Dubsat
Dubsat operates an enterprise advertising operations platform that unifies creative asset management, cross-platform ad delivery, rights compliance, and talent payments for global brands and agencies, with documented adoption across 90% of Ad Age top spenders.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dubsat does
Dubsat, per available source material, operates an enterprise advertising operations platform that unifies creative asset management, ad delivery, rights compliance, and talent payments for brands and agencies. The platform is organized into three product pillars: an advertising operations suite covering AI-powered asset storage, talent and music rights management, and cross-platform ad delivery across CTV, Digital, and Linear channels; a payments platform processing talent, crew, and entertainment payroll that the source claims powers payments for more than 80% of all U.S. ads; and a media services arm covering content syndication, direct response campaign management, and production services. The source material indicates the platform is branded under the name XR Extreme Reach, with wholly-owned subsidiaries including Shots Magazine and Shots Vault.
Revenue is generated through a combination of enterprise SaaS subscriptions with custom annual pricing, transaction fees on talent and crew payments, and professional services for syndication and production work. The go-to-market is enterprise field sales targeting global brands and agencies, with 'Get a Demo' and 'Contact Sales' as the primary conversion actions. The platform claims to be deployed by 90% of Ad Age top spenders and to deliver 80% of Super Bowl ads. Geographic operations span the USA, UK, and broader EMEA, with headcount reported at 101-250 employees and leadership led by CEO Alan Engert.
The company is privately held with no public listing disclosed, and no funding rounds are reported in the source material. Customer references span retail (Currys), consumer healthcare (Haleon), entertainment production (Dick Clark Productions, Pantheon Media Group), and unnamed global brands in beverage, financial services, retail, and technology, with named case-study outcomes including more than $8 million in savings for a global brewing company and 50% faster launch times for an electronics retailer.
Dubsat firmographics
Firmographics- Name
- Dubsat
- Legal name
- XR Extreme Reach
- Website
- https://dubsat.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dubsat operates an enterprise advertising operations platform that unifies creative asset management, cross-platform ad delivery, rights compliance, and talent payments for global brands and agencies, with documented adoption across 90% of Ad Age top spenders.
- Ownership category
- akta.pro rank
Dubsat industry classification
Industry- Product category
- Advertising Operations Platform
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Sound Recording Industries (5122)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)
- akta.pro secondary industries
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH)
Keywords
Where Dubsat is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Dubsat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Operations Platform: Revenue generated from providing integrated ad ops platform covering asset management, ad delivery, rights management, and talent payments to brands and agencies
- Talent Payments: Paying actors, athletes, influencers, and commercial crew with SAG-compliant payroll services
- Content Syndication & Media Services: Full-service syndication solutions, direct response campaign management, and production services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with customized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dubsat product offering
Product offeringCore offering
Dubsat operates an integrated advertising operations platform that enables brands and agencies to manage the full lifecycle of ad campaigns, from production through playout. Its core offerings include AI-powered asset management, cross-platform ad delivery across CTV, Digital, and Linear channels, talent and rights management, and SAG-compliant talent and crew payments. Supporting services cover content syndication, direct response campaign management, and production services for commercial and entertainment productions.
Product overview
XR Extreme Reach offers a unified advertising operations platform comprising three core pillars: XR Ads for advertising operations management (covering asset management, rights management, ad delivery, politics, and accessibility), XR Pay for talent and production payments (including talent pay, commercial crew pay, and entertainment pay), and XR Media for content syndication and production services (including Shots Magazine editorial, Shots Vault for advertising credits research, syndication, direct response, and production services). The platform serves brands and agencies worldwide, helping them manage advertising campaigns from production through playout.
Differentiator
Problem solved
Functional benefit
Brands
- XR Ads: Advertising operations platform covering asset management, rights management, ad delivery, politics, and accessibility
- XR Pay
- XR Media
- Talent Pay
- Commercial Crew Pay
- Entertainment Pay
- Shots Magazine
- Shots Vault
- Shots Syndication
- Direct Response
Products and services
- XR Ads The leading platform for managing advertising operations from production through playout, encompassing asset management, rights management, ad delivery, politics, and accessibility features. Designed for global brands and agencies running large-scale advertising campaigns.
- XR Pay The leading payments platform for commercial and entertainment productions, handling talent pay, commercial crew pay, and entertainment payroll with SAG-compliant processing. Powers more than 80% of all U.S. ads.
