Eighteen10

What Eighteen10 does

Eighteen10 is a Miami-based boutique agency founded in 2018 that provides integrated marketing, communications, and talent management services to the music and entertainment industry, with secondary work for brands and institutions. The firm operates a one-stop-shop model covering artist branding, strategic marketing, public relations, creative campaigns, digital and social media strategy, creator strategy, audience development, partnerships, live events, and production support, delivered to clients such as Sony Music Latin and individual artists including Shakira, Maluma, Carlos Santana, and Tini Stoessel. The agency is led by a small team of executives with multicultural experience in the global entertainment industry and explicitly prioritizes personalized, quality-over-quantity engagement over scale.

Operationally, Eighteen10 is a private, bootstrapped firm with a stated headcount of 1-10 employees and no disclosed outside capital. The company does not disclose pricing, operates a customized quote-based engagement model, and has no public technology stack, no proprietary platform, and no disclosed AI capabilities. Its go-to-market is relationship-driven direct sales targeting enterprise clients (major labels, global artists, brands), supported by an organic marketing mix centered on Instagram, an email newsletter, a thought-leadership blog called "E10 Liner Notes," and earned media. The firm claims a global service scope from a single Miami headquarters, and recent campaigns have spanned U.S. Latin music, cross-border artist moments in Argentina, and a tentpole placement on the FIFA World Cup 2026 official song.

Name

Eighteen10

Legal name

Eighteen10

Website

https://eighteen10.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Eighteen10 is a Miami-based boutique agency providing integrated marketing, PR, and talent management services to the music and entertainment industry, with primary clients including Sony Music Latin and major Latin artists such as Shakira and Maluma.

Ownership category

akta.pro rank

Product category

Entertainment Marketing and Public Relations Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810), Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Entertainment public relations
• Talent management services
• Music marketing agency
• Artist branding services
• Creative campaign strategy

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

Eighteen10 is a Miami-based boutique agency that delivers integrated talent development, strategic marketing, and public relations services to clients in the music, entertainment, and media industries. The firm offers a one-stop-shop approach that combines artist branding, publicity, creative campaigns, digital and social media strategy, audience development, partnerships, live events, and production under a single engagement tailored to each client.

Product overview

Eighteen10 is a boutique entertainment agency offering a one-stop-shop approach to talent development, marketing, and public relations. The company operates as a unified service offering rather than a modular product platform. Its core offering encompasses artist branding, strategic marketing, publicity, creative campaigns, digital media strategy, creator strategy, live events, social media management, partnerships, production, and audience development—all delivered through a team with multicultural experience across multiple areas of the entertainment industry. The services are positioned at the intersection of PR, marketing, creative strategy, digital media, and audience development, with an emphasis on storytelling and intentional campaign design tailored to individual artists, brands, or institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Development and Artist Branding Strategic services that build and position artists' identities, creative voice, and public persona within the music and entertainment industry.
• Strategic Marketing Personalized marketing strategies and tailored campaigns designed to enhance clients' impact in music, entertainment, and media.
• Public Relations and Publicity Media-focused services extending beyond traditional press to include story shaping, moment creation, and multi-channel visibility management.
• Creative Campaigns Innovative campaign design combining visual storytelling, creator moments, activations, and live experiences to drive audience engagement.
• Digital Media and Social Strategy Digital-first strategy development that builds authentic social ecosystems around artists' unique identities, including social media management, creator strategy, and community building.
• Audience Development Services focused on building meaningful connections and long-term momentum with audiences through strategic engagement across multiple channels and platforms.
• Partnerships and Collaborations Strategic partnership development and cross-promotional opportunities connecting artists with brands, media outlets, and other entertainment entities.
• Live Events and Activations In-person and virtual event execution including activations, live experiences, and tour or event production support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Creative Artists Agency (CAA): Premier global talent and sports agency with a sizable music practice and brand consulting arm. Represents overlapping music talent roster and offers integrated marketing services, though at significantly larger scale and broader industry footprint than a boutique like Eighteen10.
• United Talent Agency (UTA): Major talent agency representing musicians, actors, and creators across entertainment verticals, with an increasingly integrated marketing and brand partnerships offering. Comparable overlap in artist representation and brand strategy, though at far broader scale.
• WME (William Morris Endeavor): Global talent agency with music, brand partnerships, and integrated marketing capabilities serving top-tier artists and brands. Comparable end-customer (major music talent) but operates at vastly larger scale and is owned by a public conglomerate (Endeavor).

Direct peers

• Roc Nation: Full-service entertainment company managing artists across label services, touring, brand partnerships, and marketing. Comparable in artist management and integrated marketing for major music talent, though at substantially larger scale and with in-house label capabilities.
• Sunshine Sachs: Boutique-to-mid-sized entertainment and celebrity PR firm representing major musicians, brands, and public figures. Directly comparable in serving major-label talent with integrated publicity and brand strategy, though at a larger scale and broader celebrity roster than Eighteen10.
• The Hive: Full-service PR and communications firm with a strong entertainment and lifestyle practice. Comparable as a boutique integrated agency delivering publicity, brand marketing, and digital strategy to talent and consumer brands.
• Jonesworks: Celebrity and entertainment public relations firm serving actors, musicians, athletes, and brands. Comparable scope of integrated publicity and brand partnerships, particularly around talent representation and red-carpet/media strategy.
• Cornerstone Agency: Talent management, branding, and marketing firm focused on music, entertainment, and sports figures. Overlaps with Eighteen10's artist development and branding practice and similarly represents high-profile Latin and crossover talent.
• 302: Independent music marketing and strategy agency serving artists and labels on campaigns, audience development, and digital strategy. Directly competes for the same music-marketing engagement profiles that Eighteen10 services.

Emerging players

• Lion Hound (Sony Music Latin in-house creative partner): Note: included conditionally—Lion Hound is one example of a smaller specialist competing in entertainment marketing; the broader peer set is dominated by the names above.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eighteen10
• Xx.com/Eighteen10LLC
• Facebookfacebook.com/Eighteen10LLC
• LinkedInlinkedin.com/company/eighteen10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eighteen10