Printerinks

What Printerinks does

Printerinks, trading under the legal entity Printerinks Europe Limited (registered in England and Wales, company number 09509387), is a London-headquartered e-commerce retailer of printer consumables founded in 1983 and operating with 51-100 employees. Its commercial core is the sale of ISO-certified compatible ink and toner cartridges for more than 15 printer brands including HP, Canon, Epson, Brother, Samsung, Lexmark, Xerox, Kyocera, OKI, Dell, Konica Minolta, Ricoh, Pantum, Zebra and Dymo, marketed at 40-86% discounts to OEM equivalents, alongside OEM cartridges, XL/high-capacity variants, multipacks, remanufactured cartridges, label tape, printer paper, stationery, and printer hardware. The Cartridge Finder tool, multi-brand compatibility and a 365-day guarantee anchor the product proposition.

The business operates three coordinated go-to-market motions: a product-led self-serve e-commerce storefront optimised for search and conversion; a sales-led B2B function handling SME and enterprise accounts (with named logos including BBC, ITV, HBO, KPMG, Deloitte, Royal Mail, Ryanair and Pepsico) offering 30-day credit at 0% interest, dedicated account managers, and volume pricing; and a public-sector accounts team targeting schools, colleges, universities, NHS, councils, and government bodies (Houses of Parliament, City of Westminster, US Commercial Service) with instant 30-day credit, dedicated account managers, and free next-day delivery. Distribution is multi-channel across the owned website, Amazon and eBay marketplaces, and direct sales via phone (0203 620 8003, 0208 181 4010), email ([email protected]), fax, and purchase order.

The revenue model is overwhelmingly transactional: per-unit cartridge pricing with tiered OEM bundles and volume discounts, no subscription layer (the "Student Discount" listed as subscription in source is functionally a one-off voucher via Student Beans), supported by a £35 free-delivery threshold, 98% next-day UK delivery on orders placed before 4:30pm, a Buy 2 Get 3rd Free promotion, a £5 referral incentive, a Recycle & Earn programme, and a loyalty points scheme. The marketing stack combines Klaviyo email automation, Criteo retargeting, Meta and Microsoft Advertising, Impact affiliate, and Reviews.io social proof. The company is privately held with no disclosed external investment or institutional shareholders.

Name

Printerinks

Legal name

Printerinks Europe Limited

Website

https://printerinks.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Printerinks is a UK-based online retailer selling compatible and OEM ink and toner cartridges alongside office supplies, serving individual consumers, SMEs, enterprises, and public-sector buyers across education, NHS, and government.

Ownership category

akta.pro rank

Product category

Printer Supplies

NAICS

Printing Ink Manufacturing (325910), Office Supplies (except Paper) Manufacturing (339940)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing Inks (IMAEAHAG)

Keywords

• Printer ink cartridges
• Toner cartridges
• Compatible cartridges
• Printing supplies
• Office consumables

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Compatible Cartridges): Primary revenue from selling compatible (third-party) ink and toner cartridges at 40-86% discount to OEM prices. Revenue model based on unit sales with per-transaction pricing. Includes standard, XL/high-capacity, and multipack configurations.
2. Product Sales (OEM/Original Cartridges): Secondary revenue from selling original equipment manufacturer cartridges at tiered pricing (1, 2, and 3-pack options with volume discounts).
3. Stationery and Supplies: Additional revenue from office supplies including stationery, paper products, electronics, and printer hardware.
4. Business Account Services: Revenue from B2B and public sector accounts with 30-day credit terms, dedicated account management, and volume-based pricing.
5. Marketplace Sales: Sales through third-party marketplaces including Amazon and eBay, reaching customers beyond direct e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Printerinks is an online retailer that distributes compatible and OEM ink and toner cartridges for more than 15 major printer brands, alongside label tape, printer paper, stationery, and printer hardware. The company sells through a direct e-commerce storefront, third-party marketplaces (Amazon, eBay), and dedicated B2B and public-sector sales teams serving consumers, SMBs, large enterprises, and government bodies across the UK and Europe.

