Imagine Communications

What Imagine Communications does

Imagine Communications is a media technology company that supplies IP-based broadcast infrastructure and playout automation systems to major broadcasters and sports networks worldwide. Its product portfolio centers on three core offerings: a turnkey automated playout system for broadcast scheduling and content delivery, the Imagine IP Network for live graphic production and IP-based media distribution, and an advanced playout operations platform supporting multi-channel workflows. The company also offers advertising technology integrated with Salesforce Media Cloud to enable media monetization for broadcasters. Its primary customer segments are broadcasters and media networks (including Sony Pictures Networks India) and sports leagues and rights holders (including SPOTV in South Korea and Lega Serie A in Italy, the latter served via a partnership with Deltatre).

Name

Imagine Communications

Website

https://weareimagine.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

Imagine Communications is a media technology company providing IP-based broadcast infrastructure and automated playout systems to major broadcasters and sports networks globally, including Sony Pictures Networks India, SPOTV, and Lega Serie A.

Ownership category

akta.pro rank

Product category

Marketing and Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital marketing services
• Brand development
• Website design
• Graphic design
• Copywriting services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Broadcast Infrastructure & Playout Systems: Sale and deployment of turnkey broadcast playout systems and IP network infrastructure to major broadcasters and sports networks
2. Advertising Technology Solutions: Ad tech solutions integrated with major platforms for media monetization

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Imagine Communications is a full-service marketing and public relations agency providing custom branding, digital marketing, website design and development, graphic design, and copywriting/editorial services. The firm focuses on small and growing businesses, with particular emphasis on outdoor adventure, health and wellness, and professional services clients, and delivers everything as bespoke engagements shaped to each client's story.

Product overview

Imagine Communications provides a broadcast technology portfolio centered on automated playout systems and IP-based media network infrastructure. The company's core offerings include turnkey automated playout solutions for broadcast operations, an IP network platform for live media production and distribution, and an advanced playout operations platform. These products work together to enable broadcasters to manage automated scheduling, live graphic production, and multi-channel content delivery through IP-based workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consultation Strategy sessions with the agency's creative professionals to help clients define their brand story, target market, and the best channels to reach that market. Targeted at SMB owners who are not marketing experts and need guided discovery.
• Brand Development Full-scope brand development covering color, voice, and every customer touchpoint — positioning the brand as more than a logo, and reinforcing it across every communication with the customer base.
• Website Design Award-winning website design covering imagery, color scheme, and overall UI/UX, from simple brochure sites to more complex builds with member log-ins, focused on keeping users happy.
• Website Development Website development focused on information architecture and seamless UX/UI, with the goal of producing intuitive, frustration-free navigation and presentation of content.
• Graphic Design Custom graphic design for logos, business cards, newsletters, event branding, swag, and other branded assets — ranging from quirky illustration styles to serious, austere aesthetics — to make the client's message stand out.
• Copywriting & Editorial Brand-voice copywriting and editorial services — including proofreading, full rewrites, and content production aimed at SEO via great content — to tell the client's story in a compelling, market-relevant way.

Quantifiable outcome

• Automated playout enabling efficient sports broadcasting operations for SPOTV

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• SPOTVflagshipStrategic or Co-development Partner · 9 February 2025South Korean sports broadcaster SPOTV relies on Imagine Communications for turnkey, automated playout system deployment, indicating a major infrastructure partnership for sports content delivery.
• SalesforcecoreTechnology or Integration · 23 September 2024Imagine Communications integrated its ad tech solutions with Salesforce Media Cloud, enabling broadcasters and media companies to leverage Salesforce's customer data platform for advertising monetization and audience engagement.
• DeltatrecoreTechnology or Integration · 17 September 2024Deltatre utilizes Imagine IP Network infrastructure to deliver live graphic production for Lega Serie A football, combining Deltatre's sports graphics expertise with Imagine's IP broadcast infrastructure.
• Sony Pictures Networks IndiaflagshipStrategic or Co-development Partner · 12 September 2024Strategic partnership for advanced playout operations, enabling Sony Pictures Networks India to modernize their broadcast infrastructure using Imagine Communications' playout and automation technology.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: Ogilvy is a global full-service advertising and marketing network offering overlapping capabilities (brand, digital, content) but at massive scale. It represents the incumbent ceiling Imagine competes against for larger accounts.
• Walker Sands: Walker Sands is a larger, established integrated marketing and PR agency serving B2B clients with services spanning PR, content, and digital. It is a comparable full-service competitor though operating at greater scale than Imagine.

Direct peers

• Elevation Marketing: Elevation Marketing is a full-service B2B agency of comparable size offering strategy, branding, demand generation, and digital services to mid-market clients — directly comparable to Imagine's full-service creative offering for SMB and mid-market accounts.
• SmartBug Media: SmartBug Media is a full-service digital marketing agency offering strategy, branding, web development, and content services. Its integrated model and SMB-to-mid-market focus make it a direct comparable to Imagine's service stack.
• Blue Frog Marketing: Blue Frog Marketing is a full-service agency delivering branding, web, and digital marketing services to small and mid-sized businesses, with comparable vertical breadth to Imagine.
• TheeDigital: TheeDigital is a full-service digital agency offering web design, development, SEO, and branding to SMB clients. Its service mix and customer profile closely match Imagine's positioning.
• Rule29: Rule29 is a design-driven creative agency offering brand strategy, graphic design, web design, and content services. Its creative-led, SMB-focused model is highly comparable to Imagine's core offering.
• Hawke Media: Hawke Media is a full-service marketing agency offering strategy, branding, web, and digital services to SMB and mid-market clients, with a similar operating model and customer profile as Imagine.
• L7 Creative: L7 Creative is a full-service digital and creative agency providing brand strategy, web development, and marketing services to mid-market clients, operating in a similar size band and service scope as Imagine.
• Big Buzz Inc: Big Buzz is a full-service marketing agency with strong healthcare, wellness, and professional-services focus, mirroring Imagine's stated vertical emphasis and offering comparable strategy-to-execution services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/imaginecomm
• Facebookfacebook.com/weareimagine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Communications