Starr Hill Brewery

What Starr Hill Brewery does

Starr Hill Brewery, founded in 1999 and headquartered in Crozet, Virginia, is one of the state's longest-established craft breweries. The company operates six Virginia taproom and beer hall locations — Crozet (main brewery/taproom), Charlottesville (downtown), Richmond (Beer Hall & Rooftop in Scott's Addition), Roanoke (Pilot Brewery & Side Stage), Lynchburg (On Main), and Tysons (brewpub at Capital One Center) — alongside a beverage and food operation inside the Dairy Market food hall in Charlottesville. Its core product is a diverse craft beer portfolio spanning IPAs (Northern Lights IPA, Ramble On Juicy IPA, Whiter Shade IPA, Wahoowa West Coast IPA), lagers (Jomo Vienna Lager, Starr Pils, Sabre American Light Lager), pale ales (Grateful Pale Ale), and seasonal or specialty releases (Festie Oktoberfest Lager, Snow Blind Doppelbock Lager, Red Velvet Imperial Dessert Stout, Tripel Note Belgian Golden Ale, Great Heights Elderflower Tripel Ale, Brewed Awakening coffee brown ale). Jomo Vienna Lager is a 9-time award winner at the Great American Beer Festival and Virginia Craft Beer Cup over 20+ years and serves as the company's flagship brand-recognition asset.

The company generates revenue through four principal streams: (1) on-premise beer and food sales at its six taprooms and beer halls, (2) wholesale distribution of packaged beer (cans, bottles) through Virginia distributors to retail and grocery channels, (3) beverage and food operations inside the Dairy Market food hall (which also carries wine, cider, and hard seltzer cocktails), and (4) direct-to-consumer merchandise e-commerce (apparel, glassware, barware, art prints) via a Squarespace storefront. The business operates on a transactional revenue model with no subscription or recurring software component. Marketing is community- and event-driven: weekly recurring programming (trivia, run clubs, vinyl nights, comedy, the Ramble on the River concert series), private event bookings, sponsorships and donations, a monthly Brewsletter email newsletter, and social media presence under location-specific accounts. Strategic partnerships include Hardywood Park Craft Brewery (June 2025, industry consortium), the Chris Long Foundation (community giving), Mudhouse Coffee (Brewed Awakening collaboration), and channel partnerships with Capital One Center and TLC Hospitality Group (Dairy Market). The legal entity is Starr Hill Brewery, LLC, a privately-held Virginia LLC with no disclosed parent company, subsidiaries, or external funding rounds, suggesting organic growth only since founding.

Name

Starr Hill Brewery

Legal name

Starr Hill Brewery, LLC

Website

https://starrhill.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Starr Hill Brewery is a Virginia-based craft brewery founded in 1999 operating six taprooms across the state. It produces a diverse portfolio of IPAs, lagers, and seasonal beers, sells packaged wholesale, runs food hall operations at Dairy Market, and sells branded merchandise online.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Brewery taprooms
• Craft beer portfolio
• Beer wholesale distribution
• Branded beer merchandise

Headquarters

HQ city

Crozet

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom beer and food sales: On-site consumption of craft beer and food at company-owned taprooms, beer halls, and rooftop venues across Virginia. Includes draft beer, packaged beer, and food menu items.
2. Merchandise e-commerce: Online sale of branded merchandise including apparel, glassware, accessories, and art prints through the company's e-commerce storefront.
3. Packaged beer wholesale: Wholesale distribution of packaged beer (cans, bottles) through Virginia distributor network to retail and grocery stores.
4. Food hall operations: Beverage and food operations within third-party food hall environments such as Dairy Market in Charlottesville, including beer, wine, cider, hard seltzer cocktails, and pub fare.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Starr Hill Brewery manufactures and sells a diverse portfolio of craft beers (IPAs, lagers, pale ales, sours, stouts, and seasonal/specialty ales) primarily through six company-owned taprooms and brewpubs across Virginia, supplemented by wholesale packaged beer distribution to retail and grocery stores. The company also sells branded merchandise (apparel, glassware, art prints, tap handles, accessories) through a direct e-commerce storefront, and offers food service, private event hosting, and community event programming at its taproom locations.

Product overview

Starr Hill Brewery is a craft brewery founded in 1999 in Crozet, Virginia, operating 6 locations across Virginia (Crozet, Charlottesville, Richmond, Roanoke, Lynchburg, and Tysons). The company offers a diverse portfolio of craft beers as its core product, including flagship IPAs (Northern Lights IPA, Ramble On Juicy IPA, Whiter Shade IPA), lagers (Jomo Vienna Lager, Starr Pils), pale ales (Grateful Pale Ale), seasonal and limited releases (Festie Oktoberfest Lager, Snow Blind Doppelbock Lager, Red Velvet Imperial Dessert Stout, Tripel Note Belgian Golden Ale, Great Heights Elderflower Tripel Ale), and new offerings like Wahoowa West Coast IPA and Sabre American Light Lager. Beyond beer, Starr Hill operates an extensive merchandise line including branded apparel (hoodies, t-shirts, hats), glassware (pint glasses, tumblers, koozies), bar accessories (drafttops, coasters, tap handles), and art prints featuring their beer branding. The company also provides food menus at taprooms, event hosting services, and a monthly newsletter for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer Portfolio Diverse portfolio of craft beers across multiple styles (IPAs, lagers, pale ales, pilsners, sours, stouts, seasonals) produced and sold to adult craft beer consumers through company-owned taprooms, wholesale distribution, and packaged retail sales in Virginia.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hardywood Park Craft BrewerycoreStrategic or Co-development Partner · 26 June 2025Strategic partnership announced June 26, 2025 between Starr Hill Brewery and Hardywood Park Craft Brewery to strengthen the Virginia craft brewing industry through collaborative initiatives.
• Chris Long FoundationcoreGTM or Marketing Partner · 26 October 2023Partnership with the Chris Long Foundation to promote clean water access and educational equity. Starr Hill participates in community giving initiatives linked to this partnership.
• King Family VineyardsminorStrategic or Co-development PartnerLocal wine from King Family Vineyards is available for purchase at Starr Hill's Dairy Market location, complementing the craft beer selection with Virginia wine options.
• Potter's Craft CiderminorStrategic or Co-development PartnerLocal cider from Potter's Craft Cider is available for purchase at Starr Hill's Dairy Market location, expanding beverage offerings beyond craft beer.
• Mudhouse CoffeeminorStrategic or Co-development PartnerBrewed Awakening coffee brown ale is infused with Mudhouse Coffee's El Camino blend. Available at Starr Hill taprooms and all Mudhouse Virginia locations.
• Capital One Center / TysonscoreChannel Partner/ Reseller/ DistributorStarr Hill operates a brewpub at Capital One Center in Tysons, Virginia. Additional space leased for expanded brewpub with over 20 beers on tap, accommodating over 225 guests, set to open early 2024.
• TLC Hospitality Group / Dairy MarketcoreChannel Partner/ Reseller/ DistributorTLC Hospitality Group manages operations at Dairy Market food hall where Starr Hill is an anchor tenant expanding to operate the bar in the common space. Starr Hill assumed Milkman's Bar operations and extended its ABC license to cover the entire food hall starting May 1, 2026.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Three Notch'd Brewing Company: Charlottesville, VA-based craft brewery (named after the same Three Notch'd Road as Starr Hill's HQ) operating multiple taprooms. Direct regional peer targeting overlapping consumer occasions and the same craft enthusiast segment.
• Port City Brewing Company: Alexandria, VA craft brewery operating a production brewery and taproom. Comparable mid-sized Virginia craft operator with wholesale distribution and a taproom-forward model directly competitive in Northern Virginia.
• Devils Backbone Brewing Company: Virginia-based craft brewery (founded 2008) with a multi-location taproom/brewpub model including a flagship in Roseland and a brewpub in Lynchburg/Charlottesville. One of Starr Hill's most direct in-state competitors for taproom traffic and shelf space.
• Champion Brewing Company: Charlottesville, VA-based craft brewery with taproom and distribution. Smaller but direct peer competing for the same Charlottesville-area craft consumer and UVA-affiliated audience that drives Starr Hill's Wahoowa/Sabre sales.
• Blue Mountain Brewery: Virginia-based brewpub and brewery with locations in Afton and Harrisonburg. Direct craft peer with a taproom-centric model and comparable event programming, competing in the central/western Virginia market.
• Hardywood Park Craft Brewery: Richmond, VA-based craft brewery and Starr Hill's announced June 2025 strategic partner. Direct Virginia craft peer with comparable taproom model, award-winning portfolio, and overlapping geographic footprint in central Virginia.

Broad incumbents

• Boston Beer Company: Public brewer behind Samuel Adams, Truly, Twisted Tea, and Dogfish Head. Largest craft-adjacent competitor, setting the benchmark for taproom economics, merchandise programs, and retail distribution that regional craft peers like Starr Hill operate against.
• New Belgium Brewing: Fort Collins-based craft brewer (now part of Lion/Kirin) with strong sustainability positioning and broad national distribution. Larger craft incumbent whose product portfolio (Fat Tire, Voodoo Ranger) competes for the same IPA/lager occasions in retail channels where Starr Hill sells packaged beer.
• Dogfish Head Craft Brewery: Now part of Boston Beer Company, Dogfish Head is a well-known East Coast craft brewer with comparable award-winning IPAs and lagers, strong brand recognition, and a multi-state taproom/distribution footprint. Represents the scale and brand ceiling Starr Hill is operating against.

Regional players

• Lickinghole Creek Craft Brewery: Virginia farm brewery with on-site taproom and event space. Comparable in the Virginia craft segment with similar farm-to-glass positioning, though operating from a more rural base outside Starr Hill's urban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/starrhillbrewery
• Instagraminstagram.com/starrhillrva
• Xx.com/starrhill
• LinkedInlinkedin.com/company/starr-hill-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starr Hill Brewery