Cherry Media

What Cherry Media does

Cherry Media is a private Estonian company headquartered in Tallinn (Narva maantee 36) that operates the Kirsiklubi (Cherry Club) platform, a family leisure and entertainment discovery directory serving Estonian consumers and families. The platform aggregates 13 exhibitors across categories including wellness and spa (Toila SPA Hotell, Beautiful Me kehasalong), entertainment venues (Viimsi Kino, Atlantis H2O Aquapark, Trefoil batuudikeskus, Komöödiateater), cultural attractions (Tallinna Loomaaed, Eesti Ajaloomuuseum), and health and lifestyle services (Tervise Abi, NaturalHome, L Tips Agency). It is delivered as a web platform at cherry.ee with trilingual support (English, Estonian, Russian), and has accumulated 258,651 visits on the Kirsiklubi page per the platform's own counter.

The company was originally structured as a daily-deal / flash-sale e-commerce operator, and pursued Baltic cross-border expansion through the 2011 acquisitions of Grupinis.lt and Beta.lt (Lithuania) and the 2012 acquisition of CityLife.lv (Latvia). A 2011 funding round included investment from Slevomat, a competing regional deal site. The current operating posture is a small, single-country directory business with 11–50 employees, no disclosed monetization model, no public pricing, no mobile app, and no API surface. The business model is not publicly articulated: Cherry Media does not disclose listing fees, referral commissions, or advertising rates, and no select customer logos or enterprise contracts are identified. Strategic intent, as evidenced by the platform's content and exhibitor mix, centers on aggregating fragmented Estonian leisure and family-activity providers into a single discovery surface.

Name

Cherry Media

Legal name

Cherry Media

Website

https://cherry.ee

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherry Media is an Estonian company operating Kirsiklubi (Cherry Club), a trilingual online directory that aggregates family leisure, wellness, and entertainment providers for Estonian consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Cherry Media is an Estonian e-commerce operator that runs daily-deal and flash-sale websites, with its current flagship being Kirsiklubi (Cherry Club), a family leisure discovery platform. The Kirsiklubi portal aggregates exhibitors and service providers offering leisure activities, wellness services, entertainment venues, and cultural attractions for families across Estonia. The company previously expanded its deals portfolio through acquisitions of CityLife.lv, Grupinis.lt, and Beta.lt.

Product overview

Cherry Media operates Kirsiklubi (Cherry Club), a single-platform family leisure directory that aggregates and showcases local family-friendly activities, services, and events. The platform serves as a curated marketplace connecting families with various leisure providers including wellness/spa services, entertainment venues, educational activities, and cultural attractions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirsiklubi (Cherry Club) A family leisure activities directory and community platform connecting Estonian families and individuals with local events, services, and activities including spas, cinemas, theaters, animal parks, wellness services, and cultural attractions. Available in English, Estonian, and Russian.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• NaturalHomeminorOthersExhibitor on the Kirsiklubi platform offering natural/home-related products and services.
• PulberküünalminorOthersExhibitor on the Kirsiklubi platform, appears to offer candle-related products.
• HängminorOthersExhibitor on the Kirsiklubi platform offering clothing/hanging items.
• Toila SPA HotellminorOthersSPA hotel exhibitor providing wellness and accommodation services on the Kirsiklubi platform.
• Viimsi KinominorOthersCinema venue exhibitor providing entertainment services on the platform.
• Tallinna LoomaaedminorOthersTallinn Zoo exhibitor providing cultural/leisure attraction on the platform.
• Beautiful Me kehasalongminorOthersBody salon exhibitor providing wellness and beauty services on the platform.
• L Tips AgencyminorOthersAgency exhibitor on the Kirsiklubi platform.
• Atlantis H2O AquaparkminorOthersWater park exhibitor providing aquatic entertainment on the platform.
• Tervise AbiminorOthersHealth-related exhibitor providing health assistance services on the platform.
• Trefoil batuudikeskusminorOthersTrampoline park exhibitor providing active entertainment services on the platform.
• KomöödiateaterminorOthersComedy theater exhibitor providing entertainment performances on the platform.
• Eesti AjaloomuuseumminorOthersEstonian History Museum exhibitor providing cultural/educational attraction on the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Houzz: Home and lifestyle platform with a directory of professionals and product vendors. Conceptually adjacent to exhibitors like NaturalHome on the Kirsiklubi platform, where home/lifestyle product vendors are listed alongside leisure services.

Direct peers

• Groupon: Global daily-deals and local experiences marketplace. Directly comparable to Cherry Media's historical daily-deal/flash-sale business and current pivot toward local leisure and experience discovery.
• Woot: US flash-sale e-commerce site. Comparable to Cherry Media's flash-sale e-commerce heritage and online deal-discovery model.

Emerging players

• Klook: Asia-based activities and experiences booking platform. Comparable as a digital leisure/attraction aggregation platform serving the role Cherry Media plays for Estonian venues.
• GetYourGuide: Online marketplace for tours, activities, and leisure experiences. Comparable to Kirsiklubi as a discovery/aggregation platform for leisure activities, though focused on bookable experiences rather than directory listings.
• Atlas Obscura: Discovery platform for unique experiences, places, and cultural attractions. Comparable to Kirsiklubi's curation of cultural/educational attractions such as Eesti Ajaloomuuseum and Tallinna Loomaaed.
• Headout: Last-minute experiences and attraction ticketing marketplace. Comparable as a discovery/booking layer for leisure venues — similar in role to how Kirsiklubi surfaces cinemas, aquaparks, and museums to Estonian consumers.

Broad incumbents

• Yelp: Major local-business discovery and review platform. Comparable to the Kirsiklubi directory model of aggregating local leisure and service providers, but at vastly greater scale.
• Tripadvisor: Global travel and experience discovery platform with reviews and bookings. Overlaps with Kirsiklubi's role in helping consumers discover leisure attractions (museums, zoos, spas) in a given market.
• Viator: Experiences and tours marketplace owned by Tripadvisor. Comparable to the leisure-discovery and ticketing model Cherry Media's platform enables for venues like Atlantis H2O Aquapark and Tallinna Loomaaed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cherry_ee
• Facebookfacebook.com/Cherrydeals
• LinkedInlinkedin.com/company/cherry-media-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Media