MTD

What MTD does

MTD Products Inc. is a Cleveland, Ohio-based manufacturer of outdoor power equipment (OPE), founded in 1932 (originally as Murray Ohio Manufacturing Company) and operating today as a wholly-owned subsidiary of Stanley Black & Decker following its 2021 acquisition. The company designs, manufactures, and distributes residential and commercial outdoor power equipment across a portfolio of brands including Cub Cadet, Troy-Bilt, Craftsman, Yard-Man, Yard-Machines, Remington, White Outdoor, Bolens, Robomow (robotic mowers), PowerMore (engines), and DeWalt outdoor products. Its product range spans walk-behind and riding lawn mowers, zero-turn mowers, snow blowers, garden tillers, leaf blowers, chipper shredders, log splitters, chainsaws, and related handheld tools, with multi-supplier engine sourcing from Briggs & Stratton, Kohler, Honda, Kawasaki, and Tecumseh.

MTD generates revenue through two primary streams: one-time hardware sales of finished equipment via retail and dealer channels, and recurring OEM replacement parts and accessories sold through its direct-to-consumer Genuine Factory Parts e-commerce platform (genuinefactoryparts.com). The parts business leverages illustrated parts diagrams covering equipment manufactured from 1995 to present, model-number lookup, free shipping over $45, and 3-5 day delivery, creating a captive aftermarket for the installed base. Distribution combines coast-to-coast dealer/service networks (locator-enabled) with big-box retail and independent dealer partners across the US and Canada.

The company employs 5,001-10,000 people, targets DIY homeowners as its primary customer segment and commercial grounds-keepers as a secondary segment, and competes in a global lawn and garden equipment market projected at $77.3B (2025) growing to $206.9B by 2032. Pricing is unit-based, set at manufacturer's suggested retail price with variability by location and dealer. No app, public API, AI/ML capabilities, patents, or formal certifications are disclosed in the available data.

Name

MTD

Legal name

MTD Products Inc.

Website

https://mtdparts.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MTD Products Inc. is a Cleveland, Ohio-based outdoor power equipment manufacturer owned by Stanley Black & Decker since 2021, producing and distributing residential and commercial OPE under multiple brands (Cub Cadet, Troy-Bilt, Craftsman, Yard-Machines, Robomow, DeWalt, others) while operating a direct-to-consumer OEM parts e-commerce platform (Genuine Factory Parts) serving the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Power Equipment Sales: MTD manufactures and sells outdoor power equipment including lawn mowers, snow blowers, garden tillers, edgers, trimmers, leaf blowers, chipper shredders, log splitters, and chainsaws. Revenue is generated through one-time hardware sales of equipment.
2. Replacement Parts and Accessories: MTD generates revenue through the sale of OEM replacement parts, maintenance kits, and accessories for their equipment lines. Parts are sold through Genuine Factory Parts distribution channel.

Pricing tiers

Distribution channels2 records

Marketing channels2 records

Core offering

MTD (MTD Products Inc.) manufactures outdoor power equipment including lawn mowers, snow blowers, garden tillers, chainsaws, leaf blowers, and chipper shredders under multiple brand names (Troy-Bilt, Cub Cadet, Craftsman, Yard-Machines, Yard-Man, Remington, Bolens, Robomow). The company operates the Genuine Factory Parts e-commerce platform that sells OEM replacement parts, maintenance kits, and accessories for its equipment lines, supported by parts diagrams and model number lookup for equipment manufactured from 1995 to present.

Product overview

MTD (Modern Tool and Die) is a manufacturer and distributor of outdoor power equipment and replacement parts. The company operates through Genuine Factory Parts, an e-commerce platform offering parts and equipment across multiple sub-brands including Troy-Bilt, Craftsman, Cub Cadet, Robomow (robotic lawn mowers), Yard-Machines, Yard-Man, Remington, White Outdoor, and Bolens. The product portfolio spans both finished equipment (chainsaws, walk-behind lawn mowers, leaf blowers, garden tillers, snow blowers, chipper shredder vacuums) and component replacement parts (belts, blades, spark plugs, engine parts, filters, carburetors, batteries) organized by machine type and part type. The company also offers accessories such as TrimmerPlus attachments, bagger attachments, and mulching kits. MTD is owned by Stanley Black & Decker and distributes parts for equipment manufactured from 1995 to present.

Differentiator

Problem solved

Functional benefit

Brands

• Yard-Man: Outdoor power equipment brand for riding mowers, walk-behind mowers, and snow blowers.
• Remington
• White Outdoor
• Yard-Machines
• Craftsman
• Troy-Bilt
• Bolens
• Robomow

Products and services

• Walk-Behind Lawn Mowers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RobomowminorChannel Partner/ Reseller/ DistributorRobomow robotic lawn mowers are sold through MTD's Genuine Factory Parts distribution channel. Dedicated parts section for Robomow equipment maintained.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Echo Incorporated: U.S.-based manufacturer of handheld outdoor power equipment - chainsaws, trimmers, blowers, and edgers - sold through a service-dealer network. Comparable to MTD as a competing handheld and professional-grade OPE brand with overlapping distribution economics.
• Husqvarna Group: Swedish-based global manufacturer of outdoor power equipment including robotic mowers (Automower), chainsaws, ride-on mowers, and trimmers. Directly comparable because it competes head-to-head with MTD across residential and professional OPE categories worldwide.
• Ariens Company: Privately-held U.S. manufacturer of outdoor power equipment under the Ariens, Gravely, and Sno-Thro! brands, specializing in snow blowers and zero-turn mowers. Directly comparable to MTD in residential/commercial snow and turf equipment categories.
• Briggs & Stratton: U.S.-based manufacturer of small engines and outdoor power equipment, including lawn mowers, generators, and ride-ons. Comparable to MTD both as a competing OPE brand and as a key engine supplier whose powertrains are used across MTD equipment.
• The Toro Company: U.S.-based manufacturer of turf, landscape, and outdoor power equipment for residential, professional, and agricultural customers. Directly comparable to MTD as a publicly-traded peer with overlapping mower, snow blower, and zero-turn product lines targeting similar North American customers.
• STIHL: German-based privately-held manufacturer of chainsaws, trimmers, blowers, and cut-off machines. Comparable to MTD as a global OPE specialist with strong brand equity in handheld and prosumer segments adjacent to MTD's Remington and Troy-Bilt product lines.

Emerging players

• Greenworks Tools: Pure-play battery-powered OPE manufacturer offering mowers, blowers, trimmers, and chainsaws through retail and DTC channels. An emerging player that overlaps with MTD's electric handtools roadmap and competes directly for cordless-conversion share in residential OPE.

Broad incumbents

• Deere & Company (John Deere): Diversified global manufacturer of agricultural, construction, and forestry machinery, with a residential/consumer OPE segment that competes with MTD's lawn and garden equipment. A broad incumbent included here because it is cited alongside MTD as a key market participant but operates across much larger categories.
• Honda Power Equipment: Honda's outdoor power equipment division, producing generators, pumps, mowers, snow blowers, and tillers. A broad incumbent comparable to MTD's product portfolio and one of MTD's engine partners, but the parent Honda is vastly larger and more diversified across automotive segments.

Regional players

• Kubota: Japanese manufacturer of tractors, compact equipment, and outdoor machinery with strong dealer networks in North America and Asia. Comparable on compact property-maintenance equipment and dealer economics, though less overlap on consumer walk-behind OPE and stronger in compact tractor/utility segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mtdgenuineparts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTD