Trifactor

What Trifactor does

Trifactor is a privately held video production and content marketing agency founded in 2011 in Fort Lauderdale, Florida, and rebranded from "Trifecta" in November 2020. The company serves B2B clients across franchise, SaaS, healthcare, and retail verticals—including Cruise Planners, Goldfish Swim School, Wild Birds Unlimited, Kitchen Tune-Up, Shipley Do-Nuts, Town Square, Signal, MarginEdge, CAN Community Health, BFT, and NAE/NWAN. Its core product, "Video Systems," is a structured, funnel-aligned framework for producing strategic video content at scale, organized into tiered subscription plans (Activate, Attract, Grow, Scale, Enterprise) and modular "Video Moments" mapped to Top, Mid, Lower, and Post-Sale funnel stages. Supporting product lines include Video Solutions (production services), Creative Services, Digital Marketing, Recruitment Marketing, and Convention Videos, plus proprietary tools such as the Video Store Platform (franchisee video libraries) and the Activate Repurposing System (re-editing existing footage). The technology stack combines HubSpot CRM and marketing automation with Wistia video hosting, and the company maintains a Latin America division in Bogotá, Colombia, providing bilingual English/Spanish production capabilities. Trifactor is a certified HubSpot Agency Partner and has been recognized as an Entrepreneur Magazine Top Franchise Supplier and a Communicator Award winner.

Trifactor generates revenue through a mix of project-based video production engagements and recurring monthly subscription plans built on a credit-based system. GTM is predominantly inbound and consultative: direct sales via website quote forms, phone outreach, and HubSpot-powered lead nurturing, with case studies and content (blog, YouTube, Brand Snack interview series) as primary conversion assets. Distribution is supported by monthly "Content Day" workshops in Fort Lauderdale and an inside-sales motion (open SDR role) targeting mid-market B2B clients. Pricing is quote-based and not publicly disclosed, with plans ranging from a low-cost Activate repurposing tier to multi-location Enterprise engagements. The company is founder/partner-owned with three co-founders (Hugo Tabares, Joel Wilcoxson, Emmanuel Trenche), 11–50 employees, and no disclosed external institutional investment or parent company.

Name

Trifactor

Legal name

Trifactor

Website

https://trifactorcreative.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Trifactor is a Fort Lauderdale-based video production and content marketing agency that builds funnel-aligned Video Systems for franchise brands, SaaS companies, and healthcare/retail organizations, with bilingual English/Spanish production capabilities through its Bogotá, Colombia office.

Ownership category

akta.pro rank

Product category

Video Production and Content Marketing Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industry

Partner, Channel & Vendor Conferences (MPAGAGAL)

Keywords

• Video production services
• Content marketing agency
• Video marketing systems
• Franchise video content
• Digital marketing services

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production and Marketing Services: Trifactor generates revenue through customized video production and content marketing services delivered as project-based engagements and ongoing retainer arrangements. Services span corporate videos, brand stories, social ads, product demos, testimonials, training programs, explainers, conventions, and investor videos. Pricing is structured through tiered plans (Activate, Attract, Grow, Scale, Enterprise) with a credit-based system for the core offering.
2. Subscription Plans (Credit-Based System): Flexible credit-based monthly plans allow clients to order specific video content types — reels, ads, testimonials, explainers — with strategy, funnel mapping, and monthly delivery included. Plans scale from Activate (repurposing engine) through Grow (credit-based), Scale (high-volume multi-channel), and Enterprise (multi-location/multi-department).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Trifactor is a video production and content marketing agency that builds strategic, funnel-aligned "Video Systems" for B2B clients — primarily franchise brands, SaaS companies, healthcare organizations, and retail businesses. Its core deliverable is a structured, repeatable framework that produces modular video content mapped to Top Funnel, Mid Funnel, Lower Funnel, and Post-Sale stages, packaged in tiered monthly subscription plans (Activate, Attract, Grow, Scale, Enterprise). Supporting services span corporate videos, brand stories, explainers, training programs, conventions, social ads, testimonials, and ongoing creative and digital marketing engagements.

Product overview

Trifactor is a video production and content marketing studio offering strategic video systems designed for franchise brands, SaaS companies, healthcare organizations, and retail businesses. Their core product is Video Systems, a structured framework for producing strategic, funnel-aligned video content at scale. The offering is organized into tiered Video Systems (Activate, Attract, Grow, Scale, and Enterprise) that scale with client needs. Built on top of Video Systems are Video Moments—purpose-driven video assets organized by funnel stage (Top Funnel, Mid Funnel, Lower Funnel, and Post-Sale). Supporting services include Video Solutions (full production services), Creative Services (branding, workshops, graphic design), Digital Marketing, Recruitment Marketing, and Convention Videos. Content initiatives include Brand Snack (YouTube interview series) and Stories in Motion (behind-the-scenes content).

Differentiator

Problem solved

Functional benefit

Products and services

• Video Systems Trifactor's flagship strategic video content framework that aligns production to buyer journey stages (Top Funnel, Mid Funnel, Lower Funnel, Post-Sale), delivered through scalable modular video assets and ongoing deployment. Built for B2B brands — especially franchise, SaaS, healthcare, and retail — that need repeatable, funnel-mapped video content rather than one-off projects.
• Video Moments Modular, purpose-driven video building blocks organized by funnel stage — Top Funnel (Value Proposition, Social Pack Series, Qualifying Moment, Franchise Overview), Mid Funnel (Masterclasses, Case Studies, Product Showcases, Day in a Life), Lower Funnel (Testimonials, What to Expect Tours, Explainers, Social Ads), and Post-Sale (Video Stores, Training Hubs, Activate Repurposing, Community Building) — designed to engage prospects at specific points in the buyer journey.
• Video Solutions Full-service video production covering corporate videos, product feature videos, training programs, testimonials, explainers, webinar experiences, commercials, convention videos, investor videos, social clips, and video marketing programs. Aimed at B2B brands needing end-to-end production support across formats and stages.
• Creative Services Strategic creative offerings including creative workshops, brand consulting and storytelling, persona identification, brand building, graphic design, and Hispanic cultural adaptations — supporting clients' broader brand and messaging strategy alongside video production.
• Digital Marketing Strategic digital marketing services designed to complement Trifactor's video production offering and drive campaign performance across digital channels.
• Recruitment Marketing Video-powered recruitment marketing solutions designed to help clients attract and engage talent through strategic, brand-aligned video content.
• Convention Videos Video solutions for conventions and conferences, including booth content, pre-event excitement material, and presentation enhancement for B2B brand events.

Quantifiable outcome

• MarginEdge grew from 2,600 to 7,000 clients (nearly 170% growth in under 3 years) through strategic video content partnership
• +3 more outcomes

Named customers11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationTrifactor is a certified HubSpot Agency Partner with demonstrated HubSpot implementation expertise. The agency uses HubSpot's platform to secure customer interactions, manage marketing automation, and build CRM infrastructure for clients. Specific client work includes splitting HubSpot portals between franchise development and sales operations (Signal), rebuilding automations and reporting dashboards, and ongoing HubSpot-powered inbound marketing for Trifactor's own lead generation.
• Entrepreneur MediacoreGTM or Marketing PartnerEntrepreneur Magazine named Trifactor a Top Franchise Supplier — a recognition that serves as a key credibility badge for the agency's franchise marketing GTM. This designation signals to franchise brands that Trifactor is a vetted, trusted partner in the franchise marketing ecosystem.
• Xponential Fitness (BFT)minorStrategic or Co-development PartnerTrifactor partnered with Xponential Fitness's BFT (Body Fit Training) brand to create a tour video format showcasing franchise locations, demonstrating strategic co-development of a new video product format that was then applied to other franchise clients.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Casual Films: Casual Films is a global video production agency serving enterprise B2B and B2C brands with strategic video content across the buyer's journey. Trifactor and Casual Films both specialize in funnel-aligned, narrative-driven video content rather than one-off productions, with similar client bases in technology and consumer brands.
• Thinkmojo: Thinkmojo is a video production agency focused on brand storytelling, product launches, and explainer content for tech and B2B companies. Both Trifactor and Thinkmojo position around strategic creative, narrative alignment, and supporting customer acquisition through video rather than commodity editing work.
• Lemonlight: Lemonlight is a video production agency offering scalable, on-demand video content for brands and agencies, with tiered subscription plans similar to Trifactor's Video Systems. Both companies target B2B clients with ongoing content needs across digital, social, and broadcast use cases, and both emphasize customer-journey-aligned video production.
• Wyzowl: Wyzowl is a video production agency known for explainer videos and animated content, publishing annual industry benchmarks on video marketing. Trifactor and Wyzowl both serve B2B clients with strategic, recurring video content programs and emphasize the role of video across the funnel.
• Sandwich Video: Sandwich Video is a creative video production agency producing brand and explainer videos for tech and consumer companies. Trifactor and Sandwich Video share a craft-driven, storytelling-led approach to B2B video production, though Sandwich skews more creative-brand while Trifactor is more systems-and-funnel oriented.
• Demo Duck: Demo Duck is a video production agency specializing in explainer videos, product demos, and brand storytelling for B2B and SaaS companies. Like Trifactor, it operates a content systems approach (e.g., multi-format video content mapped to funnel stages) rather than purely transactional production work.

Broad incumbents

• IMPACT: IMPACT is a digital sales and marketing agency that produces strategic content (including video) for B2B brands, with a similar philosophy of aligning content to the buyer's journey. Both Trifactor and IMPACT emphasize content systems over one-off deliverables, but IMPACT operates at larger scale with broader service lines.
• HubSpot (as Agency Partner Ecosystem): HubSpot is both a technology partner and adjacent ecosystem player for Trifactor, providing the CRM and marketing automation platform that underpins much of Trifactor's franchise client infrastructure work. While not a direct competitor, HubSpot's broader agency partner program and inbound methodology shape the competitive context Trifactor operates within.

Regional players

• 97th Floor: 97th Floor is a video production and content marketing agency serving enterprise B2B and tech brands with strategic, funnel-aligned video content. Like Trifactor, it emphasizes content systems and brand storytelling, but 97th Floor is based in Utah and skews more toward tech/SaaS while Trifactor's core is franchise marketing.
• Motion Agency: Motion Agency is a brand and marketing agency producing video content for franchise and B2B brands, overlapping with Trifactor's franchise vertical focus. Both agencies emphasize franchise development marketing content, but Motion operates primarily in the Midwest U.S. while Trifactor is concentrated in Florida/Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TrifactorCreative/videos
• Xx.com/trifactoragency
• Facebookfacebook.com/TrifactorCreative
• LinkedInlinkedin.com/company/trifactorcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trifactor