AlfaCare

What AlfaCare does

AlfaCare AS is a privately held Norwegian e-commerce retailer operating in the health, sport, and leisure sector, headquartered in Notodden, Norway. Founded in 2002, the company maintains a headcount of 11-50 employees and distributes a focused product portfolio of medical rehabilitation and therapeutic devices directly to Norwegian consumers through its own online storefront at alfacare.no. Its product mix centers on two categories: hand and finger orthoses sourced from the Mediroyal brand, intended for support, pain relief, and rehabilitation, and vagus nerve stimulation devices for therapeutic use.

The commercial platform is a standard Multicase-powered e-commerce site with shopping cart, checkout, order management, and a customer account portal, all rendered in Norwegian and displaying prices inclusive of VAT (mva). AlfaCare uses a direct-to-consumer go-to-market with no disclosed enterprise, B2B, or international channels. A small set of marketing channels is evident: SEO-optimized product category pages for hand therapy and vagus nerve stimulation, and a post-sale customer center for account and order management. The company does not operate a mobile app, has no disclosed social media presence, and has no identified leadership, funding events, acquisitions, or partnership history beyond the Mediroyal supplier relationship and the Multicase platform relationship.

Name

AlfaCare

Legal name

AlfaCare AS

Website

https://alfacare.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

AlfaCare AS is a Norwegian direct-to-consumer e-commerce retailer selling Mediroyal hand and finger orthoses and vagus nerve stimulation devices to individual consumers in Norway for rehabilitation and therapeutic use.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Hand therapy orthoses
• Vagus nerve stimulation
• Medical rehabilitation products
• Orthopedic braces retail
• Health e-commerce Norway

Headquarters

HQ city

Notodden

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of health and rehabilitation products including orthoses and vagus nerve stimulation devices. Products are sold with VAT included (prices shown in Norwegian Kroner with mva/VAT)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AlfaCare AS is a Norwegian e-commerce retailer that sells medical rehabilitation and therapeutic products directly to individual consumers in Norway. Its primary offerings are hand and finger orthoses (braces/supports) from the Mediroyal brand and vagus nerve stimulation devices, distributed through an online store with a shopping cart, customer accounts, leasing options, and a customer service center.

Product overview

AlfaCare is a Norwegian health, sport, and leisure company offering a focused product portfolio centered on medical rehabilitation and therapeutic devices. The primary offerings include vagus nerve stimulation products and hand/finger orthoses sourced from the Mediroyal brand. These products appear to be distributed through an e-commerce platform and are targeted at patients seeking rehabilitation, pain relief, and therapeutic solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ortoser for hånd og fingre (Hand and Finger Orthoses) Braces and supports for the hand and fingers from the Mediroyal brand, providing support, pain relief, and safe rehabilitation. Sold directly to Norwegian consumers through AlfaCare's e-commerce storefront.
• Vagusnervestimulering (Vagus Nerve Stimulation) Vagus nerve stimulation devices sold by AlfaCare for therapeutic purposes, offered to Norwegian consumers through the company's online store with the option of leasing on selected items.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MediroyalcoreOthersMediroyal is a brand whose orthoses (braces/supports) are sold through AlfaCare's platform. The orthoses provide support, pain relief, and safe rehabilitation for hands and fingers. AlfaCare distributes Mediroyal orthotic products as part of their hand therapy product category.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ossur: Major global orthopedic manufacturer (Iceland-based) producing braces, supports, and orthoses across many indications. Competes with AlfaCare in the orthoses segment at much greater scale and product breadth.
• medi: German medical device company producing orthoses, compression therapy, and orthopedic products. Comparable in product category (orthoses and braces) but operates at global scale with a much broader portfolio.
• Thuasne: French medical device manufacturer offering a wide range of orthopedic braces, supports, and orthoses across European markets. Comparable product breadth to AlfaCare but at much larger scale.
• Bauerfeind: Established German medical device manufacturer of orthoses, braces, and supports. Comparable to AlfaCare's core orthotic category but at significantly larger scale and broader product portfolio.

Direct peers

• Rehband: Swedish brand selling orthotic supports and braces via DTC channels across Europe and globally. Overlaps with AlfaCare's hand/finger orthotic categories and Nordic sports/health focus.
• Tynor Orthotics: India-based global manufacturer and retailer of orthotic braces and supports distributed via direct and online channels. Similar DTC orthotic business model to AlfaCare, scaled across emerging markets.
• Vitality Medical: US-based online retailer of medical supplies, durable medical equipment, and orthotic products. Comparable DTC e-commerce business model to AlfaCare, though operating in a larger US market with broader SKU coverage.

Regional players

• Allard International: Swedish orthotic manufacturer and distributor specializing in upper-limb and hand/wrist orthoses with strong Nordic distribution. Directly comparable to AlfaCare's hand/finger orthoses focus within Scandinavian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alfacare.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlfaCare