CaleidoZorg

What CaleidoZorg does

CaleidoZorg is a Dutch mental healthcare provider (GGZ-instelling) headquartered in Vlaardingen, Netherlands, founded in 2011. The company delivers ambulatory psychological treatment in Basic GGZ (GBGGZ) and Specialist GGZ (SGGZ) for adults aged 18-65 referred by GPs, company doctors, and medical specialists. It operates five physical treatment locations across the Netherlands (Vlaardingen, Rotterdam-Zuidwijk, Amsterdam, Tilburg, Eindhoven) plus a dedicated online treatment channel (CaleidoZorg Online) and blended care offering. CaleidoZorg employs 51-100 staff including psychologists, GZ-psychologists, clinical psychologists, psychotherapists, psychiatrists, and experts-by-experience, and is governed by a Board of Directors led by Him Vishnudatt (CEO) and Paul Rijnbeek (CFO).

The company's clinical offering centers on evidence-based modalities including CGT, EMDR (including a digital variant), Schema Therapy, Imaginaire Exposure, ACT, and trans-diagnostic treatment. Its proprietary intake methodology, the Herstel Ondersteunende Intake (HOI), pairs a lead practitioner with an expert-by-experience and is positioned to reduce unnecessary specialist GGZ referrals. Technology infrastructure includes the Therapieland e-health module platform (exercises, animations, videos) and the WeMind digital treatment platform co-developed with startup Moovd for digital EMDR and exposure therapy, the latter approved for broad Dutch deployment by Digizo.nu in 2025 and funded via a STOZ subsidy with insurer DSW. The company holds the Keurmerk Kortdurende Generalistische GGZ (2023, 2024) and has been affiliated with the GGZ Kwaliteitsstatuut since 2017.

CaleidoZorg's business model is entirely insurance-reimbursement based: all treatment is covered under the Dutch Zorgverzekeringswet, with patients paying only the mandatory EUR 385 deductible. Revenue flows through contracted relationships with the four major Dutch health insurers (CZ, VGZ, Zilveren Kruis, DSW). Go-to-market is sales-led and referral-driven, with GPs submitting patients via the Zorgdomein digital platform, email and fax. Distribution is reinforced through participation in regional mental health networks (11 networks in Rijnmond), the Transfertafel Rotterdam waitlist-management collaboration, and IZA transformation plans in West-Brabant Oost and Midden-Brabant. Geographic expansion has been executed through both organic openings (Eindhoven 2021, Tilburg 2021) and acquisition (Focus GGZ, Amsterdam 2023).

Name

CaleidoZorg

Legal name

CaleidoZorg

Website

https://caleidozorg.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CaleidoZorg is a Dutch GGZ-instelling delivering Basic and Specialist outpatient mental healthcare across five locations and an online channel, serving adults aged 18-65 referred by GPs under the Dutch health insurance system.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Care Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Mental health care
• GGZ treatment
• Psychological therapy
• Outpatient psychotherapy
• Addiction care

Headquarters

HQ city

Vlaardingen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Insurance Reimbursement (GBGGZ & SGGZ): CaleidoZorg is a funded healthcare provider under the Dutch health insurance system (Zorgverzekeringswet). All care is covered by Dutch health insurance. Patients pay only the mandatory deductible (€385 in 2024). No direct out-of-pocket payment for core treatment services. Revenue flows through contracted relationships with Dutch health insurers (CZ, VGZ, Zilveren Kruis, DSW, and others).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CaleidoZorg provides ambulatory mental health treatment (Basic GGZ and Specialist GGZ) for Dutch adults, combining face-to-face therapy with e-health modules and online treatment via secure video. The company operates five treatment locations across the Netherlands and delivers modalities such as CGT, EMDR, Schema Therapy, Imaginaire Exposure, ACT, and Trans-diagnostic Treatment, accessed via its proprietary Herstel Ondersteunende Intake (HOI). All care is reimbursed under the Dutch mandatory health insurance system.

Product overview

CaleidoZorg is a mental healthcare provider offering a unified platform of outpatient psychological treatments in Basic and Specialized GGZ (Geestelijke Gezondheidszorg). The core offering consists of in-person treatment modalities (CGT, EMDR, Schema Therapy, Imaginaire Exposure, ACT, and Trans-diagnostic Treatment) delivered at five Dutch locations. This is supplemented by the Herstel Ondersteunende Intake (HOI), a recovery-oriented intake process involving both practitioners and experiential experts. Digital offerings include e-health modules via Therapieland and the WeMind digital treatment platform (from partner Moovd) for digital EMDR and exposure therapy. The company also provides online treatment via secure video calling and blended care combining digital and in-person sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Herstel Ondersteunende Intake (HOI) A recovery-oriented intake process in which each patient meets with both a lead practitioner (regiebehandelaar) and a professional expert-by-experience. The intake shifts focus from classical diagnosis to the patient's strengths and possibilities, allowing more issues to be addressed than in a standard intake and enabling faster routing into appropriate care.
• E-health Modules Digital self-help programs delivered via Therapieland, prescribed by the CaleidoZorg therapist and tailored to specific complaints. Modules consist of assignments, animations, and videos and can be used before, during, or after face-to-face treatment to give patients control over their recovery anywhere and anytime.
• Online Treatment / Blended Care Online psychological treatment delivered via secure video calling and chat, allowing patients to work on their mental health from home or another location of choice. The blended-care option combines online sessions with occasional in-person visits at one of the five treatment locations.
• WeMind Digital Treatment Platform An online treatment platform developed by Moovd in collaboration with CaleidoZorg and DSW Zorgverzekeraar for trauma and anxiety treatment, featuring digital EMDR and exposure therapy. Approved by Digizo.nu for broad deployment in Dutch mental healthcare, enabling real-time progress monitoring and combination of online sessions with in-person contact within a blended care model.
• Outpatient GGZ Treatment (Basic and Specialist) Short-term, goal-oriented ambulatory mental health treatment delivered across five CaleidoZorg locations by multidisciplinary teams of psychologists, GZ-psychologists, clinical psychologists, psychotherapists, psychiatrists, and experts-by-experience. Treatment packages span anxiety, depression, trauma and stress-related disorders, ADHD (on indication), bipolar disorder without psychotic symptoms, and comorbid issues, typically delivered in 15–20 sessions.

