Tetley USA
- Company typePrivate
- Founded1837
- HeadquartersNorth Bergen, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Tetley USA firmographics
Firmographics- Name
- Tetley USA
- Legal name
- Tetley USA, Inc.
- Website
- https://tetleyusa.com
- Company type
- Private
- Founded year
- 1837
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tetley USA industry classification
Industry- Product category
- Packaged Tea Products
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industry
- Tea Blending & Flavoring (AFAFADAG)
Keywords
Where Tetley USA is headquartered
LocationHeadquarters
- HQ city
- North Bergen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tetley USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Tea Product Sales: Tetley USA generates revenue through direct-to-consumer online sales of tea products including black tea, green tea, iced tea blends, decaf varieties, variety packs, and accessories. Products are sold at various price points with bulk discount options (6-pack, 12-pack). The company also offers a subscription/recurring delivery program offering 10% savings.
- Subscription/Recurring Delivery: Customers can sign up for recurring delivery of their favorite tea products, saving 10% on orders and ensuring they never run out of stock. This provides recurring revenue and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single carton purchases at standard retail price |
| Unit Pricing | Pay-as-you-go | 6-pack multi-carton bundles with per-carton savings |
| Unit Pricing | Pay-as-you-go | 12-pack bulk bundles with maximum per-carton savings |
| Subscription | Monthly | Recurring delivery subscription with 10% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Tetley USA product offering
Product offeringCore offering
Tetley USA sells a range of British-style and other tea blends directly to US consumers via its online store (shop.tetleyusa.com) and phone ordering. The portfolio includes hot black teas (Classic Blend, British Blend, Irish Breakfast), green teas, decaffeinated and caffeine-free variants, iced tea blends, loose leaf teas, specialty teas, and variety packs, supported by a recurring-delivery subscription program with 10% savings.
Product overview
Tetley USA offers a wide variety of tea products spanning multiple categories including Hot Black Tea, Green Teas, Caffeine Free & Decaf, Iced Tea Blends, Specialty Tea, and Loose Leaf Tea. With 180 years of tea expertise, the product portfolio centers on core tea blends such as Classic Blend (signature black tea, Chef's Best Award winner 2018), British Blend (flagship British blend of Kenyan and Assam teas), Irish Breakfast (malty, full-bodied), and various Green Tea offerings. The company also offers two variety packs: Explore The Green (6-Pack featuring green tea varieties) and Pinky's Up (6-Pack featuring British Blend in regular and decaf). Product innovations include the transition to plant-based tea bags using PLA tissue. Tetley operates under Tata Consumer Products alongside other brands including Good Earth, teapigs, and Eight O'Clock Coffee. The e-commerce platform is operated by WorldPantry.com.
Differentiator
Problem solved
Functional benefit
Brands
- British Blends: Premium British-style black teas including British Blend, Earl Grey, and Lady Clarence varieties.
- Tetley Green Tea
- Tetley Iced Tea
- Tetley Pink Pack
Products and services
- Classic Blend Black Tea Tetley's signature deep amber black tea blend delivering robust and exquisite flavor; available in 48-count and 100-count string and tag tea bags. Chef's Best Excellence Award winner (2018).
- British Blend Premium Black Tea Tetley's flagship British blend combining Kenyan and Assam teas for a full-bodied, rich, and invigorating brew; uses round tea bags for faster infusion. Available in standard and decaffeinated variants.
- British Blend Premium Black Tea 320-Count Value Pack Best-selling British-styled black tea in a 320-tea-bag value pack; rich, robust, and full-bodied blend of Kenyan and Assam teas.
- Irish Breakfast Black Tea Strong, full-bodied, and malty Irish breakfast tea blend, available in 80 tea bags per carton.
- British Blend Premium Black Tea Decaffeinated Decaffeinated version of Tetley's robust British Blend, packed with the same flavor profile; available in 40 round tea bags.
- Classic Blend Decaffeinated Black Tea Decaffeinated version of Tetley's Classic Blend, offering the deep amber color and robust flavor without caffeine. Available in 48-count and 72-count string-and-tag tea bags.
