Modellscape

What Modellscape does

Modellscape Studio Pte Ltd is a Singapore-headquartered, private limited events agency founded in 2010 that delivers end-to-end experiential marketing and brand activation services to large enterprises, government agencies, and international organisations. Operationally, the firm runs four service modules under one roof: creative concepts and thematic design; end-to-end event management including logistics, stage operations, hospitality and on-site execution; in-house build and fabrication of event structures, pavilions and exhibition booths; and digital event solutions such as digital social walls and AR experiences. Its three-office footprint — Singapore (headquarters), Shanghai (production facility under Modellscape Exhibits (Shanghai) Co., Ltd) and Riyadh (regional hub under Modellscape Company for Organizing Exhibitions and Conference) — allows concurrent delivery across Southeast Asia, East Asia, and the Middle East.

The company's revenue model is project-based professional services revenue, priced per engagement against scope, complexity, venue and fabrication needs, with multi-year contracts observed in flagship accounts. Customers include DBS, POSB, Porsche Motorsport Asia Pacific, Carlsberg, Nickelodeon, the Health Promotion Board, SG Enable, the PAP Community Foundation, Science Centre Singapore, Tezos (TZ APAC), NEOM, and yuu Singapore, alongside a longstanding co-production partnership with Richard Attias & Associates on Global AI Summit, Future Investment Initiative and Future Minerals Forum. The firm holds ISO 20121:2012 Event Sustainability Management and ISO/IEC 27001:2022 ISMS certifications, plus Singapore bizSAFE Level 3, which position it for procurement-gated government and international-organisation work. A lifestyle sub-brand, Defyd, operates alongside the core agency to address fashion runway and lifestyle activations.

Name

Modellscape

Legal name

Modellscape Studio Pte Ltd

Website

https://modellscape.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Modellscape is a Singapore-headquartered full-service events agency founded in 2010 that designs and executes bespoke brand activations, conferences, trade exhibitions, and community events for large enterprises, government agencies, and international organisations across APAC and the Middle East.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Event management services
• Brand activation experiences
• Exhibition design fabrication
• Corporate event production
• Experiential marketing agency

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Management Services: Professional services revenue from end-to-end event management including planning, coordination, creative design, production, and on-site execution for corporate events, conferences, trade exhibitions, and community events
2. Build and Fabrication Services: Revenue from designing and constructing event infrastructure, exhibition booths, hospitality suites, and branded installations, facilitated by production facilities in Shanghai
3. Creative and Design Services: Creative concepts, thematic designs, and brand activation services delivered as standalone or bundled offerings

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Modellscape is a full-service events agency that plans, designs, builds, and executes bespoke corporate events, brand activations, conferences, trade exhibitions, lifestyle experiences, and community events. The company delivers end-to-end event management covering creative concept development, thematic design, build and fabrication (using in-house Shanghai production facilities), and digital event solutions, all under one roof for enterprise clients across Asia and the Middle East.

Product overview

Modellscape Studio is a full-service events agency that crafts bespoke brand experiences and high-impact events. The company operates a unified platform offering four integrated service modules: Creative Concepts and Thematic Designs, End-to-end Event Management, Build and Fabrication, and Digital Event Solutions. These services are delivered across diverse event categories including conferences, trade exhibitions, festivities, lifestyle experiences, and community events. The company also maintains a sub-brand called Defyd focused on lifestyle and fashion runway events. Modellscape operates globally from offices in Singapore, Shanghai, and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Defyd: A lifestyle extension of Modellscape focusing on lifestyle, brand activation and fashion runway events.

Products and services

• Modellscape Studio Full-service events agency offering end-to-end event management, creative concept development, build and fabrication, and digital event solutions for corporate events, brand activations, conferences, trade exhibitions, and community experiences.
• Defyd Lifestyle extension of Modellscape focused on lifestyle, brand activation, and fashion runway events.

Quantifiable outcome

• PCF Family Day 2025: 4,700 attendees including PM Lawrence Wong as Guest-of-Honour at Singapore Expo
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TriFactorcoreGTM or Marketing Partner · 18 March 2026TriFactor and Modellscape Studio co-organize the Great Green Run sustainability initiative, providing complimentary carbon footprint reports to SMEs in Singapore. This is the third edition of the event scheduled for June 14 at Marina Barrage.
• Great Green RuncoreStrategic or Co-development PartnerSustainability initiative partnership with SMF to provide carbon footprint reports to SMEs. Modellscape co-organizes this third edition event at Marina Barrage.
• Singapore Manufacturing Federation (SMF)coreStrategic or Co-development PartnerSMF signed MoU with Great Green Run to provide sustainability services to SMEs. Modellscape participates as co-organizer for the Great Green Run event.
• Richard Attias and AssociatesflagshipStrategic or Co-development PartnerLong-standing partnership for delivering high-profile international events including Global AI Summit, Future Minerals Forum, and Future Investment Initiative. Modellscape serves as technical event producer providing end-to-end build and technical production.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency delivering live events, conferences, trade shows, and experiential campaigns for enterprise clients; directly competes for large brand activation and conference production RFPs.
• George P. Johnson (GPJ): Large global experiential marketing agency with deep roots in technology, automotive, and B2B conference/exhibit production — directly comparable model of end-to-end experiential, tradeshow, and event execution for enterprise brands.
• MKG: Independent experiential marketing and creative agency producing brand experiences, live events, conferences, and activations for enterprise and consumer brands — closely overlapping service mix and client types.
• GES (Global Experience Specialists): Large-scale global experiential and trade show services provider (exhibits, events, conferences) with fabrication capability; directly comparable tradeshow and conference delivery model.
• Pico Group: Hong Kong-headquartered, Singapore-operating full-service experiential marketing and event management agency — the most direct competitor in Asia for trade shows, brand activations, and corporate events serving similar enterprise and government clients.
• Sparks: Global creative experience agency specializing in brand experiences, trade shows, and live events for enterprise marketers; competes for the same experiential RFPs.
• Octagon: Global sports and entertainment marketing agency with deep motorsport activation experience (relevant to Modellscape's Porsche Carrera Cup Asia credentials) and large-scale event capabilities.

Broad incumbents

• Messe Frankfurt: Global trade fair and exhibition organizer with strong event infrastructure capability; competes for large-scale exhibition and trade show production mandates Modellscape serves.
• Wasserman: Large global sports, music, and culture marketing agency with significant event and experiential capabilities; competes in motorsport, brand activation, and large-scale live event briefs at a more global scale.

Regional players

• Kingsmen Creatives: Singapore-based in-house fabrication and event/exhibit specialist — most directly comparable Singapore-headquartered competitor for retail/museum/event build and fabrication projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modellscape-studio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modellscape