Quantifiable outcome

• Average wait time of 12 weeks across locations
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MoovdcoreTechnology or Integration · 12 November 2025CaleidoZorg partners with Dutch startup Moovd, which developed the WeMind digital treatment platform for trauma and anxiety therapy (digital EMDR, exposure). The partnership received a STOZ (Stimuleringsregeling Technologie in de Zorg) subsidy for a three-year collaboration to further digitalise anxiety and trauma treatments and embed them structurally in regular GGZ care.
• DSW ZorgverzekeraarcoreStrategic or Co-development Partner · 12 November 2025DSW Zorgverzekeraar co-initiated the STOZ trajectory with CaleidoZorg and Moovd, focused on structurally embedding digital care solutions in GGZ. DSW has also previously partnered on the WeMind platform deployment.
• Rijnmond DokterscoreStrategic or Co-development Partner · 12 February 2025Key partner in the expansion of mental health networks from 1 to 11 in Rijnmond. Rijnmond Dokters represents GP practices in the region and collaborates on the exploratory conversation approach and network-based mental health care delivery.
• Zilveren KruiscoreStrategic or Co-development Partner · 12 February 2025Health insurer co-funding the expansion of mental health networks in Rijnmond (11 networks) with €2.2 million together with VGZ.
• VGZcoreStrategic or Co-development Partner · 12 February 2025Health insurer co-funding the expansion of mental health networks in Rijnmond (11 networks) with €2.2 million together with Zilveren Kruis. VGZ is also a partner in the Brabant IZA transformation plan.
• GGz BreburgcoreStrategic or Co-development Partner · 11 February 2025Key partner in the IZA transformation plan for West-Brabant Oost and Midden-Brabant, approved by insurers CZ and VGZ. GGz Breburg, CaleidoZorg, Mentaal Beter, HZG Breda, Het Huisartsenteam, Zorroo, PrimaCura GGZ and municipalities are collaborating to reduce specialist GGZ referrals by 20% and shorten wait times.
• Rijnmond Mentaal GezondcoreStrategic or Co-development Partner · 1 October 2024A collaborative network including CaleidoZorg, Parnassia Groep, Antes, Rijnmond Dokters, WMO Radar, Basisberaad, municipalities (Rotterdam, Capelle a/d IJssel, Krimpen a/d IJssel), and others. Him Vishnudatt (CaleidoZorg) represents the network in the IZA Alliance. The network aims to improve quality, accessibility, and efficiency of mental healthcare in the Rijnmond region.
• CZcoreStrategic or Co-development PartnerMajor health insurer partner. CZ was among the first insurers involved in the Rotterdam wait-time reduction initiative and is a co-founding partner of the Brabant IZA transformation plan. Also partnered with CaleidoZorg in the development of the WeMind platform.
• BuurtzorgTminorStrategic or Co-development PartnerPartner in the Transfertafel Rotterdam, a unique collaboration among GGZ institutions to address waitlist issues by exchanging waitlist information and redirecting patients to providers with shorter wait times.
• FortagroepminorStrategic or Co-development PartnerPartner in the Transfertafel Rotterdam for GGZ waitlist management.
• Mentaal BeterminorStrategic or Co-development PartnerPartner in Transfertafel Rotterdam and Midden-Brabant for GGZ waitlist management and patient redirection. Also co-partner in the Brabant IZA transformation plan.
• Parnassia GroepminorStrategic or Co-development PartnerPartner in the Transfertafel Rotterdam for GGZ waitlist management. Also a founding member of Rijnmond Mentaal Gezond.
• HSKminorStrategic or Co-development PartnerPartner in the Transfertafel Rotterdam for GGZ waitlist management.
• RINO ZuidminorOthersCaleidoZorg received recognition for 2 GZ-opleidingsplaatsen (Gezondheidszorgpsycholoog training positions) from RINO Zuid, allowing participants to gain practical experience at CaleidoZorg under supervision.
• GGZ DelflandminorStrategic or Co-development PartnerPartner in the regional GGZ vision developed under ZEL leadership for the DWO (Delft, Westland, Oostland) and NWN (Nieuw Waterweg Noord) regions.
• ZorgImpulsminorStrategic or Co-development PartnerRegional Support Structure (ROS) in the Rotterdam region acting as programme manager and process director for GGZ wait-time reduction efforts. CaleidoZorg is a key GGZ partner in their initiatives.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Dimence: Large regional GGZ provider in eastern Netherlands offering mental health and addiction services. Comparable as a competing outpatient GGZ operator operating in the same Dutch insured-care system with similar contracted-revenue model.
• Parnassia Groep: The largest Dutch mental health and addiction care provider, operating across virtually all GGZ segments. Directly comparable as a competing GGZ provider in the same Dutch market, including as a partner in the same Rijnmond Mentaal Gezond network and Transfertafel Rotterdam collaborations.

Direct peers

• GGz Breburg: Regional GGZ provider in West- and Midden-Brabant offering outpatient and specialist mental health care. Directly comparable as a co-partner with CaleidoZorg in the Brabant IZA transformation plan targeting 20% fewer specialist GGZ referrals.
• PsyQ: Outpatient mental health network in the Netherlands offering short-term and specialist GGZ. Directly comparable to CaleidoZorg in target patient profile, treatment modalities, and contracted insurer relationships.
• Antes: Rotterdam-based GGZ provider offering specialist mental health and addiction services. Directly comparable as a regional GGZ partner in the Rijnmond Mentaal Gezond network and Transfertafel Rotterdam waitlist collaboration.
• Mentaal Beter: Outpatient mental health provider with a strong regional clinic footprint across the Netherlands. Directly comparable as a competing GGZ provider and co-partner in the Brabant IZA transformation plan alongside CaleidoZorg.
• HSK Groep: National Dutch GGZ provider offering outpatient and specialist mental health treatment. Comparable as a competing outpatient GGZ provider and Transfertafel Rotterdam partner addressing regional waitlist management.

Emerging players

• OpenUp: European digital mental health platform offering online psychological support, often via employer partnerships. Comparable as a Dutch-rooted provider scaling online/blended mental health treatment, though operating outside the insured GGZ reimbursement system.
• Mindler: Digital-first mental health provider with operations in the Netherlands offering online psychological treatment. Comparable as a digital outpatient mental health provider, though with a primarily app-based delivery model rather than clinic-based blended care.
• iPractice: Dutch outpatient psychology practice combining in-person care with digital tools. Comparable in offering blended mental health treatment in the Dutch insured market, though with a stronger digital-first positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/caleidozorg
• Facebookfacebook.com/caleidozorg
• LinkedInlinkedin.com/company/caleidozorg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CaleidoZorg