Product overview

Printerinks is an e-commerce platform offering a comprehensive range of printer consumables and office supplies, primarily structured around ink and toner cartridges as the core products. The company sells both compatible ink cartridges and original OEM ink cartridges for inkjet printers, along with compatible toner cartridges and original OEM toner cartridges for laser printers, all sourced from major brands including HP, Canon, Epson, Brother, Samsung, Lexmark, Xerox, Kyocera, OKI, Dell, Konica Minolta, Ricoh, and Pantum. The product portfolio includes sub-products such as XL/high capacity cartridges, multipacks and twin packs, and remanufactured cartridges, complemented by adjacent offerings like label tape for Brother/Zebra/Dymo printers, printer paper products, stationery supplies, and full printer sales. The company differentiates through value-added services including a Buy 2 Get 3rd Free promotion, student discount programs verified through Student Beans, a loyalty/reward points system, a recycle and earn program, and dedicated business and public sector account services with 30-day credit terms. The platform also provides a Cartridge Finder tool for customers to identify compatible products by printer model or cartridge number.

Differentiator

Problem solved

Functional benefit

Products and services

• Compatible Ink Cartridges Third-party ink cartridges manufactured to OEM specifications and ISO 9001 standards, serving as direct replacements for original branded cartridges at up to 86% savings for home users, SMBs, and enterprise customers.
• Original OEM Ink Cartridges Genuine ink cartridges made by printer manufacturers (HP, Canon, Epson, Brother, etc.) sold with tiered pricing across 1, 2, and 3-pack options for consumers and businesses that prefer original manufacturer consumables.
• Compatible Toner Cartridges Third-party toner cartridges for laser printers engineered to OEM specifications and offered at significant savings versus original manufacturer cartridges for office and enterprise customers.
• Original OEM Toner Cartridges Genuine laser toner cartridges from HP, Brother, Canon, Samsung, Lexmark, Xerox, OKI, and other manufacturers, sold alongside compatible alternatives for buyers preferring OEM consumables.
• Label Tape Label tape cartridges and supplies for Brother, Zebra, and Dymo label printers, sold as a complementary product line to ink and toner.
• Printer Paper Photo paper and office printing paper products including A4 copier printing paper and specialty photo paper for home, SMB, and enterprise printing.
• Stationery and Office Supplies Office stationery, desktop supplies, electronics and computing accessories, facilities and home office items, file and archive products, gadgets and gifts, and school supplies, complementing the cartridge catalogue.
• Printers Full printer hardware sales covering Brother, Canon, Epson, and HP brands, offered alongside consumables as a complete printing solution for consumers and businesses.
• XL / High Capacity Cartridges High-yield versions of standard ink and toner cartridges that print up to 2x more pages and reduce cost-per-page by up to 50%, targeting heavy-printing SMB and enterprise buyers.
• Multipacks and Twin Packs Bundled cartridge packages for HP, Canon, Epson, and Brother that lower the per-cartridge cost for buyers purchasing multiple cartridges at once.
• Remanufactured Cartridges Used OEM cartridges cleaned, tested, and refilled to offer an eco-friendly alternative with a satisfaction guarantee for environmentally conscious consumers and organizations.
• Business Account Services B2B printing supply account service for SMBs and large enterprises providing 30-day credit accounts with 0% interest, dedicated account managers, and customized volume pricing for managed printing consumables procurement.
• Public Sector Account Services Dedicated account service for schools, colleges, universities, NHS, councils, and government bodies offering instant 30-day credit accounts, dedicated account managers, free next-day delivery, and no minimum order requirements.

Quantifiable outcome

• Save up to 86% on compatible cartridges vs OEM prices
• +4 more outcomes

Named customers47 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and supporting.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon marketplace seller for printer ink and toner cartridges. Enables sales through Amazon's platform to reach additional customers beyond the direct e-commerce website. Financial transactions handled through Amazon Payments.
• eBaysecondaryChannel Partner/ Reseller/ DistributorMarketplace presence on eBay for additional sales channel and customer acquisition beyond direct website traffic.
• PayPalcoreTechnology or IntegrationPayment services provider for secure online transactions. Handles payment processing, refunds, and customer transaction management on the Printerinks platform.
• SagePay (Elavon)coreTechnology or IntegrationPayment processing services provider for handling secure credit/debit card transactions on the website.
• Amazon PaymentscoreTechnology or IntegrationPayment integration for processing transactions through Amazon marketplace and Amazon Pay options.
• Student BeanssecondaryGTM or Marketing PartnerStudent verification and discount platform partnership enabling exclusive discount codes for verified students, targeting the education demographic with savings on printer ink.
• Cookiebot (Usercentrics)supportingTechnology or IntegrationCookie consent management platform ensuring GDPR compliance with cookie policy implementation and user consent tracking.
• KlaviyosupportingTechnology or IntegrationEmail marketing automation platform for customer communications, newsletters, promotional campaigns, and abandoned cart recovery.
• GooglesupportingTechnology or IntegrationAnalytics, advertising, and payment integration services including Google Analytics for traffic analysis, Google Ads for paid search, and Google Sign-in for customer authentication.
• Meta Platforms (Facebook)supportingGTM or Marketing PartnerSocial media marketing and advertising partnership, Facebook login integration for customer accounts, and meta pixel tracking for advertising optimization.
• MicrosoftsupportingTechnology or IntegrationBing advertising and analytics integration (UET tags) for search advertising and conversion tracking across Microsoft search network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clickinks: Online retailer of OEM and compatible ink and toner cartridges with a Cartridge Finder and volume pricing. Comparable in product range, pricing tiers, and direct-to-customer e-commerce model.
• CompAndSave: US-based e-commerce retailer of compatible and remanufactured printer cartridges. Direct comparable in compatible cartridge value proposition, bulk pricing tiers, and online-only GTM.
• LD Products: US online retailer and remanufacturer of printer ink and toner cartridges, with a Cartridge Finder and B2B services. Closely mirrors Printerinks' hybrid retail/remanufacture model and customer segments (consumers, SMBs, enterprise).
• Stinky Ink: UK online retailer specializing in compatible inkjet cartridges with significant volume discounts and a Cartridge Finder tool. Closely comparable in product range, pricing model, and UK consumer/SMB target market.
• Cartridge People: UK-based online retailer of compatible and OEM ink and toner cartridges with a Cartridge Finder-style e-commerce platform. Directly comparable in product mix, target customer (consumers, SMBs, public sector), and UK geographic focus.
• 4Inkjets: US-based online retailer of compatible and OEM printer cartridges with a Cartridge Finder tool. Comparable in product offering, pricing model, and e-commerce-led GTM, serving as a US analogue to Printerinks.
• TonerGiant: UK-based online retailer focused on printer cartridges and toner with a Cartridge Finder and B2B account services. Highly comparable business model and customer base, including public-sector and SMB.
• Jet Tec: UK manufacturer and retailer of compatible inkjet and laser cartridges sold direct and through distribution. Overlaps with Printerinks in product type and channels, with the added dimension of being an upstream manufacturer/supplier for compatible cartridges.
• 247 Ink: Online UK retailer offering compatible and original printer cartridges with a Cartridge Finder search and multi-pack discounts. Direct competitor in compatible ink/toner with similar GTM and customer profile.

Broad incumbents

• HP (Hewlett-Packard): Global OEM of printers and branded ink/toner cartridges. Competes indirectly with Printerinks as the dominant OEM cartridge supplier and source of the compatible-cartridge market, and is also a supplier of OEM cartridges that Printerinks resells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/printerinks
• Facebookfacebook.com/printerinks
• LinkedInlinkedin.com/company/printerinks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printerinks