Lake Farm Realty

What Lake Farm Realty does

Lake Farm Realty is a privately held, single-office residential real estate brokerage headquartered at 164 Main Street, Andover, New Hampshire, serving buyers and sellers across the New Hampshire Lakes Region. The firm has been operating since 1988 under founder Nicholas Repp and operates with a small staff (1-10 employees), with named contacts Nick and Melinda handling direct client interactions via phone, email, and in-person consultations. The company covers approximately 30+ towns including Andover, Concord, Moultonborough, Wolfeboro, Bristol, and Laconia, and across major lakes such as Winnipesaukee, Sunapee, Squam, Newfound, Winnisquam, Ossipee, Crystal, Pleasant, Highland, and Webster. Service lines span residential homes, land, farms, waterfront vacation properties, ski houses, commercial opportunities, and rentals.

The underlying technology is a website-centric brokerage platform (lakefarm.com) integrated with the PrimeMLS IDX program for listing data ingestion and display, Google reCAPTCHA for form protection, and the Federal Reserve's FRED API powering mortgage and NH transfer tax calculators. The platform supports user accounts with saved searches, favorites, and automated email alerts, plus dedicated portals for specialized property types (farms, waterfront, ski homes, condos, multi-family, rentals). Add-on service modules include Easy Cash Offer (expedited purchase), Home Monitoring/homewatch (absentee-owner property checks), Opinion of Value (seller valuation), and DepositLink digital deposit payments.

The business model is traditional residential real estate brokerage: revenue is generated from buyer- and seller-side commissions on completed transactions across residential, land, farm, waterfront, ski, and commercial deals. The firm has no disclosed pricing, no institutional customers, no outside funding, and operates on a horizontal segmentation approach with no enterprise contracts. Marketing relies on the company's website, organic social media presence (Facebook, LinkedIn), MLS exposure, and 30+ years of community-driven word-of-mouth referrals.

Name

Lake Farm Realty

Legal name

Lake Farm Realty

Website

https://lakefarm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Farm Realty is a privately held, single-office residential real estate brokerage in Andover, New Hampshire, serving buyers and sellers across 30+ towns in the New Hampshire Lakes Region since 1988.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Lessors of Other Real Estate Property (53119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Waterfront property sales
• MLS property search

Headquarters

HQ city

Andover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Buyer Representation Commissions: Traditional real estate brokerage commissions earned from representing buyers in residential, land, farm, and commercial property transactions in the New Hampshire Lakes Region.
2. Seller Representation Commissions: Traditional real estate brokerage commissions earned from listing and selling properties, including homes, farms, land, waterfront vacation properties, ski houses, and commercial opportunities.
3. Rental Property Services: Services for rental property transactions in the New Hampshire Lakes Region.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lake Farm Realty is a New Hampshire Lakes Region real estate brokerage that represents buyers and sellers of homes, land, farms, waterfront vacation properties, ski houses, and commercial real estate. It operates an MLS-integrated website for property search and delivers complementary services such as property valuation (Opinion of Value), home monitoring, an Easy Cash Offer program, and online tools including a mortgage calculator, NH transfer tax calculator, and DepositLink secure payment handling.

Product overview

Lake Farm Realty is a single-location New Hampshire real estate brokerage serving the Lakes Region since 1988. The core offering is residential brokerage services for homes, land, farms, waterfront properties, and commercial real estate. The company operates a property search platform with MLS integration, multiple specialized property type portals (farms, waterfront, condos, multi-family, rentals, ski homes), and seller/buyer service offerings. Additional services include Easy Cash Offer (quick sale program), Home Monitoring, Opinion of Value, Mortgage Calculator, NH Transfer Tax Calculator, and DepositLink payment service. The platform includes user account functionality for saving searches, favorites, and receiving property notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing & Brokerage Services Full-service buyer and seller brokerage representation for residential homes, land, farms, waterfront vacation properties, ski houses, and commercial real estate opportunities across the New Hampshire Lakes Region.
• MLS Property Search IDX/MLS-integrated search tool powered by PrimeMLS allowing users to browse properties by type, price range, town, lake, bedrooms, bathrooms, square footage, and status across the New Hampshire Lakes Region.
• Farms for Sale Search Specialized search portal for agricultural and farm properties in the New Hampshire Lakes Region, including educational content on Current Use tax programs.
• Waterfront Properties Search Search portal for lakefront, pond-front, and riverside properties across multiple New Hampshire lakes including Lake Winnipesaukee, Lake Sunapee, Squam Lake, Newfound Lake, Winnisquam, Highland, Ossipee, Crystal, Pleasant, and Webster.
• Commercial, Land, Residential, Rentals Services Diversified property category covering commercial real estate, land parcels, residential homes, and rental properties in the New Hampshire Lakes Region service area.
• Easy Cash Offer Service offering property owners a quick cash purchase option for sellers seeking an expedited sale.
• Home Monitoring (Homewatch) Property monitoring service for owners who are away, providing oversight of their Lakes Region home.
• Opinion of Value Professional property valuation service helping sellers understand their property's market value prior to listing.

Quantifiable outcome

• Over 30 years of continuous operation serving buyers and sellers in the New Hampshire Lakes Region

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: RE/MAX is a globally franchised real estate brokerage with substantial New Hampshire presence, including in the Lakes Region. Its agent-centric model and brand recognition make it a comparable incumbent competing for the same buyer/seller relationships.
• Century 21: Century 21 is a long-established national brokerage franchise with offices in New Hampshire, providing residential, commercial, and land representation. It is a comparable incumbent offering an alternative affiliation route for independent brokers.
• Coldwell Banker Realty: Coldwell Banker is a large national brokerage franchise network with active operations across New England, including the Lakes Region. It competes for listings and buyer representation in the same residential, land, and luxury segments Lake Farm Realty serves, with broader geographic reach and brand recognition.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a franchised brokerage network with presence in New England, appealing to lifestyle-driven buyer segments. It targets the same residential, waterfront, and land-buying customer base in vacation markets.
• Keller Williams Realty: Keller Williams is the largest U.S. real estate franchise by agent count and operates in New Hampshire markets. It competes head-to-head for buyer and seller representation in residential and lake-region markets using a similar commission-based model with technology-enabled lead generation.
• Berkshire Hathaway HomeServices (Verani/New England affiliates): Berkshire Hathaway HomeServices operates large brokerage franchises throughout New Hampshire and New England (e.g., Verani), covering the same residential, waterfront, and vacation-property categories Lake Farm Realty focuses on. It is a directly relevant regional incumbent.

Direct peers

• HomeSmart: HomeSmart is a discount-commission brokerage offering reduced-fee buyer representation that competes directly with traditional full-service brokerages. It pressures commission economics for independent New Hampshire brokerages like Lake Farm Realty.
• eXp Realty: eXp Realty is a cloud-based brokerage using a virtual, agent-centric model with revenue-sharing and lower overhead, directly competing for individual agent recruitment in the same rural and semi-urban markets as Lake Farm Realty.

Emerging players

• Compass: Compass is a tech-forward national brokerage focusing on premium/luxury residential segments including second-home and waterfront markets. It competes for higher-ticket buyer and seller representation with proprietary technology-led marketing capabilities.
• Redfin: Redfin is a tech-enabled brokerage using its own agent teams and lower commission structures, with growing activity across New Hampshire. It targets the same residential buyer demographic and competes on listing exposure, technology, and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lakefarmrealty
• LinkedInlinkedin.com/company/lakefarmrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Farm Realty