What New Elevation does

New Elevation is a digital commerce consultancy operating as a division of Turnberry Solutions, Inc., a private technology firm founded in 2001. The company specializes in composable commerce solutions for enterprise and upscale retail brands, delivering commerce strategy, platform implementation, optimization, and managed services. Its proprietary AnyStore platform — launched in 2026 — is a composable commerce architecture built from 20+ years of e-commerce delivery experience, featuring a backend-for-frontend middleware layer using Apollo Server and GraphQL, a React/Next.js frontend deployed on Vercel, and AWS infrastructure with integrations to Shopify, commercetools, Salesforce Commerce Cloud, Elastic Path, Amplience, Builder.io, and Constructor.io. The firm employs an AI-assisted delivery model using Claude API + MCP and ChatGPT that reportedly reduces delivery effort by 70%, enabling smaller teams to execute complex migrations and bespoke builds.

New Elevation operates from five US offices (Philadelphia as primary, plus Minneapolis, Malvern, Overland Park, and St. Louis) and an offshore delivery center in Gurugram, India, supporting a blended onshore-offshore delivery model. Its go-to-market is enterprise field sales targeting Fortune 100 to emerging brands requiring commerce transformation, with engagements initiated through direct outreach and "Let's Talk" contact CTAs. Revenue is generated through project-based consulting engagements (fixed-bid and time-and-materials) plus managed services contracts covering L2/L3 support, incident management, release management, and DevOps. Customer logos span luxury furniture retail, clothing retail, insurance, entertainment (award show CMS), sports apparel, outdoor sporting goods, Fortune 500 enterprises, healthcare, and e-commerce software — with 100% client retention claimed since 2001. The leadership team includes a COO (Chris Allison, Six Sigma Green Belt) and VPs of Technology, Delivery, and Client Services with prior experience at Intuit, Ralph Lauren, and Restoration Hardware.

Name

New Elevation

Legal name

New Elevation, a division of Turnberry Solutions, Inc.

Website

https://newelevation.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

New Elevation is a digital commerce consultancy and division of Turnberry Solutions that delivers composable commerce strategy, implementation, and managed services to enterprise and upscale retail brands, leveraging its proprietary AnyStore platform and an AI-assisted delivery model.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Digital commerce consulting
• Composable commerce platform
• Headless commerce implementation
• Enterprise retail technology
• IT staff augmentation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Digital commerce consultancy providing bespoke solutions for enterprise retail brands. Services include commerce strategy, implementation, optimization, and managed services. Engagement models include fixed-bid projects and time-and-materials engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

New Elevation is a digital commerce consulting and staff augmentation firm that helps upscale and enterprise retail brands modernize their commerce operations through bespoke composable solutions. The company delivers commerce strategy, scope and planning, execution, and managed services, supported by its proprietary AnyStore composable commerce platform built on React, Next.js, GraphQL, and AWS with AI-assisted delivery workflows. As a division of Turnberry Solutions, Inc., it provides principal architects to senior offshore teams for end-to-end digital transformation engagements.

Product overview

New Elevation is a digital commerce consultancy offering a portfolio of services and proprietary technology. The core offering includes AnyStore, a composable commerce platform engineered from 20+ years of e-commerce delivery, featuring modular architecture with BFF middleware (Apollo Server/GraphQL), React/Next.js frontend, and AWS infrastructure. AnyStore integrates with Partner SDKs for commercetools, Amplience, and Constructor.io. Complementing AnyStore are Commerce Consulting services (strategy, planning, execution, optimization) and Beyond Commerce services (AI/data, digital team support, platform implementation). Managed Services provide ongoing support, L2/L3 support, incident management, and DevOps. Together, these offerings provide end-to-end composable commerce solutions from strategy through ongoing operations.

Differentiator

Problem solved

Functional benefit

Brands

• AnyStore: A composable commerce platform developed by New Elevation, designed for unmatched flexibility, speed, and scalability. It integrates diverse modules and top-tier technologies including React, Next.js, GraphQL, AWS, and partner SDKs for custom e-commerce solutions.

Products and services

• AnyStore A proprietary composable commerce platform featuring modular architecture with backend-for-frontend (BFF) middleware using Apollo Server and GraphQL, a React/Next.js frontend deployed on Vercel, a reusable UI toolkit, and AWS infrastructure. Integrates with Partner SDKs including commercetools, Amplience, Constructor.io, and Elastic Path for custom enterprise e-commerce solutions.
• Commerce Consulting Specialized commerce consulting for upscale retail brands focusing on composable enterprise solutions. Engagements include commerce strategy, scope and planning, insightful execution, and commerce optimization delivered through a luxury client experience.
• Beyond Commerce Business transformation services including AI and data analytics, digital team coaching, business platform implementation (Salesforce, AWS), talent development, practice modernization, and conversion-focused commerce engineering.
• Managed Services Full-service e-commerce managed services providing ongoing production support, L2/L3 technical support, 24/7 incident management, release management, DevOps support, and architecture reviews for reliable website operations.

Quantifiable outcome

• 70% reduction in delivery effort (134-194 hours vs traditional 488-648 hours) through AI-assisted workflows
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core, supporting and flagship.

• ShopifycoreTechnology or IntegrationTechnology integration partner for e-commerce implementations. Partnered for platform migrations, storefront development, and Shopify Plus enterprise deployments. Used extensively in retail client case studies including multi-brand migrations from Salesforce Commerce Cloud.
• commercetoolscoreTechnology or IntegrationComposable commerce platform partner for headless commerce implementations. Featured in AnyStore platform architecture as integrated partner for enhanced commerce functionality.
• Salesforce Commerce CloudcoreTechnology or IntegrationImplementation partner for Salesforce Commerce Cloud deployments and migrations. Used for platform split projects, customer ID unification, and operational continuity during platform updates.
• Elastic PathcoreTechnology or IntegrationHeadless commerce platform partner for enterprise implementations. Used in furniture retailer transformation and e-commerce modernization projects, replacing legacy platforms.
• AmpliencecoreTechnology or IntegrationHeadless CMS partner for content management implementations. Enables flexible content architecture for multi-site management. Used in 20+ website migrations and award show CMS implementations.
• Builder.iocoreTechnology or IntegrationVisual CMS partner enabling marketing team autonomy. Used in insurance company migration from Amplience, providing drag-and-drop editing without developer involvement.
• ContentfulsupportingTechnology or IntegrationContent management platform used in website implementations including healthcare provider modernization and AI-enabled website revamp projects.
• AlgoliasupportingTechnology or IntegrationSearch and discovery partner integrated into award show CMS implementations for product discovery functionality.
• Constructor.iocoreTechnology or IntegrationAdvanced search and product discovery partner used in furniture retailer transformations and e-commerce UX enhancements for category-based marketing.
• AWScoreTechnology or IntegrationCloud infrastructure partner for AnyStore platform and client implementations. Uses Lambda, Step Functions, DynamoDB, S3 for scalable, reliable infrastructure. AWS Summit partner status referenced.
• VercelcoreTechnology or IntegrationFrontend deployment platform for Next.js applications. Enables rapid scalability and seamless deployment for headless commerce implementations.
• React / Next.jscoreTechnology or IntegrationPrimary frontend technology stack for web application development. Used across all modern web implementations as the UI framework.
• GraphQLcoreTechnology or IntegrationAPI query language used in AnyStore BFF middleware and headless commerce implementations for efficient data management and integration.
• KustomersupportingTechnology or IntegrationCustomer service platform integrated into commerce ecosystems for unified customer experience management.
• FabricsupportingTechnology or IntegrationComposable commerce platform partner available for enterprise implementations alongside other commerce technologies.
• ContentstacksupportingTechnology or IntegrationHeadless CMS option available for content management implementations alongside Amplience and Contentful.
• LucidworkssupportingTechnology or IntegrationSearch and discovery technology partner available for enterprise search implementations.
• AzuresupportingTechnology or IntegrationCloud infrastructure alternative available for client implementations alongside AWS.
• Google CloudsupportingTechnology or IntegrationCloud infrastructure alternative available for client implementations alongside AWS.
• Turnberry SolutionsflagshipStrategic or Co-development PartnerParent company providing international end-to-end technology partnership. Since 2001, Turnberry has delivered enterprise-scale transformations for Fortune 100 companies to emerging brands. Provides premium talent, deep platform expertise, and delivery certainty. Top-tier partnerships across Salesforce Summit, AWS, Microsoft, Oracle, Contentful, and more.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elogic Commerce: Boutique e-commerce agency focused on composable commerce implementations across Shopify, commercetools, and Elastic Path. Directly comparable in stack alignment and focus on mid-market to enterprise retail clients.
• Thoughtworks: Global technology consultancy specializing in custom software engineering and digital transformation with strong retail and commerce experience. Comparable in engineering-led, composable/headless delivery approach and target customer profile.
• Slalom: Mid-sized US professional services firm (~13,000 employees) with a strong commerce, cloud, and digital transformation practice serving enterprise clients. Closest comparable in scale, vertical focus (retail/consumer), and bespoke delivery model.

Broad incumbents

• Reply: European-headquartered digital services group with strong composable commerce and customer experience practices. Comparable on headless commerce delivery and bespoke enterprise engagements, with similar partner-led delivery model.
• Capgemini: Global IT services and consulting firm with significant commerce and digital engineering practices serving enterprise retailers and luxury brands. Comparable on composable commerce and customer experience transformation engagements.
• Cognizant: Large IT services firm with dedicated retail and consumer goods practice. Competes for enterprise commerce modernization and managed services engagements with global delivery model similar to New Elevation's US+India footprint.
• Accenture: Largest global systems integrator with Accenture Interactive serving enterprise commerce transformation. Directly competes on Fortune 500 commerce modernization deals at vastly greater scale and geographic reach.
• Deloitte Digital: Deloitte's digital agency arm delivering commerce, CMS, and platform transformation for large enterprises. Overlaps on enterprise retail and insurance client engagements such as headless CMS migrations and cloud replatforming.
• WPP (VMLY&R): Global marketing and commerce services group; VMLY&R specifically delivers enterprise commerce and customer experience transformations. Competes for retail brand digital engagements, though primarily through a creative-plus-tech model rather than pure engineering.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe with deep commerce, data, and engineering capabilities. Competes for the same enterprise retail digital transformation RFPs at a much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Elevation