- XR Media The leader in content syndication, direct response campaign management, and production services for advertising and media, offering full-service syndication solutions and activation, management, and measurement of Direct Response campaigns from a single platform.
- Shots Magazine World-class editorial and events brand celebrating the business of advertising, serving brands, agencies, and the broader advertising community with industry coverage.
- Shots Vault Research platform for advertising credits and uploading creative assets, serving brands, agencies, and production professionals seeking advertising production records.
Quantifiable outcome
- 80% of all U.S. ads powered by Talent Pay
- +4 more outcomes
Companies that use Dubsat
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Dubsat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dubsat partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Dubsat competitors and assessment
Company assessmentBroad incumbents
- Iyuno-SDI Group: Iyuno (formed via the Iyuno–SDI merger) is the world's largest dubbing and localization services provider, operating in-territory studios across 100+ languages. It is the leading direct comparable for Dubsat's international dubbing, subtitling, and media localization business.
- Deluxe Media: Deluxe provides end-to-end localization and post-production services for major studios, broadcasters, and streamers. It competes with Dubsat in international dubbing, subtitling, and content distribution services.
- SDI Media: SDI Media (now part of Iyuno) is one of the largest global dubbing and localization companies, providing multi-language media services for film, TV, and gaming. It represents the scale benchmark Dubsat would need to reach to compete as a primary vendor.
Direct peers
- Voice & Script International (VSI): VSI is a London-based global dubbing, subtitling, and localization provider for entertainment and media clients. Its London headquarters and international service model closely mirror Dubsat's positioning.
- Zoo Digital: Zoo Digital is a cloud-based dubbing and localization platform serving major streamers and broadcasters. It directly competes with Dubsat in providing tech-enabled subtitling, dubbing, and media localization workflows for international content distribution.
- BTI Studios: BTI Studios is a UK-headquartered international dubbing and subtitling provider serving broadcasters and content owners. It is a closely comparable peer to Dubsat in terms of UK base, scale, and service offering.
Emerging players
- Papercup: Papercup is an AI dubbing startup that automatically translates and voices video content in multiple languages. It is an emerging competitor threatening the traditional human-led dubbing model on which Dubsat's business depends.
- Voxxify: Voxxify offers AI-powered dubbing and voiceover services for media localization. It competes with Dubsat at the lower-cost tier of multilingual content adaptation.
- ElevenLabs: ElevenLabs provides AI voice cloning and multilingual dubbing technology for media localization. While not a direct service competitor, it represents the technology wave that could disrupt traditional localization providers like Dubsat.
Regional players
- AKOM Productions: AKOM is a Los Angeles-based animation and dubbing production company with strong ties to Asian content markets. It is comparable to Dubsat as a regional localization specialist handling cross-border media content workflows.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Dubsat social profiles
Digital presenceDubsat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubsat leadership team
Management profileNumber of profiles
Profiles1 record
Dubsat subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dubsat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubsat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubsat
What does Dubsat do?
Dubsat operates an integrated advertising operations platform that enables brands and agencies to manage the full lifecycle of ad campaigns, from production through playout. Its core offerings include AI-powered asset management, cross-platform ad delivery across CTV, Digital, and Linear channels, talent and rights management, and SAG-compliant talent and crew payments. Supporting services cover content syndication, direct response campaign management, and production services for commercial and entertainment productions.
Is Dubsat a public or private company?
Dubsat is a private company. It is classified as unknown and is currently operating.
When was Dubsat founded?
Dubsat was founded in 2000. It employs 11 to 50 people.
Where is Dubsat based?
Dubsat is headquartered in London, United Kingdom, in the Europe region.
How does Dubsat make money?
Three revenue lines are on record. Advertising Operations Platform is the primary driver. The others are talent Payments and content Syndication & Media Services.
Who are Dubsat's main competitors?
Broad incumbents on record are Iyuno-SDI Group, Deluxe Media and SDI Media. Direct peers are Voice & Script International (VSI), Zoo Digital and BTI Studios. Emerging players are Papercup, Voxxify and ElevenLabs. AKOM Productions is listed as a regional player.
Does Dubsat have an API?
No public API is recorded for Dubsat.
What industry is Dubsat in?
Dubsat's product category is Advertising Operations Platform. Its primary akta.pro industry code is MPAAANAH, Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover), with a secondary code of MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync). Its NAICS code is 51224 and its SIC code is 7822.