Asbury Park Brewery

What Asbury Park Brewery does

Asbury Park Brewery is a craft brewery headquartered at 614 Cookman Ave in Asbury Park, New Jersey, founded in 2016 by music-industry veterans Bob McLynn (co-founder of Crush Management) and Chris Cornell (founder of Manhead Merchandising). The company operates a single taproom that serves as its primary retail channel, selling on-premise craft beer and running live music programming, alongside a small e-commerce merchandise storefront (apparel, hats, drinkware). There is no disclosed wholesale or third-party retail distribution; the model is fully direct-to-consumer.

The product line centers on a branded 'Dragon' series of beers — Blonde (4.9% ABV European-style lager), Easy Dragon (4.5% session IPA), Hazy Dragon (Australian/NZ-hopped hazy pale), Sea Dragon (7% East Coast IPA), and Dragon Juice (8% New England IPA) — supplemented by seasonal offerings (Watermelon Summer, Stout, Oktober Fest at 5.9% ABV) and a Scarlet Ale tribute to Rutgers. Production is led by Head Brewer Andy Lasiy, a Siebel Institute graduate (2015) who previously served as Head Brewer at Kane Brewing from 2017 to 2023, where he designed and brewed multiple GABF and World Beer Cup medal-winning recipes. Brewing relies on traditional methods with named hop varieties (Citra, Mosaic, Simcoe, Galaxy, Riwaka) and classic malt profiles rather than proprietary technology.

The business model generates revenue from two streams: taproom beer sales (year-round and seasonal SKUs sold on-site) and merchandise sales via the brewery's e-commerce storefront. No comprehensive beer pricing is publicly disclosed; the only listed price point is the Black Logo Tee at $30.00. The customer base is segmented into local Asbury Park residents and visitors (primary geography-based segment) and music/craft beer enthusiasts drawn by the founders' music-industry pedigree (secondary persona-based segment). The company is privately held and founder-owned, with no disclosed institutional investors or funding rounds, and reports 1-10 employees.

Name

Asbury Park Brewery

Legal name

Asbury Park Brewery

Website

https://asburyparkbrewery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Asbury Park Brewery is a craft brewery in Asbury Park, NJ, founded in 2016 by music-industry veterans. It operates a single taproom selling a Dragon series of beers and seasonal offerings, plus branded merchandise via e-commerce, serving local residents and visitors drawn to its music-culture heritage.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Taproom beer sales
• New England IPA
• Brewery merchandise apparel
• Seasonal craft beer

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct sales of craft beers to consumers at the taproom location, including year-round and seasonal varieties.
2. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, hats) and drinkware through the brewery's e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Asbury Park Brewery is a craft brewery that manufactures and serves a portfolio of year-round and seasonal craft beers — including the Dragon series of IPAs (Easy Dragon, Hazy Dragon, Sea Dragon, Dragon Juice), Blonde lager, and Scarlet Ale, plus seasonal offerings such as Watermelon Summer, Stout, and Oktober Fest. Beer is sold primarily through on-premise consumption at its taproom at 614 Cookman Ave, Asbury Park, NJ, with supplementary branded merchandise (apparel, drinkware) sold through its own e-commerce store.

Product overview

Asbury Park Brewery is a craft brewery offering a portfolio of beer products and merchandise. The core product lineup consists of branded beers under the 'Dragon' series (Blonde, Easy Dragon, Hazy Dragon, Sea Dragon, Dragon Juice) plus seasonal offerings (Scarlet Ale, Watermelon Summer, Stout, Oktober Fest). The brewery also operates a taproom for on-site consumption and sells merchandise including apparel (shirts, hats) and drinkware. The company was founded by music industry veterans and brews beer in Asbury Park by local musicians and beer enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Blonde A light-bodied European-style lager featuring Pilsner Malt and German Noble hops of the highest quality; ABV 4.9%. Year-round craft beer offering sold on-premise at the Asbury Park Brewery taproom.
• Easy Dragon A session IPA filled with Warrior, Citra, Mosaic, and Simcoe hops; ABV 4.5%. Year-round craft beer offering sold on-premise at the Asbury Park Brewery taproom.
• Hazy Dragon A hazy pale orange beer brewed with a pale grist and hopped heavily with Australian Galaxy and New Zealand Riwaka hops, featuring tropical-fruit-forward aromas with notes of passionfruit, mango, and lychee. Year-round craft beer offering.
• Sea Dragon An East Coast IPA loaded with Misty Mountain hops for a citrus-and-pine nose; ABV 7%. Year-round craft beer offering sold at the Asbury Park Brewery taproom.
• Dragon Juice A classic New England-style IPA with huge aromas of citrus and pine from select ingredients; ABV 8%. Year-round craft beer offering sold at the taproom.
• Scarlet Ale A red, malt-forward ale with a scarlet color, brewed in honor of Rutgers University (the Scarlet Knights). Year-round craft beer offering.
• Watermelon Summer A summer ale with balanced hops, citrus zest, and a touch of watermelon fruit. Seasonal craft beer offering.
• Stout A dry Irish-style stout with mild sweetness and notes of coffee and chocolate imparted by roasted malts and flaked oats. Seasonal craft beer offering.
• Oktober Fest A Munich-style lager brewed with a deep caramel body in the Marzen tradition; ABV 5.9%. Seasonal craft beer offering.
• Taproom Experience On-premise taproom at 614 Cookman Ave, Asbury Park, NJ 07712, open Monday–Friday 4pm–10pm, Saturday 11am–10pm, and Sunday 11am–8pm. Customers can drink the brewery's beers on site, attend live-music events, and purchase merchandise.
• Branded Merchandise (apparel, hats, and drinkware) Branded merchandise line including shirts/t-shirts, hats, drinkware (glasses, mugs), and miscellaneous items, sold online through the brewery's e-commerce storefront at asburyparkbrewery.com/merch with browse categories: Miscellaneous, Drinkware, Hats, and Shirts.
• Black Logo Tee Black logo t-shirt merchandise item priced at $30.00, sold through the brewery's online merch store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dogfish Head Craft Brewery: Large, established East Coast craft brewery with broad product portfolio and distribution. Comparable in category leadership and East Coast craft positioning, though far larger scale.
• Flying Fish Brewing Company: Established New Jersey craft brewery with broad distribution and a taproom presence. Comparable NJ craft positioning but operates at significantly larger scale with packaged distribution.
• Troegs Independent Brewing: Larger Mid-Atlantic craft brewery with taproom, broad distribution, and recognized brand IP. Comparable product categories (IPAs, lagers, seasonals) but materially larger scale and wholesale footprint.
• Brooklyn Brewery: Established NYC-area craft brewery with taproom and broad national distribution. Comparable in geographic market (NY/NJ metro) and craft positioning, though substantially larger.
• Saint Archer Brewing: Craft brewery co-founded by Asbury Park Brewery's Bob McLynn in 2013. Directly comparable founder DNA and craft positioning, though now operates at significantly larger scale with broad distribution.

Direct peers

• Kane Brewing Company: New Jersey craft brewery where Head Brewer Andy Lasiy worked from 2017-2023. Operates a taproom and distributes across NJ, making it the most directly comparable peer in geography, scale, and product style.
• Magnify Brewing Company: Small New Jersey craft brewery with taproom and reputation for IPA-forward portfolio. Comparable size, NJ focus, and product style mix (NEIPAs, hazy IPAs, seasonals).
• Carton Brewing Company: New Jersey-based craft brewery operating a taproom and producing IPAs and lagers. Similar size and Jersey Shore focus, with comparable direct-to-consumer and limited wholesale distribution model.
• Twin Elephant Brewing Company: Small New Jersey craft brewery with a taproom and similar community-oriented positioning. Closely comparable in scale, GTM model, and product mix (NEIPAs, lagers, seasonals).
• Brix City Brewing: Small New Jersey craft brewery with a taproom focus, similar in scale and GTM approach to Asbury Park Brewery. Comparable portfolio of IPAs and limited specialty releases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/apbrewery
• Facebookfacebook.com/asburyparkbrewery
• LinkedInlinkedin.com/company/asbury-park-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Park Brewery