RAW London
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
RAW London firmographics
Firmographics- Name
- RAW London
- Legal name
- RAWaudio LTD.
- Website
- https://raw.london
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RAW London industry classification
Industry- Product category
- Charity sector creative agency services
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where RAW London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
RAW London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: Full-service creative agency providing strategy, creative development, and production services to charities. Services include brand campaigns, DRTV, fundraising creative, behaviour change campaigns, and legacy fundraising initiatives.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
RAW London product offering
Product offeringCore offering
RAW London is a creative agency providing integrated strategy, creative development, and in-house production services primarily for ambitious charities, NGOs, and third-sector organisations. Its core offering spans brand platform development, direct response TV (DRTV) campaigns, fundraising creative, legacy fundraising, behaviour change campaigns, and social-first content, all guided by the proprietary RAW Truth™ framework that validates concepts through audience insight and behavioural testing before launch.
Product overview
RAW London is a creative agency for ambitious charities, operating as a unified service offering rather than a modular software platform. The core offering centres on the proprietary RAW Truth™ Framework—a research-driven methodology that informs all campaign work. Services are delivered through an integrated team of strategists, creatives, and producers, with in-house capabilities provided through RAW Studio for video production and motion design. The agency also runs Relay, a free event series for knowledge-sharing across the third sector. Campaign services span brand strategy, direct response TV, fundraising, legacy giving, and behaviour change.
Differentiator
Problem solved
Functional benefit
Brands
- Relay: An event series hosted by RAW London, described as 'the meeting place of the third sector'. A fast-paced, insight-packed event series for the third sector featuring networking, lightning talks, and panel discussions.
- RAW Studio
- RAW Truth™
Products and services
- Charity Campaign Services Integrated campaign services for ambitious charities and third-sector organisations, covering brand platform development, direct response television (DRTV), fundraising campaigns, legacy fundraising, behaviour change campaigns, and social-first content. Delivered through a single team from strategy through to activation, and guided by RAW London's evidence-led RAW Truth™ methodology.
- RAW Studio (In-house Production) In-house production studio offering end-to-end video, animation, and creative production services for cause-led storytelling. The team includes directors, producers, editors, motion designers, and animators, enabling campaigns to move from strategy through to broadcast-ready assets without external production hand-offs.
- Relay by RAW London Free hybrid event series described as 'the meeting place of the third sector'. Relay features quick-fire lightning talks, panel discussions, and networking opportunities focused on creative campaigns and charity marketing insights, serving as both a community forum and a business development channel for the agency.
Quantifiable outcome
- Prostate Cancer UK DRTV campaign raised over £1m and exceeded ROI targets within 2 weeks
- +5 more outcomes
Companies that use RAW London
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
RAW London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RAW London partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JAA MediacoreJAA Media is a media planning and buying agency and the official event partner for RAW London's Relay event series. Together they co-host hybrid events for the third sector, with JAA Media providing sponsorship support that enables Relay events to remain free and open to charities.
- Humankind ResearchcoreResearch partner providing audience insight and creative testing services. Worked with RAW London on campaigns including Hospice UK national legacy campaign, providing qualitative research to validate and refine campaign concepts.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
RAW London competitors and assessment
Company assessmentBroad incumbents
- AMV BBDO: Major London full-service creative agency within a global network, producing award-winning film, brand and DRTV work for charities and nonprofits, providing a scaled competitive benchmark against RAW London.
- Mother London: Established independent London creative agency known for disruptive brand work and purpose-driven campaigns; comparable in craft and ambition but serves a much broader set of commercial clients than RAW London.
- The Gate London: Larger independent London creative agency with a track record across brand, TV and digital including purpose-led clients, offering overlapping capabilities to RAW London but across a broader client mix.
- Adam & Eve / DDB: Large London creative agency with extensive charity and public-sector campaigns in its portfolio, comparable to RAW London for creative ambition but operating with significantly broader commercial reach.
- BJL Group: UK creative and communications agency with cross-sector campaign work including charity and nonprofit clients, providing a broader-market analogue to RAW London's integrated brand-to-production model.
Direct peers
- Greenhouse: UK purpose-led creative agency serving charities and socially-minded organisations with brand, campaign and content work, comparable in specialism and client base to RAW London's charity-focused practice.
- Nice & Serious: Social-impact creative studio producing films, animation and campaigns for charities, NGOs and purpose-led brands, directly comparable to RAW London's RAW Studio offering and audience-led creative approach.
- Don't Panic London: Independent UK creative agency purpose-built around social impact, charities and NGOs, producing campaigns that mirror RAW London's DRTV, brand and fundraising creative work for ambitious third-sector clients.
Others
- Drum Creative Agency: Creative agency division associated with The Drum industry title, covering charity and brand campaigns; connected as an industry/news peer that benchmarks agency creative standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RAW London social profiles
Digital presenceRAW London compliance and trust
Trust signalCompliance3 records
RAW London financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAW London leadership team
Management profileNumber of profiles
Profiles7 records
RAW London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAW London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAW London
What does RAW London do?
RAW London is a creative agency providing integrated strategy, creative development, and in-house production services primarily for ambitious charities, NGOs, and third-sector organisations. Its core offering spans brand platform development, direct response TV (DRTV) campaigns, fundraising creative, legacy fundraising, behaviour change campaigns, and social-first content, all guided by the proprietary RAW Truth™ framework that validates concepts through audience insight and behavioural testing before launch.
Is RAW London a public or private company?
RAW London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAW London founded?
RAW London was founded in 2004. It employs 11 to 50 people.
Where is RAW London based?
RAW London is headquartered in London, United Kingdom, in the Europe region.
How does RAW London make money?
One revenue line is on record: creative Agency Services.
Who are RAW London's main competitors?
Broad incumbents on record are AMV BBDO, Mother London, The Gate London, Adam & Eve / DDB and BJL Group. Direct peers are Greenhouse, Nice & Serious and Don't Panic London. Drum Creative Agency is listed as an others.
Does RAW London have an API?
No public API is recorded for RAW London.
What industry is RAW London in?
RAW London's product category is Charity sector creative agency services. Its primary akta.pro industry code is MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its SIC code is 7812.