The Grand Golf Club
The Grand Golf Club is a private, member-owned 19-hole Greg Norman-designed championship golf club on the Gold Coast, capped at 555 share-owning members and serving affluent individuals, families, and corporate entities through subscription memberships, F&B levies, and ancillary services.
- Company typePrivate
- Founded1997
- HeadquartersGilston, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Grand Golf Club does
The Grand Golf Club is a fully private, member-owned golf club operating on an 81.82-hectare site at 364 Gilston Road, Gilston, Queensland, Australia, approximately 18 kilometres from the Gold Coast beaches. The club's core product is a 19-hole championship golf course designed by Australian golfing icon Greg Norman, which hosted the 2001 Australian Open and is consistently ranked in the top half of Golf Digest Australia's top 100 national courses. The facility is structured as a member-owned cooperative: the underlying real estate and golf assets are held by The Grand Investments Australia Limited (TGIA), and membership is capped at 555 shares, each representing 1/555th ownership of the facility.
The club operates a community-led, referral-driven go-to-market model in which prospective members submit applications supported by two written references (preferably from existing members), with applications posted on the club noticeboard for two weeks prior to committee approval. The product portfolio extends beyond the course to include a Golf Shop (apparel, accessories, club fittings), a clubhouse with restaurant, bar and fine dining, valet service (club transfer and post-round cleaning), unlimited practice range facilities, equipment storage and locker rentals, and on-course food and beverage buggy service.
The revenue model combines one-time payments (a $4,400 entrance fee for new share members, a $2,200 administration fee on share transfers, and a $150,000 Corporate Membership entrance fee) with recurring revenue streams: annual subscriptions billed half-yearly (Grand Member $13,284 / Family $19,925 / Interstate $9,275–$9,962.50 / Business $26,568), mandatory annual Food and Beverage levies ($2,750–$5,500), club storage ($15/month), competition fees ($15), guest green fees ($195/visit), and prepaid house accounts that capture golf shop and on-course F&B spend. The club has a codified "no corporate days" policy, ensuring members retain unconstrained tee-time access.
The Grand Golf Club firmographics
Firmographics- Name
- The Grand Golf Club
- Legal name
- The Grand Golf Club Limited
- Website
- https://thegrandgolfclub.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Grand Golf Club is a private, member-owned 19-hole Greg Norman-designed championship golf club on the Gold Coast, capped at 555 share-owning members and serving affluent individuals, families, and corporate entities through subscription memberships, F&B levies, and ancillary services.
- Ownership category
- akta.pro rank
The Grand Golf Club industry classification
Industry- Product category
- Private Golf Club
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where The Grand Golf Club is headquartered
LocationHeadquarters
- HQ city
- Gilston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Grand Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Membership Shares: Purchase of a 1/555th share in The Grand Investments Australia Limited, which owns the golf course and facilities. Share price varies in the market. One-time entrance fee of $4,400 incl GST for new members. Administration fee of $2,200 incl GST for current shareholders selling their share.
- Annual Membership Subscriptions: Recurring annual fees billed half-yearly. Grand Member: $13,284 (Member) / $19,925 (Family). Interstate/Country: $9,275 / $9,962.50. Business Member: $26,568. Annual Food and Beverage Levy: $2,750 (Grand Member) / $4,125 (Family).
- House Account Purchases: Members maintain prepaid house accounts for food and beverage, golf shop purchases, and on-course food buggy orders. Charges include Club Cleaning and Storage ($15.00/month), Competition Fees ($15.00), Guest Green Fees ($195/visit), and golf tuition.
- Club Storage and Services: Monthly charges for on-site club storage at the Golf Shop. On-course food and beverage buggy service with purchases charged to member accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Grand Membership - Full individual membership with unlimited golf access |
| Subscription | Annual | Interstate/Country Membership - For members living more than 200km from Gold Coast |
| Subscription | Annual | Business Membership - Business attachment to Grand Member share (currently full) |
| Subscription | Annual | Corporate Membership - Six executive cards for corporate members |
| Subscription | Annual | Overseas Membership - For members living more than 6 months outside Queensland |
| One time/ perpetual license | Pay-as-you-go | New Member Entrance Fee |
| One time/ perpetual license | Pay-as-you-go | Share Transfer Administration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Grand Golf Club product offering
Product offeringCore offering
The Grand Golf Club operates as a fully private, member-owned championship golf club providing unlimited access to a 19-hole Greg Norman-designed course. Membership is capped at 555 holders, each owning a 1/555th share in The Grand Investments Australia Limited. The offering includes the championship course, clubhouse dining and bar, on-site golf shop, valet service, driving range and practice facilities, equipment storage, and locker rooms.
Product overview
The Grand Golf Club is a fully private members club offering an 18+1 hole Greg Norman-designed championship golf course as its core product. The club operates on a share-ownership model with approximately 555 capped memberships. The product portfolio includes: the championship golf course (core offering), The Golf Shop (retail), Clubhouse restaurant and bar (hospitality), Valet Service, Range Facilities, Equipment Storage, and various Membership Programs. Members enjoy unlimited golf access with no tee times required, valet services, and full clubhouse amenities. The club hosted the 2001 Australian Open and maintains a policy of no corporate days or trade events.
Differentiator
Problem solved
Functional benefit
Products and services
- Greg Norman Designed Golf Course An 18-hole championship golf course designed by Australian golfing icon Greg Norman, featuring 19 holes total including a unique par-3 19th hole, located at the foot of the Gold Coast Hinterland. The course hosted the 2001 Australian Open won by Stuart Appleby.
