Starr Hill Brewery
Starr Hill Brewery is a Virginia-based craft brewery founded in 1999 operating six taprooms across the state. It produces a diverse portfolio of IPAs, lagers, and seasonal beers, sells packaged wholesale, runs food hall operations at Dairy Market, and sells branded merchandise online.
- Company typePrivate
- Founded1999
- HeadquartersCrozet, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Starr Hill Brewery does
Starr Hill Brewery, founded in 1999 and headquartered in Crozet, Virginia, is one of the state's longest-established craft breweries. The company operates six Virginia taproom and beer hall locations — Crozet (main brewery/taproom), Charlottesville (downtown), Richmond (Beer Hall & Rooftop in Scott's Addition), Roanoke (Pilot Brewery & Side Stage), Lynchburg (On Main), and Tysons (brewpub at Capital One Center) — alongside a beverage and food operation inside the Dairy Market food hall in Charlottesville. Its core product is a diverse craft beer portfolio spanning IPAs (Northern Lights IPA, Ramble On Juicy IPA, Whiter Shade IPA, Wahoowa West Coast IPA), lagers (Jomo Vienna Lager, Starr Pils, Sabre American Light Lager), pale ales (Grateful Pale Ale), and seasonal or specialty releases (Festie Oktoberfest Lager, Snow Blind Doppelbock Lager, Red Velvet Imperial Dessert Stout, Tripel Note Belgian Golden Ale, Great Heights Elderflower Tripel Ale, Brewed Awakening coffee brown ale). Jomo Vienna Lager is a 9-time award winner at the Great American Beer Festival and Virginia Craft Beer Cup over 20+ years and serves as the company's flagship brand-recognition asset.
The company generates revenue through four principal streams: (1) on-premise beer and food sales at its six taprooms and beer halls, (2) wholesale distribution of packaged beer (cans, bottles) through Virginia distributors to retail and grocery channels, (3) beverage and food operations inside the Dairy Market food hall (which also carries wine, cider, and hard seltzer cocktails), and (4) direct-to-consumer merchandise e-commerce (apparel, glassware, barware, art prints) via a Squarespace storefront. The business operates on a transactional revenue model with no subscription or recurring software component. Marketing is community- and event-driven: weekly recurring programming (trivia, run clubs, vinyl nights, comedy, the Ramble on the River concert series), private event bookings, sponsorships and donations, a monthly Brewsletter email newsletter, and social media presence under location-specific accounts. Strategic partnerships include Hardywood Park Craft Brewery (June 2025, industry consortium), the Chris Long Foundation (community giving), Mudhouse Coffee (Brewed Awakening collaboration), and channel partnerships with Capital One Center and TLC Hospitality Group (Dairy Market). The legal entity is Starr Hill Brewery, LLC, a privately-held Virginia LLC with no disclosed parent company, subsidiaries, or external funding rounds, suggesting organic growth only since founding.
Starr Hill Brewery firmographics
Firmographics- Name
- Starr Hill Brewery
- Legal name
- Starr Hill Brewery, LLC
- Website
- https://starrhill.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starr Hill Brewery is a Virginia-based craft brewery founded in 1999 operating six taprooms across the state. It produces a diverse portfolio of IPAs, lagers, and seasonal beers, sells packaged wholesale, runs food hall operations at Dairy Market, and sells branded merchandise online.
- Ownership category
- akta.pro rank
Starr Hill Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Regional & National Breweries (THAFALAD)
Keywords
Where Starr Hill Brewery is headquartered
LocationHeadquarters
- HQ city
- Crozet
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Starr Hill Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom beer and food sales: On-site consumption of craft beer and food at company-owned taprooms, beer halls, and rooftop venues across Virginia. Includes draft beer, packaged beer, and food menu items.
- Merchandise e-commerce: Online sale of branded merchandise including apparel, glassware, accessories, and art prints through the company's e-commerce storefront.
- Packaged beer wholesale: Wholesale distribution of packaged beer (cans, bottles) through Virginia distributor network to retail and grocery stores.