- Pure Green Tea Refreshing green tea made from the finest young tea leaves and buds using traditional Japanese processing to lock in green tea goodness; light-bodied, smooth, no bitter notes. Available in 72-count.
- Green Tea Decaffeinated Decaffeinated version of Tetley's Pure Green Tea; refreshing green tea without bitter taste and without caffeine.
- Green Tea with Lemon Green tea with a hint of lemon; uses traditional Japanese processing for a light-bodied, refreshing, clean, and smooth-tasting tea.
- Black & Green Tea Blend Unique combination of full-flavored black tea and refreshing green tea; a delicious blend without the bitter taste of green tea alone.
- Iced Tea Blend (Round Tea Bags) Family-sized round tea bags made with unique Perflo tissue — sturdy yet soft and porous for faster infusion and better flavor release. 2 tea bags make 2 quarts of iced tea; contains natural flavonoids.
- Iced Tea Blend Decaffeinated (Round Tea Bags) Decaffeinated version of Tetley Iced Tea Blend; 2 tea bags make 2 quarts of iced tea.
- Explore The Green 6-Pack Variety Variety pack featuring Tetley's full range of Green Teas; includes 3 Green Tea 72ct, 1 Green Tea Decaf 72ct, 1 Green Tea with Lemon 72ct, and 1 Black & Green Tea 72ct.
- Pinky's Up 6-Pack Variety Variety pack of British Blend in regular and Decaf; includes 3 British Blend 80ct and 3 British Blend Decaf 40ct.
- Loose Leaf Tea Richer blend of finest teas available in loose leaf form for a more aromatic and satisfying brew.
- Specialty Tea Specialty teas with rich taste designed to rejuvenate the senses.
- Herbal Tea Herbal tea category available through the Tetley USA online store.
- Caffeine Free & Decaf Tea Range Category of teas free from caffeine with refreshing flavor and aroma that are uplifting, zesty, and naturally healthy.
- Tetley Recurring Delivery Subscription Recurring delivery subscription program offering 10% savings on all orders, ensuring customers never run out of their favorite Tetley tea products.
Quantifiable outcome
- 10% recurring delivery discount for subscribers
- +3 more outcomes
Companies that use Tetley USA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Tetley USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tetley USA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Rainforest AlliancecoreRainforest Alliance certification program for tea sourcing. The green frog seal on Tetley tea packs indicates tea sourced from Rainforest Alliance Certified farms where farmers manage land sustainably, protect the environment, and workers benefit from improved livelihoods. Farms are checked against rigorous sustainability standards by independent auditors.
- Ethical Tea Partnership (ETP)coreGlobal membership organization working with tea companies, development organisations and governments to improve lives of tea workers, farmers, and their environment. ETP drives long-term systemic change tackling economic, equality and environmental issues through programmes across Africa and Asia. Tetley supports projects in Malawi including solar lights for households and Village Savings Loan Associations.
- International Women's Coffee Alliance (IWCA)minorEight O'Clock Coffee (part of Tata Consumer Products) is a Silver Sustaining Partner with IWCA, a global network of organisations working to achieve sustainable livelihoods through empowering women in the coffee industry.
- SewteccoreLong-term automation partner that worked with Tata Consumer Products on a substantial modernization and equipment upgrade programme at the Eaglescliffe tea factory. The collaboration resulted in one of the most ambitious reduce, reuse and recycle projects, achieving 30% improvement in production time per machine.
- WorldPantry.com LLCcoreWorldPantry.com operates the Tetley USA e-commerce store (shop.tetleyusa.com). The company provides online retail infrastructure, order processing, shipping, customer service, and secure payment processing for Tetley USA Inc. products sold to US consumers.
- Tata Consumer ProductscoreParent company of Tetley USA Inc. Tata Consumer Products is a global food and beverage company with brands including Tetley, Good Earth, teapigs, Eight O'Clock Coffee, Joyfull, and Raasa. Tetley USA operates as part of Tata Consumer Products' International Business division.
- The Point FoundationminorCharity partner for teapigs brand in Rwanda supporting orphans and vulnerable economically deprived and disabled young people in the Gisenyi area where much of teapigs' tea blends are sourced. Programs include education, vocational training, and living/ teaching infrastructure.
