégie CRM) End-to-end CRM strategy service for e-commerce brands, including CRM architecture design, customer segmentation, lifecycle mapping, automated scenario design, prioritization and performance piloting to generate incremental growth from existing customers.
- Email Campaign Management (Campagne Emailing) Business-oriented email campaign service for e-commerce brands, including targeting strategy, content creation, iteration and optimization designed to generate revenue and reinforce customer engagement.
- SMS Marketing Segmented, real-time SMS marketing service for e-commerce brands that triggers instant text messages at key customer journey moments to accelerate conversion and loyalty.
- WhatsApp Marketing WhatsApp marketing service for e-commerce brands that activates direct conversational, personalized customer journeys to drive engagement and high-value outcomes (cited with 98% open rate and x15 ROI).
- Customer Retention Marketing (Rétention Client) Retention marketing service for e-commerce brands that combines behavioral analysis, repeat-purchase optimization and LTV activation to convert customers into recurring revenue.
- CRM Audit Diagnostic consulting service that performs complete data analysis on LTV, segments, automation flows and attribution, then delivers a prioritized roadmap to maximize an e-commerce brand's CRM potential.
- Klaviyo Expert Services Specialized Klaviyo agency service for e-commerce brands, covering Klaviyo setup, campaign optimization and ongoing management of CRM programs on the platform.
- Braze Partner Services Specialized Braze agency service for clients needing enterprise-grade multichannel campaigns, including strategy, automation setup, performance analysis and A/B testing.
- Splio Partner Services Specialized Splio agency service covering multichannel campaign management, loyalty program optimization and real-time data centralization for CRM clients.
Quantifiable outcome
- 9.7/10 client satisfaction rate
- +6 more outcomes
Companies that use ThirtyFive
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
ThirtyFive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ThirtyFive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KlaviyocoreKlaviyo is a primary technology partner and CRM platform for ThirtyFive's client work. They are an official Klaviyo Partner agency, leveraging Klaviyo's email and SMS marketing automation capabilities to create personalized customer journeys and drive incremental revenue for e-commerce brands.
- BrazecoreOfficial Braze partner agency. ThirtyFive uses Braze for multi-channel customer engagement, creating personalized campaigns across email, SMS, and push notifications at scale.
- SpliocoreOfficial Splio partner. ThirtyFive leverages Splio for CRM and loyalty marketing, creating personalized campaigns and loyalty programs for their clients.
- ShopifycoreShopify integration enables seamless data synchronization between e-commerce stores and CRM platforms, synchronizing orders, products, customer behaviors, and inventory data.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ThirtyFive competitors and assessment
Company assessmentBroad incumbents
- Braze: Enterprise customer engagement platform for email, SMS, push, and in-app messaging. Comparable because Braze's partner agency ecosystem directly competes for the same CRM strategy, automation, and lifecycle campaign services ThirtyFive provides to enterprise e-commerce clients.
- Splio: French-origin CRM, loyalty, and multichannel marketing platform. Comparable as a direct technology partner to ThirtyFive and a competing source of CRM campaign services for European e-commerce and retail brands.
- Klaviyo: Leading e-commerce CRM and marketing automation platform and ThirtyFive's primary technology partner. Comparable because Klaviyo increasingly bundles partner services, AI campaign tools, and onboarding that overlap with ThirtyFive's core CRM strategy offering.
- Actito: European (French/Belgian) marketing automation and customer engagement platform offering campaign management, segmentation, and loyalty tooling — overlapping with ThirtyFive's CRM strategy and multichannel execution focus.
Direct peers
- Converteo: Paris-based digital performance and data marketing agency serving e-commerce and retail clients with CRM, analytics, and lifecycle marketing — directly comparable in customer base, services, and French-market focus to ThirtyFive.
- Fifty-Five (The Coolworks Group): French data, CRM, and digital marketing agency that helps brands activate first-party data across CRM, media, and customer experience — overlapping closely with ThirtyFive's CRM strategy and retention marketing services for e-commerce and consumer brands.
- Dolist: French marketing services and email/CRM campaign operator targeting mid-market brands. Comparable to ThirtyFive as a France-based CRM and email marketing services provider, though with longer operating history and broader B2B-B2C mix.
Others
- NP6 (now Splio): Historical French CRM and marketing automation vendor (merged into Splio). Relevant as a French market reference point for CRM services competition and a potential acquirer/partner in the French CRM agency ecosystem.
Regional players
- Power Digital Marketing: US-based full-service digital marketing agency with strong e-commerce CRM, email, and lifecycle management offerings. Comparable business model and customer segment to ThirtyFive, but US-focused and significantly larger.
- Tinuiti: Large US-based performance and CRM marketing agency with deep Klaviyo partnership and e-commerce specialization. Comparable in service model and platform specialism, though operating in a different geography (US vs. France) and at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ThirtyFive social profiles
Digital presenceThirtyFive compliance and trust
Trust signalCompliance1 record
ThirtyFive financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThirtyFive leadership team
Management profileNumber of profiles
Profiles3 records
ThirtyFive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThirtyFive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThirtyFive
What does ThirtyFive do?
ThirtyFive is a CRM, email marketing, SMS and WhatsApp retention agency that designs, structures and pilots CRM strategies for e-commerce brands. It provides CRM architecture, segmentation, lifecycle automation, multi-channel campaign management, and continuous performance optimization, delivered through a dedicated CRM Manager model and built on certified expertise in Klaviyo, Braze and Splio.
Is ThirtyFive a public or private company?
ThirtyFive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThirtyFive founded?
ThirtyFive was founded in 2024. It employs 1 to 10 people.
Where is ThirtyFive based?
ThirtyFive is headquartered in Bordeaux, France, in the Europe region.
How does ThirtyFive make money?
One revenue line is on record: CRM Consulting & Agency Services.
Who are ThirtyFive's main competitors?
Broad incumbents on record are Braze, Splio, Klaviyo and Actito. Direct peers are Converteo, Fifty-Five (The Coolworks Group) and Dolist. NP6 (now Splio) is listed as an others. Regional players are Power Digital Marketing and Tinuiti.
Does ThirtyFive have an API?
No public API is recorded for ThirtyFive.
What industry is ThirtyFive in?
ThirtyFive's product category is CRM and Retention Marketing Services. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM.