Taste of Home

What Taste of Home does

Taste of Home is a food, cooking, and entertaining media brand founded in 1993 and operated as a wholly-owned subsidiary of Trusted Media Brands, headquartered in Greendale, Wisconsin. The company builds and maintains a recipe content platform — tasteofhome.com — that serves home cooks, hosts, and product-researching consumers with a browsable recipe database organized by course, cuisine, ingredient, holiday, and dietary preference, supplemented by a video library, editorial articles, a newsletter subscription, and a personal Recipe Box feature. Editorial quality is anchored by an in-house Test Kitchen staffed by professional chefs and registered dietitians who approve recipes before publication, and the Trusted Creators Program extends the contributor base to named external food creators such as Tam To, Alex Bala, and Hetal Vasavada, with Bakeable operating as a baking-focused sub-brand community.

The business operates three core revenue streams: print and digital magazine subscriptions (sold with annual Subscribe & SAVE pricing messaging), digital advertising across its owned web properties and social channels, and affiliate commerce commissions generated through an Amazon storefront and other product-referral partnerships. A Product Testing Program and Taste of Home Awards editorial franchise extend monetization into third-party kitchen and food brands. Content is distributed across owned web, email, Facebook, Pinterest, Instagram, X, and YouTube, with a strategic shift toward YouTube-first original video exemplified by the June 2026 launch of The Great American Sandwich Show, a bi-weekly celebrity-guest series. The technology stack is described as a recipe database platform with content management capabilities and user-account features; no AI/ML capabilities, APIs, or proprietary algorithms are disclosed in available sources.

Name

Taste of Home

Legal name

Taste of Home

Website

https://tasteofhome.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Taste of Home is a U.S. food and cooking media brand under Trusted Media Brands, operating a recipe website, magazine subscription, video library, and creator community to serve home cooks, entertainers, and product researchers across digital, print, and YouTube channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscription: Print and digital magazine subscriptions providing recurring revenue through subscription sales
2. Digital Advertising: Website advertising including display ads, sponsored content, and promotional placements across tasteofhome.com
3. Affiliate Commerce: Commission revenue from affiliate links to products, meal kits, and recommended brands through Amazon storefront and other partners

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Taste of Home is a food and lifestyle media brand that publishes a recipe content platform via tasteofhome.com, offering a browsable database of tested recipes, cooking tips, and meal planning resources organized by course, cuisine, ingredient, holiday, and dietary preference. The brand extends across a video library, an email newsletter, a print and digital magazine subscription, the Bakeable baking community sub-brand, a Trusted Creators Program featuring rising food creators, an editorial product testing and awards program, and original video series such as The Great American Sandwich Show distributed on YouTube and social platforms.

Product overview

Taste of Home is a food and lifestyle brand under Trusted Media Brands that operates primarily as a recipe content and media platform. The core product is its recipe website (tasteofhome.com) offering a browsable database of recipes organized by course, cooking style, cuisine, ingredient, and holiday. The portfolio includes complementary content products: a video library with cooking technique videos and product reviews; original content series including The Great American Sandwich Show YouTube series; community features like the Trusted Creators Program and Bakeable baking community; and revenue-driving products including magazine subscriptions and a product testing/awards program. The site also offers user account features including a Recipe Box for saving favorites and newsletter subscriptions for direct recipe delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Bakeable: A community of people who spread love through baking, featured on Taste of Home's platform.

Products and services

• Taste of Home Website (tasteofhome.com) Primary recipe and food lifestyle website offering a browsable database of recipes, cooking tips, meal planning resources, and food news, organized by course, cooking style, cuisine, ingredient, holiday, and dietary preference, for general consumers and home cooks.
• Taste of Home Video Library Exclusive video content including inspiring recipes, helpful cooking techniques, and must-have kitchen gear coverage, led by culinary experts and editors, organized into categories such as Appetizers, Baking, Techniques, Product Reviews, Dinners, and Desserts, for home cooks and product researchers.
• The Great American Sandwich Show Original YouTube-first video series featuring celebrity guests recreating their favorite sandwiches alongside host Lindsay Ames, distributed bi-weekly across YouTube, social media, and tasteofhome.com, for general audiences interested in sandwiches, cooking, and celebrity-driven food content.
• Bakeable Community platform focused on baking, featuring recipes and content for people who love to bake, accessible within the Taste of Home ecosystem.
• Taste of Home Email Newsletter Subscription Email newsletter delivering recipes from real home cooks directly to subscriber inboxes, for engaged home cooks seeking regular recipe inspiration by email.
• Taste of Home Magazine Subscription Print and digital magazine subscription offering recipes and cooking content from America's #1 cooking magazine, with Subscribe & SAVE options advertised up to 80% off, targeting consumers seeking a curated cooking magazine delivered regularly.
• Product Testing and Awards Program Editorial product testing and recognition program in which shopping editors test cookware, coffee makers, blankets, meal delivery services, modular sectionals, and other lifestyle products, producing reviews, buying guides, and Taste of Home Awards, for consumers researching kitchen and lifestyle purchases.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Trusted Media BrandscoreStrategic or Co-development PartnerTrusted Media Brands is the parent company of Taste of Home. The brand operates as a food and lifestyle brand under the Trusted Media Brands portfolio, which includes other brands like Reader's Digest, Family Handyman, Birds & Blooms, and The Healthy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serious Eats: Editorial-led recipe and cooking site with deep technique and product review content, monetized through ads and affiliate — overlapping with Taste of Home's editorial positioning.
• NYT Cooking: Subscription-based digital recipe platform from The New York Times with strong brand trust, tested recipes, and a paid subscription model — directly comparable in terms of premium recipe content and reader engagement.
• Food Network / FoodNetwork.com: Cable TV and digital media brand with companion foodnetwork.com recipe site, video library, and editorial content. Competes directly for cooking content attention and ad/affiliate spend alongside Taste of Home.
• Simply Recipes: Digital recipe site focused on approachable home cooking with strong SEO presence and ad/affiliate monetization — a direct audience and business model peer for tasteofhome.com.
• EatingWell: Healthy-cooking-focused food media brand with recipes, meal plans, and product reviews — comparable audience overlap on healthy cooking and dietary niche segments.
• Delish: Hearst-operated food media brand with viral recipe videos, social-heavy distribution, and digital ad-supported content — closely comparable in audience reach strategy and vertical.
• Allrecipes: Largest U.S. recipe and cooking website with a similar user-submitted-plus-editorial content model, monetization through ads and affiliate commerce, and a community of home cooks — the closest direct competitor to tasteofhome.com.
• America's Test Kitchen / Cook's Illustrated: Recipe testing authority with a credentialed test kitchen, paid subscription model, and editorial reviews. Most directly comparable on the Test Kitchen differentiation axis.
• Bon Appétit: Condé Nast food media brand spanning digital, video, and print with recipes, product reviews, and original video content — competing in the same premium food editorial space.

Broad incumbents

• Better Homes & Gardens (food vertical): Legacy Meredith/Dotdash media brand with a significant recipe and cooking vertical. Wider lifestyle portfolio but directly comparable cooking-content offering and tested recipe playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tasteofhome
• Facebookfacebook.com/tasteofhome
• Instagraminstagram.com/tasteofhome
• Pinterestpinterest.com/taste_of_home
• LinkedInlinkedin.com/company/house-of-prayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste of Home