- 1% for the PlanetminorGood Earth tea brand gives the equivalent of 1% of gross sales to environmental non-profit causes through this initiative, supporting Bright Green Future environmental leadership program for 16-19 year olds.
- Canadian Cancer SocietyminorTetley Canada supports the Canadian Cancer Society through annual donations from Tetley Pink Pack sales. Since 2000, over $850,000 has been donated to breast cancer awareness and research.
- UK Plastics PactcoreTetley signed the UK Plastics Pact in 2018 and 2023, committing to sustainable packaging targets and recyclability requirements for plastic packaging.
- Canadian Plastics PactcoreTetley was the first tea company to sign up to the Canadian Plastics Pact, demonstrating commitment to packaging sustainability in Canada.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Tetley USA competitors and assessment
Company assessmentDirect peers
- Celestial Seasonings: Hain Celestial-owned US tea brand specializing in herbal, green, and specialty bagged teas. Directly competes with Tetley in the US tea aisle with similar product formats and broad retail distribution.
- Yogi Tea: US functional tea brand offering wellness-oriented bagged teas with broad retail distribution. Competes with Tetley in the natural/specialty channel and increasingly in mainstream grocery.
- Stash Tea: US-based specialty tea company offering premium bagged and loose-leaf teas. Comparable in target market and product format, with stronger US distribution and brand recognition.
- Bigelow Tea: Family-owned US tea company offering a broad portfolio of black, green, herbal, and specialty bagged teas. Comparable to Tetley in product format (bagged tea), target customer (US households), and mass-market positioning.
- Traditional Medicinals: US herbal tea company focused on wellness-positioned bagged teas. Comparable in DTC-friendly positioning and US consumer base, though heavier on functional/herbal rather than black tea.
- Lipton: The largest tea brand globally (Unilever), offering bagged black, green, and herbal teas with broad retail distribution. Directly competes with Tetley in the bagged tea category across price-sensitive US consumers.
- Twinings: British heritage tea brand (Associated British Foods) with 300+ years of history. Most direct competitor to Tetley's British-style positioning and black tea portfolio in the US market.
Broad incumbents
- Eight O'Clock Coffee: US coffee brand under the same parent (Tata Consumer Products). Direct sister brand in the Tata US portfolio, providing cross-category beverage retailing benchmarks and shared operational infrastructure.
- Tazo: Tea brand owned by Starbucks. Comparable US tea consumer base and bagged/specialty product portfolio, leveraging Starbucks' retail and marketing scale to compete with Tetley's DTC channels.
Emerging players
- Harney & Sons: Specialty US tea company offering premium loose-leaf and bagged teas. Overlaps with Tetley in the higher-end tea consumer segment with similar DTC and subscription capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tetley USA social profiles
Digital presenceTetley USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tetley USA leadership team
Management profileNumber of profiles
Tetley USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tetley USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tetley USA
What does Tetley USA do?
Tetley USA sells a range of British-style and other tea blends directly to US consumers via its online store (shop.tetleyusa.com) and phone ordering. The portfolio includes hot black teas (Classic Blend, British Blend, Irish Breakfast), green teas, decaffeinated and caffeine-free variants, iced tea blends, loose leaf teas, specialty teas, and variety packs, supported by a recurring-delivery subscription program with 10% savings.
Is Tetley USA a public or private company?
Tetley USA is a private company. It is classified as corporate owned and is currently operating.
When was Tetley USA founded?
Tetley USA was founded in 1837. It employs 1 to 10 people.
Where is Tetley USA based?
Tetley USA is headquartered in North Bergen, United States, in the North America region.
How does Tetley USA make money?
Two revenue lines are on record. Retail Tea Product Sales are the primary driver. The others are subscription/Recurring Delivery.
Who are Tetley USA's main competitors?
Direct peers on record are Celestial Seasonings, Yogi Tea, Stash Tea, Bigelow Tea, Traditional Medicinals, Lipton and Twinings. Broad incumbents are Eight O'Clock Coffee and Tazo. Harney & Sons is listed as an emerging player.
Does Tetley USA have an API?
No public API is recorded for Tetley USA.
What industry is Tetley USA in?
Tetley USA's product category is Packaged Tea Products. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2030.