Inweb

What Inweb does

Inweb is a Ukrainian performance digital marketing agency founded in 2011 and headquartered in Odessa with a Kyiv office. The firm operates a horizontal service stack spanning SEO (Comprehensive, SaaS, Audit, Migration, Khoroshop-platform specialized), paid advertising (Google Ads/PPC, Meta, TikTok, YouTube, LinkedIn, Microsoft Ads), mobile app promotion (ASO/ASA via Firebase and AppsFlyer), SMM, web analytics (GA4, GTM, Looker Studio, Microsoft Clarity, BigQuery), and a newer GEO (AI search optimization) service line. Its customer base spans e-commerce (ALLO, Yakaboo, SEZON, Chudo Ostriv, Superior Care Pet), B2B (Prometheus, Happy Monday, FleetCare, Standartpark), SaaS (Academy Ocean), and a distinct nonprofit vertical that manages Google Ad Grants programs for 100+ Ukrainian NGOs and military-support foundations, with $7.4M in grant budgets administered since 2022.

The agency runs a sprint-based delivery methodology with weekly optimization cycles and dedicated project teams. Its technology stack is anchored on the Google/Meta/LinkedIn/TikTok advertising ecosystems combined with first-party analytics (GA4/GTM/Looker Studio/BigQuery), alongside an owned business media platform (theinweb.media) used for content marketing and lead generation. Revenue is generated through project-based and retainer-based professional-services engagements, with some contracts tied to KPI achievement; the agency manages approximately $11M in client advertising budgets annually (2024 figure) across 30+ countries. Supporting assets include the Nonprofit Academy free education platform and a specialized Google Ad Grants implementation practice. Distribution combines direct sales via inweb.ua with a partner network (partners.inweb.ua).

Key recognized differentiators include Google Premier Partner status, Meta Facebook Ads certification, Forbes Next 250 2.0 (2024) recognition, and DOU Best IT Employer ranking (11th in Ukraine, 8th among service companies). The agency operates founder-led — CEO Oleksiy Mamontov (also Effie Awards 2024 jury member) and Founder/BDM Ihor Muterko — without disclosed external institutional investment.

Name

Inweb

Legal name

ТОВ «Інвеб»

Website

https://inweb.ua

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Inweb is a Ukrainian performance digital marketing agency (founded 2011, 51-100 employees, Odessa/Kyiv) offering SEO, PPC, SMM, web analytics, mobile app promotion, and AI-search optimization (GEO) for e-commerce, B2B, SaaS, and nonprofit clients across 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Odessa

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: Inweb generates revenue through providing a comprehensive suite of digital marketing services: SEO (search engine optimization), PPC/contextual advertising (Google Ads), targeted social media advertising (Meta, TikTok, YouTube), SMM (social media marketing), web analytics setup and optimization, mobile app promotion (ASO/ASA), and GEO (AI system promotion). Revenue is project-based and retainer-based, with some engagements structured around KPI achievement. The agency operates with transparent billing for advertising budgets managed on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Inweb is a performance digital marketing agency that sells and delivers full-cycle internet marketing services, including SEO, PPC/contextual advertising, targeted social media advertising, SMM, web analytics setup, mobile app promotion (ASO/ASA), and GEO (AI system promotion). It also offers a specialized Google Ad Grants management program for nonprofits and a free Nonprofit Academy online education platform. Services are sold as custom project engagements and ongoing retainers, backed by sprint-based project management and KPI-based billing options.

Product overview

Inweb is a performance digital marketing agency founded in 2011 offering a portfolio of interconnected digital marketing services. Its core offering spans SEO (Comprehensive SEO, SEO for SaaS, SEO at Development Stage, SEO Audit, Site Relocation, and SEO on Khoroshop), PPC/Contextual Advertising in Google (including Search, Shopping, DSA, Display, and YouTube), Targeted Social Advertising on TikTok and YouTube, Mobile App Promotion via ASO and ASA (with Firebase and AppsFlyer analytics), GEO — Promotion in AI Systems (optimizing content for AI search engines and chatbots), SMM on Instagram and Facebook, and Web Analytics setup using GA4, Google Tag Manager, Microsoft Clarity, Looker Studio, and BigQuery. Supporting the core services, Inweb provides the Nonprofit Academy (a free online marketing education platform for NGOs) and proprietary SEO Tools. The agency also offers a dedicated Google Ad Grants management service for nonprofits. Services are delivered by specialist teams (SMM, PPC, SEO, Analytics) using weekly sprint methodology and are available to ecommerce, B2B, SaaS, and nonprofit clients.

Differentiator

Problem solved

Functional benefit

Brands

• Nonprofit Academy: Free online courses for nonprofits on digital marketing, Google Ad Grants, SMM, and media engagement.
• Nonprofit Hub

Products and services

• Comprehensive SEO

Quantifiable outcome

• +67% conversion growth, -43% CPL reduction for medical clinic PPC campaign
• +11 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

24 partnerships are on record, tiered core, secondary, flagship and minor.

• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified expertise in Google Ads, Google Analytics, and related Google marketing platforms. Manages $11M in advertising budget across Google Search, Display, Video, Shopping, and app campaigns. Serves as Google's certified channel for delivering digital marketing services to clients in Ukraine.
• Meta (Facebook)coreTechnology or IntegrationFacebook Ads certified partner providing Meta advertising services (Facebook, Instagram) to clients. Manages targeted advertising campaigns across Meta's advertising platforms for e-commerce, B2B, and nonprofit clients.
• TikToksecondaryTechnology or IntegrationProvides TikTok advertising services including targeted ad setup, campaign optimization, and content strategy for reaching audiences interested in client products and services.
• YouTubesecondaryTechnology or IntegrationYouTube video advertising services including campaign setup, optimization, and targeting for reach, conversions, and brand awareness objectives.
• Google Display & Video 360secondaryTechnology or IntegrationUtilized for display and video advertising campaigns as part of comprehensive media planning for enterprise clients requiring programmatic advertising capabilities.
• Search Ads 360secondaryTechnology or IntegrationEnterprise search advertising platform used for managing and optimizing search campaigns across multiple engines and accounts for large-scale client campaigns.
• LinkedInsecondaryTechnology or IntegrationLinkedIn advertising services for B2B client campaigns, enabling professional audience targeting for recruitment, employer branding, and B2B lead generation.
• Google Ad GrantscoreStrategic or Co-development PartnerInweb is a specialized implementer of Google Ad Grants ($10,000/month free search advertising for nonprofits). They help NGOs verify eligibility, audit websites, prepare applications, set up accounts, and manage campaigns. Since 2022, have helped manage $7.4M in grant budgets for 25+ NGOs currently working with them, supporting 100+ organizations total.
• Spend With UkraineflagshipStrategic or Co-development PartnerInweb promotes all categories of Spend With Ukraine platform across English-speaking regions targeting international audiences looking for Ukrainian products and services. The partnership supports Ukrainian companies' international visibility and client base expansion.
• Superhumans CenterflagshipStrategic or Co-development PartnerSupports Superhumans Center — a Ukrainian war trauma center specializing in prosthetics, reconstructive surgery, rehabilitation, and psychological support — through Google Ad Grants management for patient attraction and merchandise promotion.
• Prytula FoundationflagshipStrategic or Co-development PartnerHelping the Serhiy Prytula Charitable Foundation obtain Google Ad Grants and manage PPC campaigns for charitable initiatives and the NEST project (modular homes for families who lost housing), targeting international audiences for donations.
• Come Back Alive (Повернись живим)flagshipStrategic or Co-development PartnerGoogle Ad Grants implementation for Come Back Alive fund to increase donations for Ukrainian Armed Forces needs through effective search advertising.
• Veteran HubflagshipStrategic or Co-development PartnerPPC campaigns through Google Ad Grants for veteran support platform covering topics: military service initiation, civilian adaptation, self-care, and knowledge base. Helped increase awareness and consultations.
• Khartiia (13th Brigade NGU)flagshipStrategic or Co-development PartnerGoogle Ad Grants campaigns for 13th Brigade National Guard of Ukraine targeting volunteer recruitment in Ukraine and Latin America, contributing to new volunteer recruitment for military operations.
• Uklon InclusivesecondaryStrategic or Co-development PartnerWebsite development and Google Ad Grants setup for the Uklon Inclusive initiative focused on improving mobility for wheelchair users, including professional development and adaptation to Google grant program requirements.
• UkraїnersecondaryStrategic or Co-development PartnerCreating and managing advertising campaigns to promote Ukrainian content internationally through Ukraїner's global media platform, expanding Ukraine's visibility to international audiences.
• Nonprofit Hub CommunityflagshipGTM or Marketing PartnerInweb created and maintains a nonprofit community connecting NGOs, sharing advice, cases, and supporting communication. Includes Telegram channel and Instagram page. Seeks partners willing to provide free support to nonprofits in various areas.
• KolominorStrategic or Co-development PartnerCharitable partner supported through Inweb's nonprofit marketing initiatives.
• Wave91 (Хвиля 91)minorStrategic or Co-development PartnerCharitable partner supported through Inweb's nonprofit marketing program.
• Cultural Forces (Культурний Десант)minorStrategic or Co-development PartnerCultural initiative partner supported through Inweb's nonprofit marketing and promotional activities.
• Brave ProjectminorStrategic or Co-development PartnerSocial initiative partner supported through Inweb's CSR activities.
• Monsters Corporation Charitable FoundationminorStrategic or Co-development PartnerCharitable foundation partner in Inweb's nonprofit support network.
• Razom for UkrainesecondaryStrategic or Co-development PartnerReached 50,000+ people through campaigns informing about veteran rehabilitation and psychological support services, as part of Inweb's nonprofit marketing program.
• Enjoying Life Charitable FoundationminorStrategic or Co-development PartnerCharitable foundation partner supported through Inweb's nonprofit CSR activities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dept Agency: Large global digital agency offering creative, marketing, and technology services including SEO, PPC, and analytics. Comparable in capabilities though positioned at enterprise scale across multiple markets.
• Brainlabs: Global digital marketing agency specializing in paid media, SEO, and analytics with strong data and engineering focus. Comparable in technical/marketing orientation though at significantly larger scale.
• Croud: Global performance marketing agency offering paid media, SEO, content, and analytics with a distributed network model. Comparable in service portfolio but operates at significantly larger scale globally.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, SEO, analytics, and creative services to enterprise clients. Comparable in service mix though operates at much larger scale and broader geography.

Direct peers

• Elama: Performance marketing and contextual advertising agency serving Russian-speaking markets with PPC and analytics offerings. Closely comparable in service scope and regional focus.
• Netpeak: Ukrainian performance marketing agency offering SEO, PPC, and analytics services across CEE and internationally. Directly comparable to Inweb in service portfolio, geographic focus, and target customer base.
• WebPromo: Ukrainian digital marketing agency specializing in SEO, PPC, and analytics with educational content focus. Comparable in market position and service mix to Inweb.

Emerging players

• PromoRepublic (akaDT): SMM-focused marketing platform/agency with roots in Ukraine. Overlaps with Inweb's social media marketing services, though positioned more as a SaaS tool than a service agency.

Regional players

• AGIMA: Russian digital agency offering web development, SEO, PPC, and analytics services. Comparable service portfolio though primarily focused on the Russian market rather than Ukraine/international.
• Completo: Russian full-service digital agency with SEO, PPC, and analytics capabilities serving primarily the Russian-speaking market. Comparable in offering mix but different geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nonprofithub.online
• Facebookfacebook.com/Inwebua

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inweb