- The Golf Shop On-site golf retail store offering the latest golfing apparel, shoes, and accessories from leading manufacturers, along with Grand Golf Club branded merchandise. Specialised club orders and fittings are available. Charges can be placed on the member's house account or paid by credit card.
- Clubhouse Restaurant and Bar Fine dining and casual restaurant facility with a well-renowned wine cellar, offering breakfast, lunch and dinner 7 days a week. Includes male and female locker rooms, library, and outside terrace dining.
- Valet Service Valet service for club transfer from vehicle to golf cart upon arrival, club cleaning after rounds, and return of clubs to vehicle or storage. Part of the premium membership experience.
- Range Facilities Driving range with unlimited quality range balls, practice greens, and bunkers prepared daily to provide members with a true indication of on-course conditions.
- Equipment Storage and Locker Services Personal locker rental on 12-month basis with numbered name plates, showers, and grooming products. Club storage service available at the Golf Shop with monthly charges of $15.00.
- Membership Programs Membership categories including Grand Membership, Corporate Membership (6 executive cards), Overseas/Interstate Membership, and Business Membership (3 executive cards). All members receive unlimited golf access with no tee time bookings required, plus valet service, range balls, club cleaning and storage, and full clubhouse amenities. Share-based ownership at a capped 555 memberships.
Quantifiable outcome
- Top half ranking in Golf Digest Australia's top 100 national courses
- +1 more outcomes
Companies that use The Grand Golf Club
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
The Grand Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Grand Golf Club partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
The Grand Golf Club competitors and assessment
Company assessmentBroad incumbents
- Augusta National Golf Club: Global benchmark for ultra-elite private member golf clubs with capped membership and Masters tournament hosting pedigree. Less directly comparable on geography, but the canonical international reference point for the share-owned, capped-membership, top-ranked private club model The Grand operates.
Direct peers
- The Australian Golf Club: Sydney-based private members golf club, top-100 Australian ranking, multiple Australian Opens hosted. Comparable elite private club with restricted membership and corporate entertainment offerings similar to The Grand.
- New South Wales Golf Club: Elite Sydney private golf club, top-100 Australian ranking, located on the coast. Directly comparable private membership model with hosted major tournament history.
- Kingston Heath Golf Club: Melbourne-based elite private club, top-ranked Australian course, top-100 globally, Australian Open and World Cups hosted. Closely comparable championship private club with similar tournament-hosting and prestige profile.
- Royal Queensland Golf Club: Fellow elite Queensland private members golf club with Australian Open hosting pedigree. Direct same-state competitor for Queensland HNW membership, sharing regulatory, climate, and competitive dynamics.
- Royal Adelaide Golf Club: Elite private members golf club in South Australia, top-100 ranked, has hosted the Australian Open. Directly comparable elite Australian private club sharing the share-owned membership model and tournament-host pedigree.
- Royal Melbourne Golf Club: Australia's most consistently top-ranked private golf club. Same private-member, championship-course, share/governance model with international hosting pedigree (host of multiple Australian Opens and Presidents Cups) — directly comparable elite Australian private club benchmark.
- Royal Sydney Golf Club: Elite Sydney private golf club, top-100 ranked, with Australian Open hosting history. Same private member-share model and corporate membership structures used to capture HNW clientele.
Emerging players
- Barnbougle Dunes: Tasmanian resort-style links course from the same Mike Geary-era of Australian premium course development. Rising international reputation and owner-operator model give it growing overlap with The Grand's HNW golfer pipeline.
Regional players
- Sanctuary Cove Golf and Country Club: Gold Coast-region private golf and country club — same geographic HNW market as The Grand. Comparable Gold Coast membership-based golf proposition and competing destination for the same Queensland HNW clientele.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Grand Golf Club social profiles
Digital presenceThe Grand Golf Club compliance and trust
Trust signalCompliance1 record
The Grand Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grand Golf Club leadership team
Management profileNumber of profiles
Profiles13 records
The Grand Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grand Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grand Golf Club
What does The Grand Golf Club do?
The Grand Golf Club operates as a fully private, member-owned championship golf club providing unlimited access to a 19-hole Greg Norman-designed course. Membership is capped at 555 holders, each owning a 1/555th share in The Grand Investments Australia Limited. The offering includes the championship course, clubhouse dining and bar, on-site golf shop, valet service, driving range and practice facilities, equipment storage, and locker rooms.
Is The Grand Golf Club a public or private company?
The Grand Golf Club is a private company. It is classified as management employee owned and is currently operating.
When was The Grand Golf Club founded?
The Grand Golf Club was founded in 1997. It employs 11 to 50 people.
Where is The Grand Golf Club based?
The Grand Golf Club is headquartered in Gilston, Australia, in the Oceania region.
How does The Grand Golf Club make money?
Four revenue lines are on record. Membership Shares are the primary driver. The others are annual Membership Subscriptions, house Account Purchases and club Storage and Services.
Who are The Grand Golf Club's main competitors?
Augusta National Golf Club is listed as a broad incumbent. Direct peers are The Australian Golf Club, New South Wales Golf Club, Kingston Heath Golf Club, Royal Queensland Golf Club, Royal Adelaide Golf Club, Royal Melbourne Golf Club and Royal Sydney Golf Club. Barnbougle Dunes is listed as an emerging player. Sanctuary Cove Golf and Country Club is listed as a regional player.
Does The Grand Golf Club have an API?
No public API is recorded for The Grand Golf Club.
What industry is The Grand Golf Club in?
The Grand Golf Club's product category is Private Golf Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.