- Food hall operations: Beverage and food operations within third-party food hall environments such as Dairy Market in Charlottesville, including beer, wine, cider, hard seltzer cocktails, and pub fare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise with tiered pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Starr Hill Brewery product offering
Product offeringCore offering
Starr Hill Brewery manufactures and sells a diverse portfolio of craft beers (IPAs, lagers, pale ales, sours, stouts, and seasonal/specialty ales) primarily through six company-owned taprooms and brewpubs across Virginia, supplemented by wholesale packaged beer distribution to retail and grocery stores. The company also sells branded merchandise (apparel, glassware, art prints, tap handles, accessories) through a direct e-commerce storefront, and offers food service, private event hosting, and community event programming at its taproom locations.
Product overview
Starr Hill Brewery is a craft brewery founded in 1999 in Crozet, Virginia, operating 6 locations across Virginia (Crozet, Charlottesville, Richmond, Roanoke, Lynchburg, and Tysons). The company offers a diverse portfolio of craft beers as its core product, including flagship IPAs (Northern Lights IPA, Ramble On Juicy IPA, Whiter Shade IPA), lagers (Jomo Vienna Lager, Starr Pils), pale ales (Grateful Pale Ale), seasonal and limited releases (Festie Oktoberfest Lager, Snow Blind Doppelbock Lager, Red Velvet Imperial Dessert Stout, Tripel Note Belgian Golden Ale, Great Heights Elderflower Tripel Ale), and new offerings like Wahoowa West Coast IPA and Sabre American Light Lager. Beyond beer, Starr Hill operates an extensive merchandise line including branded apparel (hoodies, t-shirts, hats), glassware (pint glasses, tumblers, koozies), bar accessories (drafttops, coasters, tap handles), and art prints featuring their beer branding. The company also provides food menus at taprooms, event hosting services, and a monthly newsletter for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer Portfolio Diverse portfolio of craft beers across multiple styles (IPAs, lagers, pale ales, pilsners, sours, stouts, seasonals) produced and sold to adult craft beer consumers through company-owned taprooms, wholesale distribution, and packaged retail sales in Virginia.
Companies that use Starr Hill Brewery
Customer profileSegments4 records
Ideal customer profiles5 records
Starr Hill Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Starr Hill Brewery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hardywood Park Craft BrewerycoreStrategic partnership announced June 26, 2025 between Starr Hill Brewery and Hardywood Park Craft Brewery to strengthen the Virginia craft brewing industry through collaborative initiatives.
- Chris Long FoundationcorePartnership with the Chris Long Foundation to promote clean water access and educational equity. Starr Hill participates in community giving initiatives linked to this partnership.
- King Family VineyardsminorLocal wine from King Family Vineyards is available for purchase at Starr Hill's Dairy Market location, complementing the craft beer selection with Virginia wine options.
- Potter's Craft CiderminorLocal cider from Potter's Craft Cider is available for purchase at Starr Hill's Dairy Market location, expanding beverage offerings beyond craft beer.
- Mudhouse CoffeeminorBrewed Awakening coffee brown ale is infused with Mudhouse Coffee's El Camino blend. Available at Starr Hill taprooms and all Mudhouse Virginia locations.
- Capital One Center / TysonscoreStarr Hill operates a brewpub at Capital One Center in Tysons, Virginia. Additional space leased for expanded brewpub with over 20 beers on tap, accommodating over 225 guests, set to open early 2024.
- TLC Hospitality Group / Dairy MarketcoreTLC Hospitality Group manages operations at Dairy Market food hall where Starr Hill is an anchor tenant expanding to operate the bar in the common space. Starr Hill assumed Milkman's Bar operations and extended its ABC license to cover the entire food hall starting May 1, 2026.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Starr Hill Brewery competitors and assessment
Company assessmentDirect peers
- Three Notch'd Brewing Company: Charlottesville, VA-based craft brewery (named after the same Three Notch'd Road as Starr Hill's HQ) operating multiple taprooms. Direct regional peer targeting overlapping consumer occasions and the same craft enthusiast segment.
- Port City Brewing Company: Alexandria, VA craft brewery operating a production brewery and taproom. Comparable mid-sized Virginia craft operator with wholesale distribution and a taproom-forward model directly competitive in Northern Virginia.
- Devils Backbone Brewing Company: Virginia-based craft brewery (founded 2008) with a multi-location taproom/brewpub model including a flagship in Roseland and a brewpub in Lynchburg/Charlottesville. One of Starr Hill's most direct in-state competitors for taproom traffic and shelf space.
- Champion Brewing Company: Charlottesville, VA-based craft brewery with taproom and distribution. Smaller but direct peer competing for the same Charlottesville-area craft consumer and UVA-affiliated audience that drives Starr Hill's Wahoowa/Sabre sales.
- Blue Mountain Brewery: Virginia-based brewpub and brewery with locations in Afton and Harrisonburg. Direct craft peer with a taproom-centric model and comparable event programming, competing in the central/western Virginia market.
- Hardywood Park Craft Brewery: Richmond, VA-based craft brewery and Starr Hill's announced June 2025 strategic partner. Direct Virginia craft peer with comparable taproom model, award-winning portfolio, and overlapping geographic footprint in central Virginia.
Broad incumbents
- Boston Beer Company: Public brewer behind Samuel Adams, Truly, Twisted Tea, and Dogfish Head. Largest craft-adjacent competitor, setting the benchmark for taproom economics, merchandise programs, and retail distribution that regional craft peers like Starr Hill operate against.
- New Belgium Brewing: Fort Collins-based craft brewer (now part of Lion/Kirin) with strong sustainability positioning and broad national distribution. Larger craft incumbent whose product portfolio (Fat Tire, Voodoo Ranger) competes for the same IPA/lager occasions in retail channels where Starr Hill sells packaged beer.
- Dogfish Head Craft Brewery: Now part of Boston Beer Company, Dogfish Head is a well-known East Coast craft brewer with comparable award-winning IPAs and lagers, strong brand recognition, and a multi-state taproom/distribution footprint. Represents the scale and brand ceiling Starr Hill is operating against.
Regional players
- Lickinghole Creek Craft Brewery: Virginia farm brewery with on-site taproom and event space. Comparable in the Virginia craft segment with similar farm-to-glass positioning, though operating from a more rural base outside Starr Hill's urban markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Starr Hill Brewery social profiles
Digital presenceStarr Hill Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starr Hill Brewery leadership team
Management profileNumber of profiles
Profiles1 record
Starr Hill Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starr Hill Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starr Hill Brewery
What does Starr Hill Brewery do?
Starr Hill Brewery manufactures and sells a diverse portfolio of craft beers (IPAs, lagers, pale ales, sours, stouts, and seasonal/specialty ales) primarily through six company-owned taprooms and brewpubs across Virginia, supplemented by wholesale packaged beer distribution to retail and grocery stores. The company also sells branded merchandise (apparel, glassware, art prints, tap handles, accessories) through a direct e-commerce storefront, and offers food service, private event hosting, and community event programming at its taproom locations.
Is Starr Hill Brewery a public or private company?
Starr Hill Brewery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Starr Hill Brewery founded?
Starr Hill Brewery was founded in 1999. It employs 11 to 50 people.
Where is Starr Hill Brewery based?
Starr Hill Brewery is headquartered in Crozet, United States, in the North America region.
How does Starr Hill Brewery make money?
Four revenue lines are on record. Taproom beer and food sales are the primary driver. The others are merchandise e-commerce, packaged beer wholesale and food hall operations.
Who are Starr Hill Brewery's main competitors?
Direct peers on record are Three Notch'd Brewing Company, Port City Brewing Company, Devils Backbone Brewing Company, Champion Brewing Company, Blue Mountain Brewery and Hardywood Park Craft Brewery. Broad incumbents are Boston Beer Company, New Belgium Brewing and Dogfish Head Craft Brewery. Lickinghole Creek Craft Brewery is listed as a regional player.
Does Starr Hill Brewery have an API?
No public API is recorded for Starr Hill Brewery.
What industry is Starr Hill Brewery in?
Starr Hill Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 312120 and its SIC code is 2082.