Adventure Wagon
Adventure Wagon designs and manufactures modular van interior systems (patented steel A-Frame, L-Track mounting, thermo-molded panels) for Mercedes Sprinter and Ford Transit platforms, selling DIY kits from $16K, factory installations, and RVIA-certified turn-key Class B RUVs from $135K to individual outdoor enthusiasts and families across the US.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Adventure Wagon does
Adventure Wagon is a Portland, Oregon-based manufacturer of modular van interior systems founded in 2014 by Chad, operating with a small team of 1-10 employees as a privately held, founder-owned business with no external funding on record. The company designs and produces a patented steel A-Frame structural backbone combined with an aircraft-grade aluminum L-Track mounting system and precision thermo-molded interior panels, engineered specifically for Mercedes Sprinter (2007-present) and Ford Transit (2015-present) cargo van platforms. Its product ecosystem includes the modular interior kit (starting at $16,000), the Switchback Galley and Electrical systems, the MOAB family of height-adjustable beds, Mule Bag overhead storage, GOAT wheel-well lockers, and RVIA-certified turn-key Class B RUVs (starting at $135,000). The company claims 3,000+ customers served and thousands of kits on the road across its 10+ year operating history.
Adventure Wagon monetizes through multiple revenue streams: one-time sales of modular interior kits via direct-to-consumer e-commerce, factory-direct installation services at its Portland HQ (14-day average build time), a nationwide certified and premier installer network, RV financing broker relationships for RUV builds, and a Gear Shop distributing both proprietary accessories and curated third-party brands (Flatline, Espar, Dometic, Renogy, HEST, CGear, 3M, Blue Sea Systems, MaxxAir). Distribution channels span Shopify-powered self-serve e-commerce with a 14-step online van configurator, sales-assisted consultation booking, and a turn-key RUV program with chassis selection. Customer acquisition relies on content marketing (AdWag blog, community profiles, YouTube tutorials), social media (Facebook, Instagram), vanlife and outdoor expos, and earned media coverage in Outside Online, Cycling Weekly, and Expedition Portal.
The company's value proposition centers on reducing the cost, time, and skill barriers of van conversion compared to custom builders ($60K-$200K, 6-18 month waitlists) by offering a pre-engineered modular foundation at predictable pricing ($16K kit, $135K+ turn-key), backed by a 3-year limited warranty. RVIA certification on RUV builds enables RV loan financing, a structural advantage over uncertified DIY conversions. The business model combines product sales, professional services, and ecosystem commerce — a structure designed to capture both the DIY enthusiast segment and the turn-key buyer segment while generating recurring accessory revenue through Gear Shop and certified-installer relationships.
Adventure Wagon firmographics
Firmographics- Name
- Adventure Wagon
- Legal name
- Adventure Wagon
- Website
- https://adventurewagon.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adventure Wagon designs and manufactures modular van interior systems (patented steel A-Frame, L-Track mounting, thermo-molded panels) for Mercedes Sprinter and Ford Transit platforms, selling DIY kits from $16K, factory installations, and RVIA-certified turn-key Class B RUVs from $135K to individual outdoor enthusiasts and families across the US.
- Ownership category
- akta.pro rank
Adventure Wagon industry classification
Industry- Product category
- Modular Van Interior Systems
- NAICS
- Motor Home Manufacturing (336213)
- SIC
- Motor Homes (3716)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Adventure Wagon is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adventure Wagon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Modular Interior System Kits: Sale of complete modular van interior conversion kits for Mercedes Sprinter and Ford Transit vans. Kits include steel A-frame structure, L-track mounting system, insulation, pre-wired electrical harness, wall/ceiling panels, roof vent fan, and all hardware. Starting at $16,000.
- Turn-Key RUV Class B RV Sales: Sale of fully built, RVIA-certified Class B RVs. Base RUV Starting Costs range from $135,000 to $180,000+. Includes complete van with interior system installed, financing available through RV lenders.
- Factory Installation Services: Professional installation of Adventure Wagon interior systems at Portland, OR HQ. Factory installs are 2 weeks (drop off Friday, pick up two Fridays later). Average install time: 14 days.
- Gear Shop Products: Sale of individual van conversion components and accessories including beds, storage solutions, power systems, heaters, camp gear, and third-party brand products. Products ship via freight on custom pallet.
- Certified Installer Network Services: Partnership with independent builders across the US who install Adventure Wagon products. Installers have hands-on experience and can offer custom additions beyond standard installations.
- RV Financing Services: Financing broker introduction for RV loans covering both van chassis and build. Loan terms typically 10-20 years with 10-20% down payment. RVIA certification enables favorable loan terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Modular Interior System - Starting Price |
| One time/ perpetual license | Pay-as-you-go | RUV Base Starting Cost |
| One time/ perpetual license | Pay-as-you-go | Turn-Key RUV Complete Vans |
| One time/ perpetual license | Pay-as-you-go | Factory Installation Package |
| One time/ perpetual license | Multi-year contract | Deposit Requirement |
| Other | Pay-as-you-go | Warranty and Returns |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels10 records
Adventure Wagon product offering
Product offeringCore offering
Adventure Wagon designs, manufactures, and sells a proprietary modular van interior system built around a patented steel A-Frame structure and aircraft-grade aluminum L-Track mounting system for Mercedes Sprinter and Ford Transit vans. The product ecosystem includes complete interior kits (starting at $16,000), modular add-on modules (beds, galleys, storage, electrical), turn-key RVIA-certified Class B RUVs (starting from $135K), and installation services via the Portland factory, a certified installer network, or DIY.
Product overview
Adventure Wagon is a modular van conversion company offering a comprehensive ecosystem of products and services centered around its patented Modular Interior System. The core product is the Modular Interior System (starting at $16,000) featuring a steel A-Frame structure, aluminum L-Track mounting, thermo-molded panels, insulation, electrical wiring, and a roof vent fan for Mercedes Sprinter (2007-present) and Ford Transit (2015-present) vans. Built on this foundation are modular bed systems (MOAB Elevator Bed, MOAB Traverse Bed, Soogan Bunk), storage solutions (Mule Bag 2.0, GOAT Wheel Well Storage Lockers, AUX Boxes), the Switchback Galley System for cooking, and the Switchback Electrical System built on EcoFlow technology. The company also offers complete RUV (Recreational Utility Vehicle) Class B RVs—RVIA-certified camper vans available as turn-key builds, guided builds, or custom builds from scratch, starting from $135K. Installation options include factory installation in Portland, a nationwide certified installer network, or DIY with video guidance. Financing is available through RV loans. The product portfolio also includes third-party brands through the Gear Shop: Flatline roof racks, Espar heaters, Renogy solar panels, Dometic camping gear, CGear sand-free mats, HEST sleep products, Radio Vans accessories, and Vanmade Gear window covers.
Differentiator
Problem solved
Functional benefit
Products and services
- Modular Interior System
Quantifiable outcome
- Factory installs completed in 2 weeks vs 6-18 month custom builder waitlists
- +3 more outcomes
Companies that use Adventure Wagon
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles2 records
Adventure Wagon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Adventure Wagon partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and premier.
- Flatline Van Co.coreFlatline Van Co. is a partner brand whose products are sold through the Adventure Wagon Gear Shop. Products include Low Pro Roof Rack (minimalist, lightweight, aerodynamic) and Standard Roof Rack (easy to install with seven adjustable crossbars). Adventure Wagon also professionally installs Flatline exterior accessories.
- DometiccoreDometic products are sold through the Gear Shop including GO Compact Camp Chair, CMP C1 Compact Camp Chair, and compatible accessories. Also referenced for refrigerator integration in the Switchback Galley System (Dometic GO rechargeable faucet, Dometic NRX50E Fridge compatibility).
- Espar (Eberspächer)coreEspar S3 D2L Airtronic Diesel Van Heater is sold through the Gear Shop. Kit includes heater, Digi-Max Controller, fuel system, mounting hardware, and all ducting. Adventure Wagon provides professional installation of Espar gas or diesel heaters.
- HESTcoreHEST (Higher Elevation Sleep Technology) products sold through Gear Shop include Foamy Wide Mattress, Foamy (camping mattress), The Dually (two-person pad), Dog Bed, Down Comforter, Comforter, Fitted Sheets, Top Sheet, Standard Pillow, Camp Pillow, Pillowcases, and Seat Cushion. Jade-infused cooling fabric technology for temperature regulation.
- Elevated Van WorkspremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience and can offer custom additions.
- Freedom VanGopremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- Inspired VanspremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- Kon Tiki ConversionspremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- M.A.R.S. ReadypremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- Mammoth VanspremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- Patrol VanspremierPremier certified installer in the Adventure Wagon Certified Installer Network. Has direct hands-on Adventure Wagon experience.
- EcoFlowcoreEcoFlow technology powers the Switchback Electrical System. Adventure Wagon's cleanest and most capable power solution built on EcoFlow technology. Available with factory install only.
- 3Mcore3M Thinsulate insulation is used in Adventure Wagon interior systems. Pre-cut and labeled 3M Thinsulate fills van cavities for temperature regulation while remaining hydrophobic.
- Blue Sea SystemscoreBlue Sea Systems corrosion-resistant USB and 12V outlets are used in Adventure Wagon electrical systems. Part of the professional-grade electrical foundation.
- MaxxAircoreMaxxAir Deluxe fan is included with every interior system. Provides ventilation for the complete climate-control package.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Adventure Wagon competitors and assessment
Company assessmentDirect peers
- Inspired Vans: Premier certified installer in Adventure Wagon's network and an independent Sprinter conversion builder. Comparable in service offering, target market, and chassis focus; offers direct competition to Adventure Wagon in the Pacific Northwest and beyond.
- Storyteller Overland: Direct competitor in the Class B RV market with the MODE 4x4 and other Sprinter-based adventure vans. Comparable RVIA-certified turn-key product targeting the same outdoor/adventure customer base, with both factory-direct and dealer distribution.
- Patrol Vans: Premier certified Adventure Wagon installer and independent Sprinter/Transit conversion shop. Comparable in chassis focus and customer segment, operating as both a channel partner and a competitor for direct conversion customers.
- Hijinx Vans: Independent Sprinter conversion builder offering modular and custom builds. Comparable in chassis focus, customer segment, and conversion service model, representing a peer competitor in the same addressable market.
- Peace Vans: Pacific Northwest-based Sprinter and VW conversion shop offering both custom builds and modular systems. Directly comparable in chassis focus, geography (PNW), and target customer base of adventure/vanlife enthusiasts.
- Black Forest Vans: Sprinter-focused conversion shop offering custom and modular builds. Directly comparable in chassis focus, target customer base (outdoor/adventure), and modular approach to interior systems.
- Outside Van: Direct competitor offering custom and modular Sprinter/Transit van conversions with nationwide installation. Comparable in target customer (adventure/vanlife market), chassis focus, and turn-key Class B RV positioning, though positioned at a higher price tier with more custom builds.
- Mammoth Vans: Premier Adventure Wagon certified installer and also an independent Sprinter/Transit converter. Directly comparable as both a partner and a competing conversion shop serving the same customer segment with overlapping capabilities.
Broad incumbents
- Coachmen RV: Major RV manufacturer (subsidiary of Forest River) producing Class B vans and broader RV lineup. Comparable in Class B product category, though operates as a broad incumbent across towables and motorhomes rather than specializing in Sprinter/Transit.
- Winnebago (Revel, Travato): Established RV manufacturer whose Revel and Travato Class B vans compete directly with Adventure Wagon's RUV. Comparable in product category (Class B motorhomes) and chassis platform (Sprinter), but operates at much larger scale as a public company with broader RV portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Adventure Wagon social profiles
Digital presenceAdventure Wagon compliance and trust
Trust signalCompliance1 record
Adventure Wagon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adventure Wagon leadership team
Management profileNumber of profiles
Profiles1 record
Adventure Wagon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adventure Wagon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adventure Wagon
What does Adventure Wagon do?
Adventure Wagon designs, manufactures, and sells a proprietary modular van interior system built around a patented steel A-Frame structure and aircraft-grade aluminum L-Track mounting system for Mercedes Sprinter and Ford Transit vans. The product ecosystem includes complete interior kits (starting at $16,000), modular add-on modules (beds, galleys, storage, electrical), turn-key RVIA-certified Class B RUVs (starting from $135K), and installation services via the Portland factory, a certified installer network, or DIY.
Is Adventure Wagon a public or private company?
Adventure Wagon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adventure Wagon founded?
Adventure Wagon was founded in 2014. It employs 1 to 10 people.
Where is Adventure Wagon based?
Adventure Wagon is headquartered in Portland, United States, in the North America region.
How does Adventure Wagon make money?
Six revenue lines are on record. Modular Interior System Kits are the primary driver. The others are turn-Key RUV Class B RV Sales, factory Installation Services, gear Shop Products, certified Installer Network Services and RV Financing Services.
Who are Adventure Wagon's main competitors?
Direct peers on record are Inspired Vans, Storyteller Overland, Patrol Vans, Hijinx Vans, Peace Vans, Black Forest Vans, Outside Van and Mammoth Vans. Broad incumbents are Coachmen RV and Winnebago (Revel, Travato).
Does Adventure Wagon have an API?
No public API is recorded for Adventure Wagon.
What industry is Adventure Wagon in?
Adventure Wagon's product category is Modular Van Interior Systems. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336213 and its SIC code is 3716.